Zoom Meeting with Bear Iron Works – August 26, 2024

Roggen

I was gone.

Josh Ramsey

How are you?

Roggen

Good.

Josh Ramsey

All right. I’ve got several things up here. Some of those will go through with you. But. I’m going to let you kick off.

Josh Ramsey

Tell me how it’s going. How the meeting go last week. What’s happening on your side.

Roggen

The meeting went good. Everybody was. Like in the decisions that we made, but. You know, changing the strategy towards SEO and a little bit less on the social media side.

Roggen

As far as the calls are concerned, I made sure that we sat down and gave it the attention that it deserved.

Roggen

And I had some results. Seems like a lot of people didn’t want to answer. the phone, which is interesting since they’ve given up their phone numbers.

Josh Ramsey

Are you talking about like when you like they submit a form and then you try to call them?

Roggen

Yes.

Josh Ramsey

Okay. Did you update the sales sheet or maybe my team did? I’m going to I don’t know if I’m going to disrupt you.

Josh Ramsey

Are you on multi screens or one screen? I’m on one screen right now. My morning’s been a little hectic and I haven’t even had a chance to make a computer plug into the dock.

Josh Ramsey

So if you if you want I’m going give you the option today is pretty slammed just simply I have conference this week so my week is usually busy.

Josh Ramsey

So we can do kind of the high level if you want. I can go like more deep. Next week we’re going to have like a jam packed like we probably need to jump in about 30 minutes early if you can because Tamey’s going to be on and she’s going to walk through.

Josh Ramsey

Christian’s going to be on he’s going to walk through. So we’re going to be doing a lot more next week.

Josh Ramsey

So it’s up to you if you want to do kind of a high level right now.

Roggen

Are we still planning on meeting on Monday, even though it’s holiday?

Josh Ramsey

I was.

Roggen

I can.

Josh Ramsey

Okay.

Roggen

I don’t have anything planned for the day yet. So.

Josh Ramsey

Give me just a second. I’m asking Tami if she’s on or not. I’m I don’t typically take those days.

Josh Ramsey

Oh, wait, did my wife book something? Oh, I think she did. Um, let me look real quick. I think my son has a soccer tournament.

Josh Ramsey

It’s a labor day. Yeah, he has a tournament. I don’t know if that means he’s going to be playing or not.

Josh Ramsey

How about we move it to let me ask Tami what is your Tuesday morning look like?

Roggen

Tuesday, I’m pretty sure I’m open. It’s his day. good. All day.

Josh Ramsey

Okay, I think Taney’s took her sick kid to the doctor or something. So I don’t think she’s at her desk, but I’m asking her if we can move to Tuesday.

Josh Ramsey

Why don’t you go ahead and move this meeting next week to Tuesday at. Let’s do 830 AM, Liza and invite Christian and Tammy.

Josh Ramsey

And if they have a problem, Liza, get back with me and let me know. But let’s move that to Tuesday next week.

Josh Ramsey

Tammy’s out of office right now. So we’ll, I’ll follow up with her. And then if there’s a problem, Rog, and then we’ll Liza or I will read.

Josh Ramsey

Job to you and kind of look at your calendar.

Roggen

Okay.

Josh Ramsey

So keeping this kind of high level, I think my team went and upgraded updated this. So it looks like we’re 70,000 short.

Josh Ramsey

It looks like actual sales are $129,864. That sound about right.

Roggen

Have you looked today? It depends on when they updated it last. I know as of today, I believe we’re about to break 200.

Josh Ramsey

Okay. So Liza, go back and check with Ricky as to why this wasn’t updated because this was update this every Monday morning for me.

Josh Ramsey

So you send it over Liza and if it’s not updated, then that’s an issue. So get that updated. So we’ll do this next week and see where we’re at on August.

Josh Ramsey

So Liza, next week we should have August completed to know exactly what we spent in paper click. Make sure being being is exact.

Josh Ramsey

Act and meta is exact. So wise up this week, make sure that we’re on top of that. I’m going to highlight that as well.

Josh Ramsey

So making sure everything exact. So Ricky and mainly Ricky, Tammy and everyone needs to be ready for that meeting next week.

Josh Ramsey

So we’ll go through this more. The couple of other quick things. The back end of the week, we got rid of the where and when meaning like where ads are shown.

Josh Ramsey

So the back end of the week, we got rid of it, but it’s still showing here.

Roggen

Okay.

