So my next question is, are they going to make money off of this? Do they earn?

They are. Yes. So part of it is, so we do education and business. So they only need, like part of what I say is they really only need four clients to make their money back.

So there’s the, okay, if you do what we say, we give you all the assets to start a business. And I give them emails, I give them contracts, I give them all the things that they need to do. And they really only need to make four people. And then we put a guarantee in, like, if you try everything and you don’t get four clients, like you don’t make your money back, we’ll coach you till you do. But like, they have to actually do it in order to. Is this a little bit of an MLM? No, I’m just setting them up to create their own business.

So you’re going to manage the 200 that come through.

I think I, what I would like to do is have my, I have VA, you know, I have VAs that can help with the admin, but then my certified coach. I would like to have them come on and do coaching for these, like some of them, I can hire them as support for the other people.

Are you going to train them in the way of doing their own Instagram, Facebook, social media so that they get it? Or are you going to do it and it’s going to filter from you to everyone else?

No. So I’m teaching them to run their own businesses. So they can, they’re not going to be, they’re not going to be under me. It’s too much liability for me to have them under me. And then I have to manage, then it’s under my name, my insurance, all of that. So I’m basically just teaching them to start their, their own business. I could con, like when you’re saying help the new, the new coaches coming in, I could contract them in to help me, you know, coach the coach, the new cohorts as a, like a paid person, like a contract paid, but, but as far as their own practices, like I’m teaching them to, like, set up their own practice to practice independently of me.

Are they paying you on going there? Are they paying some type of referral fee to you?

They’ll have to pay me a licensing fee because I created a ton of materials for them. So if they want to stay certified, if they want to stay, like, use my materials, if they want to stay, like, get access to live calls, still they’ll pay, I was thinking $99 a month to stay active.

So they would still get some type of benefit from you if they stayed active with you. Yes. So they’re still going to have some type of, like, to some level, if I’m hearing you right, some type of lead gen coming through. Yeah, because I’m going to put them on a directory.

Like, I’ll put them on a directory that they’re, like, the certified women. So when I’m out speaking, it’ll be like, oh, I have functional women’s health coaches that you can. And then I’m helping them generate business, but they’re, and they can use my assets and they can use if they, if, but they have, they’d have to keep paying. Okay.

So, I mean, what I’m, what I’m hearing and seeing sounds a little bit, a little bit different, but kind of the same thing as what I’ve done in my career. And, you know, if you look back at my career and I don’t know how much you’ve listened to any of my podcasts or, you know, interviews and so forth. But, you know, in the late nineties, I sold media. In 2003, I went to work for a top 100 ad agency. 2009, I started my first company, which was an agency now called Strategic Point Marketing. I still own that company. And in 2018, I started a SaaS company, which is now AI. In 2019, 2020, I became a fractional CMO and I continue to be an entrepreneur, right? I’m an investor, entrepreneur. And every time I roll out a new brand, I’m. I have not co-branded it to the core, which is kind of my next step, which is Joshua Ramsey, you know, entrepreneur investor, which is my next growth maturation where I’m going to be starting a podcast. And that podcast is a training that points to all the other services that I’ve done and why I’ve done it, right? So to me, that’s kind of where I see you needing to go because you already have such a high authority with Meg Mill that it seems like you need to structure the same way in the marketing and the PR of using your authority of Meg Mill into the creator of Women’s Functional Health. So when you continue to build your brand and keep your brand relevant of Meg Mill, the brand, you can have the offshoot where someone goes, hey, I love this, I love this. And in a slight, in a slight way. You’re pointing to, hey, get involved. Without doing it in your face, you’re still saying get involved. Does that make sense? It does. I just am not sure.

Like, I’m struggling with kind of how to, I can, I bridge that in emails, like in my, you know, when I did this launch, but like in the overall brand, sort of.

