Zoom Meeting with Bear Iron Works – August 19, 2024

Roggen

How’s going? Good, are you?

Josh Ramsey

This is a fancy room where I guess you talk and it zooms in or something?

Roggen

Yeah, I guess it focuses in on me. We’re at the conference room today.

Josh Ramsey

Nice. All right. So I’ve got Christian here. I think Jimmy’s going to join in a minute as well. So I was going to just start out.

Josh Ramsey

So that we don’t keep other people too long and less needed. So if you’re good with it, basically, my idea would be to have Christian go through some of his, Jim, you’ll jump in and talk about phone numbers, and then we can continue forward with budgets and any other tasks.

Josh Ramsey

Does that work for y’all? All right. Go ahead, Christian.

Christian Barry

All right. Hey, guys, let’s go. So wanted to put base on the ad performance for both the meta campaigns right now.

Christian Barry

So we’ve been running both the landing page ad campaign with the pricing and we’re running the lead form campaign with pricing.

Christian Barry

So from a yearly and all screen share here, just to kind of show you what I’m looking at, they’ve been running for just under a month now, I think next Friday or this upcoming Friday will be a month.

Christian Barry

So we’ll kind of be ready to decide on if we’re going to be running. one or both. Let me share with you some of the data first and then we’ll talk about my suggestions on that.

Christian Barry

So the top one here is the landing page ad meaning when someone clicks on to the ad they’re taken to the Bear Ironworks website to a specific landing page where they have a lead form that fill out.

Christian Barry

The one below it is the lead form campaign. This keeps them within meta so either Facebook or Instagram. They never go to our website to fill out the form.

Christian Barry

It’s the same exact set of questions, same exact flow and process. It’s just a matter of where do they fill out that form from.

Christian Barry

Both sets of form go into the CRM. Both forms go into the meta pipeline. Now you’ll see that the results portion is a little bit different because what meta traps for the landing page versus the lead form is either link clicks, how many people actually went to that website, and how many people actually to website.

Christian Barry

Actually versus the lead form, how do you fill it out and complete it? So you can see we have about 2,800 lead clicks, meaning people who’ve gone from that to our link.

Christian Barry

But the actual number of who completed the form once they went to that landing page, I think as far as I can tell in the CRM, unless you know otherwise, is like two.

Christian Barry

Meaning the conversion rate is just super, super low. That is pretty common. What tends to happen is it’s much cheaper to get someone to click a link.

Christian Barry

But once they go to a third-party website and actually have to fill out information, people get a little bit nervous.

Christian Barry

They’re more likely to bounce, which is why we predominantly do lead form campaigns. We wanted to test it out, but that was kind of the breakdown there.

Christian Barry

So whereas, composed of the lead form campaign, we have about 85 on Facebook leads, meaning 85 people actually filled out the form, gave us their information, that blended CRM.

Christian Barry

I confirmed that with the CRM, looks pretty accurate. There might be one or two. duplicates from people who already were in our CRM that information got updated, but for the most part, those are all new leads, which is great.

Christian Barry

So that’s kind of that ad is performing substantially better. Now, you can see from both right here, when it says high performing, what this means is that we’re based on their expectations of the consumer size, the criteria that we’re targeting, and other people who target similar.

Christian Barry

Demographics are campaigns.

Josh Ramsey

Yes. Can you just change this to August, please?

Christian Barry

Yeah, of course. Yeah. So this campaign started July 26. So it’s not the full month of July. It’s just as far back as the history goes, but essentially the same performance.

Christian Barry

So when they’re talking about performance, they’re talking about how it is our ads. compare from a conversion standpoint eating cost per result compared to others in our industry.

Christian Barry

Now, a little bit of this is them saying, hey, because this ad is performing really well, you should spend more money into it.

Christian Barry

That is something we could discuss, but it’s not something we just inherently do. Because like you see in the landing page, it’s getting a lot of link clicks at a higher rate.

Christian Barry

But the actual conversion, the portion we care about is not quite there. I would recommend as we get into basically the next week or so if nothing changes drastically in the performance of the landing page, we allocate the budget, we’ve split to the landing page into the lead form campaign because that’s performing both in link clicks and in actual lead fill outs.

Christian Barry

But overall, creative-wise, the messaging, the ads, both performing very well. And when you see a high volume of traffic like this, people are engaging with what the ad says, where I’m going to go back.

Christian Barry

Faculty team and look at is the landing page portion and see, okay, what about the landing page are they not engaging with?

Christian Barry

And why are they then leaving after they get through it, right? That’s the quote unquote broken piece right now.

Josh Ramsey

So how many lead like actual contacts have we generated and how much have we spent?

