Zoom Meeting with Pro Engineering

Josh Ramsey

Okay, Ryan, uh, remains about to come in. And I’m just, uh, wrapping up a call and I’ll be right in.

Josh Ramsey

Looks like Rameen’s just joining, so I’ll be right now.

Ramin Parsi

Hey, guys. Sorry I’m late.

Tami

Hey Rameen, he is wrapping up a call and he said he’d be right with us.

Ramin Parsi

No problem, Tammy. Okay.

Tami

You guys good?

Ramin Parsi

Yeah, we’re doing pretty good. How are you guys doing everything good?

Tami

Getting busy. Yeah, absolutely. We’re experiencing some cooler temperatures here in Texas and love it’s like in the 80s and low 90s which for us is like unheard of in July.

Tami

So we’re pretty happy. awesome.

Ramin Parsi

Yeah, I didn’t tell Josh but I took like a one day business trip last like just last week to Texas to Dallas and yeah I landed in like eight but it was like it was really really hot.

Ramin Parsi

And humage when I landed I couldn’t believe like how hot it was at that time.

Tami

But I mean I’m telling you like this time last year was like you know 105 107 so this is not quite so much living on the surface of the sun.

Ryan Labus

It’s a little humid but it’s you know we’ll take the 80s especially in July. Last August I remember it being like probably 98 to like 11 o’clock at night.

Tami

Yes, you know, you’re thinking, okay, at least when the sign goes down, no, you’re pretty much still living on the face of it.

Ryan Labus

It’s still radiating off the asphalt.

Tami

So I just hide out in my house. Like even to get in the pool, it’s like hot. So you’re, I don’t know, this summer is so much better and we’re grateful for that.

Tami

That’s good.

Ramin Parsi

That’s good. Yeah.

Tami

Yeah, what about where you guys are?

Ramin Parsi

What’s temperature like? It’s it’s actually been pretty hot the last couple days. It does cool down drastically at night though, but but it does it has been getting pretty hot.

Ramin Parsi

I’d say 90s. It’s been in the 90s.

Tami

Couple days wise. you guys is it dryer?

Ramin Parsi

Yeah, definitely not not like not like it was in Texas, not not as humid. It’s a little dryer.

Tami

I say like one of the biggest. Docs of my life was going to San Francisco in, um, like June or July, I was wearing my sorrel winter boots.

Tami

know that the people who live there are like, this lady is afraid but I’m so cold-natured that you drop into the 50s and I’m pulling out heavy coat and ski boots.

Ryan Labus

Northern California is a long way, like it’s a lot cooler up there than it is in California.

Tami

I just, I’m like in the middle of summer really and people are out in the water and I’m like, oh my gosh, this is insane but I guess if you live there, you’re acclimated.

Tami

I was not and I felt really dumb wearing winter clothes but it was the only way I could be comfortable.

Ryan Labus

Yeah. I’m close enough to the water where I’m at. We’re like, it peaks at like, maybe like, 83s, like a pretty hot day, but then I don’t have air conditioning because I’m next to it.

Ryan Labus

So, it’s like, it’s okay during the day when I’m inside. I don’t know, like go to the ceiling. The fan window open and it’s like 77-78 outside, but that is when you get hit with the heat because there’s no air.

Tami

Yeah, and no air conditioning in Texas in summer means someone’s dying, legitimately dying. Hey, listen, while before Josh gets on and we hop into other things, I wanted to let you know, Ryan, that we added those projects a while back.

Tami

I don’t feel like I’ve talked to you guys in a while, and the last time we were on, we were so focused on CRM, I didn’t want to bring it up.

Ryan Labus

Website?

Tami

Yeah, I’m sorry.

Ryan Labus

You were saying just the project page on the website?

Tami

Yes, so we had added those, I think there were six, let me get two gals for a shoot.

Ryan Labus

Yeah, I’ve seen it.

Tami

It looks kind of you. Good deal. There was one of the folders in that drive that was empty, so I didn’t know.

Tami

We just left that one alone. But just feel free to add those as you get them and let me know.

Tami

We’ll keep going with those.

Ryan Labus

Yeah those are just kind of as we go thing and those nice pictures are renderings then we just slowly just add more I guess.

Tami

Awesome okay and then let’s see what there was on my end so don’t take up Josh’s time. This past week I took a look at y’all’s backlinks because we like to keep an eye on those and review it just about any toxic links so I did just about a handful of toxic links that’s just sort of you guys have a lot of backlinks so it’s an ongoing thing we’ll just make sure bad websites are linking to yours so you know a lot of spammy sites that somehow latch on and we’ve had clients who have links to like adult websites of course you don’t want that and so we kind of go through and just clean that up.

Tami

How does that happen? You know I don’t but it’s kind of embarrassing honestly because I don’t remember I remember what client it was, but it was like malware.

Tami

And yeah, it’s happened to at least two of our clients. We’ll find, most of them are just spamming, like some sites are like SEO websites where they’re just giving insights into the keywords you use and that kind of thing, which you don’t need.

Tami

And other ones are just, I don’t, Josh, know more about how this works, some of them are linked to your images, but they’re nothing to do with Proinge.

Tami

One that I took off was a child’s clothing website. So it was just really bizarre. don’t know how they latch on, but they do, and that’s why we like to keep just an eye on what your links are.

Tami

And that, like I said, is ongoing. Let’s see. I do have a note on here, I don’t know what you guys.

Tami

Decided about that podcast. We were gonna, you guys were gonna give us some time stamps and we were gonna make some reels.

Ryan Labus

Don’t know if that sort of thought about we just kind of decided.

Ramin Parsi

I’ve been kind ignoring Anastasia because yeah, I’ve been so busy with this. I’ve been updating the project management system and it’s, it turned into like a little bit of a nightmare.

Ramin Parsi

Yeah, properly. So I kind of, there’s stuff I’ve been ignoring Anastasia. I think she had a couple suggestions for me, but yeah, it wasn’t definitely not, not my priority, but I, I will start looking into those again.

Tami

Yeah, I think it’s unfortunate that as we’ve discussed probably, at least in the past, that the host wasn’t a little more organized and saying, hey, you might want to adjust your camera.