So there’s not going to be one way that I can be like, here’s your silver bullet, right? Like, yeah, it’s good. It’s going to be a trial and error, but I think, you know, one thing to kind of keep in mind is what the market’s going to allow for you to choose from. So if you go to work with an ad agency, here’s what you’re going to experience. They’re going to go out and they’re going to roll out a test for you and they’re going to test all these different messages that need to happen. And I would agree with that. The next thing that you’re going to experience is a AI version chat GPT search of kind of what you experience, probably find. Which is you got to be able to be relevant, but an agency that does the social media isn’t going to know how to do the AI. So you’re going to have to have someone keeping an AI because what happens is agencies are good at what they’re good at. They sell you what they’re good at, right? They’re good at what they’re good at because they sell you what they’re good at. And they’re not going to look, the difference of a CMO is going to say, look, this is what we asked ChatGPT. ChatGPT, Cloud, Gronk, they’re high-powered spreadsheets and they’re high-powered search engines to accelerate the thinking. But if the core thought isn’t strong enough, their thinking is never going to take you to where you need to be as a brand. Okay. Does that make sense?

So if someone’s searching, like, how do I become a health coach or what are good health coach programs, you need it to be able to pick me up? So you want the AI.

But as you’re in the building blocks to get that to show up, the building blocks of following what AI teaches isn’t going to be that building block of what you want the public to see. So you need an architect, whether that’s you or myself or another CMO, you need an architect to be able to create the vision and the track of what is the agency doing and how do we hold them accountable. You need an architect to be able to help understand from the data that that company is producing, how do we create the AI brand that is connected to what is working in the socials. Okay. You follow? No, I’m sorry.

Okay, that’s fine.

So look at it this way. So here’s Instagram.

Yeah. Okay, and I can see that this one had 5,000 views. Right?

This one had 500. So you have 500 and 5,000. So the obvious, and I’m going to simplify this, okay? But the obvious analytics is that one caught fire and the other one didn’t. You had 61 loves and 54 comments, and over here you had 20 loves and 5 comments. So if they’re both the same content, they’re both about the women’s functional health. They’re not, though.

See, what happens is this is about histamine, and everybody loves histamine.

But I’m using an example. Okay, okay.

So ignore what the actual video is. Okay, okay. So let me use a different example.

So this lady. I typed in Meg Mill. She shows up as Care Charmer. It shows up Meg Mills. It’s the only real competition that you have, but there is a little bit of market confusion. But I don’t think it’s that much, but it’s what showed up. Right? So this one had 10,000.7.

Okay. Right?

So 11,000 loves, and this one had 15. So which one’s better? The answer is obvious, right? Like this one had 197 comments, and this had 130 with less reviews. So this one was better. So if they’re both the same general content, general content, the answer is you go with the metrics that’s better. Because it’s more relatable to the consumers, and it’s shareable content, and that’s what the algorithm wants.

You follow me?

Yes, I do on that. So with that concept, the answer would be if this is content A and this is content B, same parameters of what we’re trying to sell and pitch, but you have content A, content B, the content B went more relevant. We then have to analyze why is content B more relevant than content A.

So that’s the first step.

An agency can help you do that. If they’re good, they can help you execute that and identify that. And then what they’re going to say is, all right, Meg, go create more content about that.

Okay. Because we’re getting better response. Yep.

So that’s where you’re going to grow with that agency. Okay. But now here’s what needs to happen. The next step is going to be getting found in the AI for that content that is most popular. Because as people look at it and they’re thinking about it, here’s what happens in their brain. They realize, I saw something on Instagram that I really like, that I’m interested in. Instagram, Facebook, TikTok, whatever, whatever, whatever, right? I’m just going to use Instagram. I saw something that I really like, and they’re going to take whatever the current phrase in their mind subconsciously that they latched onto that they like. They’re going to take that and punch it into Gronk, Claude, ChatGPT, Gemini. They’re going to punch it in there. You have, in your brand, you need to take what that core concept is and relay it over to the AI platforms.

Okay. And that’s a different person who does that. That’s a different person who does that, who architects the AI to be able to find the core concept. Correct.

It’s a different algorithm. It’s a different mindset. It’s a different focus.

Okay. Okay.

From there, you need to write content that’s still similar to the other two platforms for your website. Oh. Because part of that content for your website gets you found in AI. Yeah. Yeah. Yeah. Let me show you what I mean. Okay. If I go to jrcmo.com, my website, and I’m looking for content, and I click over here on my navigation, and I’m looking for blogs, it’s not there.