Christian Barry

So we have spent, if you’re going the entire length of the ad campaign, you’re back to the 26th. I’ll just do August for now, just August for now, okay.

Christian Barry

Let’s see, we have spent $453.11 for 69 leads through the lead form. So cost per lead $6.57, we only generated two leads for 400 and…

Christian Barry

$56 on the land page.

Josh Ramsey

Okay, so Mike, is that you over there or someone else?

Roggen

Mike. Right here. Yeah. I don’t think that was me.

Josh Ramsey

Hey, Mike, what happened? It’s just hard to see on my screen with, okay, far back. just want to make sure that that’s you there.

Josh Ramsey

So Mike, that’s basically 71 lead. Did you close any or are you aware that you closed any from Facebook?

Roggen

I don’t believe so. We now there was one that’s where he was close, that he says he needs a screen.

Roggen

I said quote, but he didn’t buy yet. He’s still within that like typical two weeks of month buying time for most of our customers.

Josh Ramsey

Okay, a general broad question, are we generating too many leads that we’re not able to keep up with, or like, as in, they’re coming in, and there’s not enough time to catch up with them, or like, is that at all a factor because when I’m looking at some of the leads and we’re going to go through this later, but just kind of staying on meta.

Josh Ramsey

I think 71 in 19 days is a lot.

Roggen

These are the medical cells funnel. We haven’t fallen up in a few days with them. Darlene did some to what was your thing.

Roggen

Well, to be honest, I feel like we’re calling people that necessarily be involved. That’s what it goes like all the time, even on the Facebook ones.

Roggen

Yeah, I really didn’t. And that is all we need? Yeah, that’s all. Yeah, I was just looking, you know, I’m really ready to buy or I’m just starting my search or, you know, could even call up here and tell them you were the very worst.

Roggen

Yeah, they would say, hey, you may have been interested in a little bit of rock stream. Maybe you’re a betting box, I’m not sure what you’re looking at.

Roggen

And they’re like, what was it again? You’re like, sure, it’s probably because that’s kind of what we’re going after.

Roggen

And then they’re like, oh, I remember looking bad. No, I don’t need it.

Josh Ramsey

And that’s it. How many days after are you reaching out?

Roggen

I thought it was same day. Yeah, I it was from everything from a week out from the same day too.

Roggen

And I did the same result. But then, some of them, they need me for column, actually, is odd, they don’t want to buy them.

Roggen

They need me for column. Yeah. Yeah.

Christian Barry

So here’s the only thing I’ll say is for is, just to give you guys a little bit of context of like what process is for them when they go through and actually fill out the ad campaign, right?

Christian Barry

So when we had originally done the last campaign, we were just asking for contact information. We felt like the people were, you know, either not where they were going get a call or things like that.

Christian Barry

So the form now requires a good bit of information. So I’m not sure if you guys have seen the form itself, but so it asks them, what size of soil are they trying to achieve?

Christian Barry

So for us to get their information, they have to select answers for this none of these are optional. So it’s like what size of soil we’re trying to get, they see here, have to list what kind we’re that’s That’s

Christian Barry

equipment they’re planning on using, they have to put in their contact information, and then they have to accept their privacy policy, and then from there we get the lead in the CRA.

Christian Barry

So the hope is, and to keep in mind, the campaign is very focused on Grizzly Rocks, but that’s the only product we’re sharing with them.

Christian Barry

So when you guys reach out or you’re talking with them, you’ll know, hey, this is specifically for Grizzly Rocks screening, at least it should, right?

Roggen

I don’t know. What was that? On that page that you’re on right now, where’s that information coming up?

Christian Barry

seeing answers to their questions. The answers to the questions will be listed in additional info.

Roggen

I’m pulling up, I’m going to reorganize it so it’s at the top.

Christian Barry

Yeah, it’s something new that we had rolled out and with Robin and I, and so I want to make sure that you guys get, obviously, the best information upfront, right?

Christian Barry

So I will hold that before you move it to the top here.

Roggen

Do they have to fill out that information to get information like to see our website or can they just click on our website without filling out that information from that ad?

Christian Barry

Yeah, so they can just click on now from the ad itself if they click on the lead form then no it’s going to take them into here.

Christian Barry

But if we if they click on to our profile or the landing page ad that will take them to the website.

Roggen

I’ve been there for something out there. What if we just ask them would you like to call you to find more information?

Christian Barry

Sorry, so one more time darling?

Roggen

And so I in my experience with these types of things is I’ve actually clicked on that I would like more information.

Roggen

This is the best number to call me at this best time. I’ve actually done that. People have it reached out to me.

Roggen

Yeah, I’ve done that lot. so I’m wondering if would be just something as simple as that. Because at that point, I want somebody to call me.

