Subject: Build By Design – SEO Overview
1) Less crawled pages
I am not sure where you see that…
Search Console – From 7 to 13 pages indexed (meaning Google acknowledges them)
SEMrush – pages we crawl:
SEMrush report of pages we have built and still crawling to fix: (Note – we gave you MORE pages than what was in the agreement – per this crawl.
Note on the chart below (from SEM):
- More pages crawled (orange)
- When more pages crawled went up – MORE ERRORS (Green)
- Errors QUICKLY were fixed.
- Warnings are due to needing more content from you. We have 7 pages that give those warnings and we can’t create that content without your information.
2) 4 pages – low word count – same as May
Other pages/ task errors were fixed to get you found… see results in this document
3) 7 pages – low HTML ratio – same as May
Other pages/ task errors were fixed to get you found… see results in this document
4) “New and lost back links” the same
5) Click analysis:
– “house plans” 135,000
– “house designs” 22,200
– “home designs” 18,100
– “floor plans” 74,000
– Have you noticed this and made changes to have more clicks
I don’t understand where you are getting these numbers from??
6) Search performance:
– Total clicks13.04 Impressions Avg CTR Avg position
– May 15 115 13.04 27
– June 9 93 9.68 17
– Not good from my perspective
See search console report below.
Here is the last 30 days from GA4
Here is May:
Here is June:
Result from this… Key Take aways:
- Note Page Views – UP
- Note Users – UP 8
- Note More time on site by users (you want them to like the site and stay longer – you got that here
- Engagement – up slightly (better than down)
7) Return visitors: New:
– May 13 17
– June 15 10
Return visitors – if you get a user that didn’t need what you offer, or didn’t care to come back, or called you and didn’t need to visit the site again – all these factors will play into returning.
8) Traffic: May June
– Session 35 25
– New session 49% 40%
– Pages 2 4
– Avg session 5 min 8 min
Search Console Shares this information of organic visitors and impressions:
Your notes above and based on our past conversations leads me to believe you are chatting with an agency. NO PROBLEM. I support that for you.
With that in mind, allow me to share 2 things.
- There is always work to be done to make the site better. Any site better.
- The strategy we have focused on is not building links, but fixing errors on your site to make it better – before trying to get others to link to us.
- Your authority was at a 0 and now you are a 2. In a short time, that does show improvement.
- All metrics in the time frame you noted are going up. PER GOOGLE!! NOT Josh or my company. GOOGLE.
- Don’t trust someone’s personal metric or an outside tool (like SEM) to give you data. Google is the one tracking you and you should trust them over ME, or anyone else.
In summary, I am not happy about SEO performance. And it took January, February and March to get set up at $875.00 a month
In the agreement it says we will take 2-3 months to build this based on feedback from you, changes, style, design, code and more.
when I thought the $2,000.00 initial fee was for set up.
That I show there was not a 2k charge. It was 1600 for the starter program which outlined the plan, the core content, pages needed, research, avatar build on more information.
In addition I strongly recommend that you build a list and reach out directly to each person and we could help. (if you remember I suggested to build a list, and send them items, letters and other)
You can go back to review this information.
| Pages | Password | URL |
|---|---|---|
| Build By Design |
Password – buildbydesign-jrcmo | (https://starter.jrcmo.com/build-by-design/) |
I thought upgrades/changes were being made to increase the above data but as you can see above, activity is going down and although there are some inquiries NO ONE is calling me, sending a message “call me” except one person.
Per above – Google reports that you are going up. Actually three programs report you are going up (SEMrush, Search Console and GA4)
Where are you getting different data from?
I also did not know you invoice in advance. Not a practice I think is usual. This is a practice used by MANY ad agencies. Very common.
So, I am writing to say I would like a reprieve from further SEO work and monthly billing for 3 months and then start up again. Maybe the website will get better on it’s own during that time.
In the agreement we have a 45 day cancel. I currently have you noted to end complete service on Aug 31. Last payment due is Aug 1. Completing you agreement.
If you choose to rejoin our program at any time, there is NO start up fee and we would review where you are at and work from there.
My strongest advice… let’s finish our Aug plan (already due per the agreement) and you don’t do anything more with SEO. You should turn any/ all dollars to getting your name and USP (developed in your starter plan) in front of prospects (strategy outlined in starter plan).
Let me know if you have more questions.
We can talk about this/ Let me know .
Sincerely,
