Zoom Meeting with Pro Engineering – August 12, 2024

Trish Edora

Good morning.

Tami Ausenbaugh

Hi Trisha, are you?

Trish Edora

I’m good.

Tami Ausenbaugh

How are you? I’m doing well. Thank you. is wrapping up a call.

Trish Edora

So I’m multitasking.

Tami Ausenbaugh

Okay.

Trish Edora

Well, will kill.

Tami Ausenbaugh

Thank

Josh Ramsey

Hey, Jamie.

Tami Ausenbaugh

Hey.

Josh Ramsey

I think everyone’s here live is joining. I’m trying to wrap this up. I’m almost done. Can you go ahead and kind of walk through a little bit of the new structure of what we’re going to do with you on a call once a month, what that’s going to look like you maybe even go through the percentage.

Tami Ausenbaugh

Sure, I don’t have this broken out, but I.

Josh Ramsey

I will at least explain it and then we can get them the information later and I’ll be back on in just a minute.

Josh Ramsey

We might need you to stay on though, but I’ll be right back.

Tami Ausenbaugh

Okay. Okay. I’m going to hop right in to my part of it. Basically, I think what Josh is wanting us to do is to have me on the call at the beginning of the month.

Tami Ausenbaugh

Just to kind of provide, hey, this is what we’re doing this month and this is the percentage of our time and our budget that we’re spending on each thing that we’re working on.

Tami Ausenbaugh

Just so you guys have a good idea of exactly what’s happening over here on the agency side. Did you all get a copy of the SCI worksheet that I sent over to you with the H1s, like the meaning that main keyword we’re focusing on for each page?

Ramin Parsi

Yeah, Tammy, we got that, we got that, I think that that was going to be my task to go through, didn’t get a chance to go through all those, but I did, I did mark up the keywords in general, mentioning which ones I don’t think are really effective.

Ramin Parsi

Maybe that’s affecting our quality scores.

Tami Ausenbaugh

So those are for AdWords, I did get that list and I sent it over to our AdWords team so that they could put those words on the negative keyword list so they won’t be, they shouldn’t be in your search terms report, and we probably should send you that report once a month just to clean, so we can clean it up and make sure that the words that are showing up are the only words that you want.

Tami Ausenbaugh

I mean, I think that over time you will find some words that don’t apply and that’s why it’s kind of important for you guys to review that ongoing.

Ramin Parsi

Right. Okay. But yeah, the H1 tags and that’s the for SEO.

Tami Ausenbaugh

Yeah, I’ll get back to that.

Ramin Parsi

Perfect. And hopefully in the next day, I can give you some feedback.

Tami Ausenbaugh

Yeah. That sounds good. Once we get those down, then we can start to make sure your meta descriptions, your title tags, your H tags and alt tags for each page reflect that focus keyword.

Tami Ausenbaugh

Um, let’s see. I feel like it’s been a while since we all talked at the same time on the phone with Josh.

Tami Ausenbaugh

Um, hey, Ryan, did you get my emails about setting up a time to talk to Josh? It’s been a couple of weeks.

Tami Ausenbaugh

I can’t exactly remember what that was about. can. Um, yeah, let me check. I assume that you were busy working.

Ryan Labusi

Yeah, see. Regular meeting.

Josh Ramsey

Give me a second, guys. Sorry. Deal with the fire. I’ll be right there.

Ryan Labusi

I’m not seeing it right now, but either way, what was that going to be? What was the purpose of that discussion going to meet?

Tami Ausenbaugh

Hey, Josh, you back with us? Yeah. You had asked me to set up a meeting with you and Ryan.

A separate meeting.

Josh Ramsey

Was that just for going over? We’re going to talk about. like the full strategy and stuff. Yeah, sure. Sorry, I thought I was done with this.

Tami Ausenbaugh

Hey, Ramin, there’s also something else that on the AdWords information worksheet that I sent over. You guys did review the search terms, but there’s a second tab, which is Add Content.

Ramin Parsi

And we were needing some direction on a final URL, meaning, you know, what page do you want that specific ad to link to?

Ramin Parsi

Oh, yeah, that’s what I was talking about first. Okay, so yeah, final… Okay, so those two I’ll try to get them today.

Tami Ausenbaugh

Thank Great. Thank you.

Ramin Parsi

Thanks, Sammy.

Tami Ausenbaugh

You’re welcome.

Josh Ramsey

All right. Fire now smoldering rather than burning. So sorry about that. Hi, everybody.

Ramin Parsi

Hey, Josh.

