Zoom Meeting with Pro Engineering – August 26, 2024

Trish Edora

Hello.

Josh Ramsey

Hey, Trish. are you?

Trish Edora

Good. Good. How are you guys this weekend? Where are they?

Josh Ramsey

It’s 1002. I don’t know. I was like, we do we cancel today? I didn’t see any email.

Trish Edora

Mean, Tommy’s always usually pretty good at, you know, letting everybody know whether it’s going to get. Let me think of them right now.

Josh Ramsey

Oh, here they are.

Trish Edora

Okay. All right. We will read for a second.

Ramin Parsi

Hey, sorry.

Josh Ramsey

Oh, good, man.

Ramin Parsi

All right.

Josh Ramsey

All right. All right. I’m going to burn through it today a little bit because there’s several things I want to hit on.

Josh Ramsey

And then I’m going to be traveling this week, so it’s going to be kind of a whirlwind for me here.

Josh Ramsey

So I want to burn through a few things here. The first one is, I have on my notes, social media alignable.

Josh Ramsey

Is this a program remain that you were looking to get involved with?

Ramin Parsi

Is that right? I’m not, I mean, I guess I’m already signed up for it, but, and I get a lot of these requests, like, different people that we work with are requesting to add me on the lineable, but I don’t know.

Ramin Parsi

It feels like so expanding to me, but I don’t know. So, yeah, Ryan.

Ryan Labus

Oh, yeah, sorry. So yeah, mean, and Tricia have used that. We’ve made some sales from it too, Like I last week, Paul Anderson, we were talking with for that project in Palm Springs.

Ryan Labus

That guy we found on a lineable, it’s just a little bit smaller, like less robust as you if you will as LinkedIn.

Ryan Labus

So like if anything that we post on LinkedIn, we basically just post the same thing on there. wouldn’t, it’s not anything that I don’t even have any type of premium like that we have to pay for.

Ryan Labus

It’s just a free thing. And like if I got time, know, sometimes I’ll just scroll through it and you just can find some companies in my hour.

Ryan Labus

You want to reach out to it and message directly, but it’s not like a thing we need to be super, super on top of.

Ryan Labus

But we can copy and paste whatever we’re posting on LinkedIn or Facebook and put it on there.

Josh Ramsey

And it just feels like I don’t need to do anything with it, right? I don’t have it. Okay, I added on my list to ask about so that’s fine.

Josh Ramsey

Newsletters, we had talked a little bit about this before about creating a newsletter. putting it on the page, creating a couple of bullet points and sending those emails out, right?

Ramin Parsi

Yeah, we talked about that last time, I think.

Josh Ramsey

Anything right now that you’ll need for me, because I mean, the process really would be Ryan and Trish or whoever on the in office would say, here’s the content of the newsletter, send that to Tammy, Tammy will take it, get it published from the team.

Josh Ramsey

And then you’ll just send out an email with the link to that.

Ramin Parsi

Yeah, yeah, I think what do you think the frequency of that should be once a week or no?

Josh Ramsey

I thought you were going say once a month, and I’m like, yeah, maybe once every six weeks.

Ramin Parsi

OK, that’s a lot easier.

Josh Ramsey

So once every six weeks and then we can come back to newsletters because that’s going to tie into this document that Ryan sent me some feedback, so.

Josh Ramsey

Let’s kind of come back to that, but I’m going to take that off for now, off of my list.

Ramin Parsi

Okay. Okay.

Josh Ramsey

Um, let’s do a quick review of your. Adwords content and so forth. Tamey joined us. I didn’t know she was going to, but hey, Tamey.

Josh Ramsey

Let’s show up.

Tami Ausenbaugh

Sorry, I was at a doctor’s point with the kid waiting to find out if we have COVID in our house.

Josh Ramsey

That’s fun.

Tami Ausenbaugh

Yeah, good times.

Josh Ramsey

Um, okay. So. This is. Adwords. We’ll just look at 30 days. So a lot of these changes are made or are being made.