Give me one second.

So I don’t have anyone that’s able to find it, but in my sitemap, I’ve got to go far down. If you look down here for blogs, it is found. Okay. So what we call this is non-navigational, but crawlable, an AI index.

So now when you click on blogs, it’ll take you.

And how I’m found in the LLMs is because I’m writing about fractional CMOs.

Okay.

Now, going to, I don’t want to go too deep. to see this.

You’re not doing it for consumer. You’re actually doing it for AI to search you.

That’s it. Okay. Interesting.

And the way you go about doing that is going to be different.

Because then where most people fall off is that they don’t go in and complete the task in Search Console. So in Search Console, you want to speak to the LLMs. So right here, I have sitemap. I have all these different locations and sitemaps. But one of them, oops, I don’t want to assume that one of them. you. I keep clicking on the wrong thing. One of them in here says page sitemap, product sitemap. One of them in here buried somewhere out of all of them says blogs. So within blogs, now I’m submitting it to the LLMs. LLM is basically a bucket that Cloud, ChatGPT, Gemini, Gronk, they all come into that bucket and they learn. It’s a learning language model.

But there’s a strategy to it.

So you need part one, which is your social. And your social needs to be exactly what you have, but you need to almost run two different pages. I have the Women’s Functional Health Institute.

We just don’t have many followers. So she was, my social person was cross-promoting them on this site, but I probably should stop that maybe. I think that you need to test it and dive into those analytics. I wouldn’t just stop.

So there’s something that everyone knows called ROI. And everyone thinks it’s return on investment. And that’s not true. It’s result of investment. So the result of your action tells you what you should do next. So whatever you’ve done, Meg, where you need to dive in next is what was the result of what you’ve done. And if it’s working, do it more. And if it’s not, identify why it’s not. It’s like a ship that’s going to a location, but it gets altered by 10 degrees or five degrees. What happens? You aren’t going straight anymore. All of a sudden you’re way over here. But if you alter that ship back and you go, oh, now I’m back on track. But even two degrees off, you go. Very far different. So just because you did something doesn’t mean it didn’t work. It means that, how do I explain it? It doesn’t mean that it’s bad. It just means maybe you need to slightly alter it. Perfect example. One of the things that I think you should do, if you’re not already, is Google AdWords. And even a small amount of Google AdWords can give you major traction. But a lot of times when someone says, Google, Google, do Google AdWords, they’re going to tell you, you need a $2,000 or $3,000 budget. And I would say, no, Meg, do not. Do not do that. Spend $200 a month and pick three or four keywords that you believe to be search, heavy search volume or even low search volume. And let’s see what type of result we get. What? The traction from it. And these are the little things that I do as a CMO where I’m testing and then reading the results and testing and reading the results. So we always have a result on investment. The result is what happened? Then we make educated decisions on how do we move forward? What did we do? What happened? Do we like it? Do we not like it? What are we looking for? What’s the expectation? I don’t know if you were like me. When I was young and I did the junior high science fair experiment.

Do you remember doing that? Did you do that? Yeah. So you come up with an idea, right?

Here’s my theory. Right. And then you come up with the hypothesis. And then you would come up with, you know, the variance. And then you would do it. You come up with your conclusion. But in marketing, it doesn’t end there. You take the conclusion and you go back and you do it again. You take your conclusion and you go back and you do So your variables become, this is what I want. This is my hypothesis that I think is going to work. What are we going to do with it? So if I come back to this page and I go here and I look at the density of your page, here’s part of the SEO approach. On the SEO, I’m going to look at your density and I’m going to say, if I go type in health, business, clients, support, those are your four major key words. That’s what you’re trying to rank for. Health, business, clients, support.

Okay, so that’s not even what I, how do I, how would, how did that come up?

