Zoom Meeting with A-Lert – June 19, 2024

Tammy Frost

Hi, Tammy Frost. Hey there.

Josh Ramsey

How are you? I’m good. Who’s this other

Tammy Frost

Joining?

Tammy Frost

That’s my phone because I just decided to get on my laptop so.

Josh Ramsey

Oh, and she’s gone. Hey, she’s back.

Tammy Frost

Yeah, I’m over here.

Josh Ramsey

Alright. What’s crack of lock in?

Tammy Frost

No, I’m not the damn paradise about you.

Josh Ramsey

Tammy has made me work today.

Tammy Frost

Hi, Steve.

Tami

That’s what he gets from being gone for three weeks. He’s out and I just completely attacked his cat like a dicker, but he told me to, so it’s really not my fault.

Tammy Frost

That’s true.

Josh Ramsey

If you look at my calendar from Monday, Tuesday, Thursday, Friday is the only day that I actually don’t have too much.

Tammy Frost

It’s hard. You just have to be patient.

Josh Ramsey

How do you become a teddy? Man, this is, I’m not, you know how like you try to go run a marathon, you haven’t trained well for it.

Tammy Frost

You just slept. Yes. Yes.

Josh Ramsey

Yes. I don’t have any training for America.

Tammy Frost

I got you.

Josh Ramsey

So what I thought I had my batteries recharged. came in and pay me this time to make me work.

Tami

You will pay for being gone. Just kidding. No, actually, I’m going on a town next week too.

Josh Ramsey

So we’re trying to cram a bunch of stuff into this week before I um, how’s it going over there?

Tammy Frost

It’s going um, I’ve noticed a recent like, want to say recent, I mean two weeks or so, little in the number of leads that are coming through the website is good.

Josh Ramsey

I was looking at some of that. Um, your metrics across the board are, are up really, really strong. Year over year and quarter over quarter.

Josh Ramsey

Um, the stuff that we’ve put into play From the agency standpoint has really gone up So this is year over year and really just look at this organic you’re up 25% as a whole Direct is way up as well By 116 percent, but again SEO wise you’re up really big here So that’s that’s a massive deal then You’re Somewhere gonna find it contact form submissions you’re up contact form submission number two So you have two of them so like page and then from the home page and then others So you’re up all the way your phone calls are down by 25% but everything else is up right there So all of that is better you can see your engagement is up users are up across the board So everything is is going up

Josh Ramsey

And then in Search Console, this one is three months over three months, and three months over three months, you’re up, you’re up and click through percentage as well.

Josh Ramsey

So this is like your average out, so 0.6 here, you’re up from 40,000 to 42,000, so over 2,300, 2,300 visitors more, with almost 100 more clicks, 94 clicks there, so that’s really big.

Josh Ramsey

And then in Simrush, organic keywords are down, but the keywords that are working are staying there, you’re still up and up and up as far as growth on buildings and roofing systems.

Josh Ramsey

And when I went back, and this is roofing, by the way, that’s roofing, I was going to go back to building, building and showing the same thing.

Josh Ramsey

You’re 30, almost 3,000 clicks, 2,800 clicks, better, and the same holds true, but with that being better and getting the same click-through rate, you’re at 300 versus 260 in the past three months.

Josh Ramsey

So metrics and details and all of that, you’re up. Everything’s going in the positive direction. So, you know, you feeling and feeling and whatever level of quote-unquote feeling you want to call it that you have from lead flow coming in, the metrics are saying that you should feel that.

Josh Ramsey

The metrics are given that positive. So, so all that’s good there. You sent over a search term report on 612.

Josh Ramsey

And you had marked it with kind of some top keywords. Was this purpose for SEO purposes? Is that my assumption?

Josh Ramsey

Oh, she’s frozen.

Tammy Frost

Yeah, hear you know. Okay. You had sent me a list ahead. mean, like something crazy, like 700 search terms on it or something.

Tammy Frost

And I was supposed to go through and pick out our favorites that we wanted to rank for because we were going to start putting money on those and just trying to win the top five keywords that we wanted to win at.

Tammy Frost

So that’s what that list is. went through and. Parted it down to the top 20 and then I think I.

Tammy Frost

I’ve gotten it down to 10, but at any rate, I didn’t know if from the perspective of performance of some of those keywords would be more advantageous than others, so I decided to stop there and let you have a look and see if you felt like there were some words that were better than others.

Josh Ramsey

So let’s do this. If y’all are good with it, then what I would say is since you have such a large escrow budget with us, let’s start at $300 a month and Tammy Lynn, let’s do an AdWords campaign that are exact match only and Tammy Frost, pick out these words that you’ve already looked at and give us 20, 30 keywords that are exact match that you think if someone puts that in, they’re going to want to buy.

