While I can’t speak for every other fractional CMO out there, I can tell you that I have a ‘crystal ball’ that allows me to give business owners a strong idea of what the results would be from any marketing campaign, BEFORE they start it.
It is my job to work hard in the background to make sure your products, ideas, and services are at the top of consumer’s search queries because they know what consumers are looking for. The placement of these ads are important but what most executives don’t think about is Strategic Messaging!
First, understand Strategic Marketing
When we talk about Strategic Marketing we want to look at what your business is saying, and how your business is saying it – and who you’re talking to. In modern-day marketing, this is sometimes called you “messaging.” It has to do with the words you choose to express your message to your target audience.
Now think through Tactical Marketing
Tactical Marketing is all about the delivery of the Strategic Marketing message. It has to do with where, when, and how often you share your strategic message. Examples of tactical marketing options include placing ads, creating a website, and implementing a follow-up system. It can be AdWords (PPC), social media, radio, tv, landing pages, email, live events, and more.
Companies need content, direction, multiple marketing avenues, blend, and coordinate marketing and sales strategy. Enhance your brand. Find ways to reduce spending and increase sales and leads. Manage the process of lead generation through the final sale and retention. Then identify the best lead generation ideas, cost per lead and cost per sale. All circling back to the start again, also giving you a clearer vision to your crystal ball.