Joshua Ramsey, Fractional CMO

FRACTIONAL CMO: DEFINITION

What does a Fractional CMO do?

A Fractional Chief Marketing Officer provides marketing leadership for any company not yet ready to hire full-time for this position.This means you get experienced and focused marketing direction without the associated costs of bringing on a new, senior-level employee.

Fractional CMO’s can be brought in as consultants on an interim or part-time basis and offer a low-risk option for executive-level experience. A new perspective can be just what your current marketing department needs to give it a boost.

Or if you hire Joshua Ramsey…a ROCKET boost!

JOSHUA RAMSEY, CMO FOR HIRE

JOSH OFFRS 2 FRACTIONAL CMO LEVELS:

(Each program is a minimum of 4 months – cancel any time after the 4th month)

#1

Micro-CMO

  • $6,000 month
  • 24 hrs. a month (24 hours of phone or screen share)

    • 4 hours a month in office / person option – Dallas, TX area only
  • Key upgrades of the Program Overview

    • Content Development (2 pages a month)
  • Unlimited Email conversations
  • Budget Direction and review
  • Media Buy Negotiation
  • Full access to Josh’s Assistant(s)
  • Design Outlines

#2

Full-Tilt CMO

  • $12,000 month

    • 50 hrs. a month
  • In person

    • 8 hours month (1 full day) – 250-mile radius of Dallas, TX
    • 8 hours quarter (1 full day) – Outside 250-mile radius of Dallas, TX
  • Full marketing plan creation (3 months to complete)
  • SEO strategies implemented by JR and his team
  • Full reporting
  • Full access to all developed coded programs created by JR – OneTouch
  • Unlimited Email conversations
  • Budget management and direction
  • Media Buy Negotiation
  • Lead Tracking program
  • Fluid budget sheets
  • Full Access to Josh Assistant(s)
  • Design outlines

INCLUDED IN BOTH FRACTIONAL CMO PACKAGES:

Kickoff Call

  • 2 hours (every program has this minimum)
  • Foundational Marketing List Review

Outline Your Full Marketing Plan Through Proprietary Process

  • Goals

    • What are your main goal(s)?
    • How do you plan on hitting them?
    • Are you hitting them currently?
    • Discuss the best ways to reach them
  • Full Brand Review

    • Website
    • Brand Guide (if none – we will discuss how to create one and importance)

Access to the Marketing and Branding Toolkit

  • SEO Checklist

    • 60+ Point List
  • Content Writing Template

    • Headline Starters / Ideas
  • Lead Tracking Spreadsheets
  • Marketing Foundational List
  • Marketing Budget Spreadsheet Ideas
  • Brand / Website Design Idea
  • Advertising Budget Projection Calculator
  • Prospect Qualification Key
  • Heatmap Program

Access

  • Access to Developed Programs (created by one of Joshua Ramsey’s companies)
  • Ad Agency Josh Started in 2009. Competitive Pricing (will beat any ad agency price that has 5 or more employees)

    • Designs (website, postcards, billboards – anything)
    • Video B-roll and YouTube / TV Production
    • SEO for Your Company

Setting KPIs

  • Tracking
  • Actual Cost per Lead and Sale
  • Factual numbers on what you are spending and what lead sources are most optimal to give you more sales
  • Projecting new avenues for leads
  • Advice on any media buys, marketing questions, direction, options, strategies and more
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Joshua Ramsey will develop an SEO strategy to dominate your competition in every advertising medium.
A Fractional Chief Marketing Officer…

Gives business owners unique executive experience, along with a fresh perspective, without having to pay the high salary of a full-time employee.

A great Fractional CMO develops new strategies for growing your brand, increasing customer acquisition, and generating new sales.