Ramin Parsi

And the next one, I’m gonna message, I’m gonna email them at the beginning and say, please don’t start.

Tami

Until you verify that I’m actually on the camera and I’m not like blurred out or something because that’s that’s like how much you can do with that unless you really go like higher level editing and like take that audio and overlay it on like some type of footage but if the point is more for Rameen to show face and like make it look more like candid like it’s a podcast then yeah I don’t know how much we can actually do with what we the last one you know yeah the last few were not that good yeah at all we’re having to actually I kind of gently asked for a refund on one because Josh and did this podcast with this guy and he sent me a link or he sent me the host email address that day it was kind of text or like messaging me on teams during the podcast letting me know how it was going so after I reached to the host I said hey whenever that’s live can I please get a link and I didn’t hear back from him.

Tami

I followed up like twice more, then I asked Anastasia, hey, can you help me reach out to this guy?

Josh Ramsey

Well, when she reached out to him, he was like, well, Josh never showed up. And I’m like, yeah, he did.

Josh Ramsey

And we kind of had to go back through.

Tami

Apparently they lost the podcast episode. And I don’t know, maybe Anastasia has just gotten kind of a handful of not great hosts, but it’s becoming a trend, which is frustrating.

Tami

So we can see what Josh. Josh, like how high does he want to prioritize that for you, I guess, the podcast?

Ramin Parsi

Yeah, yeah. Because like I said, I don’t mind doing them. Like once a month, it’s actually, all right, so I’m going to go.

Ramin Parsi

Yeah, but now I’ll try to put a little more priority on that, too, from my end.

Tami

Right. Josh, are you with us?

Josh Ramsey

Yeah, but my internet still sucks. And yeah, I don’t know if we can look into this again, but it’s not Doing well, so Yeah, let me jump in on a couple of things so We’re looking at potentially pulling away from her and Launching our own strategy of podcast if we do that It’ll be cheaper and I’m not gonna charge you a startup or anything We’ll even make sure that we make it good for you of Price-wise so that you haven’t sunk cost into something that hasn’t come through but for now Just kind of keep going forward with that.

Josh Ramsey

If nothing else is giving you some good experience of how do you handle them? You know, what’s the style like?

Josh Ramsey

What’s the conversation? How do you make it more conversational things like that? So let’s see where you can go with that of just like your learning curve and getting a little bit definitely yeah, those are definitely good experience for me because it’s It’s

Ramin Parsi

Yeah, definitely something I never had a quick how to, you know, just pick up that topic really, you know, be able to answers sometimes off top like sometimes you’re not even prepared.

Ramin Parsi

I I tried to listen to the last one’s podcast and sometimes they just catch you by surprise with their questions.

Ramin Parsi

So yeah, just being more more That’s happened to me.

Josh Ramsey

I guess Someone’s asked me a question and I’m like I wasn’t even expecting it was out of the blue and I was like, whoa, I gotta answer that, you know, so This is kind of a good practice no matter what, but we’re we’re in the process of actually launching it for myself We’ve moved away from anesthesia Just a lot of reasons and I think we can do it better and a better price point.

Josh Ramsey

So We’ll keep you updated on that and see where we go. We’ve already booked two for me. so I’m going to see kind of what the quality is, and we’re kind of troubleshooting some details on our side.

Josh Ramsey

When that comes around, we’ll update you on that.

Ramin Parsi

Awesome. Awesome.

Josh Ramsey

Hang on one second. I’m reading a note. OK. We’re still looking into the drop down on the lead flow.

Josh Ramsey

Right now, we probably, I would say, Ryan, you and Trish get together and kind of figure out some tags that you want to use, because we’re going to have to have that anyway.

Josh Ramsey

But just figure out the size of what you’d want to call it. So you can call it online or Google.

Josh Ramsey

If you call it both, come up with whatever tags you want to use, and the two of you would be a little more useful for that, and then we’ll continue to look on our side of making that happen.

Josh Ramsey

We’ve already started that research. just hasn’t landed anywhere that says that we can actually make that dropdown work just yet.

Josh Ramsey

So I know that there’s some options out there, but I don’t know if they’re going to play into the CRM that we use.

Josh Ramsey

So we’ll continue to look at that, but either way, even if we find a way to do that, we’re going to need from you a risk.

Josh Ramsey

If you two can do that, that would be good. Next one, Ramin, we had briefly kind of talked about budgets and separating some of that out.

Josh Ramsey

Have you, I don’t even know if we talked about specifically next step for you, but one of the things that I’d be looking for from you is the next step of budgets, have budgets laid out.

Josh Ramsey

From you where you would like to dedicate budget and us start to highlight what we want to do next.

Josh Ramsey

So, in other words, if we’re going to break this into three or four segments, of like what we’ve been talking about, you know, past clients is one segment.

Josh Ramsey

How much do we want to spend on past clients active slash new clients or new clients like newly generation would be one past clients like keeping our name in front of them would be one and then you know current retention current active projects that could close would be a third.

Josh Ramsey

So, if there’s another budget within that we’d want to identify that or start to nail down where we want to dedicate budget how much are you wanting to invest into each of those buckets and then we can start building some more specific strategies around each.

Ramin Parsi

Okay. Yeah. Um, do you want to go through that right now or because?

Josh Ramsey

No, I want to do that. I want to do that separately. Just you and I, um, okay. Later on, we can do it this week.

Josh Ramsey

I have some open times this week. So Tammy, if you would email Rameen a couple of times, Rameen, give us a couple of days that look pretty good and then we’ll, we’ll confirm back or a couple of days and maybe block hours that you might have available.

Ramin Parsi

Okay. Okay. Um, let me think. Let’s see. Tuesdays are usually bad, but this Tuesday is not so bad. Um, you know, from, actually from 1230 to 2 is not too bad.

Ramin Parsi

And then I guess Josh, do you have tomorrow afternoon? No.

Josh Ramsey

It’s not good for you.

Ramin Parsi

Okay. when’s the

Josh Ramsey

A Thursday morning would be good. Wednesday anywhere kind of like early middle of the day, like noon, like kind of like right now on Wednesday’s good.

Josh Ramsey

Those are my best times.

