There Was No Hook To Capture
Future Prospects That Are Browsing.
The prospects persona said that our buyers were male between 45-65-year-old.
Through research we found that having some type of hard copy of products or additional information
would increase buying potential by 32%.
Conclusion Of Findings
The first thing that needed to happen was to have literature that showed products but also explained the core
competency of the company. Building a bullet-proof case why they were the best solution and company to
supply the product to the readers company.
The company also needed to have a new strategy to drive users directly to product pages for a better user
experience. One of the ways to achieve and track this was through Google Analytics (a Free tool).