Why Podcasts Will Grow Your Brand

Published On: April 22, 2020Categories: Blogs

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  • Why Podcasts Will Grow Your Brand

What Is A Podcast?

Podcasting provides a person the opportunity to publicly express their passion for a product or service and reach people who may be looking for unique information. Podcasts easily allow you to grow your band and get more mentions online. Distribution channels for podcasts already exist, ensuring your content will reach listeners.

Why Be On A Podcast?

You know what a laugh track on a TV show is. It is an undertone of a show that allows the viewers brain confirm that whatever was just said or action done was meant to be funny. Most people tune out the laughing during a show. A study showed that TV execs have found that adding laughter results in the audience laughing longer and more often at the show. It instills positive feelings, thus you feel more like watching that TV show.

When you show that you are a likeable, agreeable person on a larger platform you create social proof. Social proof is one of Robert Cialdini’s six principles of persuasion which maintains that people are especially likely to perform certain actions if they can relate to the people who performed the same actions before them.

People buy from people they like. A podcast can boost your visibility fast!

Getting On The Right Podcast

Every business owner likes to think as themselves as a completely unique individual, but we tend to be the worst communicators of our brand. Thus, finding the right podcast communicator must be thought about carefully.

The Best Steps To Growing Your Brand With Podcasts And Things To Know When You Are On Any Podcast

  • Start with really understanding the audience YOU want to influence and share your brand with!
  • Skip The Pitch!  Don’t worry about selling your product – just educate the audience. The rest will fall into place.
  • Prep yourself and the interviewer with the best questions to ask you.

Why Use Interview Valet to Book You On Podcasts

As a business owner you often don’t have time to look away from your business. Sure, you could hire someone to do the leg work for you but they are going to spend countless hours looking for, vetting and ensuring that you are on the best podcasts.

Interview Valet is a full-service company that allows you to be good at what you do while they find the best podcasts that have the right audience you want to target.

It is a simple yet smart decision to hire Interview Valet to find the best podcasts, vet the audience and set you interview times.

Wouldn’t it be great to share your message with the masses? How much better would it be to say to your prospects, “Go Listen to any one of my 50 podcast interviews.” Even better, what if that was on your website? Would it have a massive impact?

Author: Joshua Ramsey

Fractional CMO @ www.JRcmo.com

Frequently Asked Questions

Appearing on podcasts lets you speak directly to an audience already interested in your niche, build visibility fast, and create content you can reuse across your website and marketing. Because podcast distribution channels are already established, your message reaches listeners without you having to build an audience from scratch.

It leverages social proof — one of Robert Cialdini’s principles of persuasion. When people hear you communicate naturally and likeably in front of an existing audience, listeners relate to you the way they’d relate to a trusted peer, not an advertiser. People buy from people they like, and a podcast interview demonstrates that likeability at scale.

It’s an analogy: TV networks found that laugh tracks make audiences laugh more and feel more positively toward a show, even subconsciously. The same principle applies to podcasts — when you show up as relatable and genuine on a respected platform, it creates a similar positive, trust-building effect with the audience.

No — skip the hard sell. The recommended approach is to focus on educating the audience rather than selling. Trust and interest in your brand follow naturally once you’ve delivered value; a heavy pitch tends to undercut credibility instead.

Start by clearly identifying the audience you want to influence, not just any show with listeners. Business owners are often too close to their own brand to communicate it objectively, so it also helps to prep strong questions in advance (for both yourself and the host) so the conversation stays focused and on-message.
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