Most growing companies can’t afford to bring in a full-time Chief Marketing Officer. The truth is that most companies don’t need to have a CMO on staff full-time.
The biggest consideration that business owners don’t account for is that the average ad agency can sweep things under the rug and make it seem like they are doing a good job, only for the business owner to find out many months later that they were taken for a ride. Having a marketing consultant / CMO can pay off in a number of ways. The CMO you hire should be invested in keeping their job with you, not just having another account (like most ad agencies view clients, unfortunately).
WHY HIRE A FRACTIONAL CMO?
Most business owners fall into one of two categories. Either they do the marketing themselves and aren’t really qualified to do so, or they have a “Marketing Person” in the decision-making position. A fractional CMO brings a fresh pair of eyes and an experienced perspective. They will assist your current marketing staff, offering new and unique strategies, while showing them how to improve.