Because you use health, the word health, 92 times, business, 49, clients, 48, support, 48, functional, 38, 38, 38, 38. You also use health in your title and description, description, title, description, title, description. So where now we have to look at AdWords is what are the four top keywords? Then the question becomes how much search volume is there? What a CMO is here to do is to take all of the information that we just talked about, AI, SEO, Google Ads, social media, and all of that information to extract the core functionality to say, are we on the right track? You want 200 people. How do we find the 200 people? What is the search volume? Where is the search volume? And how do we grow to that next level to get more search volume? And then tell you, the visionary, look, no one’s looking for functional women’s health. And you go, well, I thought they would be. And we go, they’re not. So we want them to. So how do we open it up? What can we say that’s different? And again, I don’t know that Meg. Okay. Yeah. And it might be health coach certification.

That’s probably what we need to get.

But then you have to be able to rationally explain the difference of what the women’s functional health is versus the health coach certification. Because now what we do is we run ads for health coach certification, but when we run those ads, we have to help their mind translate into what we want them to do. We have to guide them and build a new knowledge, what’s called confirmation bias, which is a tendency to filter information, to understand, and then confirm that that’s what we want. So some people are looking for women’s health coaching, but ultimately there’s a dropout, right? The funnel of any sales process, there’s a dropout.

So my, I would be.

He’s willing to bet that that dropout are people that might be looking for what you want or what you do. I shouldn’t say want. They want what you do, but they’re looking at this and they’re going, I want something slightly different. So those are the people that we would want to test and be like, okay, chat, GPT, Gronk, Gemini, Cloud. What if we started writing content that was women’s health certification, but we led and taught the LLM that there’s another division of it. So when you’re on your phone and you’re talking to whoever and you’re going, blah, blah, blah, blah, blah, blah, and you’re listening and reading the result, you’re going, maybe there’s another idea. Maybe this is what you’re looking for. Nine out of 10 people that come to me the same way you did have told me that they start their ChatGPT conversation with, how do I get better results? How do I find clarity in my marketing? How do I improve my overall brand? Why are all ad agencies pitching the same thing? You know, how do I find something better? How do I find the right agency? How do I find who is the higher level person over an agency? Boom, CMO. So I have to write content about all of that to help the LLM navigate a user to the point of Meg sees Josh again and again and again. And then Meg goes, hey, you know what? I’ve seen this guy enough. I think I probably should call the guy. Right? And that’s where it’s at. So for me, I’m now trying to grow into other elements, other areas to generate. Great leads, just like any business, right? Survives off of leads and business. So that’s where you start to kind of grow. You already have a nice list. I think branding to them of, hey, have you seen this? I think sending them DMs, finding them here on the Instagram and saying to them, you know, finding all of your followers and starting to DM and start conversations is probably one of the places I would start.

Okay. Like have my VA, probably my VA do it, but like have my VA DM them and be like, hey, you know, love that you’re following our page and held interested. you ever think about starting a business? Is that what you would DM them? I would polish it, but yes.

But before you go down that road, let me explain something. In marketing, there’s two core foundational pieces.

There is tactical marketing.

Which is the placement or the outreach or the inbound part of marketing, which is the engagement side. The other part is just as important, if not more important, and it’s called the strategic message of marketing. The strategic message is what you say, how you say it, and more importantly, it’s what’s perceived from the audience. That perception that they get, that’s what you’re looking for. You have to make sure that when your VA or whoever’s going to outreach these people, that there’s enough good content when they do catch that engagement of the tactical marketing. That when they go to your website page, they go, oh, that’s what I’ve been looking for. GA4 is Google Analytics 4th edition.

The biggest change…

And between their third edition and their fourth edition was one main thing. Above all else, it was one main thing. And they went from what’s called the bounce rate, which means people come to the site, they look at it, they don’t take action and they leave. Now they track it as engagement rate. Engagement rate means it’s a more positive term of how much do people stay active? What Google looks for and what business owners need to pay attention to is how do we keep people on the site longer? How do we give them the next step and the next step and the next step to walk through the path of education, giving them different opportunities and options? What I absolutely do not agree with respectfully, but I don’t agree with is the fact that when I go work with me, you tell me right off.

We can’t, you can’t, well, I just did that in the last month because I just was like, I was feeling so overwhelmed by having all my clients and having this new program. And so I was like, I just need a break for a minute. So that hasn’t, luckily has not, that hasn’t been up there very long, but it has for about for a few weeks or maybe a month.

