I started Strategic Point Marketing (an advertising agency) in 2009 – 30 days before my wedding day. If you recall, in 2009 the ‘modern day depression’ was hurting all types of companies. The advertising agency that employed me for the previous 5 years was not immune to the market’s downturn.
As I got back to my apartment and my soon-to-be wife, I wasn’t sure what I was going to do. It was a tough conversation for the first 24 hrs.
I quickly realized that I had to either pick myself up and do something or just lie on my couch forever in pity. That is when it hit me. I was good at what I do!
In June of 2009 I started my advertising agency. Driving from city to city in a 1992 Toyota Celica that eventually blew the engine on the highway about 1 hr. south of Kansas City, I made my way across the country speaking at any event I could get into. I was teaching about marketing strategies – how to do it yourself, how to know who was taking advantage of you, and anything else I could think of to educate business owners.
In 2010, I drove to Chicago from Dallas. I didn’t have enough money to stay in a hotel, so I looked around everywhere and found one of those hotels that you can buy a half day rate (the-not-so-nice type). I checked in around 1am, slept for about 4 hours, took a shower and went to the conference where I was speaking that day. During the conference I was able to sign my first big account.
My whole life I have been the type of man that always did whatever I said. I understand and believe that my word is my bond. That is why I decided in 2014 not to do any more contracts. I felt like that is a dirty word and I realized that I didn’t want to keep anyone tied to my company if they were unhappy. This was a huge paradigm shift in my life and my company, but it has paid off in big ways!