Josh Ramsey

So it should not moving forward, but we’re going to keep an eye on it. I went and I looked today.

Josh Ramsey

And there’s some others that are popping up that we were going to look into and get rid of, but like.

Josh Ramsey

I don’t know why it’s. showing us here, but we’re going to look into that, but right here, we’re going to get rid of that.

Josh Ramsey

I think what I’m going do with this point, I just passed it this morning, is we’re just going to get rid of all of this and just only show up on paid ads.

Josh Ramsey

We’re not spending a ton on it. When I looked at the last seven days, we spent, you know, it’s $73, but still, it’s $73.

Josh Ramsey

So that’s not being done. The other thing is, is that some things happen with AdWords. I don’t know yet what it is.

Josh Ramsey

I have pressed my team hard to figure it out because I’ve had two conversions myself in the last week and a half, two weeks, and even mine is showing zero conversions.

Josh Ramsey

So like on mine, zero conversions, here’s my spend. And so, just realize that it’s not just yours. That’s broke it.

Josh Ramsey

It’s like all of them. So.

Roggen

I know that they were like deprecating cookies on Chrome. Was something I don’t know when that was going to happen and what that entail for online marketing but.

Josh Ramsey

I don’t know why, but that’s definitely an issue. We’ve I’ve gone through personally over the last week several different days and I’ve clicked through just so you’re aware on landing pages web pages not paid ads but just like going through on mobile view because as we’ve been talking about the mobile haven’t made a whole lot of updates honestly because it’s been looking really good.

Josh Ramsey

I mean, it’s there. And it’s it doesn’t seem to have any issues. It doesn’t seem to limit anybody from from whatever’s happening in that.

Roggen

And everybody I’ve talked to on the phone as if all right time. Add the stuff to cart and checking out it seems easy enough to use.

Josh Ramsey

So yeah, one thing I was going to tell you is. I probably mentioned this previously, but I wanted to bring it up again.

Josh Ramsey

One of the things that I really wanted to know is. What people are, how far down they’re scrolling, where they’re looking and where they’re clicking.

Josh Ramsey

So we usually use a heat map. I went back and said, Hey, are we using a heat map on on this on bear iron website?

Josh Ramsey

And the answer is no. And I was like, why? And then they educated me and reminded me Shopify doesn’t allow us to put a heat map on it.

Josh Ramsey

So so the team is supposed to be looking into Shopify heat map for for the site. Hopefully we can find one and run it for 30 or 60 or 90.

Josh Ramsey

Many days. I think that there’s one called orange theory that they’re going to look into. We’ve used it before, but Shopify kind of blocks some of that stuff because I don’t know why it’s just how their site is built on a proprietary platform.

Josh Ramsey

So if we can get that, it’s going to be a big deal. It might cost us 30 bucks a month or something.

Josh Ramsey

Think is what it is. It may be less, but it’s not super expensive. But I want to be able to see that and see what users are doing.

Josh Ramsey

If we get orange theory, I know that it’s pretty cool because it will actually show us where their mouse moves and clicks.

Josh Ramsey

So some of those videos are really cool to be able to see like what they’re doing because we’re driving in traffic.

Josh Ramsey

Mean, AdWords is showing less right now. Our AdWords traffic has kind of, I know Saturday and Sunday are kind of down because of the way we set it up.

Josh Ramsey

But I mean, our impressions just don’t seem to be super, super high. So we’re down, you know, almost 4,000 impressions when down spin, but it’s because we’re not getting the impressions.

Josh Ramsey

Our impressions share is still pretty good. But, you know, our clicks are down, our cost is down. Those are obviously tied together, and this is down all tied together at some level.

Josh Ramsey

So, so we’re just, we’re not getting a lot there. Search console, we still continue. So, impressions organically go up and clicks in.

Josh Ramsey

Our click percentage has gone down, but we’re ranking for more and more words, so therefore what’s happening is because we rank for words, you get some impressions, but you’re not going to get the clicks.

Josh Ramsey

So it’s kind of this like yin and yang where it’s like, when you start ranking for something, it’s great.

Josh Ramsey

You’re in position like page five, so you might randomly get something, but it’s going to kind of tweak and mess with your numbers a little bit.

Josh Ramsey

But. But the last I looked on your rankings were up here on position trackability. the keywords that we’ve put in, we’ve been looking better and then, come on computer, we’ve gone up here.

Roggen

See this?