So I would try to work with some different AI tools to automate the process and keep those leaves warm. And I would create something different. You’re close with save my spot, but I would architect that word slightly different and then create some AI automation to engage those people and keep them warm.

Well, the problem is I actually want to kind of get, I do, I should do that. I agree with you, but I want to get out of seeing people my on in my practice. So that’s, that’s where my problem is right now. It’s like, all this is built. I’ve spent years building, like you’re saying you transitioned like this, where all the funnels were to get people to work with me. And now I actually don’t want people to work with me. So I’m in the process of. Creating a low-ticket program called the Cascade Method, and they can go through that program. But really, where I want people is the Women’s Functional Health Institute at this point. But my whole website is built up as to be Meg Mill Functional Medicine Practitioner.

So you’re moving from being the brand to having a brand.

That’s where you’re at.

But what needs to happen is you need to remove the word work with me then, if that’s the case. Because you’re creating a negative connotation of, I’m too busy for you. Now, people don’t say this out loud, Meg. And I think you realize that. What I’m saying to you are not things that people say out loud.

But I agree. Like, work with me, and then they fill it out, and it’s like, oh, wait, yeah, I can’t work with you. But let me prove that point.

Let me drive that home, because I think it’s important, because this is going to be part of your growth. When you see this video, what goes through your mind?

Like, go to the deeper part. What’s your feeling when you see this video? That you’re educating, that you’re out educating people on what you do, that you’re an authority, I guess. That’s it.

Authority. Yeah. Right.

I’m an educator and I’m authority.

Yeah. So that’s what we have to think is when you looked at this video, you didn’t think about that out loud in your brain.

You didn’t say those words. Yeah. But in your mind, subconsciously, that’s what you went through.

You went through that. He’s an authority and he’s an educator. And then you read, he builds a plan around the CEO’s vision. That’s what you read because the way it’s structured of CMO builds the CEO’s vision. That’s where people catch subconsciously. Then they go, I solve problems. So I’m an educator and I’m authority that solves problems.

Right. I walk them through that.

And then I get interested in them. You win more friends by getting, by being interested in who they are than getting them interested in you. So I walk them through that. Then they go, am I authority? Let me support that. Let me support that I’m an authority, right? Then everyone goes, well, what’s the price? Because what we do as humans is we walk through three steps, advantages of ownership, objections to that advantage of ownership, and then vendor selection. Okay. So when we go back to what you and I spoke about a minute ago, and I said, hey, there’s a funnel of people looking at like health coaching or coaching health type platforms, and there’s a fallout. Could we pick up those fallouts? That’s vendor selection. Because they’re not happy with that opportunity of a vendor.

So our focus needs to be, why are they dropping out?

And how do we capture those vendor pieces, right? How do we become another vendor in that funnel and pull them out? So one of those things that you could write down as alternative to women’s health coaching, and then… Fill in the gap to what that is.

Well, I think I am differentiated by the women’s. I think the women’s health coaching differentiates me from all the other health coaching programs. So that’s like specific. There’s not a whole lot of competition specifically there.

So maybe I said it backwards, but follow the thought there is whatever their funnel is right now that you’re not a part of because you are different.

Right. Yeah. Whatever that fallout is, is saying that you are an alternative to that. OK. OK. Yes. Yeah. I probably said it backwards or something like that.

Right.

Like you get more depth, you’re more focused. Anyone. Yeah. More beyond nutrition and whatever. Something like that. And then what we do is this has to speak to everything.

