Zoom Meeting with Bear Iron Works

Roggen

This meeting is being recorded. That’s gone.

Josh Ramsey

Good, ma’am. How are you?

Roggen

I’m good.

Josh Ramsey

Do we trip? It was pretty good. Yeah. I like to kind of get around and travel like in areas.

Josh Ramsey

don’t like just typically staying in one spot. You know, I like to move around, like rent a car, go to size C, whatever else.

Josh Ramsey

Sorry, I’m wrapping something else up to. And we didn’t get to do that. So that was kind of only downside to it.

Josh Ramsey

Everything else was great. mean, they did a all inclusive resort for nine nights and then stayed at like the Airbnb condo for nine nights or something.

Josh Ramsey

That also, um, um, the, the, the the all-inclusive was really cool. was really nice. Good set up and everything.

Josh Ramsey

It was nice. It wasn’t like, wow, but it was like a kid resort. was kid-friendly. So that kind of made it like, you know, not as like awesome, I guess.

Josh Ramsey

the whole water, we ended up being like, there’s a reef and then swim area. So you didn’t get as many waves, you know what I mean?

Josh Ramsey

was just kind of like, I’m being nitpicky, right?

Roggen

I mean, I had a good time overall.

Josh Ramsey

It was just my nitpicky on it. But so that kind of sucked because we kind of like to have the waves and the sound of the ocean and stuff, you know?

Josh Ramsey

But then, hang on, can we just a second? I’m almost done with this. Okay, but that, you know, so, so it was good, it just was kind of like, that part just kind of like, but then the one thing that kind of was a little bit crazy is I went in Airbnb, we went out one night, my wife and I, and my wife, I don’t know ever seen a picture of her, but she’s like five one blonde hair, you know, brown eyes, like, you know, she’s a white girl, white complexion, and she’s very attractive, very attractive.

Josh Ramsey

very fit, you know, six pack abs, you know I mean? Like she’s a good looking girl. And we went out of, I’m gonna be a little more vocal with you than I am with others, but we went out of the condo area.

Josh Ramsey

And in the condo area, it’s super safe. all over the place, you know, the beach is real nice, very kind of secluded, private.

Josh Ramsey

You felt really safe in it. You still keep an eye on your kids, but you felt really safe in it.

Josh Ramsey

We literally stepped outside of it and it was at nighttime, so it was dark, but it wasn’t like middle of the night, it was just like probably like 8.30 or nine, something like that, maybe 9.30 at the latest.

Josh Ramsey

We stepped outside and it was like every black dude you could imagine was like up and down the street.

Josh Ramsey

Like there were, there was like probably three women that I saw walking and all three women were, I’m saying three white women.

Josh Ramsey

women were walking and they had one had like two guys and every other one had like five or six dudes around them.

Josh Ramsey

You know what I mean? they were in bigger groups. So I’m like walking with my wife and I’m like, yeah, I don’t feel safe.

Josh Ramsey

Like I would not feel safe in that area by myself. Like as a white dude, American walking around, I’m like, I wouldn’t have felt safe much less to have her with me.

Josh Ramsey

I was like, yeah, so boom, we turned around and went back into the condo. And literally, like we entered the gate of the condo and immediately it was like, you felt safe.

Roggen

You know what mean?

Josh Ramsey

procuring everything else. But it was literally like a wall separated us from like, I don’t feel safe to all right, I’m good.

Josh Ramsey

Yeah, that is a poor country, yeah, yeah. So, but I mean, overall, it was cool. No other thing that things like I really like to get out kind of like that one night walking around.

Josh Ramsey

I like to get out, like rent a car, drive around, see the, see the area, see the landscape, you know, experience the, the natural, you know, beauty, like they have a place called Trace Ojos, which is the three eyes and it’s a national park and it was about an hour and a half away from us.

Josh Ramsey

Like, I would have liked to go do some of that. And I just didn’t feel like it was, there wasn’t really a good opportunity to go do that.

Josh Ramsey

Like, I would have needed to rent a car, drive, you know, an hour and a half and it was just kind of a little bit too much.

Josh Ramsey

So that was the only part that I didn’t like, because when I go to St. Martin, I feel safe and I feel good.

Josh Ramsey

It’s a U.S.-based island. Most of the people speak English, you know, even the B.B.I.s, you know, staking parts and stuff like that.

Josh Ramsey

That’s safe. And that felt, you know what I mean? Like, I’ve been there plenty of times, even the French islands, but it’s a different population, like you just kind of said, the population as much.

Josh Ramsey

They’re more well- healthy for the most part and the people that live on the island that are not wealthy, they’re used to being around the wealthy.

Josh Ramsey

So they kind of don’t mess with you.

Roggen

know what mean? It’s not that I’m like super loaded.

Josh Ramsey

I’m not some, you know, crazy multi-millionaire, you know I mean?

Roggen

I’m not driving some. But any Americans kind of rich compared to a lot of other countries.

Josh Ramsey

I mean, I didn’t wear a watch. I didn’t wear anything fancy. wife would wear like a plastic rubber ring.

Josh Ramsey

So I mean, we didn’t take any jewelry. didn’t flash, you know what I mean? Like I was wearing, you know, a t-shirt like this or something similar.

Josh Ramsey

So I thought that we flashed anything. It was just like, yeah, I wasn’t gonna, it was a little too much for me.

Josh Ramsey

So I was like, oh, okay. So anyways, it was good. But I didn’t want to come back. I looked at actually.

Josh Ramsey

So I was like, but it was pretty expensive to do extend. So I was like, all right, I’m gonna skip that.

Josh Ramsey

So, All right. A lot of data. Tammy joins. She’s going to listen in on a few things. lot of stuff here to look at and kind of identify.

Josh Ramsey

think Jimmy is going to join at one point and Christian at one point, and we’ll we’ll look at what they have to go through.

Josh Ramsey

I’m going to go back and look at a little more time. Let’s go back to me. I’ll share screen.

Josh Ramsey

So some of this stuff. going to just tell you, Rob, and I have not dove into all the way.

Josh Ramsey

I haven’t gone all the way through it because I’ve been back. I got back Thursday. I worked on Friday.

Josh Ramsey

Didn’t work much over the weekend. Been working this morning, but I’ve had other calls that I’ve had to do.

Josh Ramsey

So I have not seen some of this. I’ve not dove in all the way, but there is quite few.

