Zoom Meeting with Bear Iron Works – August 6, 2024

Roggen

Good morning.

Josh Ramsey

Hey, how are you? Good, man. Just a lot of stuff going on. I’m finally done with traveling.

Roggen

Thank the Lord. That’s good. You were gone for a bit.

Josh Ramsey

I mean, it’s just been saying, and all this stuff has been pre planned. then other things like popped up and popped down.

Josh Ramsey

It’s been ridiculous.

Roggen

How are you? Good. Haven’t been traveling.

Josh Ramsey

So you haven’t been. I haven’t been. to show you one thing, Lord. I guess I don’t have it, my wife’s cousin has a parrot, my Bjork, and I was holding it for the longest time and it was pretty cool but then like I have a played talker and I have to scabble my knee so it like reached out and like pecked my knee and like a better bleeding channel but you didn’t hurt it so yeah they’re

Josh Ramsey

More to uncover, and the information that’s pulled has started to uncover a little bit of what needs to be done, but there’s deeper questions that are arising that need to be figured out, and this is all pertaining to AdWords.

Josh Ramsey

So the quality score has not been as high as it needs to be, so we’re hovering in between like a 5 and 7, and we need to be more in a 10, so there’s some specifics as to what we’re going through to be able to improve the quality score.

Josh Ramsey

So again, one of the things is that the quality score of what we need to have it at, which needs to so that’s one of the things that’s underway.

Josh Ramsey

The other thing is we pulled user flow and there was some questions of confirmation before we made a final decision on what that looks like because the flow seems to show that we are, you know, organically we’re driving people in and we have a good engagement rate and here’s part of the whole mind-boggling thing is there’s so many different ways to try the data and look at it but we’re trying to identify the highest exit pages based on attribution and the way GA4 works is we’re having to be creative in finding that data because it’s not as simple as it used to be where you would just go in look at the attribution and look at the bounce rate on the exit page.

Josh Ramsey

Now we have to go through and run multiple reports and then basically deduce the type of information of what we’re reading.

Josh Ramsey

To be able to figure it out because as you can see By the way my internet has been sucking and so is my computer so I’ve got break up a little bit Where I have someone getting into my computer at three o’clock a day and clean it and then we’re interviewing or not interviewing We’re looking at like two other options for internet here at the house.

Josh Ramsey

So It’s been garbage though, so hopefully we won’t have issues But you know, this is usually this is the Google ad campaign, right and when we look at this and we look at just one month You know we’re we’re running you know multiple campaigns and some of them are not here, right?

Josh Ramsey

Grows doing broad school bedding and concrete washout. So these are not coming through Enough and we’re trying to figure out the exit

Josh Ramsey

The problem is that when we look at attribution paths, we’re not getting enough information other than, you know, are basically like, this is what we’re doing, which is the same thing as what we already saw, you know, 100% that doesn’t tell us anything because it’s 100% yet 100% of the traffic.

Josh Ramsey

But this amount of traffic versus this amount of traffic gets 100% of the traffic, it doesn’t make any sense.

Josh Ramsey

So the purchase revenue, that’s what we’ve sold from paid ads that has been directly tracked this is your pay, this is your gain.

Josh Ramsey

The only thing that I can come back to is that we are paying less for organic than we are for paid.

Josh Ramsey

Like that has been the fact finding of again and again and again. So if we said, hey, we want to change the budget or spend more budget in one place versus the

Josh Ramsey

Another to get more of a lead blow and the answer still comes back to organic because it’s driving in a lesser volume than paid but it’s a higher ROI of close rates but in organic.

Josh Ramsey

Now there is something to be said that high tide raises all shifts. So is it feasible and likely, well let me read whether that’s the question-making statement, it is feasible and likely that doing paid ads is helping our organic so it’s to be said that that is happening.

Josh Ramsey

To what extent or what level that it is that that’s the question right like okay how much are we spending in paid ads and we’re yielding x dollars in sales yes we can figure that out we know that organically what are we selling organically yes we know that it’s unlikely

Josh Ramsey

That they see us organic and then find us in paid ads. That’s lesser likely, it is more likely that they see us in paid ads and do a search organically and they find us.

Josh Ramsey

That data we extract from Search Console. So when we look at Search Console, we could run a three-month comparison over last year and essentially what we see is that our company name is a little bit more, so we’re more improved this year because they’re not looking for our company name, right?