Tammy Frost

So I don’t know that I want to do self-storage for sale in Texas because You want to build not sell right right but many storage costs to build could be one I Don’t know that we’re owning storage units would it be one but building storage units or Companies that build storage units Let’s find some let’s find 20 to 30 phrases That you think that if someone typed in that term You would think to yourself.

Tammy Frost

They’re gonna be a legit buyer.

Josh Ramsey

But it needs to be something that your avatar of a individual buying storage builder that might be one You know Here’s one average cost to build storage units we might try it, you know, that’s numbers on line 70 You

Josh Ramsey

Companies that build storage units on line 150, that’s a good one. How to start, I mean, you might do how to start a storage business.

Josh Ramsey

I don’t know, that may be a little bit of a question because I think we’re going to get a pretty good bounce rate.

Josh Ramsey

Yeah, so that one would kind of concern me. And anything that says cheap, I don’t want to do.

Tammy Frost

Yeah. That’s true.

Josh Ramsey

But things like that, right? And you don’t need to put a city on it, but just the terms. And if you come up with, even if you only come up with 10 to begin with, let’s just build out that campaign of exact match and run that for, you know, 30 days and then review it, you know, beginning of August.

Josh Ramsey

Other than that, I don’t know what else we have that you want to talk about our work on right now.

Josh Ramsey

I would say that would be a big one right now.

Tammy Frost

Yeah, that’s it for now.

Josh Ramsey

Okay, so let’s do that. And then let’s circle back next week. I’m going to be in Houston. So if we need to connect, let’s just do it.

Josh Ramsey

And Tammy Lynn is going to be on vacation. I don’t know who approved that crap, but.

Tami

I’m just to happy about it. I said, I don’t know.

Josh Ramsey

Whoever approved that, Tammy Frost, they need to be written up and fired, you know what I mean? Like that.

Tammy Frost

Who the hell gets a vacation around here?

Tami

That’s not cool. You know what’s crazy is I was thinking about it. I haven’t been, I don’t recall about every taking a straight week off.

Josh Ramsey

It didn’t include a weekend, you know what I mean? So like we’re actually going to leave on a Monday be back on a Friday.

Josh Ramsey

So you did my last year. You go to Atlanta to see someone in your family.

Tami

Well I know but I think it was like you know there was a weekend included so I didn’t miss a full week of work.

Tami

I could be wrong but if it feels like a long time.

Josh Ramsey

For someone that remembers everything she has a very poor memory today.

Tami

Well I can only hold so much information in my head Josh.

Josh Ramsey

I will say that I don’t remember time that I ever took off three weeks. That was fun and so next week Tammy for us I’m in Houston.

Josh Ramsey

The next week I’m going to Las Vegas then I’m back for two weeks maybe three and then I go

Josh Ramsey

river rafting for a week up in like Montana and Idaho. Yeah, so it’s I’m like I’m getting my travel in this summer.

Josh Ramsey

I don’t know how a lot all worked out, but all the points that I’ve saved over the years are being spent on flights now.

Josh Ramsey

So it’s been it’s been crazy, but I didn’t ever travel anywhere for so long. And now it’s something I’m like, okay, I’m going to go somewhere.

Josh Ramsey

So here I go, but Houston is work, but you know, I would help some.

Tami

Yeah, that’d be nice and hot for you down there.

Josh Ramsey

Yeah, I’m going to go hide in the hotel or the swimming pool at the hotel. Yeah, I’m not gonna.

Josh Ramsey

It’s all got to be AC for me. I’m not anything for us. We’ll be out just to text me, Tammy Lynn, let’s make sure we get those.

Josh Ramsey

I had words up and going at a minimum, get them up. And then

Tammy Frost

, when you have those, if they aren’t until the beginning of next week, just email me, make sure they come to me, and that way I can get them up and get them live.

Tammy Frost

And then let’s just play it by year over the next couple of weeks to, because the other one that’s gonna be July 3rd.

Tammy Frost

And I may be able to do that over the phone, but I’ll be on and off the grid the week of the 4th.

Tammy Frost

And then the following week, we could sit down and look at it. So if we can get those up by the end of this week, then by the time I’m back from any trips, it’ll give us two weeks, and that’s a good timetable to look and take a look and see where we’re at with it.

Tammy Frost

And then either turn some money up or change or modify. Usually I like to wait 30 days, but at least go in two weeks would be good.

Tammy Frost

So if you can pull at least 10 of those words, we can continue to add more, but if you can pull maybe 10 of them, then we can get those started and get the campaign running.

Tammy Frost

No problem. Oh, cool. All right, let’s do that. And we will.