Christian Barry

Makes me mad that they’re not calling me.

Josh Ramsey

Okay, so we can modify that, but there’s a couple of things. So first of all, Christian, why do I make a note?

Josh Ramsey

Want someone to go back and pull the, and I’m highlighting this as well as bad, but somebody pulled the actual leads that came in, how many, and then really all I’m looking for is, I don’t think the names per se, I’m looking at how many, like, what were they looking for in that, that where they’re clicking through.

Josh Ramsey

So, but here’s the result for everyone to make sure we’re all on the same page, is that people like per this change that Christian has implemented and what he just showed, people are going through.

Josh Ramsey

So the assumption is starting.

Roggen

That they’ve submitted five what is it three to four how many is it Christian pages that they have to keep submitting through it’s three pages of clickable information so three pages of clickable information that means that they’re not just accidentally clicking they have literally gone through and click through three pages of fillable information and then the fourth is the privacy policy record yeah so that’s four clips so it’s in the dark world world world is so enough like i was in the back there that was is that your guy grugging there no that wasn’t the guy i thought too but that’s it all that’s the other thing i know um and i’ll go back to him and see what he put down i like to see the message or what i mean to what that’ll help me start the conversation with my mom christian christian aren’t they all in the CRM under meta lead yeah so everything’s in the CRM under meta leads but i’m going back to looking at them right

Roggen

Right now. So under general info, I can show you kind of where. So general info, and then these are the two questions, which product line are you interested in?

Roggen

What equipment are you adding for the rock screen to would be where that information provides? It doesn’t look like it’s conculating on this lead here.

Roggen

This is Kevin Jesuit. So after I hop off here, I’ll get with Ricky to see, but to give you an example, I’ll show you this.

Roggen

It couldn’t be that. As people are clicking through there, that they think they’re going to get some sort of recommendation instead of a phone call.

Christian Barry

I mean. Good.

Roggen

Hey, what do we have on this campaign.

Christian Barry

Let’s see.

Josh Ramsey

We can.

Christian Barry

Yeah, you have exactly.

Roggen

Okay, so we got another week on this. So. Maybe there’s still some confusion about which leagues were effective before and after the change.

Roggen

So I think in our end, maybe we need to. Maybe really leave a little bit harder, which how to access that data.

Roggen

I know I’ve been giving you some. It’s been both implementation. Yeah, so they come out, I see my bar now.

Roggen

Um, and I saw a gap between or the last. Okay.

Christian Barry

Let me show you. this spreadsheet real quick here. Sorry guys, that’s right, that’s between squares.

Roggen

I feel like that is my fault on your mind, I’m not sure, and because I wrote the other thing, I’m not Now that I did, huge sample size, but.

Roggen

Okay, so do you guys see this spreadsheet here? Yes. So this is the information, and what it looks like is, is that these questions might not be transferring over, is not, I apologize, did that corrected for you.

Roggen

But so they have to select what soil size they’re trying to achieve, what equipment are they planning on using, name, first name, or name, phone number, email address, right?

Roggen

So the goal is, and people are completing this, they might put, I’m not sure, some folks, know, those get stairs, but that tells us that these people at least are aware of what the product is, what it might be for, so I bet Ginny Mackey would.

Roggen

Talking about, they’re looking for a quarter inch, two inch soil size, and they’re going equip it to a loaded, right?

Roggen

So let me go back and take a look at the form connection, and if that information is not populated, we’ll get it populated.

Roggen

But I think that this information, if they are giving us this much, we’re hoping that they’re going be more bio.

Roggen

And they should realize that they think it’s some sort of a phone call, maybe I’ll go back to and check the wording.

Roggen

But we’re pretty clear about that. I’ve never from our team been reaching out to them to discuss.

Roggen

I don’t think it’s good to try to do quarter inch to two, but the guy was since inch or something like that.

Roggen

Yeah, so I think maybe this next week won’t hit these a little bit harder, but some of this information here to see how they feel after we talk to them and say, hey, we know that you’re trying to get down to half and soil, and you’ve got to skip.

Roggen

Is here and like try to not tactic with them and see if they’re a little bit more engaging and see if anything comes to fruition out of it.

Christian Barry

Okay.

Roggen

Are you able to access that right there? Yes. I can give you that spreadsheet. Exactly.

Christian Barry

Yeah, Rogan, you’re able to access the spreadsheet. I’m happy to send it to you all also go back through in any of the information that’s not uploaded to the CRM will get uploaded.

Christian Barry

So it will be in the contact portion underneath general info. So that should make it easy for you guys not to have to bounce back to the point as well.

