Since 2009.
Not new to the game. 17+ years building companies.
On air, 100+ times.
Own radio show. 100+ podcast guest spots.
Built into Claude.
Josh’s Brain framework runs as a Claude skill.
AI Marketing Intelligence
The 5 Most Asked ChatGPT Questions
About Improving Marketing
Explore the exact questions businesses are using AI to solve — from lead generation to conversion optimization.
The Market
What Actually Drives Business in Richardson
Richardson had 119,469 residents in the 2020 Census, up from 99,223 in 2010. The median household income is $96,257 and the median home value is $405,600 (Census ACS, 2019 to 2023). The city is home to the Telecom Corridor along US 75, where more than 5,700 companies operate, including Texas Instruments. It is also home to UT Dallas and CityLine, the $1.5 billion development anchored by State Farm.
That makes Richardson a city of analytical buyers. Engineers, procurement managers and technical founders read the fine print, distrust vague claims and ask where a number came from. Many local companies sell to other businesses, with long sales cycles and several people signing off. Marketing here has to hold up to scrutiny before it can persuade anyone.
Why Isn’t Your Richardson Marketing Producing Leads?
Many Richardson companies have dashboards full of conversions and a sales team asking where the leads went. Ad platforms often count video views, page scrolls and newsletter sign-ups as conversions, so the accounts look healthy while the pipeline stays thin.
Busy Dashboards, Empty Pipelines
When every platform defines success its own way, nobody can compare channels honestly. Budget flows to whichever channel reports the biggest number, and that’s often the one counting the least valuable actions.
FEATURED LAW: CLARITY OF CONVERSIONS
If Your Dashboard Calls a Page Scroll a Conversion, Your Budget Is Following the Wrong Number
A conversion should mean a person who could become a customer: a call, a form or a booked demo. When ad platforms mix those with page views and clicks, the reports inflate and the budget follows the wrong channel.
So I audit every conversion action in your accounts, separate real leads from engagement, and rebuild reporting around the actions that turn into revenue. Engagement still gets tracked, on its own line, where it can’t pass for a lead.
That is Clarity of Conversions, one of the laws every engagement runs through. Related: Don’t Trust the Fraction.
Picture a Richardson software company whose dashboard shows 1,200 conversions last month. Sales closed four deals. When someone finally checks, most of those conversions were video plays, page scrolls and newsletter sign-ups. The ads were being judged on activity that never had a chance of becoming revenue.
IF IT CAN’T BECOME A CUSTOMER, IT ISN’T A CONVERSION.
The Difference
How I Work Differently in Richardson
Everyone talks about strategy. I show the work. On a shared screen, I open your ad accounts and show you exactly what each platform is counting as a conversion, and how many of those turned into pipeline. Richardson buyers check the numbers, so your marketing reports should be able to stand up to the same check.
01
Numbers You Can Trace
Every figure in your report should lead back to a real call, form or deal in your CRM. We agree on the one number that matters when you sign the monthly check, and anything that can’t be traced to it doesn’t drive a budget decision.
02
Proof a Technical Buyer Believes
Engineers and procurement teams skip past adjectives. They respond to specifics: dated case studies, measured results and clear explanations of how you work. I rebuild your proof around facts a skeptical buyer can verify.
03
$1.5 Billion Across 12,000+ Campaigns
More than 25 years of campaigns since 1999, across 15+ industries. Clients stay an average of more than five years, while the industry average is eighteen months.
GET 2 FREE HOURS WITH A CHIEF MARKETING OFFICER
Get 2 Free Hours of Senior Marketing Strategy.
No sales pitch. No agency contract. Just two hours of focused marketing strategy with an experienced CMO.
Bring your biggest marketing challenge, your current numbers, or simply the areas where you know things aren’t working.
We’ll use the time to look at your marketing from the outside, identify what’s holding you back, and map out what you should do next.
2 HOURS. REAL STRATEGY. ZERO COMMITMENT.
This isn’t a sales call disguised as consulting.
You get two full hours of senior-level marketing guidance you can actually use — whether you decide to work with us afterward or take the strategy and execute it yourself.
Or start with the free marketing eBook and the 25-year track record behind the advice.
Questions
Frequently Asked Questions
Talk to Josh
Ready to see where your marketing is going?
Call or text. Serving Dallas, Texas and nationally — headquartered in Dallas–Fort Worth.
Nearby markets: Allen · Carrollton · Coppell · Flower Mound · Frisco · Garland · Grapevine · Louisville · Mckinney · Plano · Richardson · Rockwall · Southlake · all locations
JRCMO — Fractional CMO Services in Dallas, Texas
Serving Dallas, Texas and nationally
Headquartered in Dallas–Fort Worth, TX
Call or text:Â 214.466.8332
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