Zoom Meeting with Pro Engineering – August 19, 2024

Josh Ramsey

Awesome, awesome. finishing up a couple things there. Alright. Awesome. Some grabbing some stuff, trying to let some people in.

Josh Ramsey

I think Trish, like your ceiling. That’s awesome.

Trish Edora

Sorry about that. I’m trying to figure out my computer because it did an update and then it’s messing up all my stuff.

Josh Ramsey

I just had to buy new women and drive them crazy. That’s so much fun. Alright. Okay, so anything on any of your sides that’s pressing right now, but really a chat about because I think I just have basically two things to go through.

Ryan Labus

We’re hosting that event on the 28th. We have a flyer that we wouldn’t mind just getting some review from you four.

Ryan Labus

And then I guess we need to talk to Jimmy about on said flyer probably using QL code to set up another like former Google calendar integration.

Ryan Labus

Mean, Trisha, I that’s something you could probably do too, but kind of when you get a second set of eyes on this and yeah, just get your feedback on it if how we could tweak them.

Josh Ramsey

Yeah, if you’ll email it to me, I’ll look at it and get back to you as far as QR codes, Tammy and the SEO team can do it.

Josh Ramsey

Jimmy’s more of a CRM side.

Ryan Labus

I’m getting set up.

Josh Ramsey

So start with Tammy and tell her what you need on that. she can get back to you. I’ll look at the flyer and we’ll go from there on that.

Ryan Labus

That works. Thanks, Yeah, that’s just an overall messaging and like congruency with branding stuff. just want to kind of, you know, mark it up for us.

Ryan Labus

And then if we’re good from there.

Josh Ramsey

OK, Ryan, are you coming to my conference this week in LA?

Ryan Labus

No, I’m not.

Josh Ramsey

OK, let’s talk. Not a big deal. There was just some stuff there that you might find interesting, but don’t worry about Well, I potentially could.

Ryan Labus

I mean, just to attend a lot of money.

Josh Ramsey

What were you thinking? Well, it doesn’t. I mean, it’s more of your time. It’s free conference. It doesn’t build.

Josh Ramsey

So if you build shows, if you wanted to see what’s going on in the build show or whatever else, then, but there’s just some AI stuff that I’m talking about.

Josh Ramsey

Some of it, you know, but then. I can see you slide and you can just look at that to you and Trish, but it’s kind of like writing SEO and using some tools so that if you’ll keep writing, I kind of spend about 10 or 15 minutes going through how to write content and what to look for.

Josh Ramsey

So if you had Trish, whatever, doing it, but I can see you just like another time about a problem.

Ryan Labus

Okay. Oh, that’s what you’re presenting.

Josh Ramsey

Right, I am.

Ryan Labus

Yeah. Okay.

Josh Ramsey

So that’s fine. I’m running on the on the newsletters.

Ramin Parsi

Yeah.

Josh Ramsey

Okay. So yes, no problem. SEO agency can pick it up. That’s not an issue content that can help with, but you or someone on the team will have to them the direction of what that content is going to look like.

Josh Ramsey

My my concern sometimes is that they’re really long, they’re drawn out and people don’t pay attention to them. So I would, I would give you some encouragement and advice that maybe we change it to where we give a couple of bullet points of what we’re talking about and then give a link and have them go to the website page and the newsletter be on the website.

Ramin Parsi

Okay, yeah, yeah, because right now, right now, like, yeah, we have a lot of those blog posts that are on the website.

Ramin Parsi

And then, and so you’re saying to not clutter up the email. So it’ll just be like a link, a couple bullet points and then a link to the webpage.

Josh Ramsey

Yeah, that makes sense. I mean, people get so much crap all the time in their email that if they even remotely perceive something you’re sending is crap, they can block list this if you can give a email problem and it can just look for people look at us as another spam.

Josh Ramsey

So instead, of doing that, my idea is you send three or four engaging headlines in a link to go read more and then drive that link to their website.

Josh Ramsey

The other thing is that if the more traffic you get to your website, the better, especially if they’re engaging reading your content or doing whatever else, so we can track it that way and drive more traffic as well.

Ramin Parsi

Perfect. Yeah, that makes a lot of sense. Okay. Yeah, and then we can maybe monthly or you know at every quarter we can help come up with like a list of like 20 topics and then you can help us develop the content and then publish those.