Josh Ramsey

Tamey’s kind of, I think, Tammy’s overseeing that or will be overseeing that. Um, overall. Uh, we’re, we’re looking pretty good.

Josh Ramsey

Our, our rate for the last 30 days is really low. I know we’re increasing that I gave all of that previously.

Josh Ramsey

So, Tammy, you don’t have a get back with. me, but I think you have it all. 38 clicks, impressions.

Josh Ramsey

Thing I was just going to share is conversions seem to be having some type of problem over the last month or so.

Josh Ramsey

So even though this just shows zero conversions, I don’t believe that to be true. This is saying zero, so it might be true, but conversions are definitely not working very well because we, even on my own AdWords, it’s not working.

Josh Ramsey

I’m not able to track the conversions, and I know I’ve had at least two in the last couple of weeks, and they have not come through on my AdWords, so we are working on that, but just kind of keep that in mind that it’s not.

Josh Ramsey

Is there Ryan?

Ryan Labus

Do you have question? No, sorry, that was like a hit play on a video, but that’s fine.

Josh Ramsey

So, anyway, so that’s where that’s That’s that but our search impression shares really strong impressions are up. So we’ll make more changes to this and kind of build it out and go from there.

Josh Ramsey

The this will just briefly tie that this is kind of good to know that are we’re like a 5050 in between computers and mobile phones.

Josh Ramsey

So we’re not doing bad here. This is just something for us to know as we look at the designs.

Josh Ramsey

So that’s another thing is that on this list. Tammy is working on the process of landing pages and designs.

Josh Ramsey

We’ve already had one conversation about it. So she’s kicked that over to the design team. So they’re going to start working on that.

Josh Ramsey

And we’ll come back to that. But that’s the AdWords. As far as acquisition goes in the last 28 days organic searches kicking butt direct is is doing well paid searches doing what it’s going to do.

Josh Ramsey

We’re not paying much for it. And I know that’s going to be coming up. So this is great because this is where we’re spending the least amount of

Josh Ramsey

money that we’re driving the most amount traffic within that when you look at the keywords for the last two years you can see that here we are about a year in working together and we are climbing every single month and we’re really making some good jumps here so building in these smaller keywords this is page one so you can see where it’s really gone up so that’s good here’s page two here’s page three and four and that’s gone up which is good and then here’s page five which has gone up so the only one that hasn’t really gone up is page two which is fine we want it to go up but again because we got here these jump to here to page one so just continue to keep in mind that you got to get to here to get to here to get to here so we want to see these all growing but it’s okay

Josh Ramsey

Some of them go down as long as these are going up, which you can see page one, I mean 12 in the top three, 46 in the top four, or 10.

Josh Ramsey

So that’s looking really good. I’m also going to show you some other good insight as to what the agency’s doing.

Josh Ramsey

So just keep in mind, you know, my job is to give the direction, the agency has to execute the direction.

Josh Ramsey

So it is a team effort. But the authority score has actually done really well here. A year ago, we were at a score, authority score of an eight, and now we are at a 16.

Josh Ramsey

So that’s tied to a lot of different things. It’s tied to traffic growing, even though it says low, the link, even though it says low, we’ve built links and then the profile, which is what we’ve built out.

Josh Ramsey

IP addresses, no follow links, or we following Google’s pieces. And then you can see we’ve lost a couple of back links here, nothing to be too worried about, but we keep an eye on it.

Josh Ramsey

Then referring domains is going up. So and then it’s just anchor anchor text that will continue to be fixed, but San Diego is showing consulting is showing Orange County is showing Bay area is showing so we have some good stuff here.

Josh Ramsey

Continue to work on those anchor text. That’ll also help grow and Then search console Traffic seems to be pretty steady.

Josh Ramsey

We’re up slightly 187 over 184 our click-through rate has gone up and our average position has improved slightly That’s not a big deal because keywords kind of come and go so that always drives you up and down on What you’re getting in a rank and then if you get rid of compare Come on You

Josh Ramsey

Our name is number one, we’re page two for this one, but that just means it moves around. MEP blog, people are typing in blog and we’ve got a little bit office designs, position impressions, 848 MEP consulting is a good one we’re kind of hovering page one page to 583 if we want to look at clicks.