Ramin Parsi

Okay, let’s see Wednesday. Wednesday 10. There’s a there’s a meeting with the client, like client meeting, but I think I think we could maybe maybe 10.30 on Wednesday.

Josh Ramsey

10.30, you’re time for like 12.39.

Ramin Parsi

Yeah.

Josh Ramsey

Okay.

Tami

I’ll set it.

Josh Ramsey

Yeah. Right. Let’s do that. And then to remain if you want to kind of week, you don’t have to bring too much to the table, but maybe just like a fully loaded marketing budget and then just we’ll just set set our minds to what we’re doing, how we’re doing it.

Josh Ramsey

At what we’re getting and then roll into how we want to set that up. then once we have that, Ryan, I’ll get back with you separately when we have a budget set and then I’ll want to chat with you more specifically about the conversations that we’ve already had of, you know, we have this big bottleneck and we can’t always push them through to make the sales, but let’s figure out some ways that we can try to push that bottleneck or keep in touch with them and then you and I setting some KPIs to get back with Rameen after that to say, hey, Rameen, we’re going to do like these few things and push through that bottleneck and then it allows Rameen to know this is what we’re working on, you know, what we’re setting for KPIs and then Trish can give feedback after that.

Josh Ramsey

I’d find it for more, I don’t know the right word, but it’s a little bit of a faster process that’s when it’s just one-on-one with like

Josh Ramsey

Me and Ryan, Ramin and I, being able to say, okay, this is like the specifics and look at this and then we can bring in the group when Ryan and I or Ramin and I have like finished that and then we can kind of bring everyone in and say, hey, this is what we’re thinking is what we’re looking at, here’s the KPIs and how to work with that.

Josh Ramsey

So Ryan, you and I will look at probably next week unless I have some time open up on Thursday or Friday.

Josh Ramsey

We’ll look maybe at next week doing ours and getting that done, okay.

Ryan Labus

Got it.

Josh Ramsey

Next week, I might ask that we skip our meeting and then Ryan, you and I grab a meeting time next week.

Josh Ramsey

I’ve got a little bit of travel that I don’t know. It’s going to be kind of a last time on the front end of that week, the middle to the back end of next week.

Josh Ramsey

I’m open, but I’m nervous to say, hey, let’s keep our standing time. simply because I don’t know 100% of I’m going to be available based on time zone changes and just the travel that I have.

Josh Ramsey

So I want to put a pin in it that if y’all are good, if you, if you remain, I’ll let you choose.

Josh Ramsey

If you really want to have one, then we can make this time happen. At minimum, Tammy will log on and kind of give you some updates on stuff.

Josh Ramsey

And then if it’s short, it’s short. I can make it, I’ll make it. Or do you want to just skip next week?

Ramin Parsi

We can skip next week. Just give us updates, I guess, email or whatever before the meeting, before the scheduled meeting time.

Ramin Parsi

And then that should be good enough.

Josh Ramsey

Okay. So Tammy will send you that and get you something on whatever that looks like next week. And then I heard y’all talking about link building and why links come in.

Josh Ramsey

The answer is that people are trying to get links through website at all times to link build. So they will try to basically latch on and tie to you for them to link building, get more credibility.

Josh Ramsey

Our links out at times will happen if there’s a spam issue or we may do some link building and when we do the link building, their site may go to spamming, they may go to negative.

Josh Ramsey

There can be several things that happen on their site and then if we have an open portal, maybe your site, your website doesn’t crash, but if a bug gets into the site, it can link to build also.

Josh Ramsey

It used to be more prevalent back when you would see your site go down, don’t know if we’re seeing this, but I’ve seen it plenty of times back in the mid 2018 roundabout time where sites would go down and up would pop a page.

Josh Ramsey

Self-diagram because what would happen is you would do a WordPress update and when that WordPress update went through there was a bug in it and then that bug pushed and allowed someone to get into the site like a Trojan horse and then tear down your site, crash it, and put something else in place of it similar to the whole Microsoft crazy that happened last week.

Josh Ramsey

So that’s in short but also very well explained in my opinion that’s basically what happens with backlinks so we continue to track that and we’re on top of it and we’re doing it as best we can setting it up tracking it fixing it so forth.

Josh Ramsey

So that’s why that’s another reason why you have ongoing SEO for most in all companies. They never stop monitoring the site fixing the site checking updates making sure it’s running that it’s smooth any and all of

Josh Ramsey

Those items. So that’s a pretty standard practice for medium to large companies or companies that are trying to grow as well as you want to keep that presence up and going and not lose your rankings and continue to have some type of study and grades on it.

Ramin Parsi

Okay.

Josh Ramsey

I was going to look at too much right now until we have our leads nailed down, but then now also with budgets.

Josh Ramsey

So as we kind of continue the maturation process of of lead fixes and I’m going to change something I’m going to focus up.

Josh Ramsey

So as we set budget and and track our leads a little bit better than obviously we don’t want to change too much.

Josh Ramsey

It looks like in the month of July. So one thing that I want to say that I haven’t said before is there’s a term that probably you you’ve heard but in marketing it’s pretty relevant where it says high tide raises all ships.

Josh Ramsey

So when you look at you do a compilation of AdWords and SEO and something and something and something your brand can carry across and it does help your overall strategy your overall brand and the growth overall of your business online and your digital footprint.

Josh Ramsey

So just because we don’t see a specific ROI or our ad from AdWords the attribution may be tied to AdWords where they found you the first time and they clicked on you and saw you but maybe they didn’t

Josh Ramsey

Making actual purchase from you, like meaning they didn’t convert from AdWords, but then they went back to remember your name and they found you the second time.

Josh Ramsey

So with that in mind, that’s kind of what we’re looking at. What I would say is, Tami, go ahead and look to the search terms this week and send it over to Trish Ryan and Rameen.

Josh Ramsey

And then I’d like for you three to look at these terms, look at the cost. I’ll make sure it screams for just a minute.

Josh Ramsey

Look at the so it’s just happening. We want to take a look at the keywords that are coming through.

Josh Ramsey

As we look at the keywords, I want you to take a look at the cost that we’ve spent. from April through July 22, and take a look at the clicks and impressions and identify do you see the likely words or do you not?

