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The Market
What Actually Drives Business in McKinney
McKinney grew from 131,117 residents in 2010 to 195,308 in 2020, and it is the county seat of Collin County. The median household income is $120,273 and the median home value is $439,500 (Census ACS, 2019 to 2023). Globe Life bought a nearly 200,000-square-foot headquarters building here, and the McKinney Economic Development Corporation bought 180 acres next to McKinney National Airport to attract advanced manufacturing.
That growth puts two markets in one city. Longtime residents still shop around the historic Square and trust names they’ve known for years. Tens of thousands of newer households have never heard those names, so they search, compare reviews and choose whoever looks current. A business that won on reputation in 2010 can look out of date to a family that arrived last year.
Why Isn’t Your McKinney Marketing Producing Leads?
Plenty of McKinney businesses are running on a reputation that newer residents never saw. The website still shows old photos, the newest review is a year old, and the ads repeat a message written when the city was two-thirds its current size. Newer competitors look more current, and they win the comparison.
Reputation Doesn’t Reach New Neighbors
Word of mouth reaches the people who already know you. It doesn’t reach the family that moved into a new subdivision last spring. Unless your marketing introduces you to them with current proof, they’ll hire someone else without ever knowing you were an option.
FEATURED LAW: STALE PROOF IS FALSE PROOF
A 2019 Testimonial Tells a McKinney Buyer You Stopped Trying
Old proof tells buyers your best work is behind you. A five-year-old case study, a gallery of projects from before the pandemic, or a review count that hasn’t moved in months makes a buyer wonder what changed. In a city adding thousands of households, most of the people judging you have only your current proof to go on.
So I audit every piece of proof on your website and listings, check its date, and replace what’s stale with recent reviews, fresh photos of real jobs and current numbers. Then we set up a simple routine that adds new proof every month without you having to think about it.
That is Stale Proof Is False Proof, one of the laws every engagement runs through. Related: Own the Keys.
Picture two remodelers with similar prices. One has 400 reviews, but the newest is 14 months old and the gallery shows kitchens from 2018. The other has 90 reviews, three from last week, with photos of a home two streets from yours. Most buyers call the second one.
The Difference
How I Work Differently in McKinney
Everyone talks about strategy. I show the work. On a shared screen, I go through your ads, website and listings the way a new McKinney resident would find them, and show you what they see in the first ten seconds. Then we fix whatever is costing you the most, starting with the biggest problem.
01
Speak to Newcomers and Longtime Customers
The family that moved here last year and the one that’s bought from you for a decade want different things. I build a message for each group, lead with what they care about, and track which one brings in more customers per dollar.
02
Built to Save Your Time Too
ROI also means return on involvement. You get a short monthly report built around one revenue number and one clear decision to make. If a chart doesn’t lead to a decision, it stays out of the report.
03
12,000+ Campaigns Since 1999
Over $1.5 billion in ad placements across 15+ industries. Clients stay an average of more than five years, while the industry average is eighteen months.
GET 2 FREE HOURS WITH A CHIEF MARKETING OFFICER
Get 2 Free Hours of Senior Marketing Strategy.
No sales pitch. No agency contract. Just two hours of focused marketing strategy with an experienced CMO.
Bring your biggest marketing challenge, your current numbers, or simply the areas where you know things aren’t working.
We’ll use the time to look at your marketing from the outside, identify what’s holding you back, and map out what you should do next.
2 HOURS. REAL STRATEGY. ZERO COMMITMENT.
This isn’t a sales call disguised as consulting.
You get two full hours of senior-level marketing guidance you can actually use — whether you decide to work with us afterward or take the strategy and execute it yourself.
Or start with the free marketing eBook and the 25-year track record behind the advice.
Questions
Frequently Asked Questions
Talk to Josh
Ready to see where your marketing is going?
Call or text. Serving Dallas, Texas and nationally — headquartered in Dallas–Fort Worth.
Nearby markets: Allen · Carrollton · Coppell · Flower Mound · Frisco · Garland · Grapevine · Louisville · Mckinney · Plano · Richardson · Rockwall · Southlake · all locations
JRCMO — Fractional CMO Services in Dallas, Texas
Serving Dallas, Texas and nationally
Headquartered in Dallas–Fort Worth, TX
Call or text:Â 214.466.8332
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