Josh Ramsey

So where this would be reversed and where you would see it is that we’re running, so I have a client that’s a grouping company out of central Texas.

Josh Ramsey

They’re big outfit. They’re spending, I don’t even remember, something like 12 to $16,000 a month in Pay Dads, okay?

Josh Ramsey

Or in total marketing, I should say. and that’s not my fee or anything else. That’s just like to an agency and other platforms, okay?

Josh Ramsey

Hang on one second, run it. Hang on, Oregon, that’s fine, just grab it. My wife needs to get a checkbook from my office here.

Josh Ramsey

So, you’re gonna see her walk around for just a second.

Roggen

Of course I know.

Josh Ramsey

So, anyway, so, you know, that company because they’re doing streaming video, they’re doing YouTube videos, they’re doing social, they’re doing all these different things.

Josh Ramsey

What you see on there is that you’ll see there. names spelled differently multiple times in the top five. So you’ll see like they’re called new roots.

Josh Ramsey

So new root, new root, spelled differently and they’ll see it five times. You’re showing up bare higher words. You’re not even showing up bare iron because it’s not even high enough to show up on this radar in the first 10, right?

Josh Ramsey

So they’re so again, when we go to like what is possible, the answer is what could be possible is simply that they go to pay that for a product, they see you, they then come back and they click on you.

Josh Ramsey

But your direct traffic has not really changed in organic view, meaning I still go back to organically, they’re finding you more often organically for a product.

Josh Ramsey

Your name hasn’t improved, meaning there’s no change significantly in your pay that. ads now versus previous to show an attribution of double attribution, meaning they find you, then they go search for you organically under your name, and that has not increased.

Josh Ramsey

If that had increased that I would say, hey, paid ads is the way that’s driving in even organic. So this is just not, this is just the flat line truth of organic is driving more than paid.

Josh Ramsey

So if you take this 126K over last year, that’s an improvement organically. This is an improvement organically. This is gone down, but it’s not that big a deal because it’s only 0.2 compared to over 800 more.

Josh Ramsey

And then if, if this number, that’s a question, please. If this number was massively different, meaning this was, let’s say, 800 instead of 350, and this was 300.

Josh Ramsey

So you call this one 800 over that. That’s that much more this year over last year than I would say.

Josh Ramsey

Okay. paid ads are are potentially producing because they’re seeing us and then they’re coming back.

Roggen

They’re going back. Right.

Josh Ramsey

You follow that logic.

Roggen

Yes, because they would only be searching for our our name if they saw that name on marketing somewhere else.

Roggen

Which is a good answer because it’s raining. See this one right here. Yeah.

Josh Ramsey

Yeah. They spell it all these different times and you see how this year is down versus last year, like it’s kind of back and forth.

Josh Ramsey

But, you know, they’re getting a lot of their name. all the way down, right? So they’re ultimately getting more this year because they’re spending more in paid ads, so they’re getting more this year.

Josh Ramsey

So that’s why when I look at this, I’m like, that’s the difference of where you’re at versus where they’re at.

Josh Ramsey

So when we say, okay, and again, I’m not advocating to spend anything more on anything, I’m just saying, what am I finding?

Josh Ramsey

And the answer is, you know, what we’re finding is that we’re spending on being, it’s not working, that has been fixed, and that was fixed once we realized that in July.

Josh Ramsey

So that was updated mid-July, so now going into August. I’m gonna find out our projected, that was completely fixed.

Josh Ramsey

Set, so I don’t guess on it. So my team is going to tell me that right now. But we’ve now, because being made those ads update, we’ve changed that.

Josh Ramsey

We’ve also gone into Google and changed it because I guess from what I’ve seen across the board, Google has basically implemented changes and made it change, and so did being, because we did not set it as do not change, like make recommended to be able to do not change.

Josh Ramsey

So the changes went in automatically, which has affected us and it’s not what we wanted. So that’s where that’s at.

Josh Ramsey

So ultimately comes back to organic, this is just, it’s a lot less and it’s doing more for us than others.

Josh Ramsey

Quick side note, have the guys been able to go back and figure any of these numbers out?

