A Drug Trial Science company was running ads on Google AdWords.
The campaign was set up as BROAD MATCH with keywords related to MIGRAiNES.
Terms that the client was appearing for were “organic Migraine remedies” or “natural ways to avoid migraines”
The BOUNCE RATE was 97% (terrible)
The reason for the bounce rate was that the user was looking for ORGANIC or NATURAL ways and the landing page was talking about using medicine with doctors in a study.
OBVIOUS NOW…. That the search and the landing page were not matching.
We changed the keyword search terms along with creating a new landing page for the website that spoke to “Alternatives to heavy medications or expensive doctor visits”