Why Hire a Marketing Strategist (Fractional CMO)?
A fractional CMO is a marketing strategist who can help you with many aspects of your business. This includes SEO, PPC advertising, social media campaigns, content creation and more. In this article we’ll discuss why you might want to use a fractional CMO and how it can help improve your overall online presence and lead generation efforts.
Businesses that turn to a digital marketing strategist can expect to see:
- Content writing
- SEO, Google ads and display ads
- Website development
- Social media marketing
Content writing is a critical part of any marketing strategy. Content is the key to building trust with your audience, developing rapport with them and getting them to take action on your calls-to-action. It’s also a great way to build brand awareness, create brand loyalty and sell more products or services.
Marketing strategists have many tools at their disposal including social media management, content creation and digital advertising; however at its core it is about telling your story in an authentic way that resonates with customers. By hiring a fractional CMO you get access to all the tools but also someone who understands how those tools work together to achieve the best possible results for you business.
SEO, Google Ads, Display Ads
Your website is the most important source of traffic and leads for your business. The more people you can reach, the more likely they are to become customers. In order to get more people to visit your site, you need effective SEO.
Here are just a few of the ways that search engine optimization (SEO) can help your business:
- Visibility: By ranking high on search engines like Google, Bing, or Yahoo! (and even social media platforms like Facebook), your website’s visibility increases dramatically—which means more eyeballs on its pages—which translates into more conversions or sales opportunities over time.
- Brand awareness: When people search for something related to what you do—be it dental services near me or marketing strategiest jobs in New York City—your company should show up alongside other businesses that provide similar products/services. This helps build brand awareness among new prospects who may not know about yours specifically yet might be interested based on their query results page (QRP).
- Brand loyalty: “Brand affinity” is another way to describe this phenomenon; when consumers encounter your brand repeatedly through organic search results across multiple channels (e.g., desktop computers via Google Search Engine Results Pages [SERPs], mobile devices via Google Mobile App SERPs), they begin associating those positive experiences with their perception of what it means when someone says “XYZ Company” without even realizing why—much less how much effort went into achieving such success!
Website development is the process of creating a website. It can be done in-house or outsourced to an external agency. Website development includes the following stages:
- Website design, which involves planning and creating the visual layout and structure of a website.
- Website development, which involves writing code and making sure there are no bugs in it.
- Site maintenance, which involves fixing problems when they arise (e.g., if someone leaves a comment on your blog post, you might need to delete it).
Website analytics refers to gathering data about how people use your site so that you know what works best for them and what doesn’t work at all before optimizing your site accordingly; this will help with future sales conversions by increasing visibility on search engines such as Google or Bing when someone searches for keywords related to what’s being sold on your website—for example: “buy shoes online” would bring up results from companies who sell shoes online through their eCommerce sites such as Zappos’ Zappos Marketplace platform where other sellers like Nike could also advertise products like sneakers through affiliate links (which means Nike gets paid whenever someone clicks on those links).
Social Media Marketing
Social media marketing is a great way to reach your target audience and interact with them in a meaningful way. It’s also an easy way to get new customers, build relationships with existing ones and even improve your business.
Social media marketing is a combination of content creation, social sharing, community management and paid advertising that allows you to promote your products or services online by reaching out to customers directly on their favorite platforms like Facebook, Instagram or Twitter.
Using a fractional CMO is a cost-effective way to get expert marketing help.
If you’re not looking to hire a full-time CMO, but would still like expert marketing help, then hiring a fractional CMO makes sense.
A fractional CMO can be hired for a fraction of the cost of hiring a full-time CMO. A fractional CMO is hired for a certain amount of time, so it’s less expensive than hiring someone full-time who may or may not work with you after their contract expires.
Marketing is a complicated business, and in order to succeed you need an expert who can help you. A fractional CMO offers the perfect solution: they are experts in their field, yet they don’t have to commit full-time to your company. This allows them to offer a wide range of services at an affordable price point while still providing top-tier quality work. Their expertise will save you time and money while also improving your brand image overall!