Josh Ramsey

Hang out. Okay. Okay. Yeah, and my phone. Hello.

Ramin Parsi

You’re back. Yeah, your voice was cutting out, but it’s back.

Josh Ramsey

Amazing Mondays has always. Okay. So Ryan, we were going to talk about like budget set and allocation and Legion.

Josh Ramsey

We were all last time we spoke. last, last time we all spoke about the budget, Rameen, did you end up getting me that budget sheet, did I get that final budget sheet, Rameen?

Ramin Parsi

Yeah, I sent that, I sent that Josh, it had just, you know, basically what we’ve spent to date, and what are, what are expected, recurring fees and stuff like that.

Josh Ramsey

The notes that I have, it could be wrong, but the notes that I have were that you were going to kind of allocate for me and tell me the budget five months for the rest of the year, and then buy breakout of basically newly gen, which would be like Google, AdWords, trade shows or anything similar.

Josh Ramsey

And then we were, and then I think you said that we weren’t going to spend, And the confirmation on this, we weren’t going to spend anything on like ongoing and touch points after you said that you had hired a girl that was going to be doing those follow up touch points.

Josh Ramsey

So I think we, we kind of ended up breaking it into two seconds. But the budget sheet that I have doesn’t, it shows me what you spent.

Josh Ramsey

I’m not seeing it by budget or by a month. I’m seeing it as a whole. That right.

Ramin Parsi

No, it’s a it’s monthly, but then it shows what is the recurring and then what is what is what I mean, it shows what I’ve spent and what what I know I will be spending on up till the end of the end of the year.

Josh Ramsey

So if I take this budget sheet and I equal it out, I total it up over in the last column and then I project a new budget.

Josh Ramsey

Do you want me to send this budget back to you for approval? approval, and then start tracking it from there.

Ramin Parsi

Yeah, yeah, yeah.

Josh Ramsey

Okay.

Ramin Parsi

We can do that with that.

Josh Ramsey

I’ll send it to you. So, Liza, make sure you have a note for me that I need to basically work on the spreadsheet and the projection spreadsheet for, um, running on, um, on our, on the spreadsheet budget.

Josh Ramsey

Then, um, then once we, once I have that outline, um, let’s shift to part two. Ryan, you and Trish, we’re going to start going in and tagging leads with the proper incoming source.

Josh Ramsey

Have you all been able to complete that?

Trish Edora

We still work on progress, but most of them are already tagged. That’s, that’s what I know. So, uh, every time we get one, it either auto populates or we would put it as like, uh, an existing, um, client or referral.

Josh Ramsey

Okay, then, um, Liza, I want you to get our CRM team, probably Ricky and Jason, and I want Ricky and the team, Liza, the CRM team, I want them to go back and look by month from.

Josh Ramsey

Let’s do, let’s see what it looks like from January to current by month, the number of leads totaled out at the bottom, and then, or to the right, and then the amount of leads.

Josh Ramsey

So we’ll do a total on the bottom and total on the right by month, how many leads came in from what source and how many are told, I can help modify that but you and the team should be able to do it.

Josh Ramsey

Can give a little bit insight needed, but it’s similar to the same approach we always have. So let’s start with that, and then secondary to that.

Josh Ramsey

On that action item sheet. Liza, I’ll give you the budget numbers when those are done of what’s been spent per month, but go ahead and have Ricky or actually have Ash pull the budget spend by Google AdWords, by month, by month for this entire year of 2024 to date.

Josh Ramsey

So we can see what is tagged by paid ads for Google so organic, Tammy send Liza and I tied the budget for what’s been spent and dedicated for the four pro inch from January to current for SEO.

Josh Ramsey

And then let’s track that. So that all comes similar. Liza I showed was Ryan back to what we were going to talk about was Legion.

Josh Ramsey

I feel like we could probably to put that on hold unless you have questions on that lead gen conversation based on what we have.

Josh Ramsey

Then we can talk more unless you feel different. Ryan.

Ryan Labusi

Yeah, that’s okay. I love on that.

Josh Ramsey

Okay. And then, Ramine, where are you at with podcast? you, did we officially stop that?

Ramin Parsi

You still doing them? Where are you at? I got so busy with other stuff. Josh, I didn’t haven’t even written to Anastasia again.

Ramin Parsi

I know she had a couple of ones that she wanted me to join, but I haven’t had a chance.

Ramin Parsi

It’s too many, too many things going on over here. Yeah, but I can’t, I can, hopefully I can try to get on something like in the next couple of weeks.

