The Laws tell your AI what's true. The full Brain tells it what to do next.
Add 10 Principles, 12 Strategies and the AI Search Playbook: the same system Joshua Ramsey runs on his own clients, ready to plug into ChatGPT, Claude or Gemini.
- 20 Laws + 10 Principles + 12 Strategies + 1 Playbook
- Works in ChatGPT, Claude and Gemini
- Emailed to you right after checkout
One-time payment. No subscription.
Rules are a start. Your marketing needs an order of operations.
The Laws Brain catches what's wrong: the platitude in your headline, the fake "conversions" in your report, the budget being spent on the weakest lever. It doesn't tell you what to fix first, or how to run the fix so you can measure it.
That's what Principles, Strategies and Playbooks do. They turn your AI from a rule-checker into a strategist that gives you a numbered plan with a KPI on it.
Same question. Two different Brains.
Example answers, shortened.
"We get traffic but almost no leads. What's wrong?"
Check whether your "conversions" are real leads (Law 14) and whether any are fractions (Law 16). Don't add budget yet; spend is the weakest lever (Law 3).
Correct, but it stops at the rules.
"We get traffic but almost no leads. What's wrong?"
Run the Diagnostic Order, in this order: (1) impression share: are you being seen? (2) time on site by channel: is the traffic real? (3) pages and bounce: are they engaging? (4) only then, the call to action. If 1–3 pass, rewrite the CTA using Answer First, Then Lead Them In, then test one change at a time. KPI: qualified leads per week.
A plan, in order, with a number to track.
Everything you add
10 Principles
The stands Joshua takes with every client.
- The Other Nine
- The Decision Split
- Directional Attribution
- Define Qualified, Then Tell Marketing
- The Diagnostic Order
- Budget Blindness Cuts Both Ways
- One Negative Keyword Can Tank an Account
- The AI Breadcrumb Standard
- Data Before Speed
- One Story Everywhere
12 Strategies
Reusable plays for any business.
- See It. Test It. Read It. Scale It.
- The Knockdown List
- Fund the Hard Campaign With the Easy One
- Prove the Threshold, Then Beat It
- Build the Avatar on Margin
- Breakeven Discipline
- LTV Honesty
- Answer First, Then Lead Them In
- The Referral Node
- The Google Ads Leak Protocol
- Creative Refresh Cadence
- Trash Talking Politely
The AI Search Playbook
7 plays to get your business named when buyers ask AI.
- Open the Doors
- Define the Entity
- Map the Questions
- Build Breadcrumb Pages
- Get Vouched For
- Lead Them In
- Measure and Refresh
Each play has an owner and a "done when," so your team can run it without you.
Anyone can ask ChatGPT. The question is whose experience is behind the prompt.
Every law, principle and strategy in the Brain was earned on real campaigns over 25 years, not pulled from a textbook.
Who this isn't for
- If you want someone to run your ads for you, this isn't that. The Brain gives your AI the plan; your team still does the work.
- If you won't test before you spend, the Brain will keep telling you to, and you'll ignore it.
- If you're an agency looking to resell it, this is built for business owners and their teams.
Questions
Which AI tools does it work with?
ChatGPT (as a custom GPT), Claude (as a skill) and Gemini or any tool that accepts a knowledge file and instructions. You get files for each.
Do I need technical skills?
No. If you can upload a file and paste text, you can install it. Step-by-step instructions come in the email.
How do I get it?
It's emailed to you right after checkout. If you already installed the Laws Brain, the full Brain replaces it.
Does JRCMO see my conversations?
No. The Brain runs inside your own AI account. Nothing you type is sent to us.
Can I get a refund?
Because the Brain is delivered instantly as files, all sales are final.
Where does the code go?
Enter BUILDMIAMI26 in the coupon field at checkout to pay $267 instead of $237.
Give your AI the rest of the system.
20 Laws, 10 Principles, 12 Strategies and the AI Search Playbook.