Josh Ramsey

What we’re seeing is that there’s a low quality score, we need to probably change some of these words to specific pages.

Josh Ramsey

So start with number one, when claiming this is highlighted as well, but number one, do you like the keyword?

Josh Ramsey

And these are exact match words. So do you like the word? Do you think we should change the word or do you want to add a word to it?

Josh Ramsey

Then take a look at your impressions. Then take a look at your clicks, whether they’re clicked through and then look at your conversions and see if there’s any conversions.

Josh Ramsey

The next thing is identify your keyword to the URL that you think would make most sense. for us to drive them to and then give me a grade.

Josh Ramsey

So for instance, mechanical engineering services, right now we’re driving it to your home page. We need to be driving it to a specific page that gives them just about mechanical engineering.

Josh Ramsey

So you would want to put that URL and tell us that URL that you want to drive it to.

Josh Ramsey

Then I would like for you to grade that page A, D, C, F, tell me how you grade that page.

Josh Ramsey

And then let’s review that on one of our upcoming calls because what we’re looking at is when we look at

Ryan Labus

Is this second one? Your cursor’s on it, yeah.

Josh Ramsey

Well, why wasn’t it safe? It’s always safe. So, if we go to mechanical engineering and you’re going to this page, I want you to just grade.

Josh Ramsey

Are we saying the key word in this section? Are we communicating the right word in this section?

Ryan Labus

I mean, it could say engineering, you know, mechanical services sounds like, just, you know, service to me sounds like a hands-on thing, right?

Josh Ramsey

That’s why I wanted you to kind of grade the page and then maybe, hey, what do you think we should change?

Ryan Labus

And then we talk about that.

Josh Ramsey

Because when look at this, I think maybe we should get rid of this section right here. I think we should potentially, when we get micro like this, you know, we need to say the right words here and then we need to further support it.

Josh Ramsey

So our conversation, our content needs to be probably reworked a little bit because our engagement right now is not high enough.

Josh Ramsey

We’re okay on search impression share, but also I’m going to put in here to come to me. So I’m going to be talking here to one of my coders here, but Ash, what I want to see is user flow bounce rate from our campaigns by keyword.

Josh Ramsey

So bounce rate and user flow. and then the highest exit pages both organically and paid ads. So let’s take a look at that to identify.

Josh Ramsey

So let’s take it from that section and then we’ll carry this forward onto a future call. That’s going to help us identify how to improve these.

Josh Ramsey

These are probably always going to show on shown to low quality score. It could be our low quality because of the content of the page is very likely and it could be a combination of ad relevance, below average, landing page, below average, expected click through rate.

Josh Ramsey

So we need to probably improve this now that we have some more metrics to be able to see what people are doing and take this kind of to that next level.

Josh Ramsey

Any questions on that?

Ramin Parsi

No. I know I have access to this. Do you think you can put it in a spreadsheet format or is there a way to

Josh Ramsey

Yeah, that’s what Ash and Tammy are going to pull and then they’re going to don’t email it over so you’ll have it a little more accessible and easy to see you know so so you may see click-through rate clicks conversion rate conversions you know that’s that’s what they’re going to pull and send over so like right now engineering consultants you’ve had four conversions MEP engineering to conversion so we want to take a look at this and fix some of these cores see if we can get a higher flip-through rate and get rid of some of these errors see it’s the two out of ten so when we look at the page we go all right part of what Google’s grading is you know this might need to be higher so what they’re grading is like are we using the right words and it looks like that’s a picture I wasn’t aware of that Tammy on the SEO side see if we can go back and restructure this to not be a picture and actually have the words that are searchable navigationable see if I

Josh Ramsey

Try to click and highlight these. I was not aware that that was not the hard way.

Tami

Kind of started to work. When I was working on the Thanksgiving worksheet, which, you know, talking about focusing on the right words on the page, I’m going to send this worksheet that I’ve been working on to you guys as well.

Tami

And I’ll highlight the H1 column, because some of these I worked on, but some I got a little stuck and wanted to ask questions about what word are we really wanting to focus on.

Tami

And Josh, I did run across that and we can change that.

Josh Ramsey

So change that immediately. OK. And then make a note that upcoming, we need to have another longer call to talk specifically about how to read these pages, because I’m looking at this and I’m looking at the keywords that we’re pushing.

Josh Ramsey

And I think organically, this can work. So I want to think through it, but after Ryan and Trish, especially giving their feedback on these pages, we need to consider either we’re going to make an AdWords page to draw.

Josh Ramsey

Drive them there and let this be organic, because I like having this here, but for AdWords, it’s not good.

Josh Ramsey

So I want you on it as well, and let’s see what everyone comes back with, but that’s probably a change that we’re going to make that we’re probably going to come back and make an AdWords page.

Josh Ramsey

But let’s talk about, you know, organic users coming to this. I think that they want to know this. But then, you know, we probably need to still kind of update this page and add a little bit more content or reach structure for AdWords.

Ryan Labus

Josh, do you want, so do you want like more redundancy? Like, I think the little, I think mechanical services should be mechanical engineering design or mechanical engineering, so engineering needs to be in there.

Ryan Labus

And then down below, we don’t analyze it, take time to analyze this page too much. But like, should those little sliders just

Josh Ramsey

Let’s say engineering over and over and over again, mechanical engineering, electrical engineering, climate engineering, like just use the I’m gonna explain it with this type of example is I go after one keyword.

Josh Ramsey

That’s all I do is fractional CMO. And then I pick, I pick my locations that I want to go after.

Josh Ramsey

Okay, so this is my own marketing that has proven the word very well for me. So I go after one exact match keyword fractional CMO.

Josh Ramsey

And if they do that, I show up. And if they land on me, they land on my ad or page.

Josh Ramsey

So I’m literally say looking for a CMO what’s most important to you. I have found through a conversation with different CEOs.

Josh Ramsey

These are the four things that they’re looking for. So I simplify but why them to specific pages that that I want them to go and that they’re looking for, right.

Josh Ramsey

Then I give a special offer on pay get involved with me at a higher discount because you So if they do that, most of the time the business owners that I work with, they don’t care about a 50% off, they care what am I going to get, but I give that.