Josh Ramsey

So I mean if you if you come up with the content and giving the headlines then I can kind of help fulfill

Ramin Parsi

The execution of it. Okay, gotcha.

Ryan Labus

We have a lot of stuff to remain from from upstart that just, you know, never came into fruition with them.

Ryan Labus

But remember, we had all the webinar topics, all the case like case study or like subjects and stuff like that, we kind of gave them.

Ramin Parsi

Yeah, yeah, yeah, yeah. A lot of them we never got developed, right? yeah, and then we can, so we’ll like on our end, we’ll have to put together the content.

Ramin Parsi

Josh, is that what I’m understanding? you’ll we’ll send that to you and then you’ll you’ll come up with the publishing scheme.

Ramin Parsi

Is that right? Yes. Okay. Okay. All right. And that’s because that was like a We were thinking that was a soft approach to, you know, doing the follow-up.

Ramin Parsi

So after Trisha Ryan makes, like, initial engagement with the lead, and if there’s no real action item from that, like, they don’t have a project that they want us to quote or there’s nothing in their pipeline at this point, then this will be, we’ll just put them into the system.

Ramin Parsi

And get them into the, yeah, follow-up pipeline, which you’ll just do.

Josh Ramsey

Yeah, I just be careful with when someone’s new where you’re given a call or you just kind of started working with them, overwhelming their box of newsletters.

Josh Ramsey

I’d almost put people that you haven’t heard from in a while or have asked for information, things like that.

Josh Ramsey

Would put them into the newsletter, and that way you’re not, you’re not, quote or unquote, bothering people that don’t want to be bothered.

Ramin Parsi

You know what I mean? Okay, got it. So what are some ways that we can with the new leads, what are ways that we can just get them into like a follow-up kind of deal where we’re not bothering them?

Josh Ramsey

Well, I mean, you can send an email, but one of the best things is that if you have a new lead and they express interest and they’re kind of sitting on hold, the best thing you’re saying can do is shoot a loom video and send it to them.

Ramin Parsi

Okay.

Josh Ramsey

And even text it to them. Text them the loom video. That way you’re doing something in their hand and then click on the video and be like, hey, I recorded a video for you and then boom, here’s the loom link and they click on the link and it’s Ryan or Trish or whoever showing up and being like, hey Ryan, thanks for expressing some interest in our program blah, blah,

Josh Ramsey

Make it personalized and that way it’s not a flat line generic whatever but you know I would push to that okay okay I mean it just shows more personality you know I mean one of the big things that I’m that I’m teaching on that I found is the more personalized service that you can get and more of the narrative in case that is that you can build the more people buy from you which this is gonna lead me to my next bullet point in a minute of website though but that’s that’s what you’re really looking at is you know building some personalization to it and sending those those videos to somebody more than just on their email where they’re busy other times but you know if they’re on their phone and they get a text message they’re likely to look at that and meanwhile you and I probably use as much as I hate when

Josh Ramsey

We have to live with, so Ryan and Trish close your ears for a minute, because I don’t mean it to be disrespectful to you, but Rameen, you’re going to get what I’m talking about or at times you’re like, look, know, I’m paying you for your time to work and you spend 20% of your time on the phone and it’s frustrating.

Josh Ramsey

There’s a business owner of like, hey, what the hell’s going on? And it’s always a question in the back of a business owner’s mind.

Josh Ramsey

But what speak to prospect in the language they have? So let’s have Ryan and Trish shoot these videos and send it to these prospects on their phone as a text message to say, you know, hey, this is a short video recorded for you.

Josh Ramsey

Boom, Done. And then they click the video when the employee, wherever they are, sees the video, boom, they watch the video, they hear it, they get a feel for it, and it’s more personalized of, this is who I want.

Ramin Parsi

Okay, it makes a lot of sense.

Josh Ramsey

Yeah, I like that. You can get the audience of where they are and where they spend their time and now they Everyone’s on their phone all the time.

Josh Ramsey

So that’s right That’s We got to speak to him where they are and email is just such a pain in the more than more That’s why people are going to see our ends and slack and mud data calm and all these other platforms because You know, they’re not being efficient enough in email emails are just like this A hog of time that you just don’t need it.

Josh Ramsey

So that’s where I would try to be away from Okay, perfect.

