Verification of GTM & GA4 Setup:
Overall Spend & Performance
Spent $503 since May 26, 2023, with 39 clicks and 0 conversions.
Impression share of 74.46% indicates strong visibility in search results but highlights a need for conversion optimization.
Auction Insights & Competitive Position
Across all ad groups, A-Lert consistently outranks competitors, showing effective bidding and strong ad placement strategies.
Monitoring competitor strategies (e.g., peaksteelbuildings.com) will help maintain competitive edge.
Primary Observations & Recommendations
Conversion Rate Optimization (CRO): Zero conversions suggest refining landing pages, CTAs, and possibly offering more compelling value propositions.
Budget & Bid Strategies: With high impression share, consider shifting budget to top-performing keywords once conversion data is available.
Continuous Monitoring: Review search term reports regularly, prune non-converting traffic via negative keywords, and test different ad creatives/landing pages.
Keywords & Search Terms
Existing keywords are relevant, but additional high-CTR search terms (e.g., “building self storage units”) present opportunities for expansion.
Recommended negative keywords include “how to build a storage facility,” “self build storage units,” etc., to eliminate informational traffic.
Ad Creative & Assets
Current headlines can be supplemented with more specific or location-based options (e.g., “Top Storage Builders in [City]”).
Test new descriptions emphasizing ROI, quick turnaround, and minimal maintenance.
Customize sitelinks and callouts at the ad group level to highlight unique storage services and benefits.
Landing Page Observations
Shift language from internal claims (e.g., “value leader”) to customer-centric benefits (speed, ROI, etc.).
Simplify the form by making “Project Specifications” optional.
Consider bullet points, icons, or short sections to break up text and highlight key offerings.
Keywords & Search Terms
Opportunities to add targeted keywords (e.g., “custom metal boat storage buildings,” “durable metal storage units”).
Exclude DIY or informational terms if they do not drive commercial intent.
Ad Creative & Assets
Leverage headlines emphasizing metal-specific benefits: durability, customization, cost efficiency.
Update sitelinks to highlight unique metal storage services (e.g., “Boat Storage Buildings,” “Mini Storage Solutions”).
Landing Page Observations
Focus on pain points (durability, customization, cost) and demonstrate how metal storage solutions address them.
Test removing or making optional the “Project Specifications” field for better lead flow.
Keywords & Search Terms
Expansion keywords like “build self storage units” or “affordable self storage builders near me” can capture higher-intent leads.
Negative keywords (e.g., “DIY,” “free self storage plans”) prevent low-intent traffic.
Ad Creative & Assets
Strengthen headlines with user benefit angles: “Quality Self Storage Builders,” “Efficient Storage Building Experts,” etc.
Revise callouts to stress on-time project delivery and reliable building materials.
Landing Page Observations
Emphasize timely construction, ROI focus, and proven expertise in self storage construction.
Make the form more user-friendly by reducing required fields.
Keywords & Search Terms
Additional keyword ideas include “custom storage unit construction services” and “affordable turnkey storage solutions.”
Use negative keywords to filter out “how to build” and other purely informational queries.
Ad Creative & Assets
Add headlines featuring turnkey benefits and design expertise (e.g., “Expert Storage Design & Build”).
Match sitelinks and callouts to emphasize rapid project management, cost-effectiveness, and in-house manufacturing.
Landing Page Observations
Highlight turnkey solutions, showing how the process is streamlined from design to build-out.
Use bullet points, icons, or segmented sections to simplify reading and encourage conversions.
Remove or make optional extra form fields (e.g., “Project Specifications”) to improve lead volume.