Josh Ramsey

Yeah, I mean there’s if we’re generating too many the crops aboard because that’s 77 in 19 days or 71 in 19 days you know in spending you know a thousand dollars.

Josh Ramsey

$900 then that that’s going to throw our numbers off across the board because now we’re showing matters not working but if we’re generating the leads and something’s broken with them before it was people didn’t know who we are now they’re having to click four times to submit their information and create a policy like we have to figure out where our hole in the ship is because if it’s too many we to deal with that if it’s bad quality I’m surprised because of that many clicks and submitting information and then a good portion of them you’re saying or answering and saying thanks for calling but I’m not looking for it anymore you probably need to ask them in a nice way well why did you submit your information like what was your expectation like find a nice way to say that but ask them that way if they’re if if for again we’re faced with this is just a blanket question of you know

Josh Ramsey

Or senior members of the company sitting here. The marketing team is generating leads. Something is breaking after that. If what we have to know on the marketing side is why is it broken?

Josh Ramsey

Because essentially it’s broken because we’re saying they’re not buying and they’re saying that it up, okay? We have to feed that back to the marketing side and make changes there.

Josh Ramsey

So now we come back over to the sales side and this is where we have to swing it back and forth until we have that.

Josh Ramsey

So if y’all are not getting the right information, obviously we’ve got to fix that further marketing side. So Christian, your task, if I understand it, is that you’re going to get with the CRM team to modify that and get that faster and then do maybe a loom to click through and show them where everything is and then send that loom video over.

Christian Barry

Is that fair?

Josh Ramsey

Problem. Okay. So why is it listening to the world on top of that? And Christian, when do you think you can have that over?

Josh Ramsey

Oh, that’s right. Okay. So by the end of day or first thing in the morning, everyone will have that and we’ll track that down, but, you know, when we talk about budget here in a little bit, that’s going to be one of the, one of the details that we have to be able to nail down of where we’re spending the budget and what we’re generating in the way of lead going into the CRM and you’re going to see the different ratio numbers of budget that I updated today.

Josh Ramsey

So, any other questions for Christian or tasks or anything there for you? No, I think we’re all screwing away and then we’re going to make sure that we do a thorough job for the rest of this campaign and report back for sure, if the leads are actually good or We’ll them until a day or two later, we need to scale that back a little bit.

Josh Ramsey

Tune it back spend a little less limit some things that way we get to them because that’s kind of a worse thing is like y’all both everyone in the room I think said you submitted asking for information and never hear back if that’s that’s what we don’t want to do is is not get that mark so okay then Christian thanks jumping on we’ll catch you later on thanks guys let’s okay and then kind of a little bit on that before we shift over to Jimmy does everyone know where the pipeline is in the CRM and how to read that thank you okay so just as a point of note we have 34 that show uncontacted so when you have these please try to move them over and down the line because right now we’re showing

Josh Ramsey

But you know 34 uncontacted. So I don’t know how legit that is. Any ideas offhand or not right now?

Roggen

Right. Yeah, we haven’t done it for a few days. I’m trying to wait a minute.

Josh Ramsey

Okay.

Roggen

So, yeah.

Josh Ramsey

We’ll get on that. Okay. And then, is this actual 97 opportunity?

Roggen

I have sent quotes, yeah.

Josh Ramsey

What’s the process in following up on these?

Roggen

The which ones were you? I guess you’re going to vote for the screen there. The ones that I said, probably a lot of them coming from me and they’re like, yeah, ready to buy right now, but I just kind of wanted to buy some stuff.

Roggen

So yeah, you’re right. It’s they’re like two months out. So, what I do is I, or sometimes I don’t get a hold of and I go ahead and send them a, so the additional said quote or additional information, what I’m doing is I’m sending them a video video.

Roggen

Well, I think they’re interested in, like, just a common bear networks video and our product catalog, which has the pricing in it.

Roggen

So it’s not really a quote. It’s more the catalog with the pricing information. This is catalog digitally right here.

Josh Ramsey

Okay. Okay.

Roggen

So I’ve attempted to call our single one of the people that are people that didn’t answer.

Josh Ramsey

Okay. Well, we didn’t come back to this if needed. Let’s, let’s go through with Jimmy. So Jimmy, you were working on.

Josh Ramsey

Setting up some phone numbers To that we we got into the CRM to track and then you were gonna tag those where you at with that process, please We can’t hear you but Connect your different audio It was on mute.

Jimmy Bornamann

Sorry. about now? They’re good cool We have Number set up for Google ads Bing ads Even a Craigslist and there’s one more which is eBay ad And those are all forwarded over to This phone number that ends in 6 1 5 2 so those are all complete and We have the 8 3 3 number in the system It’s just waiting for verification process, so I should have that today hopefully

Jimmy Bornamann

Um, and then that will also be for able to be forwarded in anywhere we want. So as soon as that’s verifying, we can connect that last piece.