Ramin Parsi

Um, so Sorry I was just gonna say really quick for loom you recommend loom because you have the Trackability features on loom, right?

Josh Ramsey

Yeah, you also have that track ability. Absolutely but the key there would be Ryan for instance Ryan don’t go watch yourself five times because You’re gonna look at it.

Josh Ramsey

It’d be like did the guy look at it or not You don’t forget that you’ve looked at it five times.

Josh Ramsey

So that’s where just you know, the knowledge for Tricia and Ryan and you is remaining. You go look at it.

Josh Ramsey

If Ryan reports one, any copies you want it, and you go look at it five times, Ryan’s going to not know if his prospect looked at it or not.

Ramin Parsi

Right, right.

Josh Ramsey

It’s not going to track their bread from.

Ramin Parsi

Gotcha. It’ll just show views, period. Okay. Okay. Sounds like a plan. What were you gonna ask, Ryan?

Ryan Labus

Okay. Um, just so to generally understand, you’re talking about maybe not making such personalized videos. Like you, like of us saying the person’s name in the video, or is this almost to for like volume wise instead of, um, like a cold call and taking the time to talk to someone on a phone and do this.

Ryan Labus

They’re just going to get a video instead. That’s like from us explaining stuff and then I just get to watch it for a two minute video.

Josh Ramsey

I would make it as short as possible, but the answer would be, I like if you can see me on camera right now, it would simply be quick record.

Josh Ramsey

Hey, Ryan, Josh Ramsey. I wanted to just quickly follow up with you. You had expressed some interest in, in one of our new platforms.

Josh Ramsey

It’s an ongoing training that we have that for $9 a month, you can get involved. So if you’re ready to jump into that, let me know.

Josh Ramsey

Just wanted to send you a quick note, have a great day, talk to you later.

Ryan Labus

Yeah, got it.

Josh Ramsey

And it’s just straight forward of one or two things, not 500. Just like, Hey, I’ve got more information. I did the quote for you.

Josh Ramsey

It’s ready to go. When can we chat, send that over? You got another lead that’s been sitting there for two weeks.

Josh Ramsey

Hey, you know, a week and a half ago, I sent you this, I sent you some information. Just wanted to follow back up.

Josh Ramsey

Is there a good time that we can connect? actually shoot me in text back when you have a minute, move on to the next one, but you want to say their name that way it’s personalized and they don’t think obviously just crap.

Ryan Labus

They don’t move, you can do a hundred before you need to start deleting them.

Josh Ramsey

But after one week, if they haven’t read it, they’re not going to.

Ramin Parsi

Okay, yeah, that makes sense. That’s easy for them. You’re making it as easy as possible for them.

Josh Ramsey

And then you can roll that over into this new person that you have of account management to do the same thing.

Josh Ramsey

And I’m going to border on the line if I’m not trying to be rude to anybody. But as long as someone isn’t

Josh Ramsey

And just completely freaky look in, then have them turn on their camera and do it. I don’t think we have any of that issue.

Josh Ramsey

But it’s like, but then I’ll go the other spectrum. If you have someone that’s really looking like me or Ryan, right, Ryan?

Ryan Labus

Yeah.

Josh Ramsey

Then put us on camera all the time. And I’m kind of going to buy, you know, bipolar opposites there of seriously, like it personalizes, they see you, they understand you, they relate to you.

Josh Ramsey

But then the big key is Ryan and Trish and everyone is look into the camera. Don’t look at where your face is, look into the camera.

Josh Ramsey

Don’t look at where your face is on your phone, look into the camera. It makes a drastic difference. My wife used to do videos for some stuff that she was running.

Josh Ramsey

And she would always be looking like this on her video. She’s looking at her own face and she’s talking to herself looking like this and you see where my eyes are So if I’m talking to you like this, you’re like, why are you not looking at me making eye contact?

Josh Ramsey

But then when I look at you and make eye contact now you get connected with me Yeah, I think you just got to pretend you’re on FaceTime with somebody like you’re not looking on a little square But yeah, I mean just have to get comfortable with looking at that little circle and saying this is who I’m talking to in this Important and literally getting in that circle like that’s what it is for me a lot of times like I can look like this And I’m still pretty darn close to my camera because none of you turn on your camera Which is fine, but my camera is like right here and so is my face.