Josh Ramsey

a bit that I’ve seen so I’ll kind of this part I have not seen yet but from May 1st to June 16th and Facebook gods will probably wait and see when and when Christian and and Jimmy join and he can go through this but here’s your impressions here’s your clicks here’s your conversions um Tami one thing that’ll need to happen and I’m just gonna click uh my fathom I’m gonna click highlight on this but Tami one thing that’ll need to happen is figuring out if any of these conversions came through like what does a conversion consist of and you know what did we get from it did we make any sale wrong again forgive me because I’m I’m gonna be very raw and and for

Josh Ramsey

and not fresh and up to date on every number, but have you and I sat down and crunch the numbers of what our gross profit margin is per sale based on product sale and what we’re willing to spend on ads?

Roggen

We crunched the numbers per product and on grizzlies, know, going to lend this and quite a bit per sale.

Josh Ramsey

You and I might want to go back through this and start to benchmark it and that’ll take a little bit more work to start benchmarking, but I think at this point we have enough data with me running at the helm to start to nail that down and know what it is because what we’re looking at is, you know, your cost per conversion, $10 is great.

Roggen

The question is, what’s the conversion, right? I think that’s the people that are filling up the forms on Facebook.

Josh Ramsey

It’s going to go back to, I guess, you, Mike, where you’re going to identify and have to track in the CRM, and Tammy, I don’t know can get a hold of Christian and Jimmy, but, um, but we need to, you know, figure out what we’re selling and then figure out through out and set up a formulation that can be replicated, probably through Shopify as well.

Josh Ramsey

Uh, Tammy, you might ask Ricky to join her. He can actually just tell Ricky he can watch this later, but then we want to try to create something that we can replicate.

Josh Ramsey

And when we replicate it, we want to be able to know, you know, what we spent, so 19, that’s easy to figure out.

Josh Ramsey

This is what we spent fine. We don’t have to care that much about that. It’s something that we can play with, but then a conversion.

Josh Ramsey

Okay. So I would expect that they filled out a form, Mike, would you have to be able to track this?

Michael Frick

I can tell you right, away. of about 100 of them to come and do my avatar or do my meta.

Michael Frick

I’ve gotten one koala sale at $3,400. Just about every single person that I’ve talked to, all they wanted was a price.

Michael Frick

They’re not ready to buy. They keep on telling me the same exact thing over and over. They just want a price.

Josh Ramsey

They’re not ready to buy.

Michael Frick

Okay. it’s, I mean, this is reputable. I mean, that’s, or they’re not answering their phone. So I leave the message, hey, this is Mike.

Michael Frick

There aren’t works. looks like he was interested in one of our products. I’m going to go ahead and send you our, our brochure with pricing.

Michael Frick

You got any questions, you know, get back to me. So I’ve made notes of every single one of them in the CRM.

Josh Ramsey

What’s your, what’s your follow-up strategy on these?

Michael Frick

I haven’t followed up on anybody. I know it’s fairly new.

Josh Ramsey

So that’s, yeah, I mean, we’re expected. Yeah. Okay, what Mike and Rogan, what do you feel like is your typical buying cycle when they go from, I’m interested to clicking and submitting information to talking to Mike, what is that typical buying cycle like?

Michael Frick

It’s not, they’re like about a year out, I’m, some of them are like, I’m thinking about building my own, see what the cost is compared, I mean, they can build them cheaper, I mean, they’re just like, yeah, just, some of them are pretty rude about it, like, I don’t contact me again, I didn’t like how I had to fill out something and not get what I thought I was getting there, they’re telling me what do they think that they were getting, they think they’re getting a price when they throw it out.

Josh Ramsey

So they think that they’re going to fill out a form and then a price is going to populate form.

Josh Ramsey

Yeah, how much I’ve heard that several times now, but a few times when you say quite a few, can you quantify that a little bit?

Michael Frick

Like I said, when I’m calling, I know I’ve called probably a hunter in the neighborhood. I’m going to say that half of that they don’t answer.

Michael Frick

And then maybe 10 percent of that. That’s what they’re telling me. I had a guy, I had a really interesting guy.

Michael Frick

He was from Colorado, and he was sitting in a semi truck delivering stuff at Rancher. And so I started quizzing him about it.

Michael Frick

like, so would you mind answering the questions for me? And he goes, yeah, he’s got a laptop. And he goes, man, you’re fast..

Michael Frick

He goes, I just left this. So I’m sitting here in my truck. And, I said, so what did you think he was getting?

Michael Frick

He goes, I thought I was going to get a price. And, and because I’m not going to buy one, because I was just kind of digging more into it as well.

Michael Frick

And that’s kind of what I’m getting. from everybody. We did good on our New York stuff. I mean, I’m getting tons of New Yorkers and I found out that in New York, the people used to go around custom screening and now they don’t do that anymore for some reason because it’s too big.

Michael Frick

So people are kind of wanting a smaller stream but they’re just still up in the air like I’ll probably be about a year from now.

Michael Frick

I’ve had probably four out of that hundred where I probably need to call them back and say, hey, are you going to buy?

Michael Frick

I thought you was going to buy, you know, because it was kind of into it but to be quite honest with you, I’m getting more calls to my Craigslist ads.

Darlenefrick

I’m wondering if we can refine this a little bit because what I’m hearing from feedback on Mike is he’s committed to following up on these sleeves being generated.

Darlenefrick

through this program. And while he’s doing that, he’s not pursuing other opportunities to generate more business. And so it’s a limited amount of time and he’s not feeling there’s value in following up on all these calls.

Josh Ramsey

So I mean, one option that you that we have here is going to be to, to give him pricing, but that’s going to be a strategy shift that we need to think about.

Josh Ramsey

So give him pricing would be, put him into the funnel, they fill out the information, and then whether we drive him to the website or we share it.

Josh Ramsey

And I don’t know how this would work. Christian, they have to speak to this or look into it, but we share the pricing and kind of give them a range.

Josh Ramsey

I don’t want to give him exact because then people come back and they’re like, well, it said this, and you’re like, yeah, but you added these four, three, two other things to what price was.

Josh Ramsey

So we could give him a range that could qualify. them more. Christian, before you came on, he said that he’s made one sale and it was around $3,000.

Josh Ramsey

But you know, when we look at this, the spend, you know, was $3,000 on a, what did you sell, Mike?

Michael Frick

It was a koala. Koala, $3,400.

Josh Ramsey

What’s your margin ballpark, Rogan, on a koala?

Roggen

Um, probably $1,500.

Josh Ramsey

Yeah, gross. So we’re way out of bracket here on that. And then, Mike, you said that you followed up with about $100.

Josh Ramsey

So we’re over producing on the number. This number doesn’t matter if we’re not for multiple reasons because we’re either over producing.

Josh Ramsey

So Mike’s only been able to follow up with 50%. And I’m ballparking numbers here, right? We’re just starting the conversation, the tip of the iceberg.

