FRACTIONAL CMO: DEFINITION
What does a Fractional CMO do?
A Fractional Chief Marketing Officer provides marketing leadership for any company not yet
ready to hire full-time for this position.This means you get experienced and focused marketing direction without the
associated costs of bringing on a new, senior-level employee.
Fractional CMO’s can be brought in as consultants on an interim or part-time basis and
offer a low-risk option for executive-level experience. A new perspective can be just what your current marketing
department needs to give it a boost.