Everything that we’re talking about doing, the Google ads, the AI, the Instagram and videos and everything else, all. All of that education of tactical marketing has got to land here and walk them through it. Okay. Smooth and easy and educational where they just feel well. They feel good about it. Let me give you a great, for instance, I teach this in a lot of my conferences. I’m working towards getting a TED Talk as well. And one of the things that I talk about is when I met my wife. I met her in 2008 and I met her on MySpace. And when I met her, what I knew as being a good salesman, but trying to date a beautiful woman who was in law school and a fitness model, was that I needed to clearly communicate the core ethics of who I was, but do it in a smooth pattern to not dump baggage and overwhelm her. Yes. And I think too often in business today, what happens is we dump so much baggage. of content above the fold that there’s not a smooth way of, let me pull you in, let me get you excited, let me date you and get you feeling the flow a little bit, because that’s why she liked me. She was like, look, we align, we’re both pastor’s kids. We align because we want kids one day. So the growth of the maturation of the relationship kept growing, and that’s where I think too often the content dump is important to you, but you’re trying to, as a business owner, get so much out in front of them without just saying, let me kind of walk you through this steps. Like, if you’re thinking about this, go here. That’s one reason why, as an example, I built this site. Where we give them an option of what are they interested in. I call this controlled user navigation. Now, this is just an example. not applicable to you. But controlled user navigation means we’re driving them to wherever we want them to go. Short headlines, short headlines, and then drive them to it. And then when they click on something, they can see. They can still see the main navigation, but they can dive in deeper.

Okay. So would you say something like, my Meg Mill site needs something like that so that they can say, like, buy my book, Women’s Functional Health Act, like that, so they have more options of where they want to go? Yeah.

I mean, you might cut this text in half. Yeah. I think that this is powerful. But then when you say this, they’re like, you’re not alone. People love to know that they’re not alone. I love that statement right there. Like, it’s a powerful statement that made people feel good, right? But then I think, again, it’s like, I’m not alone, but work with me, no word full, sorry.

Yeah, yeah, I know. I agree.

So then, but you could still have and change that work with me. You could leave it there, but change what it says on the back end of that next page, which is, hey, this is the next step. Do this, or do this, or get involved here. But then you could also put it here of, like, support your friends and neighbors. Drive them then to this page, which needs to be supportive of whatever button they hit. When you go to Amazon and you type in roller skates, you oftentimes don’t see bicycles. You see roller skates first. Yeah.

They both have wheels.

They both propel you. They both put you to where you want to go through driving a wheel. But, you know what mean? But it’s still, you want that support of whatever the content says.

So you would back to, I have two questions kind of going backwards to where we started. So one, you would say you wouldn’t separate the domain. You would keep this under, you would keep the Functional Woman’s Functional Health Institute under the Meg Mill domain and brand because I already have authority. You wouldn’t move that to a totally different platform. I would create what’s called a C name. So, so check this out.

Fractional CMO Austin, number one is austin.jrcmo.com. Okay. Tampa, number one, tampa.jrcmo. Dallas, number one, JRCMO. Okay.

These are what are called C names. So the C name would be like this.

Womenshealth.megmill.com.

Okay. Instead of megmill forward slash women’s health, you put womenshealth.megmill.com.

And then what happens is you’re able to carry the authority of a website from what you already have in authority of a 21, which is really good. Even though it says average, that’s really good.

Okay.

You carry that authority and you’re able to support on the technical authority of websites. You’re able to support your new launch of a website. Got it. Okay. You also can still go buy a domain, womenshealthconsulting.com. did. Yeah, I did.

Dot com.

You point that and you can even mask it. So that way when people go to it, they never see this. They only see the domain. Okay, you can mask that.

Okay, I didn’t know that. Okay. So these are the little things like as a CMO that you need to have of a leader.

Now, if you can do it, great. Go for it. But you need to be able to function multiple elements and have the architect oversee those elements to give the final direction by based on data. Because here’s an alternative. If you’re running video ads and you’re doing content generation and it seems to be going well and we’re running, you know, the Functional Health Institute tag. But over here in AdWords, we’re finding that that tag is not working well. And we’re finding that another term is working. Really well for us. That information needs to be strategized and shared with this video crew, but here’s what you’re going to face. I guarantee you would face this. That video crew is going to argue with you. They’re going to say, no, we’re growing. We’re doing better. Like we’re getting eyeballs and impressions and engagement on social media.

On social media. But you have to be able to extract the fact that you’re seeing different results in Google ads of search impression share. There needs to be a balance.

Where’s that balance? Well, they’re focused on, no, this is working. We are firm in what we’re doing. And you’ve got to go, hey, look, this data doesn’t lie. I don’t disagree with you over here. But this data doesn’t lie.