Josh Ramsey

So this is just a let’s figure out where we’re at, right? So Mike is overwhelmed with the amount of contacts, but for 50% of the contacts, he sold one.

Josh Ramsey

And that one yielded negative, call it negative $500 on the total amount of the sale of the gross profit margin.

Josh Ramsey

And the gross profit margin needs to be less. So for ballpark of $1,500, we’re not gross profit margin, negative $500, we’re gross profit margin, we’re without gross profit margin, we’re negative $500.

Josh Ramsey

Now, one thing that needs to be considered is this follow-up, which is going to be, when they say follow-up or you can consider it follow-up, are you tagging that at all inside the CRM?

Josh Ramsey

Yes.

Michael Frick

How are you tagging in? There’s a call there that says need to be called back. Is it inside opportunities?

Josh Ramsey

Yeah. Are you tagging, they’re marking a date of when to follow up?

Michael Frick

No, go ahead and click on there. So.

Josh Ramsey

Which one are you on?

Michael Frick

Oh, yeah. This one.

Roggen

Yeah.

Michael Frick

So call back required. That, yeah, that column there. What do I got? Four of them.

Josh Ramsey

Five of them there. Four. So you have a no answer. Test Christian. Do we have these optimized to send a text immediately?

Christian Barry

You have any integrations or automation set up currently for the funnels?

Roggen

Not for communications. There are some automations I’ve built out. For certain stuff. when they get so old, they’ll get popped in the aging column.

Roggen

And then I’ve been working on building them. so they get pushed into a drip campaign. we just said they’re stale, that’s about it.

Christian Barry

Okay, so we do have them in a drip campaign though post contact.

Roggen

So I put some in a drip funnel, like in a pipeline, but I haven’t built out the actual drip campaign itself yet.

Christian Barry

Okay.

Roggen

Right now there’s no there’s no automated communications going out if that answers it.

Josh Ramsey

So some of this needs to be automated because right now if we try to take a step back, what I believe I’m hearing is that we’re generating enough about a lead, but there’s too many and the qualification process isn’t set to qualify that.

Josh Ramsey

So one idea Tammy making note of this, one idea would be the their pricing and then so the steps would be they would fill out the form we send them to the pricing page from the pricing page they say yes I want to talk to someone or no I don’t there’s pros and cons that we can all be aware of of what that’s going to look like of we’re going to drive 200 people in to see the price the question is is that will some of those people want to take the next step could we get 30% of them to take the next step Mike saying if I’m putting words in Mike’s mouth so my answer Mike saying no a third of them would not come through out of a hundred Mike I’m believing that you’re saying and believing that 30 of them would not come through and talk to you and take the next step right okay what about AdWords

Michael Frick

What about what?

Josh Ramsey

AdWords.

Roggen

Google Ad?

Josh Ramsey

Yeah.

Roggen

Right now, but anybody coming through AdWords is calling us.

Josh Ramsey

So how are those leads though?

Roggen

Those ones are usually sales because they’re actively searching for it. It seems to be that the people actively searching for it, they hit us, we can convert them pretty easily.

Josh Ramsey

We know what’s happening. But that’s, you know, this is where, Roggan, you have to make decisions because you’re going to have a hierarchy of leads.

Josh Ramsey

You’re going to have your cost per Craigslist, your cost per meta, your cost per made ads, and so forth, right?

Josh Ramsey

Your cost per trade show. So this is where Tammy, need to also start this program of tracking, which can probably be done here in the CRM, but Jimmy’s not on, I don’t know where Jimmy is, but that’s where we would need to figure that out.

Josh Ramsey

I’m each of those. I’m going to highlight this. Well, so you can go back and look at it, but we’re going to be able to see what is our what is our cost metric of Anyone that came in from Craigslist and what we spent start cost per lead and then cost per sale so cost per lead cost per sale and the amount sold needs to be figured within each campaign Of Campaign meaning Craigslist Facebook meta paid ads organic ads And your cheapest login is always going to be organic ads, but now you look at at law of diminishing return because at some point Let’s say that we’re spending These numbers aren’t 100 accurate and i’ll just tell you they’re not 100 accurate because of what you pay to the agency Not 100% is dedicated to seo But just go with me on these numbers if you’re spending a thousand

Josh Ramsey

$1,000 a month on SEO for organic, that’s probably going to be your best ROI, finding you organically for some specific term that they that you pop up for.

Josh Ramsey

The problem is that when you get to say like throwing out a random number like $5,000 a month, your ROI, your law of diminishing return kicks in where it doesn’t matter that you jump from $3,000 to $5,000 that $3,000 was the benchmark and you can’t get the $5,000, right?

Roggen

You follow me?.

Josh Ramsey

Yes. So this is where we have to be able to see how much SEO is being pumped in, the dedicated time slash dollar spent, obviously time and dollars are tied together to be able to see where we’re growing and then track the amount of sales.

Josh Ramsey

like a quick look at SEO. But Christian at a glance, I want you to speak to this in just a second.

Josh Ramsey

at a glance, it sounds like Meta’s producing people to talk to, but it looks like potentially they’re not going to be giving us what we really want.

Josh Ramsey

Like they’re not producing a quality of lead that’s resulting into sale. So yeah, it seems like where I was just going to say and then I’m going kick it to you.

Josh Ramsey

So over the last year, you know, you can see the link building has gone up. The organic traffic is up.

Josh Ramsey

And this is not Google Analytics. We can look at that, but this is just a quick Simrush, but our overall keywords ranked are up.

Christian Barry

Go ahead, Christian. Yeah, so what’s happening with the meta leads? looks like we’re targeting too high. I and the sales funnel, people at the information stage.

Christian Barry

So what we can do is if the demographic, the type of person you’re getting in contact with is the right person, they’re just not ready to buy yet.

Christian Barry

We can adjust the qualifications and the like Josh sort of touched on. We can add in some leave forms to put in some vetting questions to help eliminate some of those people on the outside of the funnel.

Christian Barry

We can also take a look at some of the demographics and see if there’s some other criteria we can either start eliminating out, occasionally start eliminating out, things like that.

Christian Barry

And then the biggest thing too is that aside from just the people who are coming in, those people who aren’t quite ready to buy yet, how are we going to kind of nurture those?

Christian Barry

can talk a lot about that trip to campaign, how are we going to stay in contact with them so that they’re not converting right now, but six months from now, 12 months from now, any of those to convert, as they get closer.

Christian Barry

that point, right? So, Josh, we’ll put together a qualification form that’ll be on the outset of the ad campaign, give you some of that pricing, some of those questions out there, some timeline information, so you don’t have to do for distinctive.