Josh Ramsey

Here’s your clicks MEP firms page two, so it kind of hovers impressions to 63 clicks, so these are good things we’re always going to have the most for our name.

Josh Ramsey

That’s just to be expected, but we’re looking for some of these others to start showing and we’re getting so all that looks good.

Josh Ramsey

Any questions on any of that.

Ramin Parsi

No, sounds like sounds like everything. He’s going as expected and doing well, so that’s good, good news, Josh.

Josh Ramsey

Yeah, I think so. So we’re going in a good direction. I don’t really dive all too deep into some of the strategies online, but we’re making some changes here and there and the whole, I mean, that’s what you want to see as a business owner, right?

Josh Ramsey

You want to see, hey, we’re paying money, are we getting something from it? So rankings increasing, know, different things like that is what we’re working towards.

Josh Ramsey

So, all right, so let’s shift gears to the back end of this call into this document. So first of all, Ryan, can you give me just a quick overview of where you plan on using this?

Ryan Labus

So we have an event this Wednesday night, it is for an organization called ULI, Urban Land Institute. And it’s basically a networking organization, also have like educational and kind of career training or advanced.

Josh Ramsey

Hopefully my earbuds don’t die on me, but they might um the um the the the the answer is I don’t like it very much um we’re trying to get people to be interested in us and who we are rather than us being interested in them and you know I just had a meeting this morning one of the things that we talked about was being disruptors in the market and a disruptor is you know you go to a restaurant and you walk in and the first thing he asked you is what what can I get you to drink and instead of trying to be a little disruptive in the everyday habits and decisions that people make we want to stick out to them and be recognizable.

Josh Ramsey

Being recognizable is not asking hey what do you want to drink it would be something along two different examples of one they walk up and go hey welcome in I want to tell you a little secret

Josh Ramsey

Or we get started here and you start to enjoy your meal. now, boom, we started with, I want to tell you a secret.

Josh Ramsey

What? I want you to, you’re going to enjoy your meal. What? And then we say, we don’t just serve drinks here.

Josh Ramsey

We also serve fantastic food. And then wait for their reaction and then to say, you know, if you have an idea of what type of food you’d like, I might be able to help you pair an awesome drink with that.

Josh Ramsey

Which way do you want to start? It’s a different engagement. It’s a disruptor. It’s not the norm of they come in.

Josh Ramsey

Hey, what can they get you to drink and everyone looks around and go, well, start with some water, right?

Josh Ramsey

It’s like, whatever. What I’m getting at is let’s disrupt because why choose us? No one really cares. Our services, yeah, they want to know, but only if they get past your name and they don’t care what your name is until they know that you provide them with something that gives them value to their life.

Josh Ramsey

But here’s where I would go with it. What would be the three questions that most people ask you? You might say, do we do this?

Josh Ramsey

Well, what are the three questions that they should ask you? If you get to that point of what are the three questions they should ask you, it’s a different conversation than saying this is what we provide because we’re MEP design, okay?

Josh Ramsey

Well, what does that mean? You’re a fractional CMO. What does that mean? Like, what good does that do me?

Josh Ramsey

Because I was reading something over the weekend and it said most fractional CMOs are actually only ad agency owners.

Josh Ramsey

They don’t actually understand that much more about marketing. They have strategies for online digital marketing, not necessarily content and vision and other revenue streams.

Josh Ramsey

They’re just digital marketers. And when we talk about what a fractional CMO does, it’s not, hey, I provide marketing service.

Josh Ramsey

here are my services. It’s why are most people frustrated with MEP in general? You could just stop there. Why most people are frustrated with MEP?

Josh Ramsey

MEP engineered. how you structure the content. This is so much, no one’s going to read it. They’re going to look at this and be like, okay, you’re logo, but I don’t care because again, when I met my wife, I didn’t care what her name was.

Josh Ramsey

Right? Ryan, when you go out and you want to date somebody, do you care what their name is? The answer is no.

