Joshua Ramsey,
CASE STUDY 143:
A Multi-Location Power House.

Main Location
Office Location
Serviced City
Chapter 1:
The Story Begins in 2010
What it is we discovered
Client Average Ticket $280 Annually** estimated based on limited info. (Residential Only)
Client Retention Rate 6 – 8 years or more
Cost Of Lead Generation $250 or more
Plus many other items that we are not at liberty to explain.
Big Picture Breakdown
The company was doing a great job at retention,
sales and internal management.
Their biggest weakness?
OVER SPENDING IN MARKETING.

The Owner’s Message
Great Info But What About Execution?
“I have heard and tried working with a lot of sales and marketing companies in the past. They have all claimed to have a great plan and it sounded great, but when it came time to implement it – it didn’t really go so well.”
Ravi Sachdeva
Chapter 2:
Putting the Plan into Motion
Joshua Ramsey Spotted the Problems.
We Had to Show Our Superior Execution Tactics
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Step 1: Calculate Cost Per Lead

We wanted to reduce the cost per lead so applied our proprietary marketing calculation software to identify the best lead sources for the least amount of dollars to be spent.
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Step 2: Identify the Market

We worked for 2-3 months building a consumer bio to understand the market and identify our competitive advantages in the industry.
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Step 3: Establish and Identify

Building on Step 2, we worked to build our brand identity and message to preemptively & clearly crush our competition.
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Step 4: Execute All Steps

We implemented all the previous steps with one strategic strike in the marketplace. Over the next 60-90 days we closely monitored and tracked everything.
Corresponding with all 4 steps from above, we trained and educated the internal staff on how to track and manage the incoming calls to match our outbound strategy.
We also updated some of their strategies of how to respond to consumers & worked with the already established team on more efficient ways to manage client relationships.
Chapter 3:
Results. Results. Results.

COST PER LEAD OVER TIME
Understanding the Impact
Imagine you spend $12,000 per year, every year, for 4 years. If you take the above price per lead here’s what your lead flow would look like based on the cost per lead.