Josh Ramsey

Yeah, I think that that’s the next step and that, and I would say, pause Facebook ads right now, Christian, until that’s set.

Josh Ramsey

So, let’s pause the ads immediately, and let’s see what we can get from- Come on, computer, the hell is going on?

Darlenefrick

Josh, I had a quick question, and I don’t know, so I’m just going to ask- Hang on one second, so I finished that thought because I got distracted.

Josh Ramsey

I’m trying to pull up a program to look at something on another part, but Christian, pause the ads, create, who will outline a plan and send it to Rogan and I to start.

Josh Ramsey

We’ll update everyone else later. but copy, ash and Ricky onto it. And let’s make sure that the plan is in place so we don’t start working and then it doesn’t hit what I want it to hit.

Josh Ramsey

So the best scenario, this is a little bit of a pain in the butt, but this is just what we have to live with is if we could run retargeting on people that didn’t buy, but looked at our page on the website so they came to Facebook, they got to the site and then we retargeted them.

Josh Ramsey

The problem is is that if they come to the site from AdWords or whatever else, well, you know, I just had an idea.

Josh Ramsey

Christian, we could clone the site and call it FB.BearIronworks.net. We can clone the site all the way. Then if people, anyone from Facebook, we can retarget.

Josh Ramsey

It’s just another idea is the same way you would do it with AdWords that a lot of people do.

Josh Ramsey

It’s a little bit of old school. and tracking has gotten better, but that would be one way to retarget because the problem everybody to be aware of is with retargeting is that if they buy, we don’t necessarily want to retarget them.

Josh Ramsey

If they’re not qualified, we don’t necessarily want to spend the money to retarget them. The hard part is finding the right people that are interested enough that we can retarget.

Josh Ramsey

The way we’ve done that with another client is that we put them through a funnel where consumers were able to click through and make decisions.

Josh Ramsey

And then when they got to the point of making the final decision, they landed on a specific page and then we retarget people that hit only that page.

Josh Ramsey

And by retargeting the people that went through the funnel, we’re able to retarget them and stay in front of them.

Josh Ramsey

So that’s a lot of data there, but then Christian, again, back to Facebook for now, let’s segment that out.

Josh Ramsey

Pause the ads, they outline a plan of what you I think would work based on what Mike said, I’ll review it with Rogan, and then let’s finalize the plan before we start doing stuff, but at least we’re not spending the money on that.

Josh Ramsey

And then we can look at either retargeting with Facebook and Instagram or something else. Any other notes that I missed on that from anybody else before we kick it over at our name?

Roggen

Rogan, can we take advantage so Shopify can tie in on Facebook? It’s not Facebook marketplace, but the Facebook store and all items can be listed on our page for sale on Facebook and Instagram.

Roggen

Kristin, is there potential to use that to our advantage here for these customers that want to see a price right away?

Christian Barry

Yeah, as long as you’re going with having like a consistent specific pricing, then yes, we can do a catalog, we can do.

Christian Barry

have the Facebook store available. Yeah, absolutely.

Josh Ramsey

Do you want to be able to purchase them or are you trying to get all this information? There’s two fold to that that I’m gonna throw in.

Josh Ramsey

Part of it, Rogan, is that consumers are less likely to click if it’s gonna take them off Facebook. So let’s just use Facebook, Instagram, but let’s call it Facebook.

Josh Ramsey

So when they click on the ad and they go through the process, what Christian has done is he set up the program to keep them in Facebook because now whenever you click on something, Facebook will tell you you’re about to leave Facebook and go to a URL, do you want to proceed?

Josh Ramsey

So then when it goes to that next step, a lot of people will drop out, but I want you to be aware of that process.

Josh Ramsey

But if they will click through, we could then track that that they are clicking through and then going through the pricing.

Josh Ramsey

But I think at that point, what can happen that maybe would work. So Christian, I’ll highlight this if you need to come back to it in the call is that we say.

Josh Ramsey

that everything up the way it is now to where we get the information. But Mike’s saying, hey, when they get to that final point, boom, here’s that final point.

Josh Ramsey

They’re Mike’s calling and they’re not really ready. They thought they were getting the price or they’re frustrated they didn’t get a price.

Josh Ramsey

So we then at that point, an idea would be is that we create that segment of, hey, we’re now going to give them an option to get the final price, click here and go to our site to get a rate or a ballpark price.

Josh Ramsey

Then we could drive them to the site and they would leave Facebook and hit our site. At that point, we could clone the site and identify where they come through.

Josh Ramsey

Don’t clone the shopping cart, just clone the page where they clicked on the C name and they go, I want to buy, move it to shopping cart.

Josh Ramsey

We would just have to check with Ricky and the team to see if we can move them into the shopping cart from the scene into the shopping cart.

Josh Ramsey

A lot of information there.

Roggen

Yeah, that’s a lot. So what’s what’s the advantage doing that versus using Facebook’s door where they could purchase it straight on Facebook and we can probably track them through that, I’d assume, with how good Facebook schools are.

Roggen

Well, they could see the price without leaving Facebook is Shopify going to get straight into it.

Josh Ramsey

Christian, you know how to do that?

Christian Barry

Yeah, we did something similar for the five. OK, so yeah, now we’re all going to open mind, though, when it comes to the the Metastore, they have certain requirements, follower counts and things like that.

Christian Barry

We’ll have to make sure that we’re able to do that. OK, that will be part of the reason that’s part of the reason we had to talk to this point.

Christian Barry

So let me get in contact with my person there and then you and I can kind of work on that together and see what options look like this.

Josh Ramsey

OK, well, the big thing is a big. big thing is going to be tracking what their actions are, Christian.

Josh Ramsey

I’m going to want to know their actions. So if you can track that, I’m not aware, I assume, but you know what happens when you assume, I would assume that they track it.

Josh Ramsey

But Facebook is not GA4. And I’ve not seen anything in Facebook that shows me what GA4 will show me.

Josh Ramsey

So Rog and my initial response would be, I’m good with it. But I want to see the metrics. And Facebook is not GA4 in the sense of how they track what a user clicks through, where they go, time and page on site and so forth.

Josh Ramsey

You follow me on that part? So Christian will have to look into that as well. So, okay, I’ll back end bookmark that piece for Christian to look at.

Josh Ramsey

So I’ve run in bookmark it and back in bookmark it. I want to move into some of the SL, but Darlene, going to kick it back over to you to start about that weight there.

Darlenefrick

That’s all right. So what I’m what I’m seeing here is we’re up $1,500 to $2,000 a month on paper click ads.