Josh Ramsey

Okay. So at three o’clock today, Tammy and Liza, we have a conversation. We have a staff meeting. Add to that agenda to talk about

Josh Ramsey

A podcast. I think we already have that. We’ll add that, make sure that that’s on the list to talk about podcast today.

Josh Ramsey

Let’s go through that. Romine, we may come in and shift a little bit of what you’re doing there and maybe give a better service on it.

Josh Ramsey

So let me have that meeting today. then lies that make a note for me to get back with Romine either way on whatever I want to do with podcasts.

Josh Ramsey

I’ve got a couple of ideas that Romine I’ll quote by you and see if you want to maybe shift a little bit of it.

Josh Ramsey

But let me have my meeting today to get some information from my team that I’m expecting to be here today.

Josh Ramsey

We’ll talk about that. Moving to the next bullet point, Trish or Ryan, are there any issues with the CRM or how are things going out for you?

Ryan Labusi

No issues. I just, know, the whole opportunity source thing itself is just kind of funny because it’s like, you know, we have lists that we’ve uploaded and whatnot.

Ryan Labusi

But like when you go and, I And we’ve already discussed this, but like, opportunity source is manually input. There’s no drop down menu for opportunity source.

Ryan Labusi

So I just worry about how uniform it’s going to be and how our data is actually going to look when we, you know, analyze it, come down to like.

Josh Ramsey

So why is it I just made a fathom note so that the CRM team can listen to what Ryan just said, but adding some clarity for the CRM team, we want to see if there’s a drop down so that it holds us accountable of this is the exact tag that we’re doing rather than us just imagining for mistyping its tag of a lead source.

Josh Ramsey

Let’s take a look at that. I did find a list here for everybody on a lead count from March 22nd to May 22nd.

Josh Ramsey

And there were a total of 411 lead, 112 of those were avatar. Our 48 in LinkedIn, unknown source was 25, lead pipeline unknown source 136, so we have some numbers.

Josh Ramsey

Once we get this broken out my month, we can also start to account for leads and even sales. So here’s my next question.

Josh Ramsey

Ryan or Trish, where are you tracking sales? Are you moving it to close or sold in the CRM?

Ryan Labusi

Yeah.

Trish Edora

Yeah, we are. Yes.

Josh Ramsey

Okay, so I’m adding this to Adam. So CRM team relies on make sure that we track this as well.

Josh Ramsey

They’re going and pulling the numbers of the leads, let’s go ahead and track the number of sale that happens in the month that it’s sold.

Josh Ramsey

So while a lead may be generated in March, the sale may not happen until August, let’s pull that. And then lies of making note, this is probably going to take a little bit longer, but let’s not move side of this.

Josh Ramsey

I may have to strategize a little bit around this, or we may have to circle up as another team on this.

Josh Ramsey

But let’s see if we can figure out the average closing time by source. So if a lead is generated and we first get them into the CRM and then they’re so how much time were they in the CRM for that life.

Josh Ramsey

We may have to set up a trigger or a tracking on that. So that probably have to go to a higher level, meaning Ricky or Jimmy, to talk to them about that.

Josh Ramsey

But I just notated that leads by source. And I’m also going to highlight this part. Lead time from start to one close.

Josh Ramsey

So I just discussed that and put that end of the item like this, so you can share that with the proper people as well.

Josh Ramsey

If they need to circle back with me on that. Liza make sure that we have reviewed all this by the end of the Friday for first day Monday morning at our staff meeting so that this is prepared and on our on our sheet.

Josh Ramsey

I probably haven’t done this previously so I’m gonna do it now. Trish Ryan Rameen, Liza. Liza is on the team she is my assistant managing basically my schedule my day-to-day trying to make sure that fires don’t pop up on me like they did here just a few minutes ago and then she’s constantly either texting me or messaging me and kind of keeping me prepared so you may see her on some emails copied here and there but that’s who that is she’ll she’ll sit quietly in the background and just be taking notes to make sure that we client action items any new

Josh Ramsey

Case studies, anything that we’ve worked out on new case studies. I think that is a no problem. Let’s leave it on there.

Josh Ramsey

Liza and Tammy will leave that on for ongoing if something pops up that’s good. want to outline it and go through it.

Josh Ramsey

And then reading my notes. Okay, and then just to wrap up, Tammy, I had mentioned or asked you to kind of outline to them the percentage breakdown and what we’re going to do at the beginning of each month.

Josh Ramsey

Were you able to do that? then second period, does anyone have questions on that?