Josh Ramsey

Okay, Jimmy, is there a way to set a automatic report that comes out of how many calls came in from what phone number, the end of each month?

Jimmy Bornamann

Nothing automatic at this time. I’m looking into building something like that. just creates it, but it doesn’t kick it out of the system.

Jimmy Bornamann

Okay, I can go look at it at any given moment, but it doesn’t kick me anything out.

Josh Ramsey

Okay, so why is it, um, uh, past members that watch this video later, um, I want to get a report in between the first and the fifth of the month on the previous month of how many calls came in from what, from the last

Josh Ramsey

Number slash what source and and if at all possible I need it by the first Monday of each month.

Josh Ramsey

So Jimmy if you build something that’s great but if not Liza and or Jimmy just make sure that Ricky and the team know you can pull it ahead and put that into place and I know we’re only going to have like 10 days or 12 days for this next the this next month are going in September but look at that and see what you know if it’s tracking and how many came in from it so we can see the call volume from that understood okay anything else or questions for Jimmy on phone call because I think that we’re set and we’re just going to be tracking it at this point modify later if needed.

Jimmy Bornamann

I got to ask, had nothing to do with phone calls, but what technology you guys using with this camera that’s pulling in and pulling out, it’s awesome.

Jimmy Bornamann

Does it one of those vibe boards or is it just a camera, it’s really cool.

Roggen

the studio is with the bars.

Jimmy Bornamann

Sorry, it was just, it was cool to see and I like technology, so I just thought insert it while I could off topic, I understand, but it’s cool.

Jimmy Bornamann

All right, thank you guys for allowing me to join the meeting.

Roggen

Thanks, thanks to me.

Josh Ramsey

It’s immediate stare we could go. We’re good man.

Jimmy Bornamann

I’ll catch up with you later. Thank you. Bye. Okay.

Josh Ramsey

I have a few things that I can show. I’ll show this and then I’m going to kind of kick it.

Josh Ramsey

All of you and let you tell me or ask me what questions you have. I continue to make a few updates to this spreadsheet, our budget sheet, and you should be able to see it now.

Josh Ramsey

So our current August projection with 200 as a goal, so forecast goal, 200, we’re at 129. We’ve got however many days left, or so, guess, right?

Josh Ramsey

And we’re short 7,000. June was really short, January short, so right now at a 2.7, we’re at 1.6. So obviously we’re down.

Josh Ramsey

What I have for our marketing budget is that we had a $68,000 projection we’re current. currently at $4,300 then and so far we are we still have remaining $216 for the last two days.

Josh Ramsey

So that’s good. These are negative because of the being issue. So other than that, we’ve been pretty good through them through the year.

Josh Ramsey

We’re just short here. Now, well, we’re over budgeted for these three months, but as a whole, we’re positive 2000.

Josh Ramsey

And then I added this sheet here where I’m pulling leads generated and then orders from those leads and then the average dollar per order.

Josh Ramsey

I probably over time will break this out a little bit more to talk about the price per lead and the price per sale to identify where and then if we drill down.

Josh Ramsey

Down and we go to, let’s say, July, this is where we can see our cost per lead and cost per sale here.

Josh Ramsey

So, Google Organic, we had one cost per sale and our cost per lead sure to be 45. So, that was our number.

Josh Ramsey

So, these numbers down here, this is your cost per lead total cost or how pulling the projections and that’s where I have the overview now that we’re pulling.

Josh Ramsey

The only other question that I had is we’re still dealing with this number right here, this unknown phone calls.

Josh Ramsey

So, here in July, I know we’ve been working on it, 9, 15, and 10. We’re still at 6 with 9 to 3,000.

Josh Ramsey

And that’s a big number to not know our source from. So I’m going to to my third page.

Roggen

Let’s see what’s going on.

Josh Ramsey

Right?

Roggen

I know we’ve got a crazeless quote to do in a crazeless cigarette here, because one that was definitely tied to it.

Roggen

I can call it through some of the stuff that’s tagged in the CRM to that doesn’t get tagged and shot by it.

Roggen

And so I’m to look through it and I know if I have some more those, I’ve got one on eBay.

Josh Ramsey

OK, I’ve been working this in Fathom. But if you would, please have the team at the end of this month go in and cross check August orders.

Josh Ramsey

Let’s just add in another column and say, So let’s have August orders per CRM and let’s see if we can identify those orders and see if they match up.