Darlenefrick

And we’ve discussed doing some funneling on how getting those clicks to make the phone call.

Josh Ramsey

are you going off of? What are you going off of when you use the numbers?

Darlenefrick

What I pay out.

Josh Ramsey

Okay. And you’re saying off of paid ads, like AdWords paid ads?

Darlenefrick

So when somebody clicks on something from whether it be Facebook, or it’d be my name.

Roggen

Nope, those are Google and being.

Darlenefrick

What?

Roggen

Those are Google ads and being ads. Microsoft. that’s not Yeah, so like when you Google something and you search like nail salon near me, and you see like the first three results say add.

Roggen

Okay. Those are paid for click ads. So when somebody clicks on those, we pay for that. Where if somebody scrolls down and it just the normal listings that come up, and they click on that, those are free.

Darlenefrick

Okay.

Roggen

You’re paying for click on a Google search.

Darlenefrick

Okay. And so when people click on the Facebook ads, how are we paying for those?

Roggen

Those ones are the Facebook, the social media ads that come in on the accounting. Okay. So anytime there’s Facebook, it’s going to be a social media ad.

Christian Barry

Darlene, is your question about how it shows like invoice.

Darlenefrick

There’s a question on how it’s built. I guess when I’m looking at ads, and I think there’s some things to clarify here with how we’re processing things in our books.

Darlenefrick

Because I have meta, have Google, and I have Microsoft all going into the same account right now, paper click ads.

Darlenefrick

so my initial assumption was we’re paying a lot of money for people clicking on things I assumed incorrectly that those were ads on Facebook.

Darlenefrick

My follow-up question to that would be, as we’re talking about qualifying people, can we qualify them somehow at some level before they click?

Christian Barry

Understood. OK, I can speak to the meta portion of that. So meta does not charge per click. Meta does an impression share, meaning that when we set a daily spend, they’re going to…

Christian Barry

We’re going to be paying for this as regardless of the interaction. It’s based more on the number of questions or views that we get of the ad.

Christian Barry

And then we’re given, after the fact, a cost per week based on how many people filled out the form or took the action.

Christian Barry

So we set a fixed budget with meta and then that functions for a period of time, not necessarily on paperclip.

Darlenefrick

then Josh can speak to more of the ad was actually a bit different. So when they fill up the form, that’s when we pay.

Christian Barry

Is that what I’m hearing? No, no, it’s the opposite. So we’re paying on fixed basis for meta. We set that budget at the beginning of the campaign, how much we’re going to spend daily over a period of time.

Christian Barry

then there’s no additional cost for performance. if people fill out the form consistently, we’re not paying the additional for that.

Darlenefrick

Okay. That’s good to know. Thank you. Okay.

Josh Ramsey

Just a quick note here for everybody, we’re going to run out of time before we have covered everything that needs to be covered, just so that everyone’s aware.

Josh Ramsey

We have 30 minutes, but we’re not going to dive in deep enough to cover all the details wrong, and then I know you’re going to want.

Josh Ramsey

So let’s just keep that in mind, but let’s keep going and see how much we can cover. So, Darlene, the answer in addition, let me just speak now to Google Ads because it is up on my screen, okay?

Josh Ramsey

So we have different campaigns. This one is called gravel stream. This one is called concrete washout. This one is called grizzlies.

Josh Ramsey

This one is called wavy. Come on. So we should show up as rock screens, if it will ever freaking load.

Josh Ramsey

Rock screens. So these are the campaigns that are being ran, okay, make sure I have them all listed here.

Josh Ramsey

I’m to turn off camera for a minute and see if that helps, see if I can shut down a few things.

Josh Ramsey

Okay, let’s see if this helps a little bit. So, 1, 2, 5, 1, 4, the reason this one isn’t there, I’ll just change this one, betting box, gravel, concrete, grizzly, and rock.

Josh Ramsey

Okay, so these are the five. So, when we look at the overview of all of them, it’s a little bit deceiving, and I’m going to be able to show why.

Josh Ramsey

But Darlene, what happens here is that we are going after search terms. This is what people type in, and then we have key words.

Josh Ramsey

So, we’re targeting people with key words. It’s not showing up here because I’m looking at all pages, and this one isn’t really running.

Josh Ramsey

It’s, again, a little confusing. So, let me just use this as an example. So, in this one, what we’re doing, and this is where we made some changes, is that we targeted on specific key words, and we did exact match.

Josh Ramsey

Meaning, only if someone typed in the specific word, betting box, rock boxes, those exact terms right there, the only times we show up, and it drives them to this page.

Josh Ramsey

So this was an update that we made about two weeks ago. And if we go to overview, this is one of the reasons why.

Josh Ramsey

The reason why is we got rid of the weekends, so Saturday’s Sunday, we got rid of, and you can see here we were doing it on Saturday and Sunday, but it saved part of our budget.

Josh Ramsey

We got rid of it here on Saturday and Sunday, that’s why that dip is down. But if we get rid of all this, you can see, Rogan, we did improve on search impression share.

Josh Ramsey

You see how it’s gone up and up and up every week, right? 66, 76, 77. So over 18 through the 16th

Josh Ramsey

all 30 days because it is 30 days. We have improved. So it did do what I wanted and what I expected it to do.

Josh Ramsey

So now if we look at our costs, we’ll just look at cost overall. Our cost is still the same.

Josh Ramsey

We’re spending, we’re spending that, but we’re still limited by budget. So the first part is darling, does that make sense?

Josh Ramsey

like, I believe your question was, can we hit a specific audience that’s looking so that it’s a higher close rate?

Darlenefrick

I kind of read. I’d make some assumptions that were completely wrong. So I hadn’t even really gone here. sure, I could ask some more questions about this.

Josh Ramsey

But if there’s more pressing items, we don’t have to spend any more time on this. I don’t know what’s pressing.

Josh Ramsey

It’s really up to Rogan in the direction he wants to take us today. This was what was on my agenda.

Josh Ramsey

So, Rogan, you speak to what you want to cover because this Rogan is going to take some time for you and I to.

Josh Ramsey

really walk through. I think Mike being involved in this would be good. I don’t know that Darlene needs to be.

Josh Ramsey

But again, this is March 1 through June 10, 933. You can see our search impressions share has has climbed a lot being at 38.

Josh Ramsey

Now at 64, Rogan, you and I spoke about that. That’s a big, big deal. cost has gone up because we did spend more.

Josh Ramsey

But search impression share is tied to a lot like you and I spoke about, right? It’s tied to everything of getting more clicks and you can see our cost is going to go up.

Josh Ramsey

But we have more opportunity and we’ve narrowed in the other shift here is that we narrowed in instead of doing phrase match, we did exact match.