Josh Ramsey

Then we scroll down, it gives the offer because they’re now buyers are looking for it. But down here, I’m starting to engage them and give them more information.

Josh Ramsey

So you want to walk them through the navigation. So now if I go back to the home page, look at the strategy on the home page is a little different.

Josh Ramsey

I’m going to revolutionize your business. When they scroll down, I put this here because I’ve been doing a lot more conferences and people have been asking me how to get to the agile plan.

Josh Ramsey

But when people come organically and they found me organically, they want to know, am I relevant? So I’m going to build social proof.

Josh Ramsey

Then I’m going to build my resume very quickly. Then I’m going to offer them the pricing because I’m doing a lot of conferences.

Josh Ramsey

I’m going to offer them, get involved. Now I’ve added explainer videos along with pay. you know, and get going, then I’m giving them information and I’m trying to walk them through the education of what you’re looking for and why and trying to get them to stroll down the page so they get it.

Josh Ramsey

But the relevancy that we’re looking for is that someone comes in and goes, headline, clarifying test, headline, bullet points, you know, headline, clarifying test, bullet points to support.

Josh Ramsey

So that’s what we’re looking for is headlines and then your bullet points are clarifying text to support with the bullet points.

Josh Ramsey

This is how most users will engage with the content across the board because they’re scrolling down looking for whatever they want.

Josh Ramsey

They see the sticky nav or what they what I feel like is most relevant and then they can dive in deeper over here on the menu and that’s again we’re looking at the audience.

Josh Ramsey

So for you, it’s It’s headline clarifying evidence building support headline clarifying evidence. We haven’t really done that. Here’s our bullet points, right?

Josh Ramsey

Here’s some bullet points on what we do. They’ll probably scan through this and look at it. This, they’re not going to read.

Josh Ramsey

They’ll read this and maybe this with a touch of luck. They’ll read this, they’ll read this, they’re going to skip through it until they see something that they’re like, okay, that makes sense.

Josh Ramsey

But we have this buried so far down, we need to get our most relevant content to the top to keep them reading.

Josh Ramsey

But that’s how you want to grade this. Is your most relevant content at the top or not? And if it’s not, and you feel like you already have it, then push it directly to Tammy and say, hey, let’s look at changing this page right up by Josh, but Tammy, let’s do this.

Josh Ramsey

Then Tammy can just simply go to the team, have them clone the page, reorganize the boxes, and then I can look at it with you, and we can see if we like it or not.

Josh Ramsey

Does that make sense? Remaining any questions on that?

Ramin Parsi

Yeah, no, not at all. I mean, that makes a lot of sense.

Josh Ramsey

And again, this is just kind of a maturation process of growth. We’ve ran this for long enough. We’ve seen what has.

Josh Ramsey

We have enough impressions to know this is the search volume. And y’all may take a look at this and go, wow, you know, this is the search volume.

Josh Ramsey

You can make a note of this. But you see the search volume in the area. This will load for me.

Josh Ramsey

And when you look at the search volume for that area. You may start to think, hey, we should maybe expand this and go somewhere else.

Josh Ramsey

But right now, here we are. So I’m going to highlight this ash also pull. This report of locations and what we’re getting on quits and impressions.

Josh Ramsey

Is that.

Ryan Labus

Well, those. Those terms searched like an area like we can basically identify where in the US people are most searching for mechanical engineering.

Josh Ramsey

They thought how we have set right now in the keywords we have you can see how many impressions you’re getting.

Josh Ramsey

So if we wanted to get micro let’s start where we’re at now and then make a note of hey let’s also pull something else like in Los Angeles we got these how many impressions didn’t we get for a specific keyword or the search term we’re going after in each.

Josh Ramsey

If you want to list that out of hey let’s also look at this we can do that no problem.

Ryan Labus

I just met based on the fact that we’re qualified to work pretty much anywhere like you know is there a way to just search like where in the US are people most searching for mechanical engineering like there’s not enough search going to do it the only way to do that if you wanted to would be going to Google trends.

Josh Ramsey

Please look at this in the very beginning, I looked at it and when we looked at NEP, there wasn’t enough on here that I saw that gave us any type of relevance with enough search volume that we could see any type of data to really see what that is.

Josh Ramsey

Okay, so this is news, meaning like I was coming out on NEP or is that people search for MEP.

Ryan Labus

So there’s not a whole lot of data. Okay. What’s, what’s it down below and just by sub region?

Josh Ramsey

Do you see I don’t know? As the most BC Idaho came to Rhode Island, Maryland.

Ryan Labus

Okay.

Josh Ramsey

But even this data, because it’s such a low volume, isn’t going to tell you a whole lot. Got it.

Josh Ramsey

Thing is relevant to it. And you can see that it’s not legit. You know what I Data around it.

Ryan Labus

Not enough searches for it in general.

Josh Ramsey

Yeah. So that’s not paying attention to it.

Ryan Labus

Okay.

Josh Ramsey

Like right here, they’re pulling it. So you have an M.E.P.

Ryan Labus

innovation conference 2024.

Josh Ramsey

So you have that. But see, it’s tied to the Argentina peso. So, you know, that’s what they’re going to pull it.

Josh Ramsey

So. You have a lot of Argentina’s living in Idaho. It can totally skew your numbers because you just don’t have enough.

Ryan Labus

And that’s probably looking for outsourced workers. they’re what Argentinians are charging for, you know, 1099, basically.

Josh Ramsey

So even for like fractional CMO, look, I’m even less than you. Do that.

Ryan Labus

Wow.

Josh Ramsey

I would have, yeah. It’s people don’t know it. And that’s fine.

Ryan Labus

Like they’re learning. But I mean, people probably, mean, what do they look up like marketing agency is probably like the just the phrase most people would go off their head.

Josh Ramsey

Don’t know what, you know, so like fractional of the topic they look at. So, you know, they’re seeing some of it has been growing, but see CFO, CPA, you know, even CEO is higher.

Josh Ramsey

Yeah, that’s interesting.

Ramin Parsi

I don’t even know that this guy is James. Even though, even though this is the case, you’re getting good results, right, from whatever you’re doing.

Ramin Parsi

So, you’re doing rational CMO with different locations, and that seems to be producing pretty well for you.