Josh Ramsey

So this will be August orders, Shopify and August orders CRM. So, Liza, make sure you get that to whichever team members updating this for us to get these numbers.

Josh Ramsey

This will be new information that I want to track, so. That was kind of the shorter overview of budget that I had.

Josh Ramsey

I had, I think, two other things that we were going to talk about, but I’m going to take it over to all of you for any thoughts or questions or anything I want to talk

Roggen

Cover. Yeah, so we talked about it. looked at the budget sheet a bit, even though, you know, there obviously there’s a lot that are unidentified.

Roggen

But just going off of what has been identified in there. I think we identified some areas where stuff’s working.

Roggen

We know that, you know, it’s at least getting a sale, right? And then we have other areas that don’t seem to be working as well.

Roggen

Last week when we talked Monday, I was very surprised to hear that the agency spending 55% of their time on the social media posts, which means that we’re spending more than $900 a month on making social media posts.

Roggen

Just not the social media metrics. I mean, we’re getting like, at most 12 likes on the post, but like the same group of people each time.

Roggen

So I don’t, our organic social is, I think that’s too much of a price to pay for that. And I think that SEO appears to be working really well.

Roggen

Google ads seem to be. We’re very well. So I’d like for the agency’s time to go towards SEO and we can have the Facebook and Instagram posts.

Roggen

I think it’d be better for their time to go to SEO.

Josh Ramsey

Okay. Okay. Okay, so Tammy, I highlighted this for you to watch. You might as well make sure that Tammy watches that.

Josh Ramsey

Cut social media engagement posts at this time and just add that dedicated back to SEO. The on SEO in general year over year, our users are up by 53%.

Josh Ramsey

Keep in mind, SEO doesn’t really take a dip when you stop it for two or three months. but it kind of keeps going up or flat line, but our SEO has continued to go up.

Josh Ramsey

I’ll show screens real quick. I’ll just put few things. Okay, so this is year over year, 28 days, year over year.

Josh Ramsey

You can see that it kind of started dipping in August of last year when we’re up this year for 20 little days.

Josh Ramsey

Paid search is way up. We’ve zoned in more on paid search, but not necessarily spent more. Paid social has been up and it’s been a good lead gen for us, but not It is coming in, but you’re right.

Josh Ramsey

Mean, sorry. it has been, you know, generating more in the way of sales. So that’s been up. And then as far as the last, what, 12 months, you can see that we’ve still gone up, even though we’ve kind of switched gears a little bit, you can see that we’re still trending higher with our search volume here in, you know, May, June, July, and even August has kind of bumped up.

Josh Ramsey

So even efforts we put in have increased there. Click volume has slightly gone up. We have a few more extra clicks here in last few months.

Josh Ramsey

I know it’s hard to tell. We have a couple of anomalies that happen here and there that’s something that comes through.

Josh Ramsey

So overall, though, we have been looking good on this previous period. What would you do previous periods that I know?

Josh Ramsey

Year-of-year. So I know that the spring Q2 was kind of down, so this is Q2 versus part of Q4, but you can see our impressions are up, which just means that people are searching again and our clicks are up.

Josh Ramsey

So our quick person down, we’ve done pretty well, but our average position still continues to go up. So and a lot of that has to do with just some strategies that we’ve modified with schema, voice markup, other things, but it’s also been, we’ve completed a lot this more.

Josh Ramsey

So no index tag, Oracle tags, we’ve been able to fix a lot of this, but a lot of it still has to be updated and just submit, submit, resubmit, wait and so forth.

Josh Ramsey

So everything else, when I looked last week looked good, we had no problems. everything was successful and updated. You can see April 2022.

Josh Ramsey

This is the most recent which was yesterday. So all that looks good. As far as AdWords goes, we’ve limited in on hours.

Josh Ramsey

We could talk about opening up our ad schedule a little bit more. If you think that people are searching in the we can open that up a little bit but you can see that Saturday is almost nobody’s searching so that’s limiting part of our budget.

Josh Ramsey

So we could get rid of Saturdays. That’s impressions. I’m sorry.

Roggen

That’s Saturday’s were already off.

Josh Ramsey

You can drive through August. It’s not off. So here’s clicks. Here’s our ad schedule. 8 to 8 across the board will Thursday 9 to 9.

Josh Ramsey

Wednesday is 9 to 9. You want to that. So when we talk about budget with AdWords and modification, there’s different approaches that we can take.

Josh Ramsey

We’re finding that there are some glitches in AdWords lately, because even when I’m running AdWords for myself, I’m spending, this is 30 days for you.

Josh Ramsey

Spent 1.6,000, so 1,600. I’m spending just shy of what you are and the conversion. Christians are tracking. So we are looking into that.