Josh Ramsey

So that was a big shift in addition to what we were doing. But you can see if you look at impressions, we’ve done a better job at a higher clicker rate.

Josh Ramsey

So we’ve showed up. Less often with a higher ROI, so it’s done very well. So, Rogan, what direction do you want to cover in our time together?

Josh Ramsey

I’m happy to set another time, Rogan.

Roggen

Yeah, I thank you and I can get together and go through these individually because a lot of it’s data that’s very specific and granular.

Roggen

What I brought Mike and Darlene in for today is because they’re helping run the actual sales portion of it now.

Roggen

They’re taking the place that Bri was supposed to do. And in our discussions, we talked about some alternative advertising strategies and mediums, such as companies like MachineryTrader that advertise heavy equipment for sale.

Roggen

And we know that that seems to be the main way that our competitors get any business at all. They’re not very good at Google ads or websites suck.

Roggen

And so we’re wondering if that might be… A better way to go to spend maybe the meta budget is towards something like that, or we still have some extra budget in advertising for this year since there’s not a lot of trade shows this year.

Roggen

And I thought it’d be easier to have Mike and Darlene involved in this discussion directly that way I’m not trying to middleman it.

Josh Ramsey

So, I’m going to rephrase your thought and question and tell me if this is a fair statement. When we were talking here, we were talking about I’m going to, for sake of maybe just my brain is nothing else.

Josh Ramsey

I’m going to kind of put it like this. Thank you. So, you’re talking about adding something to this column, right?

Roggen

Yes.

Josh Ramsey

So, we would call this column the medium, the medium in advertising for everyone’s knowledge is going to be like what platform, tactically marketing, so going back to the basics, you have a strategic message and tactical placement, so we’re talking right now, tactical placement, so these would be considered the mediums, meaning the location of, so if Rogan is saying, hey, should we do another?

Josh Ramsey

then we would say, you know, I’m going to call it MAG-1, whatever this next one is, right? And that’s a little bit I believe we’re talking about a question mark, right?

Josh Ramsey

So I’m going to color that one kind of a lighter blue. If I get, if I lose anybody can tell me because sometimes for me drawing it out helps and maybe put us all on the same page.

Josh Ramsey

So these are the each, okay? Now what I look at is the, this is kind of what I was telling Tammy to pull together.

Josh Ramsey

So I’m going to kind of help her out a little bit here. But this is going to be Ben.

Josh Ramsey

This is going to help us in the long run everybody. So bear with me. I’m not going to get too fancy and draw the whole grid here, but you can get the idea of like whatever goes into this box right here is going to be our spend, our cost per lead, cost per sale, right?

Josh Ramsey

Everyone kind of gets that idea, right? now we look at what I was talking about before, which is like law of diminishing return.

Josh Ramsey

What can we spend? What kind of results can we get? So when we take this one and we go down to AdWords, we can kind of start to fill this in just a little bit, but this is where the metrics need to be identified.

Josh Ramsey

So if we were to take add words and look at, let’s just to make it simple right now. So the last 30 days we spent $70 dollars and we’ve gotten zero conversions.

Josh Ramsey

So why there’s zero conversions? Mike, are you getting any calls from AdWords?

Michael Frick

What are AdWords exactly?

Josh Ramsey

Just call it anyone online and I saw you online and I’m giving you a call.

Michael Frick

Yeah, we get a couple, yes.

Roggen

A couple, I’d say that’s like all the calls. Yeah, all the calls that I sell. All the inbound calls are, they saw us on Craigslist and they saw us on Google.

Roggen

Okay, so it’s really nice that they can find us.

Josh Ramsey

Taming, making, up here that conversions are not being tracked right. So Tammy, because these conversions are not being tracked right, they need to be gone back and pulled from Shopify and this needs to be fixed because it’s not right.

Roggen

Yeah, Josh. So we identified that while you were gone. It’s because we’re not doing phone conversion tracking beyond the Google My Business page.

Roggen

And so we’re waiting for Jimmy to finish getting the number ported so we can finish that.

Josh Ramsey

Okay. Okay. So let’s just use this one as an example, right? I’m going to build this down on another screen and then I’ll share it back over here.

Josh Ramsey

So on the PowerPoint and AdWords, we’re just going to go off of Grizzlies. So our spend was call it two, seven, sixty was our spend.

Josh Ramsey

Our cost per lead would be broken down because our cost per lead would be a total of three. So

Josh Ramsey

me grab a calculator because I stuck at math. That’s why God gave me a calculator. 27, 60 divided by 3 is 9, 20 per.

Josh Ramsey

And then in the last 30 days, Mike, can you ballpark how many sales you made of grizzly?

Michael Frick

No, because I haven’t made most of sales is called in. So I can pull it out really fast. Don usually takes those calls.

Michael Frick

Even though I’ve been taking them since he was on vacation last week.

Roggen

18 in the last 30 days.

Josh Ramsey

Yeah, what’s been your average cost per sale? Are your sale amount, sorry, sale amount average sale is 6,800 bucks, will be that number one 6,800.

Josh Ramsey

So, so this is not 100% it needs to be cleaned up a lot, but this kind of gives us an idea of our spend was $2,700 to sell $122,000.

Josh Ramsey

So, now what we’re trying to identify is, do we do this again and can we do more of it?

Josh Ramsey

Then we look at SEO and we say, if we can replicate this and spend $2,700 a month, can we sell more?

Josh Ramsey

Now, the problem that we don’t know right now is, did all 18 come from AdWords? Because I only counted three, so this is the chart of where we need to be getting to for all of us to be able to know of

Josh Ramsey

this is what we spent. So, basically, we all work together, but everyone’s in charge of certain things and then communicating back to the CEO, right?

Josh Ramsey

But I communicate, hey, this is what we spent. This is how many leads that we got, $920. So, Rogan, where you have to tell me is, just off the top of your head, if I tell you, hey, you’re going to spend $920 and you’re going to make if you closed one, that would be $3,000, what would you be willing to spend out of $6,800 to make that sale?

Josh Ramsey

That’s gross profit margin and minus ad cost, what’s your ad cost that you’d be willing to spend?

Roggen

Obviously, one as well as possible, but would you spend $900? Off the top of my head for any grizzly product, I’d spend $500 easily.

Josh Ramsey

So, $500, but not $900.

Roggen

Yeah. Top my head it depends on the unit right if it’s a koala. I don’t know. I wouldn’t spend 900 But it puts the papa.