Josh Ramsey

I think once we get a little bit more dialed in with you in the fall, what I would say is in the fall, we start looking at looking at doing more geolocation, because I’m picking up more geolocations now, where I’m getting some leads organically that are coming to me.

Josh Ramsey

But I’ve turned AdWords off and on for a while, and I haven’t running now, so since here to be mid-May, I’ve spent a smaller budget because I can only bring on so many.

Josh Ramsey

So, my search impression share is really high, and I’ve shut off certain days, like Saturdays and Sundays, but I think I’ve turned them back on, but I’m not getting a whole lot of time.

Josh Ramsey

But again, my strategy is going to be very different than yours, because you can handle a lot more, but we both could go national, but you want to hit a little bit larger service area, which again, there’s nothing wrong with that.

Josh Ramsey

But you can see my clicks are a little more often, but they’re focused in. My search impression shares is really high because of the way I haven’t focused in the page that I send them to.

Josh Ramsey

Cost per click has gone down, but then I’ve changed up. Again, this is just every, there’s there’s some similarities to what I have you doing and what I’m doing.

Josh Ramsey

There’s similarities, but there’s still some differences. You have more key words than you’re hitting more area. So I focused in on spending more in the Dallas area, so you can see I’m getting the clicks.

Josh Ramsey

But you know, Tampa, New Orleans, Las Vegas, Panama City, Collin County, this is my actual county that I’m in.

Josh Ramsey

And you can see I pumped it up. Here’s my questions. Um, you know, so this is just, it just becomes like what you’re, what you’re trying to get.

Josh Ramsey

It, you know, and how you want to show up 12 impressions with zero clicks. So you can’t control all of it, but it also does help your brand because I just picked up a new lead out of Ohio, Columbus, and, you know, they found me organically.

Josh Ramsey

And I’m not sure exactly what they typed into defining organically. We did a VPN. did an overlay and we dropped it into Columbus, but they found me in Columbus, where we typed in.

Josh Ramsey

And these people show up and they’re just and you have all these other, like, little random agencies and then here I, but this is actually my

Josh Ramsey

Home page which is what we’ve been working on nationally to try to get me in the rankings to get it either.

Josh Ramsey

So again, there’s some different strategies I think I show up. Let’s show up four times and I think one of them is my bread crumb.

Josh Ramsey

Yeah, so like I showed up for my blogs and I’m still working on breadcrumbs. So we’re taking some different tactics that we implement on my side and then it just depends on time for you.

Josh Ramsey

It’s just that you go up or not. So what I mean by that is you’re spending a certain dollars on SEO, you’re spending a certain dollars with me, you’re spending a certain dollars on AdWords but I’m looking at other avenues for you but the question becomes budget ROI and then it becomes, you know, your strategy.

Josh Ramsey

Within that budget of what we can do. So I’ve got a lot of things, but two main things on my mind that I think we should explore.

Josh Ramsey

One of them is I’m doing a little bit more research and I’m going to plug it in for myself before I put it into play for any client.

Josh Ramsey

Unless that client is in a specific situation where they’re trying to hit certain marks right off. I’ve got a roofing company that does I think they’re doing somewhere around like 10 or 12 million a year on a conservative scale and they’re looking to scale that bigger and they’re spending a crap kind of money in marketing.

Josh Ramsey

So we’re looking at increasing their overall and modifying it to get a better result. They’re kind of in a different world than even myself of like what they want to the ability that they have and the amount of team and infrastructure that they’ve already built.

Josh Ramsey

So we’re pushing a lot bigger budget for them where what they enjoy. best with me, what they’re investing in SEO, what they’re investing in AdWords across the board is a giant, a giant, giant number.

Josh Ramsey

So the strategy is a little bit different for them than where we’re at. But until we nail in some of these details, I don’t want to change too much to overspend and not get the results that we’re looking for.

Ryan Labus

So based based on all this, I guess that’s good telling before we go spend money. My idea was like, I mean, I was always looking at like geographically, you know, if we need to be more geographically tailored to different areas.

Ryan Labus

But I guess based on like, what you showed us with like search volume is telling that we don’t need to put as much of an emphasis on that right now, or do you think it’s still good to like try and add spend in certain, in certain areas.

Ryan Labus

Like my thing that I was trying to talk to Romina about was just saying like, Oh, these cities are growing a lot right now, do we need to like, try and advertise in certain areas or is the volume just not high enough in general?

Josh Ramsey

Well, we can look at the volume, but before we go spend more or look at other areas, I want our our AdWords score to be higher, which means there’s several changes that need to be made.

Josh Ramsey

And we need to start with our on page score now that we’ve seen it for several months, and it continues to reflect as not high enough.

Josh Ramsey

We need to change our AdWords score, and how we change our AdWords score is through the factors that I’ve just mentioned.

Josh Ramsey

I mean, our search volume has gone up. So, organically, the work has been done. But what’s going to happen is your organic, your organic, the price to drive a lead organically is always going to be one of your cheapest if you do a good job with it.

Josh Ramsey

So that’s where you have to just kind of consider, are we doing a good job with SEO and are we driving that traffic traffic from a sensor side and we can dive into the GA for another day.

Josh Ramsey

But on your sensor side, you know, you were around 227 in June of organic traffic coming in. Well, now here in July, you’re at 702.

Ryan Labus

That’s visitors.

Josh Ramsey

That was here’s a one year stem brush. Yeah, visitors, like it’s the work that we’ve done several months ago that’s really implemented and picked up for traffic.

Josh Ramsey

Time people spend on the website and volume of just users. Traffic. So you can see here in August, you’re around 93 or 100.

Josh Ramsey

And now we have you at 702. So more people are coming because of the traffic that’s coming into the site.

Josh Ramsey

Because of the key words that are getting ranked. Now this is a sensor side of things that you can see that we’ve done good maintaining.

Josh Ramsey

Now what’s happened is, because of what you have in your site, we got rid of some of these words that weren’t good.

Josh Ramsey

So we have words that are performing better ranking now. So even though you are around 1,200 here, now we have you 200 less, everything, but the words are better and stronger because you’re ranking well for them.

Josh Ramsey

So the word shift, like you’ll have one in the top three and it sucks and it’s not giving you anything and it will get down.