Josh Ramsey

It’s all time to positive traction. So even for the year, we’re up in keywords and we’re up in traffic.

Josh Ramsey

So it has been growing and we’ve gotten lot done. So, but it just seems like people just aren’t searching, know, even though it’s kind of come back up here on impressions and clicks.

Josh Ramsey

So all of that’s been looking good. And then I show you this, I don’t know what I did again, 20 30 days over 30 days.

Josh Ramsey

We’re up here. So it’s, it’s good in the way that some of it’s coming back, but AdWords is kind of acting a little bit finicky.

Josh Ramsey

And I don’t want to make a change just yet because it, the changes we had made worked, but we narrowed in on the market.

Roggen

And then until we know conversions 100%.

Josh Ramsey

It’s hard to know. Christian will give us an overview on meta, and we’ll see where we’re at with that.

Josh Ramsey

We’ve adjusted how we’re doing spending on social and SEO and all of that. So we’re going to modify that.

Josh Ramsey

Tammy will give us the output for the review tomorrow. LinkedIn, you and I talked about it. Did you all decide to skip it for now?

Josh Ramsey

Yeah, for now. There’s a month will be the pricing on the phone recordings. So we just need to put a card on file for that into the CRM.

Josh Ramsey

Okay. We can talk next week about podcast, I’d like to consider putting you on some podcast. We have a new program where we’re pushing this.

Josh Ramsey

It’s 50 bucks a month. And then we can load in as many podcasts. And the goal would be to put you on like construction, GC, anything similar to that.

Josh Ramsey

And then 50 bucks a month. And then that’s it. It pays for the license, someone managing it, I’m putting it into a system.

Josh Ramsey

So I’m basically taking all different clients that way you’re not paying, you know, $800 a month for a person and then another like $500 for the program, you’re just getting a portion of it, but they’ll submit your information.

Josh Ramsey

We try to get you on podcasts.

Roggen

Those that like add on podcast or I’m a guest on a podcast or you’re a guest.

Josh Ramsey

Okay. So you would talk to them about construction, construction trends. Why you built your machinery. What’s your name? There it is, things like that.

Josh Ramsey

And then we take that and kind of put it on social media, just real easy. Then once we have some videos, we kind of take some of those videos and take little excerpts.

Josh Ramsey

We would still use it in social media, part of our budget in social media, but it’s not gonna be as big as it has been.

Josh Ramsey

And then we take some of those and we put it on the camera. So you’ll just need to be somewhere with a nice background, maybe your logo, or you can do one of those, like create your own logo, where you have like bare iron works and your phone number or something, where you know, you do your screen, try to get something solid behind you.

Josh Ramsey

So you don’t like have this back and forth. And then putting you on those podcasts will bring notoriety. It is a commitment of time, meaning you need to do it for six months to really get some traction, but it has worked.

Josh Ramsey

I’ve done it for eight or nine months. And the two things that’s really done for me is my rankings online have really gone up, but also I’ve gotten a handful of.

Josh Ramsey

Leads, I’ve gotten some people that have come through. So I only get it about once every three months, but they’ve turned in some good leads.

Josh Ramsey

And for me, paying, you know, 150 bucks to get my phone ring, I’m like, yeah, all day, every day, you know, so like you getting the notoriety for people to see you to kind of build the brand, you know, for people to know it, we can put other people if you’re like, hey, let’s do this one for Mike or, you know, ever else, we can do that as well.

Josh Ramsey

But it’s just, you know, trying to push you to one or two podcasts a month. It’s a 20, 30 minute, you jump on, you talk, and then you’re off, and then we take care of the rest.

Roggen

So okay.

Josh Ramsey

So we’ll talk a little bit more about that, but I’m going to get you set up in that. And then and we’ll talk about this later.

Josh Ramsey

These are on my notes from Tammy. I don’t know if you read any of these. Are you aware or did she bring up or did you bring up moving to different markets?

Roggen

Yeah, we’ve talked about it because we’ve been getting a lot of interest on islands, creating islands, Guam, Rico. And the reason being is because, you know, it’s an island of soil.

Roggen

You have to work with what you got there. And so we’ve been shipping them out. And we made one that like, it’s the same screen, but it can ship in like a flat unit and then they can stand it up and bolt it together.

Roggen

And so we’ve discussed about marketing in those markets that specific product. But we want to make sure that we don’t market it anywhere in the mainland US, somewhere where like China is going to pick up on the idea because it’s something that China gets ahold of it.