Tami Ausenbaugh

I explain that I would be on once a month. I think I mentioned the percentages. I will have, I don’t have those right now, but really just providing you, you know, what percent of the budget and the time we’re spending on SEO, what time and percent of the budget we’re spending on AdWords management, et cetera.

Tami Ausenbaugh

So I’ll have that next time.

Josh Ramsey

So we’ll do that once in minute. Was that, were there any questions or thoughts around any of that? Well, everyone’s so talkative today.

Josh Ramsey

What? Nothing here.

Ramin Parsi

My computer even work well. I think once I see the budgeting, we might have questions. Can you guys hear me?

Tami Ausenbaugh

I can hear you talking to Josh.

Ryan Labusi

Can you hear us?

Josh Ramsey

Yeah, now I can.

Ramin Parsi

Yeah, Josh, I was just saying, no questions now. I think once we see the, how the budgeting is. Then we might have some questions, but at this point, no, I guess not.

Josh Ramsey

Okay. My other note is, you know, traffic is, is looking pretty good. As far as engagement rate goes, we have, I was going to pull up something real quick.

Josh Ramsey

We just the second. Double checking something. So, just randomly pulling. uh some information uh that I that I feel good about but I wanted to share with you.

Josh Ramsey

I pulled a random date of December 1st through December 28th compared to July 1st to July 28th. So 28 days December versus July.

Josh Ramsey

Our new users are down 7% our engagement rate is up almost 1% our engaged sessions is up 6% and our average engagement time is up 68%.

Josh Ramsey

That’s massive in case anyone was wondering what that means.

Ramin Parsi

That’s awesome.

Josh Ramsey

So what do you think it counts for that?

Ramin Parsi

I mean that’s great but what do you think it counts for that mostly? I know you guys have been doing a lot of work but uh did it just play out of the page or?

Josh Ramsey

I think we have a better section of audience that we’re hitting is part one and in part two is the layout the engagement opportunity of the layout.

Josh Ramsey

I would say that we probably starting in December need to consider refreshing the entire site as far as design and aesthetics.

Josh Ramsey

It’s looking a little bit old and I’d rather us look a little more modern as we kind of get some more traction under us.

Josh Ramsey

But I mean key events maybe have been updated so I’m going put an asterisk that key events tracked have probably been updated.

Josh Ramsey

Those are things like contact us, get a quote request a quote, click to call, click to email. So that may have been updated and tracking, but in December, it was 71 and in July, it was 117.

Josh Ramsey

So that’s a nice big fat number of growth. All events up 22%. And again, that could be modified, but that would be like certain clicks or downloads, request forms, visitors, things like that.

Josh Ramsey

That’s up 22%. But like I said, the big thing is, you know, on site, we’ve doubled it, you know, 26 seconds to 34 seconds.

Josh Ramsey

So, and by time on site, we’ve gone down in July, but we’ve gone up in December. So in December, we were averaging a minute of time on site.

Josh Ramsey

And now we’re at 16 seconds in July. Organics were up by 66, 0%. We went from 30 seconds to almost a minute.

Josh Ramsey

Paid search is slightly up. that’s where I think some of the refresh might help us, especially on paid ads.

Josh Ramsey

As we get more data with that referrals about the same organic social is about the same we’re slightly better in organic video is way up because we weren’t really doing anything before and now we’re getting a little bit of organic video, which I’m into to know more, but overall that’s all looking really good.

Josh Ramsey

Any questions or thoughts about analytics overall profit?

Ramin Parsi

No, I don’t think so. Just from I think internally me Ryan and Trish had a conversation about social because I think I think we need to.

Ramin Parsi

I think we need to start concentrating more on social because I we have a presence, especially on LinkedIn, but I don’t feel like we are doing we know what to

Ramin Parsi

Do exactly to really, first of all, to attract people to our site or to our page or whatever our posts.

Ramin Parsi

And secondly, you know, taking that engagement and then turning it into like a lead. If we should be doing like, mainly I’m talking about LinkedIn because I don’t think other social media is that important for us.

Ramin Parsi

Or maybe alignable, I don’t know, I’m getting tons of invites to alignable. I guess figuring out what we need to do in regards to posts and then how we take those posts and use them as like a way to reach out and get a lead out of the people that are interested in our posts.

Tami Ausenbaugh

Whatever. Can I ask a quick question? know we’ve been doing the LinkedIn bioposts for a while and just the Middle East Post.

Tami Ausenbaugh

Have you guys gotten much engagement from those?