Josh Ramsey

Google has not come back and told us why, but the conversions are higher. I don’t there. I think that there, there’s some type of good.

Josh Ramsey

I don’t know what it is. We’re still looking into it. So when we figure it out, let you know.

Josh Ramsey

But it is not tracking properly. We contacted Google. looked at it with us and they said, yeah, you have every metric tracking for a conversion that you say you want, but they’re saying it’s not coming through.

Josh Ramsey

So we’re like, why? And they’re like, we don’t know. We’ll have to look into it. So we’re waiting for Google to give us that feedback and tell us what’s going on.

Josh Ramsey

So, but again, back to this. Our search impression shares is pretty strong across the board at 42. long as we’re in 40 enough, we’re doing good, but it is limited by budget.

Josh Ramsey

So the only way you can modify that. There’s a small handful of ways to do that, but locations would be one.

Josh Ramsey

schedule would be another increased budget as a flat line would be another and if we go back to our spreadsheet and we look at our budget spend we’re projected we’re spent currently um 2200 for this month so we’ll check that that’s the sixth month oh that’s all right we’ve only spent uh 1,100 oops a little leg is out a so 1,100 so

Josh Ramsey

So far, being is kept here. think that said 22 because that was our projection, because that’s the projection of the projection, that’s projection.

Josh Ramsey

So this is actual right now, that’s not fully loaded. So thoughts or feedback on AdWords?

Roggen

Yeah, I think I don’t think we’re ready to increase budget right now moving into this low season. But I’m definitely willing to entertain that idea when we had the beginning of this year.

Roggen

Right now, I mean, I know that we’ve done a lot with locations and scheduling and everything. And so we’ll probably just stay the course on it as it’s going unless we have internal discussions and decide otherwise.

Roggen

My biggest focus that I want to do is with the SEO. I think we should start. building on landing pages targeting some of these e-words that our ads hit a lot of the RCO doesn’t, such as dirt scalper was one that we added by It was super, too, like dirt sifter, yeah, because there’s like, there’s plenty of search terms that our ads hang on, but we’re not showing up organically, and so I think we could use some new landing pages for that stuff.

Josh Ramsey

Okay, so a bottle of ash as you watch this part of the video, um, the listen to what Rogan said and adding some clarity to it, you’re probably going to want to meet with me, but the answer is go into AdWords, at search terms, look at the pages that we have compared to search terms, where those pages are pointed to, and oftentimes like rock scalper, we don’t have page or that content for the actual search term.

Josh Ramsey

So if you find the search term and the page doesn’t speak to what’s The search term is let’s make a list of that and then I’ll go through that with Rogan and make sure that these are pages we want and then we’re going to start building those pages.

Josh Ramsey

So that’s the that’s what that needs to go there. You’re going to need anything else on any of that.

Roggen

Let’s see back on afterwards. I know you and I went through some data on the display network and it wasn’t really showing any convergence.

Roggen

It looked like it was advertising to maybe contractors, kids who were watching track videos on YouTube and things like that.

Roggen

I don’t know if you’ve dug into that anymore to decide that we should can that the display network part of Google Labs or not, but it seemed like a good way to sit 500 hours a month in reality to our paper click ads.

Josh Ramsey

Yeah, so I think I had made that so panning and ash we were looking at this network of ad performance where it’s going, where it’s displaying, and it looked like there were some

Josh Ramsey

videos that we’re popping up where it didn’t make sense to our audience to show that. So let’s just go ahead and identify those first.

Josh Ramsey

I’ll review them. So give me a list of where they’re showing up and a link to them. I’ll review them and then we’re, I’ll give you the next steps.

Josh Ramsey

So let’s pull that. And then Liza, I put that in there at Tammy, but, but that really is probably going to be more ash, but let’s make sure that we have it.

Josh Ramsey

This thing is going to be aware of that as well. So, okay, I got that one. What’s that?

Roggen

Anything Edward? I think that’s what you think.

Josh Ramsey

Okay. Tammy on that, if you can make sure that we benchmark Mark, uh, AdWords. changes. Just as a short benchmark, why is it you need to look into that as well, benchmarking ad voice changes.

Josh Ramsey

Okay, so that covers that words. The two other things that I had, and we can catch up later if we be towards the end of the day, I might be able to do it again or over the phone.

Josh Ramsey

But the two other things that we were talking about, Rogan, was the avatars, and the if we felt like LinkedIn would help at all.

Roggen

Yeah, I think the avatar tracker, I don’t think we’re not using it properly or or or it’s not really meant for our customer base.