And that’s where

You’re constantly A-B testing a little bit of everything to see what are we getting, what’s working, what’s not.

So that kind of leads into the same thing with the social media, where it’s like histamine is doing really well, but I don’t want to do histamine. So now that’s what’s taking off where my other posts aren’t doing as well. But it’s like, okay, she wants to do that because it does well. It does, but it’s not my ultimate goal.

So there is a conversation that you have to have. And that conversation would kind of look like this. You tell me histamine is doing well, and I would say, great. Let’s continue that engagement because the hope and the goal would be if the histamine is doing well, that we are getting enough people to follow us because of histamine.

And the hope is, is that some of that engagement will go over to our other platforms and look at our other videos. Okay. So you’d still be, because we know our algorithm loves us for that. So that’s where it’s like, okay, we, that’s what.

And that’s where you use the power of it, right? So I’m working towards just starting this week. I’ve thought about it for a while and now we’re moving forward on it, but I’m going to be doing a new brand and the new brand, I don’t want to give it away too much, but I’m going to be focusing on business owners and their headaches of marketing, right? I’ve got a whole slogan, a tagline, I’ve got everything that I’m going to be working on. But with that, I’m going to be saying, Hey Meg, tell me about a frustration that you had in marketing. And you’re going to say, well, I did this and I spent this money and this didn’t work. And then I’m going to do a quick consult with you to give the audience an idea. But my goal, underlying goal is to provide good content that people follow, that people like, and they, people love pain. Yeah.

Just the way people are right.

They love pain and they want to see what the pain is, but they also want to live it in their life and go, but how do I overcome it? How do I get out of the pain? Right? I mean, working out, I went and worked out this morning. My wife loves to work out, works out almost every day. And she loves the pain. And I’m like, I don’t love the pain. I went today and I was like, oh, I’m hurt. I don’t want to do this. But they love the pain, but they want to get out of the pain.

So they want the light at the end of the tunnel.

So the histamine, you can still start to drop breadcrumbs of follow this, follow me when they follow you and they start to see you in their algorithm more. You can start to drop those other little nuggets of information.

Yeah. Okay.

If people love you and they’re following you and you can continue to keep that following and you drop that you have other things going on, people that love you as an influencer are going to start to follow the other things. At some point in time, you have to figure out that blend and that trend of how do you interweave it so that you keep what’s cooking, but you off. shoot it into other things. Okay.

And, and, and so I keep the Meg Mill brand because that’s the authority that I’ve created and that’s what people are following me for and say, okay, Meg Mill has these things that she offers. It’s not a functional medicine practice anymore. It’s changing to give them the options to go.

People buy me and they hire me as a CMO because they see that I can envision multiple angles. And I know how to test to get the end result we’re looking for. That’s why people follow me and like me as a CMO, right? Like that’s what happens. But what also happens is they hire my ad agency about 80% of the time they hire my ad agency because they know that ad agency is going to be able to execute what my vision is because I own it. Yeah. Okay. They’re doing it and it’s cheaper. And oftentimes it’s cheaper than hiring another agency. Yeah, okay. But there are times, Meg, where if you and I work together, I would say my agency is not a fit to do all the social media that you want.

Yeah.

We have a social media division, but for what you need and want and where you need to go, I would tell you, no, we need to find someone else. And then as a CMO, my job is to go find that company. Now, depending on the level of where you hire me, if you hire me as a CMO, right? But if you go, hey, Josh, I want you all the way in, then I’m like, okay, I’m going to go find and interview these different companies, and then I manage them for you.

So you keep doing your day-to-day, and I take on the entire marketing arm of that. Got it. Okay. And do you do, what about like the webinars and the emails and all of that kind of stuff? As a fractional CMO, you’re giving, like you’re saying, you’re giving strategy and direction, and then your team, like if you would give me direction that my team executes on what direction you’re saying, is that correct? Yeah.