Ramin Parsi

I don’t think, I don’t know Ryan and Trish have you guys noticed like people are responding or liking them?

Trish Edora

haven’t really. LinkedIn, I want to see you still the same. I think Ryan manages the actual pro-engineering post so I’m only looking from like a third person point of view when I see it.

Trish Edora

So I’m not sure about the exactly like the direct engagement.

Ryan Labusi

Yeah I mean people like it. I think that was kind of just the point of those because they’re so simple and it just puts us in front of people.

Ryan Labusi

But we could, I guess, actually it’s more engaging like it’s them to answer question or maybe we just. have like higher like production value in certain content, so I’m not sure what we would do with that exactly, but I think there is opportunity there.

Ryan Labusi

Also, I’m just really not sure how Lincoln sales now works. I could risk it some more myself, but that might be worth exploring.

Josh Ramsey

LinkedIn sales lab is a lot of work. If we were going to go that route, then I almost recommend that we go higher of VA and then manage them to really do the grind on it, because it is a, so we could probably get a pretty good LinkedIn person for, I’d have to go back and look, but I say, you know, anywhere in between, just call it around grand to 1200, you could find someone to grind,

Josh Ramsey

30 to 40 hours a week every week and and you probably would start to get something but it’d probably take about 30 days It’d have to be about 90 days to know if you’re really getting something from it.

Josh Ramsey

So So it’s possible, but you’re gonna be a lot cheaper farming it out overseas, which we are set up to find and Manage for you Because that’s one of the things like we have we have a lot of us based so, you know, Christian, me, Tammy, other members of the team that you haven’t even met That are kind of in the background You know, we have other people that are overseas that can find them and research them, you know, Liza lives in Manila, the Philippines so So we have people that we that we can rely on to find the best people to vet them out Ricky has been doing that

Josh Ramsey

Forming for five years, six years. So we’re able to do that, you’re going to go down that road. If you are going to go that road, it’s better to farm it out than it is to do it US-based or even Ryan, because Ryan is going to beat his head against the wall.

Josh Ramsey

So I mean, I can look at the budget and see what the budget comes back with and we can see if that works or not.

Ramin Parsi

Yeah, I think that sounds like a better solution. I’ve purchased recruiting. I’ve purchased LinkedIn’s one of their packages and honestly, it wasn’t worth it.

Ramin Parsi

It’d be more valuable to have an expert overseas that might already have the software and do the legwork for us at the same time versus spending like $10,000 to $20,000 for an annual subscription to the software.

Ramin Parsi

Because then we still have to do do the work. So I agree.

Ryan Labusi

If we can find someone.

Josh Ramsey

When we get by someone to drum it up and then once they drum it up, have them handed off the Ryan or Trish and then they can follow up.

Ryan Labusi

So yeah, that looks like someone gets administrative access to my account or Trish’s account and then is messaging people, adding connections, doing research.

Ryan Labusi

Um, I mean, so many people get the, uh, you know, the generic LinkedIn message was just looks so, um, you know, just gets ignored spam.

Josh Ramsey

Yeah. mean, without going too deep, we just take a little bit of a tank of a change of philosophy.

Josh Ramsey

A big one is to talk about how we’re US based. We’re not overseas. We’re MEP. We’re in the neighborhood.

Josh Ramsey

You know, things like that. And then, um, and then not be very generic, but be short. So it’s just an angle that I kind of teach people to do on the sale.

Josh Ramsey

side of things. And then they would drum it up. And then as soon as someone start to engage, it would be a quick handoff.

Josh Ramsey

We might do it. We have to look at the way it sets up because I know it’s been updated few times here and there.

Josh Ramsey

But we might have to do it to where if it’s you, Ryan, we have someone that has access to your LinkedIn.

Josh Ramsey

And that way, if they’re drumming they’re there’s not a handoff. You know what I mean? Hello?

Ryan Labusi

I think that makes sense. Sorry, go ahead, Ryan. Oh, I was just saying, yeah, that makes sense.

Josh Ramsey

It’s true. Oh, okay. Well, why is that set the time for me to chat with Ricky about that? You can go ahead until Ricky to start an interview process for somebody that has the

Josh Ramsey

Um the LinkedIn experience with the uh Navigator and let’s do that and then um I’m gonna highlight this and chat about it for Ash.

Josh Ramsey

Hey Ash I’m looking at AdWords and um there’s some updates I want to make sure that you go in and do um you may have to work with Tami on this but I’m looking at this and it looks like some of our ads are not pointed to proper pages so we have some pages that are talking about engineering and it goes to our home page let’s push those engineering pages to engineering pages and uh likewise on any other if we’re talking general MEPs and let’s make sure it’s there.