Josh Ramsey

My face is actually right there So I’m constantly looking at my camera because my screen is up even higher up here But I drop a camera down so I can see Like that

Ryan Labus

I’ll turn on my camera for you, Josh.

Josh Ramsey

Oh, there he is. Look at that guy.

Ryan Labus

I’m not gonna lie.

Josh Ramsey

No, I’m talking about right here. Where’s that gray hair?

Ryan Labus

Sometimes I’m just in a bathing suit for like 36 hours, so that’s why I don’t have my camera on like that, but I’ll put my camera on for you guys.

Josh Ramsey

I just mess with you. It doesn’t bother me. None of my stuff puts on their camera, so I don’t care.

Josh Ramsey

I just talk with my hand so much that whenever I don’t have my camera on and I’m like, it’s this big.

Josh Ramsey

It’s this big. They’re like, what? I was called. They’re like, what? don’t get it. So anyway, all right. that’s the video thing website of.

Josh Ramsey

Before I can go that route, let me talk the budget real quick, Remy. I don’t know if you. If you’ve updated the budget like this or not, but I went in and was towing with the budget and Based on the projection that you have by the end of the year Unless my math was wrong on this You don’t have any you’re barely gonna scratch back the back end of the year Yeah, I don’t think well, there’s just like some little things that are we’re Talking about in the background about potentially attending a couple more trade shows Maybe as an attendee not an exhibitor.

Josh Ramsey

So that shouldn’t be a big deal So some flight costs and hotel costs But yeah, nothing.

Josh Ramsey

I don’t think anything to major what I’m saying is you don’t If if you stay with where your budget that now Projected you’re gonna be over budget based on

Josh Ramsey

Your projection. You understand what I’m saying?

Ramin Parsi

Oh, I see what you’re saying.

Josh Ramsey

Okay. Like you’re at 107, so your burn rate, you’re going to be at like a hundred and give or take out a number of the exact number, but you’re going to be at like 160.

Ramin Parsi

Oh, okay.

Josh Ramsey

And instead of 143, which is your projection, this is your budget projection that I that I modified the budget and took it as a projection.

Josh Ramsey

And then this is your actual. Okay. So based on that, you don’t have any budget left, which means if we’re looking at turning up AdWords or doing some other things, you’re going to have to kind of come back to me and say, hey, here’s her revised budget number.

Josh Ramsey

But if you don’t have that, and there’s two things that I think need to happen here in the last part of the year, one, I think we need to reuse the website, the user experience, this is going to take me some time to

Josh Ramsey

To. But we need a new layout and a better user navigation for the site. So I’m gonna have to work with a designer or two and try to design a new site that has a different form to it.

Josh Ramsey

So that needs to happen. And then the other thing is with AdWords, if we’re trying to generate a little bit more a 18,000 as your budget, and you’ve only spent 2,000.

Josh Ramsey

Okay. If we spend that 16,000, and we could, because you have 40,000 left, but I just don’t want to chew it up.

Josh Ramsey

So I can go in here the next week and update your budget and try to give you a projection for the back end of the year of what needs to happen based on where we’re at.

Josh Ramsey

And then give it to you. and then you can review it and make a decision from there.

Ramin Parsi

Yeah, let’s do it that way. Because I do realize we do need to spend more in order to get more.

So yeah.

Josh Ramsey

OK. Do you want to? Liza, make a note for me to give a projection budget for the remainder of the year, September through December.

Josh Ramsey

And then also, Liza, let’s work. We probably need to set a team meeting with Tammy and Ricky this week to talk about how to build out the lead gen sheet, similar to what we did with the with the group bear iron.

Josh Ramsey

Let’s talk about doing that this week and set that meeting in Liza, so those are two tasks for me this week.

Josh Ramsey

Next. thing. And I think the last thing that I have is LinkedIn strategy. Did I walk you through this for me?

Ryan Labus

Did I walk you through this LinkedIn strategy?

Josh Ramsey

Did we talk about it last week?

Ryan Labus

We talked about like whether sales nav is worth it. I don’t know if we just need to go premium, just to be able to see more contact information.

Ryan Labus

But you said you’d have to hire someone for we’d basically have to hire someone that’d dedicate for like 20 or 30 hours a week if we wanted to go to the sales nav.

Josh Ramsey

So here’s the bigger question because I can put that into the budget projection and outline it. But the bigger question Ryan to you and or whoever else is do we making it boring on a scale of 1 to 10, 10 being high?