Josh Ramsey

Yeah, it’s 900 So this is where you this is where it’s going to take a lot of time and a lot of maneuvering to kind of get us to this point but You know, I’ll show you this this is something I put together this morning for somebody because they had a question about he All he said is I just want traffic in stores so I can make sale.

Josh Ramsey

That’s all I care about because I don’t give a crap about impressions So I had to lay this out for him so that he was on the same page up Google Maps paid as in Facebook draw the impressions then they click to engage they become interested then they get directions Because he has physical location then you get in for traffic.

Josh Ramsey

They’re able to make sales, right? But all this has to start off with impressions so darling kind of a little bit back to what you were asking is What are we spending?

Josh Ramsey

Now it becomes where can we maximize our opportunities? So we spoke about meta so Christian is going to be

Josh Ramsey

be pulling in the meta data, right, to be able to say, okay, what are we getting on meta? And Christian, go in and see if we can modify that because right now, right now, what we know is that we spent, what was that spin?

Roggen

Anyone remember? Was 1900 bucks?

Christian Barry

Yeah, about 1963.

Josh Ramsey

So we’ve spent 1900 and Mike said that we sold one, and then, the breakdown here. You said it was like, or Mike, said it was what, 3100?

Michael Frick

3400.

Josh Ramsey

So this sucks. Right. now we see the hole in the system when we start to look at it this way, because we spent 1900.

Josh Ramsey

And we got one lead. And we got one sale. So that sucks. But these numbers start to really drastically change.

Josh Ramsey

Whenever we can get more leads and Mike can continue to sell at a high rate, then these numbers start to change.

Josh Ramsey

So now we go to SEO. So in SEO, if we were to duplicate this out, and I don’t want to burn too much time, but I think this is an important path for us to all be on the same page.

Josh Ramsey

You know, in the last past 30 days, pay me would have to pull this, but I’m on a ballpark that dedicated to SEO.

Josh Ramsey

Rogan, do you know how much you’re paying per month and to SPM?

Roggen

1800.

Josh Ramsey

Okay, so let’s just ballpark it at 800. I mean, we could do a thousand, we could do whatever, right?

Josh Ramsey

But then if we took that and we say, okay, what’s our each number of cost per sale, cost per lead, Tammy, this is where I want you to spend some time helping me put this together.

Josh Ramsey

then, Ricky, I’m going highlight this because Ricky can also pull some of these numbers, Tammy, for you and give them to you faster.

Josh Ramsey

So I just highlighted this on the fathom. But on this, if we know, okay, how many, how many leads did we get?

Josh Ramsey

And I can guarantee you we got more than three. So I’m willing to. But let’s just take a quick look.

Josh Ramsey

Amy, will you please shoot an email to our next call and tell them we’re going to be a little light that they can join?

Josh Ramsey

Sure. And then, Rog, if you want to start looking at your calendar, while I pull this, let’s meet up on Wednesday or Friday this week.

Josh Ramsey

I should be able to have more of this data pulled.

Roggen

OK. Are you going to run this at the same Well, Amy could look at it while I’m pulling this.

Josh Ramsey

Amy, you have my calendar pulled up.

Tami

I’m sending the email just one second.

Josh Ramsey

Okay, so I’m going to create an action item. Ash, what I want you to do is go pull organic search.

Josh Ramsey

We had 829 in the last 28 days come in organically and out of the organic search, I want to know in either Shopify or analytics how many people bought from organic search trail.

Josh Ramsey

So back to what we’re talking about here everybody is, let’s just say that we had 9 throwing out a random number, but it’s probably more than 3.

Josh Ramsey

We spent $800 as an investment in 30 days. This number can modify. But if you say. Let’s change it to easy math.

Josh Ramsey

Let’s say that it was eight. That means we spent $100 per and then depending on how many fails we had whenever we know that number, which is what we’re going to have ash pull, then it would tell us our cost per sale and where this is going to tell us 100% back full circle, Rogan, to your question of, do we do magazine one?

Josh Ramsey

We should identify each of these columns all the way through to be able to know, okay, let’s spend more in SEO.

Josh Ramsey

Let’s spend less in meta. Let’s spend, you know, more in AdWords. But now what happens is it’s even more complicated because then when we go through the metrics, what I can tell you is there’s more SEO that can be done without a shadow of it out, just looking at this real quick.

Josh Ramsey

I mean, we have right here, you know, almost 300 indexable URLs, so more can be done there. So now if we come back to this and we look at each of these and say, okay.

Josh Ramsey

Search impression share clicks cost. You know, the question is, can we do more here? Based on the metrics that we pull as we get more and more refined, because Rogan, when you and I spoke in the very beginning over year ago, and then we spoke when you brought me on in a higher position, I said, it’s going to take a little bit of time step by step to get better and better, more and more granular to get us where we need to go.

Josh Ramsey

And we continue to get more and more granular. But this is now you take one, two, five and you take those five and then you compare it here.

Josh Ramsey

We’d have AdWords times five because now you’re spinning a little bit in each, but then Mike and Rogan and Darlene, where you’ll have to come back in and start to fill in the spreadsheet, which we can do in Google Docs, but start to fill in the…

Josh Ramsey

spreadsheet to be able to say, okay, our cost per sale, our sale amount, we sold eight, you know, 18 cost per lead was three.

Josh Ramsey

But then Mike where I’m going to set you because this is where I set most of the sales people I work with is at 30%.

Josh Ramsey

You should be able to close 30%. If you can’t, now we get back to meta and I’m like, why, why did we not close that?

Josh Ramsey

Well, you told us which is valuable information. You can’t see my face because I rolled my eyes in a very positive way.

Josh Ramsey

It’s valuable information to be able to say, Hey, they didn’t come through because they wanted a price. They expected a price.

Josh Ramsey

They were early in the buying stage. Now we can take that information and adjust it to be able to stay in meta.

Josh Ramsey

Okay, meta doesn’t work. Now, before we toss it out the window and say, forget it, then this is where Christian and I can start to adjust as the CMO.

Josh Ramsey

side of the company. We can start to adjust to try to get us in a better position. And then Mike come back to you and say, Hey, how does it help?

Josh Ramsey

And the numbers won’t lie, but Mike’s feedback is going to be good where we have to be careful, Mike, is how accurate your feedback is.

Josh Ramsey

And I’m going use a quick example and I’m going to kick it back over to whoever else. I literally was looking at doing podcasts for myself.

Josh Ramsey

I was doing some podcasts. When as a team, when we sat down and said, did the podcast sell anything?

Josh Ramsey

I looked at everybody and immediately said, no, but I had to check myself at the door and really put myself in check.

Josh Ramsey

And I said, wait a second, it did do something. It did something because we were able to make a couple of sales.

