Most growing companies can’t afford to bring in a full-time Chief Marketing Officer. The truth is that most companies don’t need to have a CMO on staff full-time.
The biggest consideration that business owners don’t account for is that the average ad agency can sweep things under the rug and make it seem like they are doing a good job, only for the business owner to find out many months later that they were taken for a ride. Having a marketing consultant / fractional CMO can pay off in a number of ways. The CMO you hire should be invested in the growth of your company because that’s what keeps their job with you, not just having another account (like most ad agencies view clients, unfortunately).
WHY HIRE A FRACTIONAL CMO?
Most business owners fall into one of two categories. Either they do the marketing themselves and aren’t really qualified to do so, or they have a “Marketing Person” in the decision-making position. A fractional CMO brings a fresh pair of eyes and an experienced perspective. They will assist your current marketing staff, offering new and unique strategies, while showing them how to improve.