Josh Ramsey

You care about what they look like first. And it sounds vain, but it’s true. Right, Ramin?

Ramin Parsi

Yep.

Josh Ramsey

So what we’re doing here is we’re saying, hey, look at my name, I’m awesome. But no one cares. And then why choose us connecting with people, platitude.

Josh Ramsey

are you talking about? talking about MVP connecting with people doesn’t tell me anything, consulting expertise. Okay, now you start to give a little bit of credibility, how many years, but you put it down here 39 years.

Josh Ramsey

Like there’s a reason we’ve been in business for 39 years, but you’re not saying that. And you’re not the leading provider.

Josh Ramsey

That’s a that’s an overstatement. It’s an overstatement because it’s not believable. So it’s a platitude because I don’t believe.

Josh Ramsey

Now, Romaine, I want to keep my job. So please don’t fire me today. But I don’t believe that you are the leading provider of MEP.

Ramin Parsi

You follow me? Yeah.

Josh Ramsey

Like it doesn’t it’s it’s it’s garbage, honestly. So thinking big, thinking ahead, like, I’m not going to read this text.

Josh Ramsey

I’m going to read this and be like, no, I don’t care. So now you have me at three or four points of not caring, building better communities.

Josh Ramsey

I don’t care about a community. Romaine, I want you and Ryan and Trish to solve my problems. I’m of screwing around and dealing with MEP companies that just jerk around my time and waste it.

Josh Ramsey

I’m tired of it. That’s where they’re at. Right?

Ramin Parsi

Yeah.

Josh Ramsey

Then we go down here and we say about us. Okay, if you’re going to flip it over and say about us and now we’re going to build the case that we are the leading provider.

Josh Ramsey

Now we are something we at least have a chance to tell them why. Now you’re building a case study so that starts to work.

Josh Ramsey

Knowing I mean our offices I guess but this needs to be rearranged because if these are your offices it would make sense but the pictures alone don’t tell me anything.

Josh Ramsey

Like it doesn’t show me your process. I would love to see what your process is of what is interesting.

Ryan Labus

This I hopefully you fix that before you send it because it doesn’t really work. Yeah, now this is the rupture.

Josh Ramsey

Okay, so but now you can get to here’s our logo connect with us QR code text us or email us also an email addresses you should always capitalize capital P capital E capital C or whatever it is because the way our brains work when you read content is a capital letter first because A starts A stands for Apple B stands for ball that’s how your brain thinks that a rolodex so it’s better marketing practice when you put it like that so try to keep this short so hopefully you can cancel your printing and not waste a bunch of money that’s where I’m at so so on the very on the front cover you would you would have a message like are you are is like is your MEP engineering team

Josh Ramsey

Failing to deliver this and that I love that you could say is your MEP team failing to deliver and then I would come right here and say the three reason or the three you could do two sections or however you want to do it the three reasons most MEP companies fail and how we overcome them one two three or you could say the three questions you probably didn’t ask your MEP company one two three and then answer it build your case study by asking questions or putting questions in their mind that they probably haven’t thought about before if you think back a year ago when we started working together I can almost guarantee you that the reason you started talking to me and the reason on the front end of why you got engaged with me was because I was making you think about things that you never thought of before even though you’ve done marketing even though you would run a website and done these other engagements I gave you something that you go wow like I’ve never really thought about that before I never

Josh Ramsey

Really did it that way or thought that this could work that way. I changed your paradigm into something that you go, this might actually work.

Josh Ramsey

Big difference, right?

Ramin Parsi

Yeah. Yeah.

Josh Ramsey

So I think it’s easy changes, but they’re relevant and important changes of let’s get away, as I always say, you know, is get away from the girl’s name.

Josh Ramsey

No one cares what the girl’s name is. They care about the relevance that you bring to their life. And now you got to set a disruptor and a differentiator.

Josh Ramsey

I always hate saying that word in the market to say this is why this is why work with us.

Ramin Parsi

Got it. Okay. Yeah. I understand the task. So we’ll see. We’ll see, but even throwing something together and getting.