Josh Ramsey

Tami consider building out a MEP page that’s more driven by AdWords like we’ve done let’s see if that change affects our AdWords in a positive and then also our site links Ash.

Josh Ramsey

Uh, let’s update those again. Uh, the R services and the FAQ. You can get rid of the FAQ. You can do R services.

Josh Ramsey

Um, Tammy, do we even have an FAQ? Well, I think we do, do we?

Tami Ausenbaugh

Hang on. Thought we did.

Josh Ramsey

If we do, then let’s add a couple of the FAQ into our site links. Um, and then, uh, Ash, give me any other recommendations that you see.

Trish Edora

I’m not seeing anything offhand that I see.

Josh Ramsey

Let’s update beyond that, but let’s update that. then, um, the, uh, it looks like we are also missing some additional structured snippets that we can do.

Josh Ramsey

So, um, we have an FAQ. So, let’s link the FAQ as well. And then let’s, uh, make sure that we get the snippets, the structured snippets in AdWords set as well.

Josh Ramsey

All right, lots and lots of good stuff. We lost somebody. Trish is gone. So, Rameen, anything else that you have for us that we need to discuss right now?

Ramin Parsi

Yeah, so AdWords, I’ll get those for the landing pages for Tammy. I think some of the pages, like, I was thinking that mechanical electrical plumbing services should probably redirect to services page, generally general services page, and that I don’t know, or maybe the home page.

Ramin Parsi

I think the services page doesn’t look as finished, so maybe those should just go to the main home page.

Tami Ausenbaugh

How many AdWords groups are in this campaign?

Josh Ramsey

Does Rameen, we may just end up doing dedicated landing pages, like with a contact form in the I mean, at a glance, the problem.

Josh Ramsey

Problem is that we’re not getting, our engagement rate isn’t as high as it needs to be. So that means we need to build out a little bit more.

Josh Ramsey

So there’s only one campaign and it’s just search, there’s nothing else. So we’ve given it 60 days, give or take, and we’ve gotten couple of responses, but in the last 30 days, especially the last 15 days, 14 days, we haven’t gotten anything.

Josh Ramsey

So our optimization score is really good. Our optimization score is at a 71%, which is good. We’re driving clicks and our average cost for click is not that much at $9.46 per click.

Josh Ramsey

We’ve gotten 20 clicks and this is just in the last 30 days. So our click-through rate is really good.

Josh Ramsey

Our cost is pretty low based on our projected engagement. our location. Let’s just double check this. Our locations are pretty spread out.

Josh Ramsey

San Francisco area, Los Angeles, California, Denver, Colorado, Las Vegas, Diego, Riverside County, Orange, California, and Palo Alto, So overall, I think we’re good there.

Josh Ramsey

If y’all are good with locations, any changes to locations?

Ramin Parsi

Probably not yet, because we don’t Arizona, pretty hard. She’s getting a lot of clients there too. But I don’t know if without having a P.O.

Ramin Parsi

Box or a little. local address, I don’t know if that’s if it’s okay or if it can link back to the Nevada address.

Ramin Parsi

So that’s my only thought.

Josh Ramsey

This isn’t Google my business. This is this is AdWords. AdWords, right?

Ramin Parsi

It doesn’t matter, right? you don’t have a localized address.

Josh Ramsey

Yeah, correct.

Ramin Parsi

Okay, then I don’t know Trish. What do you think Arizona? Do you want to get Arizona added?

Trish Edora

Yes, please.

Ramin Parsi

Okay. Yeah, she’s having a lot of success there. So and then we can Ryan if you have any because Ryan’s Ryan’s territories are You know pretty much coastal So he’s got like Florida and I mean he’s got

Ramin Parsi

The old East Coast, he’s got Southern California, he’s got some of the other music. So maybe, I don’t know, Ryan, if you want to try adding one state, maybe Florida on the East Coast?

Ramin Parsi

Or what do you think?

Ryan Labusi

Yeah, we could. So what is this actually going to do?

Ramin Parsi

It’s just going to be for like, yeah, we’ll target our AdWords campaigns to those, to some of those locations.

Ryan Labusi

Okay.

Ramin Parsi

Then Tammy, Tammy can make like a landing page that will cater for like Arizona.

Josh Ramsey

Go ahead and set a timeline and a plan of action for landing pages. By city that we can alternate and then

Josh Ramsey

Let’s make them breadcrumbs URLs, where it’s proins.com backslash location backslash actual city name. So I’m adding this to fathom planning pages with location breadcrumb geared to that work.

