Insight 03 / 05

How Do I Track Funnel Leaks & Increase ROI?

Every funnel leaks. Most companies just don’t know where.

Cut-Through Answer

Every Funnel Leaks — Find Where

All Insights

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30–50% of leads are never contacted. Follow-up stops after 1–2 attempts. There’s no retargeting or reactivation system. You’re already paying for leads you’re losing.

What We Install

Stage-Based Tracking System

  • 1
    Click
    Traffic source tracking — which channel, which ad
  • 2
    Lead
    Form fill, call, or chat conversion tracking
  • 3
    Qualified
    ICP match scoring and lead quality filter
  • 4
    Booked
    Appointment set, speed-to-lead measured
  • 5
    Closed
    Revenue attributed back to source
  • 6
    Retained
    LTV, repeat purchase, and referral tracking
Case Study

Home Services — Multi-Market Expansion

Home Services · Multi-Market

2–3x Lead Conversion Without More Spend

2–3x

Conversion Rate

$0

Extra Ad Spend

What Changed

  • Installed auto responders, call tracking, multi-touch follow-up

  • Recovered lost leads already being paid for

  • Reactivated cold leads through retargeting sequences

Legal · High-Value Lead Gen

Same Traffic → Significantly Higher Retained Clients

What Changed

  • Filtered low-quality leads earlier in the funnel

  • Routed high-intent leads instantly to intake team

  • Built retargeting around “not yet ready” prospects