Josh Ramsey

I don’t know if I’m going cancel a print, but at least we’ll keep it in mind for the next event, you know, something that We’ll know how to format it next time Okay, I mean we can write that out and we probably should anyway, so we can use it on the website So if y’all want to start working on that Ryan if you want to start writing that out or remain or Trish or all of you But like that’s something that we should be putting on the website as well.

Josh Ramsey

Yeah Yeah, we’ll definitely work on that Josh Hopefully that didn’t hurt anyone’s feelings too much.

Ramin Parsi

No No, it’s good to know it’s good to know how you know how we should present ourselves because It’s I guess that’s the biggest question like we don’t Yeah, yeah, I mean we’re None of us are you know as seasoned

Josh Ramsey

As you so I think we we kind of take your feedback with it with a lot of respect So well, you all know me pretty well by now that I’m not ever meaning to be mean Some people take it that way Tammy gets mad at me all the time and told me to be nice after I’ve already been mean Message me after this call and be like Josh.

Josh Ramsey

You’re such a jerk. I’m like, yeah Not debatable Right, Tammy She unmuted just to review Next week Just a couple last bookkeeping things and then we can y’all can ask her we can go through anything else I’ll have but next week Wanna try to move our meeting from Monday to Tuesday and instead of noon.

Josh Ramsey

Can you do 10? I’m sorry 11 so 11 central on Tuesday next week or we can skip a week

Ryan Labus

Yeah, that should work.

Ramin Parsi

So that would be that would be nine am Tuesday, right? Let me see. I have a weekly call, but that’s okay.

Ramin Parsi

Don’t I I can I can join that call late. It’s a nine to 10. And even if I miss it altogether, it’s not the end of the world.

Josh Ramsey

So yeah, I think that works. OK, the main thing for agenda next week, unless you all have something else that you want to go through is going to be that Tammy’s going to give us an overview, a little bit of what I just did, but she’s going to talk for just a few minutes on on the basically the percentage time that the agency spends on what?

Josh Ramsey

So in other words, like a hundred percent of their time, they spend this much here, this much here, this much here.

Josh Ramsey

So we’re going to talk through that. Then if she, I don’t know when she’s going to have the first draft, but if she has that, we’ll look at that.

Josh Ramsey

Tammy will start being on the calls less. She’ll be on the calls for sure the first Monday of each month to kind of give us an overview of what this next call is going to look like.

Josh Ramsey

She’ll give us an overview. This is what we did last month. This is what we’re planning on doing next month.

Josh Ramsey

And here’s the percentage of time that we’re spending on all the different projects. So that’s going to be a little bit of a shift for Tammy to free her up a little bit because I have an assistant.

Josh Ramsey

I don’t know if I introduced her before not, but Liza is calling calls. She’s my new admin. So she takes notes for me and then kind of follows up on tasks afterwards.

Ramin Parsi

So perfect.

Josh Ramsey

So that’s kind of the next step there. Is there anything else today that we need to cover?

Tami Ausenbaugh

I have a couple things, Josh. Go ahead. So back to AdWords landing. pages really quick. I have a list of the campaign groups listed in the current campaign that we’re running and so usually our protocol is to take a page off of your website that most closely matches the term and sort of create a landing page using the text and just make sure there’s like a header form and some really good fall to actions, limited navigation.

Tami Ausenbaugh

So I’m having a little bit of a difficult time pulling the correct pages based on the words that we have in there now.

Tami Ausenbaugh

If you want Josh, I can drop those into the chat and we can talk about them. I just want to make sure these are the terms that we want to focus on before I start really getting into these landing pages.

Tami Ausenbaugh

So let me drop that into the chat for everybody. Let me know if you guys can see that. Okay, the term with the, you know, the page that best describes, you know, that the content reflects the search term.

Tami Ausenbaugh

So, obviously, MEP engineering, we could do the home page. You know, we’ll repurpose these pages and make them better for AdWords, of course, but let’s say good.

Ramin Parsi

MEP contractors does not make sense because those are specific contractors that do the build and not the design. So, that one, that one, don’t need it on the list.