Josh Ramsey

So you can get with me, but basically we need to follow the typical strategy that we’ve shifted to that seems to be working with direct links, user navigation, limited, and do it with a breadcrumb.

Josh Ramsey

So I can get with Ricky if he needs to understand it or you, you can ask me at three or four o’clock today, we’ll do our meeting.

Josh Ramsey

But let’s line that out. Ramin, if we start adding locations just so you So we’re going to have to increase the budget because right now, I mean, we’re doing good with our our conversions are not good, but average cost for click is 15.77.

Josh Ramsey

Our spend is 500, so our total impressions with 613, this is just July, total clicks were 32. Our search impression share is limited by budget right now, 44%.

Josh Ramsey

What that the good side of that is we’re doing a hell of a job getting search impression at a really low budget, but we’re not getting a ton of of impressions and it’s not because we’re limited, it’s because we’re not spending enough money to have it.

Josh Ramsey

So I’ll look at the budget sheet, but if we’re going to start expanding locations to drive that traffic, then we need to probably start looking at increasing.

Josh Ramsey

Just the budget for AdWords and dedicating an AdWords budget. But this is where we need to look at budget and see if we’re gonna do LinkedIn like where, like what is our budget and where do we allocate it?

Josh Ramsey

And then we look at the sheets that we’re gonna be putting together over the next week or two. when we have the sheets, then we can come back and say, you know, we can modify the C, so pulling something up on analytics.

Josh Ramsey

We can start to modify and see where our leads are coming from, where sales are coming from based on spend.

Josh Ramsey

And then we can start to modify from there and make educated decisions on that. Pulling up the last things.

Ramin Parsi

But all that, you follow my logic on all that, yeah? Yeah, yeah, cause it, yeah, I guess, in order to,

Ramin Parsi

To really make a good decision on where to spend, we would need to see the result of the initial spend.

Ramin Parsi

If we engage someone for LinkedIn, we would have to wait a month or two to see how effective that is.

Ramin Parsi

We would have to see how that translates in our CRM to be able to make a good decision going forward and same with increasing AdWords budget spend.

Ramin Parsi

I guess once we do it, we can look at the analysis and compare to see how well it’s bringing in more leads for us and make a decision from there.

Ramin Parsi

So I think in order to make a good decision, I think we might have to just try stuff and then if

Josh Ramsey

And then we’ll lean on you to give us kind of data feedback on well this was a good decision or not a good decision we should reduce this and increase this maybe yeah yeah I mean we are you know if you look I’ll say a couple things and then we’ll wrap up here let me find where my stuff is okay um sharing screen so you can see organic search this is 28 days over 28 days we’re up 12% this has continued to grow organic has been by far number one um so the work being done again if you’re

Josh Ramsey

Is taken by paid searches up and we’re not spending anymore, but because we optimize it better and we’re getting a better search impression share across the board.

Josh Ramsey

If we go back and we look at say, I don’t remember exactly when we started, but let’s just do this.

Josh Ramsey

So overall, it’s just, it’s the maturation where we’ve been able to improve and we haven’t spent that much more, but we continue to make changes.

Josh Ramsey

This only dips because it’s the week of August 12th and so it’s one day. But our impressions, you can see, have done better, right?

Josh Ramsey

We did really well. We were spending quite a bit of dip to come back up. So you can see our impressions were higher peaks here doing better with our impressions, but our cost is going to be, it hasn’t changed.

Josh Ramsey

It’s going to modify. But then when you come back to analytics, you’re saying okay page search is number three um you know so you’re driving at that direction when you look at year over year 24 versus 23 we have 10,000 more impression but our average position is a lot higher so we’re doing better and our average click-through rate is higher because when you’re positioned higher you’re seeing more so your impressions go up but then you have good breadcrumbs and tag titles of everything else which is one of the things that the agency has been working on therefore you have you know 1,200 visitors versus 931 year over year you see that difference gotcha okay great so basic basically SEO wise what that means is the agency doing the job that they’re supposed to do which is execute properly on SEO strategies outlined by their CEO of saying this is what works go execute this so I was paying these executing in

Josh Ramsey

It’s coming through and working well because we’re seeing those numbers go up. So all of that seems to be trending in the right direction, AdWords seems to be trending in the right direction.

Josh Ramsey

We’ll pull the budget sheets, we’ll do all the work we’ve just discussed. We’ll come back later and look at your exited pages.