So I’m going to talk to your VA because I’m all about making the company successful. Where I keep my job is that the company is successful. But I don’t care at the end of the day who does it. If you have team members, I’m not going to come in and be like, let me get rid of them. I’m going to say, hey, great. How do we make them more successful? How do I lead them to make them more successful? Okay. So you and I would talk and I would say, okay, here’s your vision. Here’s the strategy I see that matches your vision. You would say, yeah, I love it. Great. Let’s modify. Great. We figure that out. You go on to do the things you need to do. I’m going to go over to the VA and go, hey, VA, what I want you to do is this, this, this, this. But we need that roadmap. Yeah. So the first step that you and I would take if you wanted to move forward is the premium starter plan, which is one time. I think it’s like 1800. It’s on my website. Yeah. 1828. It’s a one time charge. And over the next. Two weeks, maybe three. We’re going to write this marketing plan for you.

Got it. Okay. Yeah, I see it there. Okay. So then that is, okay. So then we’d go through and it’d be like, you’re saying, okay, this is the stuff that we, this is, you’d go through all my stuff and then say, this is what we need to do to get you.

So we’re going to take everything we just spoke about and start architected into a marketing plan and a strategy plan of what do we need to do? And what is the order we need to do? So for instance, we talked about sending the DMS and I said, that’s tactical marketing. Before we do that, we need to go build our website and clean up that content.

Yeah.

So what you and I are going to do on this marketing plan is that we’re going to figure out what is the content need to say? What is the architecture in the order of what we need to say? We need to put it into a C name. So we’re going to create the checklist. We need a C name. We need Google analytics. We need a C Webmaster, we need these other elements. This is what we need to do. Then we’re going to look at content. We’re going to go into AdWords and we’re going to look what’s the search volume on this word and this word and this word. Do these words match? Does our content on the page match these words? Do they go together? Is that the correct balance? We’re going to talk about the layout of the webpage and how many pages do we need and what is the flow of a user that comes in to get them to sign up to the first step and then the second step, right? How do we keep them engaged? Then we’re going to talk about what your social media is now and we’re going to architect a plan. What are you going to talk about with your current content and how do we bleed that content into other things? We’re going to talk about the good and the bad of your current two Instagrams. We’re going to look at your current result of investment of your two platforms. I’ve seen one. I have not looked at the other. I need to look at the other and see where you’re at with that. So we’re going to create that plan. We’re going to talk about, you know, your current site when it talks about, you know, the wait list, work with me, okay? How do we want to re-architect that page? You know, how do we want to make that page kind of come together and walk them through? How do we want to manage the homepage to draw them to Meg Mill and go into the Functional Health Institute, right? We’re going to talk about that flow of that content based on your perspective client, your perspective health coach. We want to get them in and involved and flow them through.

Okay, perfect. I have, unfortunately, a client appointment at one, but I am interested. So can I go through what I would like to do is look at that, go back on your website, look, I wrote down the premium starter plan, and then email you with any questions I have about it.

Yeah. And then that way, and then just

Let me give you, let me give you my cell phone.

Okay. It’s 972-832-2487. I know you need to run. I respect that. Just shoot me. Don’t worry about it. Listen, here’s, here’s the next step. Okay. Shoot me an email if you want. It’s josh at jrcmo.com. Shoot me an email. Shoot me a text. If you call me, it’s going to go to voicemail. But if you text me, I’m going to get it. Until I have you saved in my phone, I won’t, I won’t get it.

You said 972-832-2487. Correct. And then you said it was josh at what was the website?

jrcmo.com.

Okay. Yeah. Let me, I appreciate your time. I appreciate everything you do. It’s very valuable. And then I will, I’ll like, yeah, I just want to read through that. And then I want to ask, like, just see if have any questions and then we’ll go from there.

Yeah, I mean, let’s reconnect on it, and I’ll walk you through it again. There’s also a little video you can watch, so read through it, see what you think. There’s some testimonials on there. I can send you more. I’m an attorney that loves me right now, and he’s like, I just shot a bunch of videos, so he’d be happy to walk you through it. You’re kind of in the same process as him to a degree, so I’m happy to send you anything that you need, okay? Thank you.

Thank you so much, Josh. Thank you for your time.

All right, Meg. Good to see you. Good to meet you.

Bye. Bye.