Tami Ausenbaugh

Okay. Yeah, glad these are all. We have these as exact match right now. All of these terms are we’re running at exact match, or on the exact match as opposed to, Justin, did you tell us to do that, Broadmatt versus Broadmatt’s match or phrase match, or is that just something that was set up from the beginning, do you know?

Josh Ramsey

So, I mean, initially I said to do it because we wanted to see where it’s at, but now we’re expanding and I don’t really want to change it because are these all exact, you said, not phrase, because I don’t want any of them.

Tami Ausenbaugh

They’re all set up, all these terms are set up as exact match, in the case.

Josh Ramsey

Yeah, I don’t want to change it because it keeps our budget somewhat under control and we’re expanding now at this point because it’s already working a little bit, but we’re doing it real small with a real tiny budget.

Josh Ramsey

Now we’re increasing locations and we’re expanding budget to match locations, but, Until I as the CMO give a recommendation to my CEO, and then the CEO approves it, I do not want to expand the spin and add words for the way the keywords are set, and just so everybody on this call understands, you almost need to triple your budget based on where we’re at, what we’re moving towards, you almost want to triple your budget.

Josh Ramsey

If you went to a phrase match with these words, and even a triple of the budget, I don’t even know if it would be enough with as many locations as we’re going after.

Josh Ramsey

So that’s going from 2000 to basically 6000, I still think we would be limited by budget. And right now until we have more time to examine and track the ROI of AdWords.

Josh Ramsey

And the responsiveness of AdWords. I can’t make in good mindset and with budget set, I can’t make an honest recommendation for us to increase that.

Josh Ramsey

Now, by the end of the year, I expect us to have enough data points with convergence and leads in the CRM to be able to know, now I could go back with a clear mind looking at budget for 2025 and say, all right, mean, my CEO, I think we should spend more in AdWords and here’s the rationale behind it with the data that backs it up.

Josh Ramsey

Then, that’s my job to say at that point, here’s the rationale and the data that backs up, why to spend more, then our CEO can approve budget requests at the beginning of the year.

Josh Ramsey

Ramin, I’m assuming you’re doing a yearly in a fiscal, you’re doing year by year budget.

Ramin Parsi

Yeah, yeah, that’s. That’s how I’m maintaining it.

Josh Ramsey

OK. that’s kind of where I’m at with it. So did I answer your question, Tim?

Tami Ausenbaugh

Sort of, but that led me so yes. And then that led to a couple of just other questions. I’ve noted on here for HVAC engineering.

Tami Ausenbaugh

What page on the site can we create a landing page from that talks about your HVAC engineering services?

Ramin Parsi

Same thing for building services engineering. HVAC would be the mechanical consulting, or mechanical services page. Building services engineering. I think that’s just the general.

Ramin Parsi

I think that would just be general MEP. I guess that would, again, maybe go to the services page or the home page.

Tami Ausenbaugh

OK. Let me make a quick note. Okay, that answers my question for that. Thank you. The next thing I had really quick was, so Josh, you had asked me to confirm the cities that we have for this campaign and remain did confirm, but he looks like they also want to add Florida and Arizona.

Tami Ausenbaugh

So, Josh, if you can look at that list, we basically need to split that $2,000 budget between these locations.

Josh Ramsey

Yeah, mean, we’re mean, going to have you or someone else is going to have to answer that and how do you want to split the budget between locations of 2000.

Tami Ausenbaugh

What are the locations, Tammy?

Tami Ausenbaugh

Can you drop them in here? Yeah. Yeah.

