FRACTIONAL CMO? noun
An outsourced marketing executive who performs the function of a Chief Marketing Officer.
Contracted but equally committed to the company they work for – from running day-to-day functions, right down to presenting in your board meetings.
WHY HIRE A FRACTIONAL CMO?
Most business owners fall into one of two categories. Either they do the marketing themselves and aren’t really qualified to do so, or they have a “Marketing Person” in the decision-making position. A fractional CMO brings a fresh pair of eyes and an experienced perspective. They will assist your current marketing staff, offering new and unique strategies, while showing them how to improve.