Josh Ramsey

Where do we feel like our prospects are going to be using an on-link in? like three or more times a larger firms we want to eventually work with are using LinkedIn, yeah.

Josh Ramsey

Okay. I think if we use LinkedIn in a and sales navigator may have it, I would need to look into it more.

Josh Ramsey

So, Liza, make a note for me to look at sales navigator, but also Liza, remind me I want to reach out to Jimmy and a few other contacts that I have that might know sales navigator more recent.

Josh Ramsey

Liza, one of them is named Brian. And then another one is funny that is Brian and Ryan. um to guys that I want to reach out to these are people in my contact network not new Ryan But to other contacts that I have so I’ll reach out to those guys as well and see what they’re doing I am a little more hesitant honest.

Ryan Labus

I would say I’ll bring this up and remain you show your feedback on this as well But I’d actually say like Hmm, I’m trying to think If we’re gonna go at LinkedIn, I feel like we need some type of strategy where it might be little bit of a longer term boy, I mean, I think some of the LinkedIn leads that you generated that were in our CRM were Maybe like we could set the different kind of qualifications Company size things like that.

Ryan Labus

Um It’s we’re kind of just in a weird position. I don’t know overcomplicate this but I think like LinkedIn is important for like making us

Ryan Labus

Peer like a larger firm, there is more like, I feel like it’s the more like corporate companies that are on LinkedIn, and we definitely want those, but like, remain what’s your opinion on that.

Ryan Labus

If we want to get to like the smaller firms, and that’s where you want to stay at for the time being, do you want us to kind of pursue LinkedIn or?

Ramin Parsi

Definitely to pursue LinkedIn, but I think with the right approach, because I think just the cold reach out, reach out may not be so effective, but maybe asking people to join our network, and then having relevant posts that they would be interested in, maybe, I don’t know, that’s the strategy, or me and Ryan have been talking a lot of line about.

Ramin Parsi

Like using referrals as the best way to drive clients to our business. maybe, you know, getting the contact information like we are, getting the leads from LinkedIn, but having a really easy approach to starting conversation with the client by having a project that we can refer directly to them from the beginning.

Ramin Parsi

Sometimes these projects come around like Brian had a project last week that the client was requesting for an architect.

Ramin Parsi

So this would be the best situation for us because like we can take like a handful of leads like maybe you know 10 leads that we want to work with and say hey this is a project here we’d like you to

Ramin Parsi

Um, you know, that they’re looking for an architect, we thought about you. Of course, we’re going to send the same message to 10 different people.

Ramin Parsi

But, um, I feel like what we’re, I’m, I’m thinking back at the biggest successes in the past have been referrals.

Ramin Parsi

So if we can somehow incorporate that into our, our sales, um, methods, I think we can do a lot better.

Ramin Parsi

So, sorry, I kind of diverged from LinkedIn, but, um, I think it’s not about it yet to get, have LinkedIn as a valid lead source, as long as, um, we’re getting their contact information and then we can use that, use that in a message, like I just explained, like, uh, like a way to introduce them to a project and kind of refer them to a project.

Ramin Parsi

And then in exchange, we can ask them. or if they have any projects that they have coming up that need and engineering support.

Ryan Labus

Yeah, I’m just saying there’s a disconnect. Yeah, go ahead Josh.

Josh Ramsey

I was just going to say I think there’s this level of KPIs that we would work for, right? So how many are we outreaching to?

Josh Ramsey

How many posts? How many are adding us as friends? And then how many contacts are we messaging with? And it’s a progressional build, right?

Josh Ramsey

So that’s what we’re looking for is that progressional build through the growth of LinkedIn sales navigator. Does that make sense?

Josh Ramsey

Yeah. then again, that’s where you could do some basic videos and say, hey, here’s a basic video of like what we’re trying to do.

Josh Ramsey

In the way of This is who we are. This is what we do in shooting some short 30 20 second videos and then sending them out Like you follow me on that now Yeah What Ryan what was your what has been your experience?

Ramin Parsi

With you you were saying you had called you had called on some of those LinkedIn leads.