Josh Ramsey

They are going to copy it and they’re going to flood the market pretty hard. Alright, I’ll look into that and let you know that’s going to kind of tie to this so I’m going to move that over so I review that as well.

Roggen

And the other thing that Mike had an idea about on that is like specifically the guys in the Caribbean.

Roggen

They pretty much don’t have equipment dealerships on those islands. And so it’s usually a guy on the island that’s tasked with finding heavy equipment for construction company there.

Roggen

And he said that usually the first place they’ll probably go is like the Miami Florida area and start looking for heavy equipment down there.

Josh Ramsey

Okay. Okay. At a high level that’s kind of what I had. Everything next week will be a little bit more in debt will probably want to schedule about an hour.

Josh Ramsey

Have to go through it, but it’ll be more in depth in the way of like, like, what are we doing in each of these verticals?

Josh Ramsey

What do we want to change? Where’s AdWords at? know, do we want to make a change? Which the answer is probably not.

Josh Ramsey

But I also want to see how we end the month here over the next few days. If you’re at 200, then that’s good.

Josh Ramsey

You know, hopefully the sales team can make a good push and get you know, over 200 to kind of catch up for the year.

Josh Ramsey

Even though we’re behind on the year, especially because of June of negative, you know, we wanted 340 and and even we were 400 behind our 40,000 behind the year over year.

Josh Ramsey

So, you know, I feel like though we should be able to do better than 2023 as long as we continue to train.

Josh Ramsey

But that’s now going to be, you know, how do we want to how do we want to push it and I think you know anything that we can do in the last four months like podcasts and some additional web pages and stuff will help moving into next year.

Josh Ramsey

So hopefully the momentum of that word and everything that we’ve done will kind of build into next year as well.

Roggen

So that’s all I had right now.

Josh Ramsey

Anything popping up on your side that you need to go through?

Roggen

More kind of high level looking into the future. Something that we discussed in our meeting that we had last Monday is that we’ve been wanting to get more products online that we can market to the same customer base.

Roggen

But we identified that there’s a bottleneck with me because I’m the technology guy. I’m looking to get an assistant of some sort that can help me with that workload so we can get more pages built out with new products, get it into our manufacturing system.

Roggen

And so we’re looking to of expand our store a little bit there. And then we’re hoping also that assistant can help bring me up because I have a

Roggen

An act making YouTube videos. I’ve only posted three videos on the YouTube page and it’s I mean they’ve gotten tens of thousands of hits and so I’m thinking that if I can push that a little bit too I think that’d be beneficial.

Josh Ramsey

Are you thinking virtual or are you thinking in US?

Roggen

For the assistant I’m looking for I’m wanting somebody maybe here in the Charleston area that I can work with the person just because it’s easier to bring dump.

Roggen

I’m definitely US based. Okay.

Josh Ramsey

Okay. If I run across anybody I’ll let you know. I don’t I actually do know someone in Charleston not looking for a job but I know some people in Charleston so I’ll put a message out to them as well and just see if anything pops up if they know somebody that they can refer.

Roggen

Okay so then it’s going to be kind of a mix of a e-commerce manager, the data manager that’s like dealing with a lot of spreadsheet data and getting stuff.

Roggen

Into the systems and maybe somebody that can help the software talk to each other is kind of the person I’m looking for there.

Josh Ramsey

Okay, that’s a higher level assistant, but but they’re out there.

Roggen

It’s just fine. Yeah, if you happen to know any, but you don’t need to actively look because that’s not your department.

Josh Ramsey

But I’ll just I’ll reach out like I said, I know someone out there in that area. I actually know too.

Josh Ramsey

I know another guy Eugene was up there. I’ve done some work with him. So and I know his daughters in college.

Josh Ramsey

So I’ll shoot him the message as well. I’ll actually do it right now while I’m thinking about it. That way I don’t lose track for you in one second.

Roggen

Okay.

Josh Ramsey

I can’t find them for some reason right now on my, do I have a cell pump skin, maybe a cell I just shot him.

Josh Ramsey

So if he comes back and he’s in the area and knows somebody that I’ll, I’ll kick it back out to you.

Roggen

So, okay, we’ll see.

Josh Ramsey

Thank you. looks like I just got a quick update. We now have officially removed all third party placements and search partners from AdWords.

Josh Ramsey

Okay. So, see how much that changes. How far is Charlotte from you?