Ramin Parsi

Okay, so we’re mean, I guess you and whoever else need to decide how you want to split this So you I mean previously we had a thousand budget is that right Josh and now we’re going to two thousand five hundred or five hundred okay I’m wondering if we keep or take take what we had previously go to a thousand and then for the new cities we’ve added distribute the additional thousand to those between those cities

Josh Ramsey

They want so many just correctly Florida and Arizona is only locate the only two states that we’re expanding to right so Ramine were you wanting are we focusing on all of Florida and all of Arizona or specific cities they’re in because if you know we’ve got city sets currently I think it would be fine to do the entire state this is just a couple of quick bullet points I think you’re fine to do the entire state of Arizona because you don’t have that much population just Phoenix Metro is like the bulk of population yeah if that’s the all you want to do as a metro then we do the metro you’re not going to suck your your budget to dry by expanding out but you could do what’s called the county or the MSA the MSA is a larger the county is going to be one spot and the MSA is going to be a larger circle around that major county

Josh Ramsey

You could do the state or MSA and then in Florida, you really need to do like almost like zip codes because you’re so saturated.

Ryan Labus

I mean, yeah, Arizona, you can just do like whatever Phoenix is in, basically, like the Phoenix Scott’s up window, like the main valley, like there’s no point in Tucson, Flagstaff, like that’s the only other areas, but we’re Florida, yeah.

Tami Ausenbaugh

So Josh, how do we set that up in AdWords to just encompass those areas, just list those?

Josh Ramsey

Well, I think they’re going to have to restructure. There’s different thoughts on from this. My initial thought is that we do it by service of keyword term and then state or you do it state slash like vocation and then the services.

Josh Ramsey

Much of a difference in price remain in Ryan? How much of a different of a client would you get from each different service?

Josh Ramsey

Are they all pretty crossed over or pretty equal?

Ramin Parsi

Yeah, I would say all three services are pretty equal.

Josh Ramsey

It’s like for me if a lead comes in a CMO client or value for a CMO client is larger than an agency client.

Josh Ramsey

So I would structure it not so much by state I would structure it by service.

Ryan Labus

And then state secondary plumbing is going to be the

Josh Ramsey

Least then if you’re saying if you’re saying like mechanical or electrical engineer Phoenix mechanical electrical engineer Arizona do that instead of like plumbing engineer like we don’t we’re trying to extract data by knowing state so it’s it’s possible to be done either way but to be able to say hey I want to grow Florida you’re almost would do like all the services we want together in Florida we could still see how many people clicked on each but you would do it like whatever area in Florida whatever area in Arizona whatever area in you know which would be orange California but then within that you’re you’re grouped into the service you follow me yeah yeah but if if if the value of a plumbing lead versus a mechanical lead are somewhat the same then we need to do it my location but if you’re saying

Josh Ramsey

Thing that a plumbing lead is a lot less than a mechanical lead is a lot more than we need to do it by service and then do it by state and region.

Ryan Labus

Yeah, mechanical electrical is more than plumbing. Generally.

Josh Ramsey

So is it a fair statement with that in mind that into the future, we would say, Hey, let’s spend more on mechanical versus let’s spend more in Florida.

Ryan Labus

Yes, for me, is that a yes?

Ramin Parsi

Yeah.

Josh Ramsey

Okay, so Jamie, I’ll kind of like this in my fathoms here so you can grab it, but the answer then is the structure needs to mechanical.

Josh Ramsey

Engineering and plumbing as the three campaigns then your geography will be under each of those three and we almost need a fourth one which is MEP.

Josh Ramsey

So you’re going to have four top level campaigns and then locations within that because we don’t want to cannibalize the market by doing mechanical and electric electrical and then we cannibalize the market by challenging ourselves.

Tami Ausenbaugh

Okay I’ll line all this out and then I’ll run it past you for approval before I actually task it.

Ramin Parsi

Okay the only the only fear I have about separating the services is like electrical and electrical engineering could mean product design.

Ramin Parsi

Like there’s other industries that also use electric engineering and mechanical engineering. It’s the same thing. It could also mean like product design.

Ramin Parsi

So if someone’s working on a product, so we might hit some false positives on them. Yeah, it’s the first thing like the collective in the same.

Ramin Parsi

Yeah, MEP is kind of a state. It’s the safest word because there’s no question what industry is born.

Josh Ramsey

This is where we can always go back and change it. It takes some effort to build it. We always go back and change it.

Josh Ramsey

It’s more frustrating to the team to have to go back and change it, but if there’s a reason to change it, we change it.

