Bear Iron
Works
The Challenge
Bear Iron Works manufactures quality construction attachments — rock screens, bedding boxes, washout tubs — built for serious operators who depend on durability. The product spoke for itself. The digital presence did not.
When the engagement began, Bear Iron Works had no SEO foundation, inconsistent Google Ads with no attribution, no CRM, and no ability to track where sales were coming from. Online sales were effectively zero. Revenue relied almost entirely on word-of-mouth — a model with a hard ceiling and no visibility.
The opportunity was clear: a strong product with real market demand, held back only by the absence of a coherent growth strategy.
What I Did
SEO & Site Architecture
- 01.1Conducted a full SEO diagnostic and built a structured 30-60-90 day rebuild plan
- 01.2Strategically rebuilt product pages to be content-rich and competitive — mirroring the depth of industry leaders
- 01.3Grew domain authority from 10 to 18 in under six months through aggressive backlink acquisition
- 01.4Migrated the brand from bearironworks.net to beariron.com — a shorter, more memorable domain built for national scale — and managed the full transition to protect and compound authority
Paid Media & Tracking
- 02.1Launched and actively managed 4 Google Ads campaigns across product lines
- 02.2Built Shopify e-commerce tracking with full GA4 event attribution — establishing, for the first time, a clear line from ad spend to revenue
- 02.3Designed a retargeting campaign framework operating efficiently at $200–$300/month
CRM & Sales Infrastructure
- 03.1Built a lead classification system inside the CRM using a custom avatar tracker
- 03.2Designed a cold-calling script for website visitor follow-up, turning anonymous traffic into qualified conversations
- 03.3Tracked the company’s first confirmed AI-driven sale via ChatGPT referral — validating the brand’s presence in emerging AI-discovery channels
Strategic Transition
- 04.1Created a structured CMO transition plan to hand off strategy cleanly to internal operations — ensuring continuity without dependency
The Results
Bear Iron Works went from zero digital infrastructure to a fully tracked, multi-channel growth engine in under 12 months. The brand migrated from bearironworks.net to beariron.com — a shorter, more memorable domain built for national scale. Domain authority climbed from 10 to 18 in under six months following the switch. Referring domains grew from 81 to nearly 200 and backlinks tripled to 650+ — both driven by the new domain’s momentum. The brand became one of the first in its category to record a validated sale via ChatGPT referral. A structured CMO transition plan was developed to hand off strategy cleanly to internal operations.
