Have An Ad Agency?
Not Sure They Are Doing A Good Enough Job?
How Fractional CMO, Joshua Ramsey Will Work With Your Ad Agency
What this video will explain:
- What most agencies sell you on
- What agencies SHOULD be doing
- How Josh Ramsey manages your agency and brings even more to the marketing strategy
LEVERAGE POINTS
WHAT IS A “LEVERAGE POINT” IN MARKETING?
When you are running ads or any lead generation campaign, there is the potential to maximize your lead flow.
That can happen in several different ways.
Here is an example/case study:
Using the right message to match the campaign
Leverage Point:
A Drug Trial Science company was running ads on Google AdWords.
The campaign was set up as BROAD MATCH with keywords related to MIGRAINES.
The client was showing up in search for these terms: “organic migraine remedies” and “natural ways to avoid migraines.”
The BOUNCE RATE was 97% (this is terrible)!
The reason for the high bounce rate was this…the user was looking for ORGANIC or NATURAL ways to prevent migraines, BUT the landing page referenced using medicine under the care of a doctor as part of a study.
OBVIOUS NOW…. The search and the landing page were not matching.
We changed the keyword search terms and created a new landing page for the website that used this verbiage: “Alternatives to heavy medications or expensive doctor visits.”
Result:
Our bounce rate went down 30%
and lead flow went from 0 to 10 per week.
OUR SPEND WAS REDUCED BY 10% AND WE GOT BETTER RESULTS!