Josh Ramsey

But now we kind of go back to the starting of this conversation. So I think you two or three should think about it and then tell us before we go do it.

Josh Ramsey

Yeah. if you go, hey, let’s do MEP and let’s break them apart. But one’s worth more than the other, it’s kind of like we kind of don’t care.

Josh Ramsey

But if the area is, let’s focus on. on building cities, then let’s do it by city. So we can say, hey, in Florida, we have this much traction, you know, for whatever.

Josh Ramsey

Think from what I’m hearing right now, I think we’re better to do it by region and do each campaign by region and call the campaign the orange and the Palo Alto San Diego region, rather than, and then we only focus on that area.

Ryan Labus

Yeah.

Josh Ramsey

I think you all should talk about it. Unfortunately, I’m going to have to start rapping this.

Ramin Parsi

But yeah, yeah, we’ll talk about it internally. And we’ll talk about it internally and let you know which we want to go.

Josh Ramsey

Yeah. OK, all right.

Tami Ausenbaugh

I’ll pause on that. One other quick thing, Ramin, I sit you over an H1 email and you reply back to me.

Tami Ausenbaugh

And I’m thinking so. So the terms that you suggested, I’m thinking those are probably not search terms that the layman is going to use, right?

Tami Ausenbaugh

So I don’t know, so for instance, I think for FAQ, I had some MVP engineering, and you suggested maybe MVP engineering FAQ.

Tami Ausenbaugh

So you have to consider what are people searching. I’m just not sure, Josh, you may have to look at this at the H1s as well to determine if, you know, we’re on the right track.

Josh Ramsey

Well, the key words need to be the H-pads, so that’s the straightforward. Let me drop down, drop in the, we’re going to have to look at searching all the way to the next week or another time.

Josh Ramsey

Okay. but do one thing, change, for this next two weeks, when y’all implement the changes, actually go ahead and do this today.

Josh Ramsey

Have them do this today, increase their budget to $2,000 starting now today, and take the following words and turn them into phrase match just in the current campaign for phrase match MEP engineering, MEP consulting, and MEP contractors.

Josh Ramsey

This is all highlighted in Fathom as well, but do those three in phrase match increase the budget from whatever it is now to projected $2,000?

Ramin Parsi

And then only, sorry, Josh, let me interrupt that. Sorry, really good. Bye. I think MEP contractors shouldn’t even be in there, because yeah, I was to say MEP contractors, they’re the, yeah, they’re the ones that actually do the builds, not us.

Ramin Parsi

So I think we should get that one even out of there.

Josh Ramsey

Okay, so can we remove that one and just do anything engineering and any consulting and let’s see and phrase match what it does.

Trish Edora

If you need another one, it could also be MEP design services.

Josh Ramsey

That one. Okay, so teaming send them and list of these keywords and y’all go back through this again and either modify change delete, but make sure you make clear notes so if you say we’re going to get rid of MPP contractors turn it red.

Josh Ramsey

If you want to add some, put them in and green and lead the ones that you want to leave in black.

Josh Ramsey

But change them up for Tammy send that over but I still want MEP engineering and MEP consulting phrase match with an increase of budget for two weeks before we make all the other changes.

Josh Ramsey

I want to see what terms other people are typing in in the cities that we’re going after. So then like to make a note that not next week, but the following week, I want to look at that and do a review of those keywords.

Josh Ramsey

Anything else, Tammy?

Tami Ausenbaugh

No, just the H1s. I sent a link over for you if you want to look at that and see the the the H1 that I had assigned to each page.

Josh Ramsey

Okay.

Tami Ausenbaugh

And I’ll also resend you the email from Rameen with his thoughts and notes on this list.

Josh Ramsey

Okay. All right. We’ll wrap it and if y’all need anything this week, be sure to text me. And we will off the connect that way, and then we’ll meet on Tuesday next week.

Josh Ramsey

Live that or Jamie will send out that invite with an update for next week.

Ramin Parsi

Awesome. Okay. Thank you, Josh.

Josh Ramsey

Thank you, Jamie.

Tami Ausenbaugh

Welcome.