Roggen

And so I think the avatar tracker probably can go and we can turn that service off. We haven’t played with that in school at all yet, but with some discussion, I don’t think that we were interested in that the service you were talking about with having somebody like run our personal LinkedIn accounts to engage with people for now.

Roggen

Okay. That could change in the future, depending on how our demographic goes, but right now I don’t think that’s the way to move.

Josh Ramsey

Okay. Okay. All right. Overall, how does everyone feel about the lead flow that’s coming in?

Roggen

Well, the coming in, we’re just not getting a little mic. So we’re, I think we’re generating enough leads that sound like maybe a little too many.

Roggen

So. Yeah, and part of our discussions today are how can we better handle these leads. As far as our bigger owners meeting that we’re doing here.

Roggen

So I think we’ll be able to identify a strategy to better tackle these and then figure out, okay, yeah, we are generating too much more budgets on these areas.

Josh Ramsey

So based on the CRM leads generated based on entries to the CRM and I think we’re getting more and more accurate, but we’re showing, I don’t know that March and April were accurate enough, but I feel like May, June, July and August were, but that leads generated on that spreadsheet that you can see now.

Josh Ramsey

So 225, So and we’re pulling that from new entries into the CRM. So we’ll keep it on that as well.

Josh Ramsey

And then really it’s going to be, you know, I have other ideas that I can roll out at another time.

Josh Ramsey

But, you know, it may be that another option would be that we hire VA to manage kind of some communication to maybe clear the top of the funnel so that way we can get them through phase one step on a communication through the CRM.

Josh Ramsey

And there are VA’s out there that speak with an accent, but pretty solid, but I would say you start the VA like a salesperson VA that’s just working the lead of texting emailing and trying to push them down the line a little bit.

Josh Ramsey

So it’s something to consider, you know, the price range. You wouldn’t spend more than 1,200 is my assumption. have to double check that and look into it to see what we could get.

Josh Ramsey

But if you had some work in full time to try to clean the top of the pipeline to push them further down in that way.

Josh Ramsey

Um, you get the constant touch point before any of you are going to touch it. That might be something to consider just as one of their options.

Josh Ramsey

So, or we scale back on some of this to the other field.

Roggen

Yeah. I think that’ll be good. Okay.

Josh Ramsey

Anything else that y’all want to cover with me or we need to catch up on?

Roggen

Nothing I can put you up.

Josh Ramsey

Okay. If something pops up, shoot me a text. can probably jump on on the phone. This afternoon, I’m going to be around.

Josh Ramsey

I’ll be able to grab a couple of phone calls or something. So, if you want to put me on the speaker, go free to haul out me.

Josh Ramsey

I’ll have my laptop with me, but I’ll probably be potentially mobile. So, just let me know and then we can continue to modify.

Josh Ramsey

Um, there’s some changes to the website that we’re making that I’ve been watching the mobile, responsiveness really close and making some tweaks to it.

Josh Ramsey

I’m not, if you want me to change this, I can, but I’m not really highlighting to all of you, like these are the changes that I’m making.

Josh Ramsey

If you really want me to get that micro with all of you, I’m happy to, but a lot of it is I’m looking at it, taking a screenshot and giving it to the team and saying, hey, I don’t but it’s more user experience and it’s more a higher level of SEO that the team just never has done and it’s based on just my knowledge bank of what I see users needing, wanting, and so forth.

Josh Ramsey

We’re going to be moving into the next month or two pulling heat maps and looking at scroll rate based on mobile because the heaviest traffic that we are getting is mobile.

Josh Ramsey

So that’s why I have been reviewing and making updates. is more on mobile so like just as a quick for instance we have a page that showed up in the search it’s not bad to have it but I don’t want it in the search because I want to keep and hold it in a funnel flow so one thing showed up as grizzly rock screen meta which is a landing page but the way the team made it they thought it needed to be organic because of the way the flow worked but it didn’t need to show up where it showed up but it was built into the navigation so therefore when they built it in and they built it into the navigation for Google we wanted to show up for Google but it’s showing up in user experience for AdWords and others and it’s causing it could cause it is not that I’m aware of but it could cause some communication issues for a user to go through and be like what’s this and click on it and go down around it whole we don’t want to go down so those are some of the little things that I’m still working on and just kind of following up on so this is

Josh Ramsey

All right. That’s all I had. So hopefully I’ve tried to keep it very nice and pinpointed so that we were on target and I didn’t burn next to time.

Josh Ramsey

So call it me, like I said, and let’s say I’ll have something else, then I’ll be around if you don’t need me.

Josh Ramsey

And if not, I’ll just follow up her normal frog in this week as needed and then we’ll catch up next Monday on anything else.

Josh Ramsey

Okay, this one’s great. Thank you, John. Okay, thank you.