Josh Ramsey

And I did get a couple of people to talk to me. Now the ROI was a break even point.

Josh Ramsey

Therefore, I decided against doing it. But I had to be honest with myself first of it wasn’t zero. It was a small number, but it wasn’t zero.

Josh Ramsey

And I use that. I for you to make sure that you and I are on the same page, because again, I just fell into that trap myself of saying it sucked.

Josh Ramsey

But rather than getting to the granular to say, can I leverage it? Can I do a better job on the podcast?

Josh Ramsey

Can I do something else with them to make it more effective? The answer is maybe I could, but based on all of the other options that I have like trade shows for myself, SEO for myself, Craigslist, which I don’t do, but you get the idea, I make those decisions based on what the salesperson you tell me as the CMO, the same way I sit in the sales position and the CMO for my company.

Josh Ramsey

Oh, a lot of information there, but hopefully that all kind of starts to make sense for everybody.

darlenefrick

Darnane, you follow me on all that? Oh, yeah, absolutely.

Josh Ramsey

Chicken nuts. Yeah. So we’ll take this and then I’ll have to get with Tammy and see what her timeline is like.

Josh Ramsey

Mondays are always crazy. for her also for me. let’s see, Tammy, if you can work through some of this to start to do this spreadsheet.

Josh Ramsey

Tammy, if you remind me, I might have a spreadsheet way back from a company called American Pest who I did this for.

Josh Ramsey

That was back in like 2013. So it’s in my archive files, but I should be able to go, or Tammy, you might be able to find it as well.

Josh Ramsey

But it’s back in the archive files for American Pest a long 10 years ago. But it should help us get a baseline.

Josh Ramsey

Rogan, let’s do calendar real quick. Tammy, do you have my calendar up?

Tami

Yes.

Josh Ramsey

Come on, my good team. So Tuesday. out. Wednesday, I could do 1130. I’m open central 1130 to one central.

Josh Ramsey

Okay, I think I’m open.

Roggen

I’m good there. It’s two 1130.

Josh Ramsey

Tammy, can you load that in for Wednesday, please? Yes. Okay. Um, what else do we want to cover here in the last few minutes?

Josh Ramsey

Hopefully they put us all on the same page, right? Do you all feel the same way that it kind of helps us all pull this together?

Michael Frick

Well, I’ve gone past this week where he’s where the customers see in our name.

Roggen

And he’s been tagging. I’ve told him to do that. he’s been tagging as many as possibly can. I’ve seen that in there in Shopify, which rolls into the CRM.

Roggen

Good.

Josh Ramsey

So Tammy get probably Jimmy and Ricky to watch this and they can kind of fast forward through a bit of it, but have them probably look into some of this because I think it’s going to some of it’s going to resonate with them, especially if they look at the benchmark parts and just watch those pieces in between Jimmy doesn’t necessarily need to watch too much of the last part, but just to probably keep an idea.

Josh Ramsey

You might start with Ricky to be able to track some of that. But Tammy we can re circle on some of that as well.

Josh Ramsey

So. And that’s all recorded. So. Anything else that we want to cover right now.

Roggen

Okay, I think you and I can regroup on stuff in the next meeting. I’m like early. Did you have anything that you wanted to ask Josh.

Roggen

No, good for now.

Josh Ramsey

Okay. So, Rogan, just kind of in closing, the one thing that I would tell you is, you know, the conversions, we haven’t trapped.

Josh Ramsey

So, Tammy, we need to make sure that we’re tracking conversions. They should be able, the team should be able to pull conversions based on sales and source.

Josh Ramsey

So, this will be important. going highlight it. It conversions in the last 30 days based on sales and source through the website.

Josh Ramsey

And that’ll, and then that should tell us how many leads, how many sales. won’t tell us. Leave it’ll tell us sales.

Josh Ramsey

So, we won’t know how many leads. We would have to pull that from anything Mike put into the CRM.

Josh Ramsey

So, Jimmy might need to help with that of how many people went into the CRM and what source they went into the CRM and then compiled that information with the other.

Josh Ramsey

So, you may have to go back and listen to that again, Tammy, but what I just said is part of what needs to happen.

Josh Ramsey

to some type of spreadsheet. Once Jimmy’s heard that, Ricky’s heard that, you’ve re-heard that, then you can set a phone call for all of us to meet and talk about what that could look like because we might be able to do it inside the CRM.

Josh Ramsey

We would just need to look at that and see if that could happen. But back to what I was going to say, Roggan, is overall, I’ll share screen one last time.

Josh Ramsey

Overall, the changes that I, well, the changes overall that I made with you before I left have all looked really good.

Josh Ramsey

You can see, here’s one of them, search impression share went up and then cost, we change cost, but you can see cost stayed about the same on this one and this is the concrete.

Josh Ramsey

Search impression share went up. Our costs did go up on this one.

Roggen

And that was great. we threw more money at that too.

Josh Ramsey

So that makes sense. And then cost, again, stayed the same. Our search impression share, like you can see the green line, that’s awesome.

Josh Ramsey

And that’s on concrete washout. Again, same thing here. Our costs did go up on gravel screens.

Roggen

think we increased budget there also.

Josh Ramsey

But look at our search impression share, big. So that’s awesome. And then betting box. This one, I think we changed more.

Josh Ramsey

But you can see search impression share went up. And our costs stayed about the same. So all across the board and remember, we also went in and got rid of the phrase and only did exact match.

Josh Ramsey

Yeah, it would be interesting to see Tammy have them, I’ll mark this also, Tammy have them pull by month, fails January from January to current by month, knowing that we’re only the 17th of this month, but have them pull it by month for each of these.

Josh Ramsey

would be betting box, gravel screen, washout, grizzlies, and rock screen. So, have them track that. Looks like rock screen was the only one that didn’t really improve, so we can go back in and dive under that rocket.

Josh Ramsey

So, Tammy, let’s see if we can pull as much information. If we don’t have enough information by Wednesday, then we may push to Friday, just so we have some of this information to see how much it affected the sales or the opportunity of, I’m just going to look at sales, not necessarily lead flow, we can get back with Mike later.

Josh Ramsey

If he has time to meet on that call, then we’ll pull them in, but if not, we can at least look at sales.

Josh Ramsey

Mike’s there, we can look at leads, but it may work just to look at sales in the beginning and we can go back to the leads.

Josh Ramsey

But that’s really it. That’s, that’s, let’s stop there. Rogan, if you want to talk towards the end of the day, just shoot me a text.

Josh Ramsey

If you want to catch up on a couple things later in the afternoon slash early evening, I’m available. So just shoot me, just shoot me a message that we can.