Josh Ramsey

So we’ll focus on other key words and those words will drive more traffic, but your level of organic ranked key word will look the same because while we got rid of, while we got rid of one of these, when we look at whatever these 14 word there’s a good chance that what these nine are now are different, very good chance.

Josh Ramsey

And some of them will be branded to your name, but then we’ll get rid of others. this is all you care about.

Josh Ramsey

At the end of the day, all you care about is am I getting business or not? So how do you get business?

Josh Ramsey

Have good solid range keywords that are going to drive traffic, and that traffic is an opportunity to close the business.

Josh Ramsey

But what we’re seeing with AdWords is we’re not getting enough conversion, and we’re telling us your ad quality continues to remain low, so now we start to tweak our ad quality to make it better and better.

Ramin Parsi

I understood. Yeah, so if we start with the exercise of the, you know, marking up that spreadsheet, telling you where those pages should redirect to and giving you the quality on the keywords, like quality ranking on the keywords, and then also some on the landing pages, if we give you some basic ideas for.

Josh Ramsey

You know content that needs to change then then those are the things that we need to do Yes, okay, okay All right, let’s use some of that information We have it notated and past here so Okay, can get to get you that and then go through it, you know just in your last 12 months Your users are up 70% overall event count is up sessions are up 50% key events are up I’ll show this real quick and pull it up for you So in the last 28 days there’s 639 we go back and look at 90 days compared So see your organic search is up 3% which is not fantastic.

Josh Ramsey

That’s not over 90 days. I think last year we didn’t have it. Last calendar year, So organic search is like really, really strong.

Josh Ramsey

Like that’s driving in, you know, 4,400 versus 2,000 in direct. You’re painting searches 908. So that’s coming up along with that.

Josh Ramsey

Let me make a note real quick. So I’m going to have a few more details for whether I’ve made a quick note.

Josh Ramsey

I’m and then I’m going to say. But I’m full of other numbers, so I’m going to take a look at those and give it to you.

Josh Ramsey

But you can see right here, that is organic, and you can see this blue kind of dip down here.

Josh Ramsey

And this is the last 12 months, and then you can see we’ve come back up. So, you know, we’ve been able to drive that traffic in to be able to see how the trend is happening, our organic search being, you know, there’s a lot of ways to read this data, but overall, you know, good things are happening, it’s just got to continue to trim that way.

Josh Ramsey

But budget and then modification are kind of those two next steps, right? Identify your budget so that, you know, where to spin your budget and identify what’s working and what’s not working or not working well enough, start to modify, and then look still back within your budget to know how you want to modify and how to improve it.

Josh Ramsey

So, that’s where we want to modify the budget and improve. are all traffic so that the budget stays where it needs to be, but are leveraging our position to get the better results is where we want to go.

Ramin Parsi

Yeah, yeah, yeah.

Josh Ramsey

Then once we have that figured out, kind of giving you a little bit of vision into the future will be, there’s some new programs that I just kind of slightly mentioned that I’ll share later that they’re like tracking users and cookies that come to your site or go to similar sites as yours, where we’re able to track it and we’re able to latch onto them and start advertising to them through multiple sources.

Josh Ramsey

So we’d come to them if they go to CNN or Fox News or they go to Facebook or social media platforms, we can actually see where they’re going based on their email and the cookies that other groups are picking up and all pie together and then we can start advertising to them even as much as a commercial in a TV based on where they’re at.

Josh Ramsey

So there’s a lot of stuff that I’m looking at and trying to build out on the back end that is newer technology that’s been proven so far, but now I need to see how it’s proven for being an application that’s worth us investing in.

Josh Ramsey

So that’s what I’m doing my research on now. Perfect. All right. Anything that y’all want to go through?

Ramin Parsi

Not on my end. Yeah, I think we’ll have that meeting on Wednesday and then I go through the budgeting and then we’ll work on those items that we just talked about too.

Ramin Parsi

So yeah, I don’t think anything else from my end.

Tami

Hey Josh, the meeting for next week when you’re out, who well do I need to add to that?

Josh Ramsey

Well, just everybody on here and I don’t think we’re gonna have it. just gonna send out an email. have an update over here.

Tami

Gotcha.

Josh Ramsey

All right, are y’all familiar with a show that’s going to be going on in the Dallas area?

Ryan Labus

And I think November called the design bill, if that’s Yeah, we’re going to go to that, actually.

Ramin Parsi

Yeah, okay. Yeah, we were going to tell you, Josh, we’re going to be in your neighborhood. So maybe there’s a chance we can meet up, you know, for- Yeah, what’s the- It’s in November, I don’t think I think it’s November 6th through 8th or something like that.

Josh Ramsey

Yeah, that’s like the one month I don’t have a conference. So I should be here. So as I get closer, what’s- Can we go to the Cowboys game?

Ryan Labus

No, I’m not taking the Cowboys game.

Josh Ramsey

So it truly is overrated. If you want to go tail game, OK, like that would be cool, right? But you want to go experience the crowd and the tailgate and stuff.

Ramin Parsi

I’ll I’ll take, you know, drop you off and then I’ll go down the street to a bar and watch the game and I’ll come back and take you out, but I don’t.

Tami

Does anybody go to cowboy games anymore? I don’t know. Can anybody afford to go to cowboy games anymore?

Josh Ramsey

No, they take out a loan that they can pay off in 10 years to pay for the cowboy game.

Josh Ramsey

It’s it’s like the Super Bowl or fall corporate. It’s all corporate, it’s all corporate paid. It’s corporate, big money, and so it’s just not worth it.

Josh Ramsey

And I don’t like professional games. I don’t like NFL professional games because I can’t see the play and I can’t see the replay and it happens so fast in front of you that unless you’re sitting there intensely watching, you just don’t.

Josh Ramsey

I don’t know, I don’t like it, but that’s just me. There’s other things I’ll I’ll take you around and have you check out.

Josh Ramsey

There’s some cool stuff in Dallas like the. training facility, that’s cool. going through that and taking a tour of the facility of the cowboy, if you are a cowboy fan or a football fan, like that is intense.

Josh Ramsey

That is really cool. There’s some cool stories. You’ll see people walking around, like you’ll see different players walking around.