Ryan Labus

Yeah, that’s just stuff that we can adjust I mean, it’s just like a lot of them were from LA and then they just Saturated market or they’re in a like jurisdiction where the code is not as Strict where they just aren’t really like in need of our services We can adjust that and we can look for people and same ego or orange kind of it’s a simple fix I was just saying the disconnect between if we’re trying to go on this referral based thing Then I think we’re gonna have to take a

Ryan Labus

Other like route and look at like that’s just again our smaller clientele. LinkedIn is a lot of like a higher level corporate like the bigger accounts which may just take a like which I think LinkedIn is probably going to be used maybe more for like a longer term branding type of thing.

Ramin Parsi

I’m just trying to kind of organize my thoughts on how we do that but it’s pretty I get what you’re saying pretty big corporate people rather than using it as a direct lead source it’s more like we’re going to be posting posting videos you know using it as a platform to kind of just do general brand awareness I guess for a company.

Ryan Labus

Yeah I would think so and then Obviously, look at another way to get more sales kind of stuff out of it, but…

Ramin Parsi

So Josh, I guess, is that… So if we want to kind of take that approach where we’re doing like videos, like on the construction site videos and that kind of stuff, do you think that’s just something that…

Ramin Parsi

We should just get, maybe get Catalina to help edit those videos, come up with like a posting schedule and then just like do like a weekly post on our LinkedIn channel, and then…

Ramin Parsi

And then for network building, I guess… I don’t know if network building needs to be through sales navigator or we can just…

Ramin Parsi

Start searching for people that would be in a related industry and just start adding them to our network. But the question is I guess do you think that’s a good plan like doing a weekly weekly posting from maybe from each Trish and Ryan going to job sites kind of walking through and interviewing people like if there’s a construction manager at the site stuff like that and then and we want to get more like short form content like YouTube or type of like content is that a long run does that the brand awareness exercise well you’re looking at brand awareness but the answer I’m leaning in is that you’re getting brand awareness you’re putting yourself on the radar and you’re doing it consistently and if they’re paying attention to link it and that’s where they’re looking then that’s where we’re talking

Josh Ramsey

Of doing that. And then they become aware. And then we start doing post where we hit pain points. So the pain points would be you’re working with so and so that’s not hitting the mark.

Josh Ramsey

We hit the mark here’s how to read this case study, right? So anytime you’re building a case study, you’re talking about whatever the pain point is and you’re outlining the pain point when you speak to those.

Josh Ramsey

But people, people always speak to pain points. don’t, if you’re, if they don’t have pain, then they’re going to keep living in the space that they’re in.

Ryan Labus

We’re not going to just make cool videos of whatever then.

Josh Ramsey

Yeah.

Ramin Parsi

Okay. Makes sense. Okay. So we can come up with a plan then on how to manage that. And then

Josh Ramsey

Do you want me to look for a link in contact or do we will not want to do that right now?

Ryan Labus

What do you think is going to, I mean, what’s the I see you asked it Ryan, you asked like, do we want to go after these sevenies, you know, in the long term or do we want to play the short term game.

Josh Ramsey

So this is where you don’t give up on the short term, you keep doing what you’re doing, but you add in, this is the long term game.

Ryan Labus

Yeah, I mean, if we can look at like just time allocated and it’s just like, okay, 30 minutes to an hour a week is going to go into like producing some more long term content, if you will.

Josh Ramsey

But you’re, I’m only asking specifically at this moment, I’m only asking. specifically, do we want someone in sales navigator that’s going to be in their focus on build, build, build, respond, and do in the KPIs of, yeah, they can do some posts.

Josh Ramsey

If you created 24 or 30 posts, they can do the post every six weeks.

Ramin Parsi

I think the question we had, Josh, on that one was if they’re if they have sales navigator, we don’t and so we don’t have the account and how can they bring the leads to our accounts or their sales navigate.

Josh Ramsey

They would go through Ryan’s or yours, they would be in your LinkedIn, so they would log into your LinkedIn and have control, as you have control, they would have control above LinkedIn and then they would use navigator to do the

Ramin Parsi

Research in their account and then they’ll use our account to do the connection.

Josh Ramsey

No, they would do everything in your account.

Ramin Parsi

With their nav.

Josh Ramsey

No, you’re paying for navigator. You’re just paying them.

Ramin Parsi

Oh, you’re saying we should pay for that. Okay, got you. I don’t want to put with avoid paying for navigator.

But okay, no.

