Joshua Ramsey,
Fractional CMO & Digital Marketer

Your client is in love with a word. The market types something plainer into Google. Pick a side and you lose — either the rankings or the room. Here's the third option. Here's a fight I have almost every week: the client wants their website to say one thing, and the data says nobody is [...]

Type a prompt into ChatGPT and you’ll get an ad. It might even be a decent ad. So why does a Fractional CMO connect to your analytics, your CRM, your brand files, and your past campaign history before a single dollar goes into Meta or Google? Because we’re not building you one ad that might [...]

Here’s the truth most agencies won’t tell you: the average B2B website converts only about 2–3% of its visitors into leads. That’s not my opinion – Ruler Analytics’ benchmark study of 100+ million data points (ruleranalytics.com/blog/insight/conversion-rate-by-industry) puts the median at 2.9%, and Forrester pegs the cross-industry average at 2–4%. Do the math: roughly 95 to [...]

I recently spent two hours on calls with a company’s leadership and their in-house marketing talent, plus time researching their digital footprint on my own. Good company. Smart people. Their paid search manager had built a genuinely impressive AdWords system – credit where it’s due. And yet, by the end of those two hours, I [...]

A client recently asked me a fair question: “What do you actually oversee?” It’s fair because “Fractional CMO” can sound abstract. You know you’re getting executive-level marketing leadership without the executive-level salary – but what does that look like week to week? What’s the work? So I wrote it down. I tried to keep it [...]

In the bustling market today, the fight for gaining more clients does not merely end at offering a top-notch service or a groundbreaking product. What truly sets you apart is your appeal, your Unique Selling Position (USP), and more significantly, the narrative that wraps your journey and passion. It hinges on creating a unique, unforgettable [...]