Josh Ramsey

There’s a couple of questions that I have just for myself of why certain pages are being exited. But we’ll pull that report over the next couple of weeks.

Josh Ramsey

Right now we have quite a bit over the next week, two weeks to pull on data to be able to research and make some more decisions on where we go and where we’ve been to generate more leads.

Ramin Parsi

Perfect. Okay, that sounds good, Josh. Yeah, so yeah, I think that will kind of help guide us when we want to figure out where to put the budget.

Ramin Parsi

But and it’ll probably be like a, you know, we’ll try like a little bit of trial and error when we’re doing

Ramin Parsi

Win that I think. So, okay, and then just really quick, let’s see what was the other thing. Okay, so for pretty much then for the AdWords landing pages, I can disregard that one because Tammy’s going to build out her own landing pages.

Josh Ramsey

Is that correct? Yeah, she’ll create a mockup of a landing page and then she’ll show it to you and then we’ll modify them over time.

Josh Ramsey

So, it may take her a week or two to get that into the hopper system of what she has going on.

Josh Ramsey

But as soon as it comes through the next week or two, I’ll look at it, modify it as needed.

Josh Ramsey

It’s ready, we’ll send you a link and show it to you. And then we can review it and execute at that point and change those URLs, breadcrumbs and AdWords.

Ramin Parsi

Okay, perfect, perfect. Oh, only one other thing.

Josh Ramsey

Yeah, go ahead.

Ramin Parsi

Go ahead. only other one thing I I have one my friends has a business card that has a really simple business card that has a QR code on it that takes him to his own landing page.

Ramin Parsi

I’m wondering is that for the trade shows that Ryan and Tricia are going to, do you think that’s something we should consider is like designing a new landing page for just Ryan and Trish that a QR code?

Josh Ramsey

I think the best thing you can do is just use your iPhone and exchange the information. Like have people take a picture so that the information is shared directly.

Josh Ramsey

I have something that I’ve used that I end up paying for where I got like a metal card and it’s got a QR.

Josh Ramsey

It’s called over and I’ve, I’ve, I’ve paid for this. still use it off and on. Different people have different things, but getting their phone number and getting connected into their car with something like that is the best way to go.

Josh Ramsey

Because then you’re just doing an automatic, sometimes you can take a picture from one phone to another. But what you wanna do is get active into their address book.

Josh Ramsey

I’m gonna tell you right now. I mean, I’ll peel back the curtain a little bit. I met a guy at my Atlanta conference a couple of weeks ago.

Josh Ramsey

They do refurbish, they refurbish backups. So basically homes that have older dated backups, they’re wanting it to look better.

Josh Ramsey

They go in, they rip it out, whatever they have and then they put in a new one. So it’s kind of just a quick one day flip.

Josh Ramsey

This guy is spending, so this is a true story of a trade show. This guy is spending half a million dollars a month in advertising.

Josh Ramsey

He doesn’t have a CMO. He came to my conference, heard me talking, said, hey, I wanna start talking with you.

Josh Ramsey

I Set there talking with them knew he was a good lead for me And I literally grabbed his business card from him and while I was talking to him and asking questions I pulled out and he had his mobile number on it and I texted him and I gave him my name and I sent him my Contact card and I found and Then done I didn’t hear from him.

Josh Ramsey

That’s awesome. It was like a week and a half I didn’t hear from him. So somewhere on my team and Christian, I think reminded me he goes, hey Josh Follow up with with with the guys.

Josh Ramsey

So I said, okay I have him on my sales board and in our CRM and I said, okay I’ll follow up with him.

Josh Ramsey

I sent him a message two days later He texted me back and said hey, I’m definitely still interested. We’ve got a senior staff meeting upcoming next week Let’s follow up after that.

Josh Ramsey

I said great. Thanks for reaching back out But the difference there is that I had I had my information saved in his phone because I had now established that connection

Josh Ramsey

And once you establish that connection, now you can start having that conversation. So that’s a big key. However, Ryan and Trish, are you feel comfortable in a trade show to get their information into a phone?

Josh Ramsey

That’s a big deal. Make sense?

Ramin Parsi

That’s a great, great point. Yeah. Okay. Okay. Okay. Awesome. Josh, I don’t have any. I don’t have anything else from my side.

Josh Ramsey

Okay. I have a bunch of notes on what our team is going to do. And we will work on those items.

Josh Ramsey

And we will reconnect as more things roll down the line. Sounds good. Go.

Trish Edora

Thanks everybody. See you later.