Josh Ramsey

No, because you want that information. Yeah, if you do it the other way, then you lose that information. you get that person or that person gets mad at you and told you to jump off a cliff, then you’re screwed like you don’t have any of that.

Josh Ramsey

And if they’re operating as though they’re Ryan and they’re talking to somebody as though they’re Ryan and trying to add him as a friend or you, which may be a better idea.

Josh Ramsey

It’s just you being the CEO trying to add him as a friend, trying to get him to engage, trying to get him to do this and that posting stuff.

Josh Ramsey

We can give him Ryan as well and then try to get Ryan to be able to connect. I can trust to be able to connect and we can give this person all that access so that way we go, you know, where a mean goes in, makes a friendship, hey, I want you to meet Ryan, then Ryan goes, hey, want you to meet Trish and that one person’s doing all those connections, like, again, the first question that I have to answer is do we per what I’m hearing, do we want to go after a bigger group, like do we want to go after a higher level?

Ramin Parsi

I think we have a couple of things going on right now, but I think we definitely need to hit our numbers and sales, I think, I think if that’s going to be bringing this more in more than, yeah, or do we want more short terms, this has been the, you know, kind of the back and forth on, I it’s, I mean, it gets this ultimately remains decision unlike.

Ryan Labus

Oh, you know, me and Trish, I guess, have some economy in terms of like who we can reach out to.

Ryan Labus

And I definitely do a mix of like the larger, more corporate companies, which is a longer term play, but you know, bigger projects, more revenue, the, you know, the small guys and I think the small guys is probably more of an AdWords thing, you know, think brand awareness goes more directly coordinated with these larger companies, with larger projects, and then the AdWords and stuff like that is kind of the, to get the low hanging fruit and be the, you know, be the hero for the little guy, and that’s where more SEO stuff comes into play just being kind of bull for these small firms that we’re not going to be able to find, you know.

Ryan Labus

You right. Like, I think, well, I think we, I think it’s almost like, we can improve our in, like, in

Ramin Parsi

Bound is going to be small firms in a way and like connecting with larger firms is going to be Out our own outbound efforts, you know, there’s a there’s a way to do both at the same time will optimize a way to get inbound little guys and then The bigger corporate companies that have bigger projects for the stuff that we’re going to have to You know, we’re kind of branding and pursue over more longer term Right, I I think probably for the interim we want to just Work out on developing the process of managing the posts and that kind of stuff and then maybe Maybe a couple months down the line when we have other stuff already You know running then we can decide Like hey, let’s go ahead and get this guy engaged for navigator and get build up some more of our network So I think the right approach may be

Ramin Parsi

He just right now would just work on the, getting the logistics set up on the posts and keeping that as a regular thing.

Ramin Parsi

And then we’ll decide to move forward to that next step.

Ryan Labus

Okay.

Josh Ramsey

Okay. So basically, y’all are going to work on it for now and internally and then we’ll discuss more later.

Ryan Labus

Yeah. Okay.

Josh Ramsey

Okay. All right. That’s fine. No problem. All right. There anything else that we need to go through today.

Ramin Parsi

So any items waiting for us, Josh or Tammy? I think we last. I don’t think anything is waiting on us or pending like information.

Josh Ramsey

From us at this point, right?

Ramin Parsi

Okay. Perfect.

Josh Ramsey

We’ll have a meeting next weekend in the following week. We’ll do a deeper dive of SEO review of what’s going on, what’s been done, what changes we’re making and so forth.

Josh Ramsey

But I’m going to start, I’m going to start to, I’m kind of give you something. Liza, so remove all of our LinkedIn notes.

Josh Ramsey

We’re not going to be in board. They’re all right now on sales navigator on LinkedIn. We’re not doing anything right now.

Josh Ramsey

Liza, the only thing that we need to work on at this point is the budget projection and then the new website direction build.

Josh Ramsey

So, and other than that, nothing right now. We’ll review SEO and AdWords in the next two weeks, or over the next two weeks, and then we’ll make some decisions on modifications that we want to do there with the budget.

Ramin Parsi

Okay, perfect.

Josh Ramsey

Okay, cool. All right, that’s it then. How far me this week is needed and I will as I get this stuff together, I’ll blast it out to all of you.

Josh Ramsey

Sounds good, Josh. Cool. Thank you very much. See y’all later. All right, have a good week.