Roggen

About three and a half hours.

Josh Ramsey

He lives in Charlotte, so I’ll just ask him if his daughter or something. know that he is the daughter.

Josh Ramsey

Okay. If something pops up, I’ll send it to you.

Roggen

Okay. Okay, that sounds good.

Josh Ramsey

Cool, man. Hey, would you, would you be up for doing one thing for me? Sure. Alright, so I’m doing a conference this week and I’m taking a new approach to how I get people to engage and start to learn things.

Josh Ramsey

Things. So I don’t have this in mobile, I can send it to you in mobile. But what I’d like for you to do is, Oh, by the way, when you get the job description for who you want to hire, shoot that to me.

Josh Ramsey

Because then I can put it on my LinkedIn who I know a bunch of people. And then he’s asking for the the detail.

Josh Ramsey

And I’ll get it to him as well because he said he might know a few people. So if you send that to me.

Josh Ramsey

But anyways, so on this, I want you to basically like, I want to open this up and then tell me like where your eyes go and what like if you think to yourself, okay, I’m sitting in a conference, I’ve heard this guy talk, I’m interested in maybe working with them, I want to learn a little bit more.

Josh Ramsey

So this is the page that they come to.

Roggen

Okay.

Josh Ramsey

So where would you like just pick something like where would you want to go?

Roggen

Let’s see. I mean, my eyes first went to the header.

Josh Ramsey

Then the next spot that they went was the light purple and the light orange. Okay, that’s good. So which one do you want to click on?

Roggen

Let’s see. Interact with Josh or his team or not sure where to start. I would say I would probably be like not sure where to start.

Roggen

Because I know I remember when I like to talk to you I wasn’t like 100 percent like getting on board with signing up for a plan yet, but I did want to talk to you more.

Josh Ramsey

So I clicked on that one.

Roggen

So these are the two now. Okay.

Josh Ramsey

I tried to reduce the text as much as possible, but I didn’t know how to reduce it any more than that.

Roggen

Right. To me, it sounds like the free consultation. This one? No, the one on the right.

Josh Ramsey

But this one makes sense or no, like does it.

Roggen

Just expand. I mean, I can tell that they’re probably like doing the same thing, but the one on the right just kind of explains little bit more of what the consulting would include.

Josh Ramsey

Perfect. Because that’s what I want them to do. That’s what I’m wanting to say. So now that I’m on this page.

Josh Ramsey

Okay, and you don’t have to read all the text, but you get the four steps, right?

Roggen

That we are homework to just.

Josh Ramsey

Yes. Uh huh. And then this is the business even. So that’s perfect. So I need to take a copy of this page real quick.

Josh Ramsey

And then I say you can take off. talk to you later. So then from here, let me go back a page.

Josh Ramsey

So. So my question is, I think I have an answer, but my question is, these don’t really stick out to you.

Roggen

No, I didn’t even notice those.

Josh Ramsey

Okay, because I got to figure out how to make them stick out, especially on mobile because it’s hard. Because this is your navigation, like when you had the others, instead of going back, the purpose is, you know, free consulting, this isn’t supposed to read immediate upgrades.

Josh Ramsey

But if you clicked on that, this is the page where they can get involved. So plain English, starter and CMO starter, right?

Josh Ramsey

And then the live training, this is a new program I’m rolling out where it’s like podcasts, but they pay like nine bucks a month for it.

Josh Ramsey

So I’m gonna be talking about each of these three, but I was curious about that and it makes sense.

Josh Ramsey

So I’m thinking maybe I’m gonna put like three little buttons here, here and here, and get rid of that blue bar.

Josh Ramsey

And maybe that’ll stick out more.

Roggen

So yeah, because the blue bar, it seemed more like, it seemed more like a transition strip. And I didn’t even notice the text on it.

Roggen

It just seemed like a blue bar across like from the header into the body of the.

Josh Ramsey

Page cool that’s when you said that and you and I brought that up I was like yeah you probably didn’t even see it because especially like on mobile you won’t see me there you might see a little bit more so right cool man that’s what I needed I appreciate the feedback on it so yeah no worries everything else I will update this week I’m gonna be traveling so something is going on text me because my emails are gonna be behind okay but if it’s just something random just shoot me an email as well and I will get back to you on it and then we’ll do a bigger hour to half meeting lives we’ll send you that email so we will not meet Monday we will do it Tuesday okay okay that sounds good thanks man see you later thank you bye.