Josh Ramsey

Stuff like that is cool, but that’s about it. then there’s a lot of other cool stuff. Come hungry because I will take you to some of the best restaurants in the country that are right here in Dallas.

Josh Ramsey

There’s some freaking awesome spot here in Dallas.

Ramin Parsi

Nice, nice. Okay. Yeah, we’re excited for sure. We’ll keep you updated on the agenda because yeah, we have the dates and everything set, but we’ll kind of let you know and make sure it works out with you.

Ramin Parsi

But yeah, we definitely love to meet up with you. So it should be should be the three of us.

Josh Ramsey

And I’m going to be just so you know, Also, I’m going to be in LA in August, the week of the 26th, the last week of August.

Ramin Parsi

Okay. Yeah. yeah, if you can, yeah, let us know. I mean, we’ll try to figure out what’s going on here, but we can definitely try to meet up somewhere in between and we’ll take you around here.

Josh Ramsey

Yeah, doing the, it’s the Build Expo show there in LA. So, yeah, I’ll be speaking at that for two days.

Josh Ramsey

So, yeah, as I get closer, we’ll chat about that as well.

Ramin Parsi

So, okay.

Josh Ramsey

Awesome. Yeah, yeah. You in a couple of days, Trish, good to connect here as quite as you always are.

Ryan Labus

She just soaks him all in.

Josh Ramsey

Right. But then Ryan, it’ll be a good meeting next week as well. We also see that for us to be able to go.

Josh Ramsey

Through and you’ll be able to look at the AdWords as well and then we can get Trish’s feedback separately on that and then I can work with you Trish one-on-one as needed if you have some questions.

Josh Ramsey

If you all have questions as you just information just shoot an email to me. Like I said I have flexibility on the back end of this week but I just have to prioritize it but I will get back to you if you email me this week if you have questions as those things come across.

Ryan Labus

Yeah I’m still trying to set and think on like KPIs we’d like to set and you know I’d appreciate you know obviously that’s a little bit of that between like you said me and Ramine and there’s your end too maybe we could kind of brainstorm and then share with them.

Josh Ramsey

Well I think well I think organic Ryan will come up with that when we have a budget and we kind of know what we can do within the budget to set those KPIs but if nothing else one of those KPIs is going to be how are we staying in touch with these people.

Josh Ramsey

So remaining notes, it’s still active. We talk to them at this time. We talk to them at this time.

Josh Ramsey

It’s still active, but remaining obviously knows we can’t push them and make them close until it’s time to close.

Josh Ramsey

But to be able to show the response or show that we’ve reached out and then set some KPIs up, okay, we built the system to have, you know, a touchpoint every other week.

Josh Ramsey

And I’m just kind of throwing but this is where it needs to go. Every every other week we’re going to send something to them, whatever that something is to engage them.

Josh Ramsey

Is this still going? Do this. If it’s not, do this. That gives you an eye and remaining in Trish and everyone else an idea of if it’s happening or not, is this falling apart?

Josh Ramsey

Is it off the board? Let’s not talk to them anymore or make a decision of what that next step looks like.

Josh Ramsey

So, you know, we’ll figure that out. The budget I think needs to happen little bit first so that you and I can talk big picture of hey, how do we stay within the budget?

Josh Ramsey

How many people do we have? how many are active? How many are active on going? There’s a lot they’ll be answered, but rather than say, okay, there’s what we want to do and then ask for a mean for the budget.

Josh Ramsey

I’d rather say, what’s our budget that we want to shoot for? And let’s make sure that that looks good from our CEO.

Josh Ramsey

Then as a CMO, I can come in and say, look, this is our budget. We cannot go over this.

Josh Ramsey

This is what we need to shoot for. Then as we start to shoot for that, we can identify what are the KPIs, what are we going to communicate, why, how, what are we looking for the results so that the marketing guy knows, hey, this is the result we’re looking for.

Josh Ramsey

This is the KPI. then I can go to the CEO and say, hey, this is what we hit. This is the KPI.

Josh Ramsey

And this is what we’re getting from it. And then everyone kind of comes together. So there is a process that takes just a half a second, so to speak of, you know, take a breath here, but we can move through it, right?

Josh Ramsey

So that’s right. Anything else?

Ryan Labus

That’s it.

Josh Ramsey

I’m here All right, awesome. I will catch up with everyone later Good they remain just follow on here.

Ramin Parsi

I’m here each other. still good. go jump on another call right after Ryan Actually, give me a little little time because I have to jump on a call right now, but let’s let’s join after that Go like Later in afternoon like I’ll probably get a lunch here in like maybe 30 40 minutes and then yeah Yeah, yeah, maybe around two-ish.

Ramin Parsi

Yeah, we’re good for that. Yeah. Yeah.

Ryan Labus

okay.

Ramin Parsi

Okay.

Ryan Labus

Sounds good Everyone. Yeah, thank you Josh.

Tami

Thanks. Hi guys.

Ramin Parsi

Thanks all.

Josh Ramsey

Bye guys I’m gonna talk to

Ricky

For a minute. Okay, I want to grab something to eat and then I gotta figure out So much here.

Tami

Yeah, I haven’t been able to have a chance to work on worksheets yet.

Josh Ramsey

Okay, you can take off.

Tami

Think we’re good. talk to you later on. Okay, sounds good.

Josh Ramsey

Do you everything?

Ricky

Yes, I’m here.

Josh Ramsey

Okay. Um, kill this move move this banner down.

Ricky

I’m going to shake his mic.

Josh Ramsey

On. On my homepage of jr.

Josh Ramsey

Move it, move it down to like, down like above this picture. Move it all the way down there.

Ricky

My screen is loading up quickly. The, the, the reception you’re sitting. Hello?

Josh Ramsey

Yeah, hang on. Okay, the ad child marketing.

Ricky

You see my screen? I see the end result of this one the loss of the competitive price. Hello. Hello.

Josh Ramsey

I don’t have a section right here. I don’t have section.

Ricky

You see it? Yeah. Yes. Yes, I could. Yes. Yes, I can see.

Josh Ramsey

Yes, you see.

Ricky

Yes. Yes. Can you hear me? Yes, can see this. Yes.