Roggen

Yeah, so I sent you a video. Oh, I’m good. Just, yeah, to get

Josh Ramsey

Directed on how to find that because I went through if you click on my March tab there and compare it to your March tab I was able to identify a lot more because they actually more orders were tagged and we expected I managed to identify additional 10 from March in April look like there could have been more identified as well I also just hired a I’ll confirm that Ricky watched that team got it so she more than likely gave it to Ricky already but I’ll just confirm if he got that I hired an assistant her name is Liza and so she you’re going to see her her emails at a minute JR schema but you’ll see her pop up apparently Liza pop up more but she’s like she’s coming

Roggen

We want a lot of things making sure that we don’t lose track of things in that we’re organized, so But so I just sent that over Explain that you’re saying this says 24 you found more tags on things So you yeah, the orders are tagged themselves so like you go into Shopify and there’s a tag section for the order Yeah, and that’s where we’ve been tagging Um the source when we asked them on the phone Okay, why are we not in any idea why we’re still at 14 either with your number So that there’s just still 14 that just can’t be allocated whether they’re repeat or they’re from They didn’t tag or For whatever reason there’s just 14 that we can’t identify So the data is still not perfect, but

Roggen

It is better than we thought, initially.

Josh Ramsey

The user flow overall broke. We have a higher exit rate also in AdWords than we do. From Paydads, from what I’ve seen the average person is the average person that comes through organic visits more pages organically than they do through Paydads.

Josh Ramsey

So again, I go to Paydads or Needed, we can’t get rid of them. But, right, organically. as a whole, when we measure all the different measuring sticks, we’re seeing that we’re just getting more from organic.

Roggen

So, now is there a breakdown on search engines for organic that like the search engine that they’re using to come to the site?

Josh Ramsey

Well, this is conversion paths. you can see is attribution, and my computer is just… So, this is page search.

Josh Ramsey

This should be Bing and this should be Google, so I don’t know why that thing could be 500 on Google.

Roggen

That’s gotta be Bing and Google combined on the top one. There’s no way Bing’s only bringing in 13 users.

Josh Ramsey

Let me try something real quick, don’t know what that’s going be. My computer is just free from here over here.

Josh Ramsey

Oh, I love the authentication.

Roggen

I know it’s painless. I always check the remember this browser box and I never remembers it.

Josh Ramsey

Yeah. And now it’s like I’m trying to get into being walking and telling me to open my Outlook mobile app.

Josh Ramsey

I’m like, it’s open. And the guys are telling me that 7900. So this number is not even right. The 5500.

Josh Ramsey

Guys are saying that they haven’t opened and they’re already looking at it. And because we’ve already been talking about this morning.

Josh Ramsey

So they’re saying that there was. I’m going to tag this. Liza get a firm count on how on attribution this says paid search.

Josh Ramsey

I want to know what came from Google and what came from from being. But, Rogan, what this is saying is the B500 came from paid search new users.

Josh Ramsey

And my team is telling me that visitors that came from being in July were 7900. So we had a lot from being, but this is saying clicks.

Josh Ramsey

606 in the month of July. And this is saying zero conversion. Do you see any conversions on your side?

Roggen

The month of also in July.

Josh Ramsey

Did you sell 194, almost 195?

Roggen

That sounds about right, let’s see. Last month, I got 196. Let me just make sure there’s not Okay, that’s why I looked at something wrong.

Josh Ramsey

Okay, clicks. So we spent 2,103 of our spend. Yeah, there’s a hundred ninety six thousand three forty nine sixty nine, so yeah, what’s on that in column J on the bottom, that’s correct, yeah, that is correct, okay, so this is what they just pulled from me, showing my screen here, so this is just being, this is your impressions, clicks, the average cost per click, which is really low, but this is your total impressions, and this is the number of clicks, so again, ash and lyva when you watch

Josh Ramsey

What I’m working for ASH in Liza is that this says 7900. So. That’s what we see there, but then as I share this next screen, we come back to our budget and we look at your vision.

Josh Ramsey

This is saying. The number of are adding up, so we need to know why they’re not adding up unless I’ve seen something.

Roggen

And then you said you didn’t see any conversions for paid Google search. Which is on Shopify’s and I’m seeing four.

Josh Ramsey

I’m probably looking at one phone call.

Roggen

There’s five actually. Okay.

Josh Ramsey

It should say. It says four here on this sheet, but there were five conversions, but there were four orders So there should be five total conversions Which now our map adds up over here Visitors we had 165 Oh So You

Josh Ramsey

Performance performance performance and it’s about to say clicks are slightly down, but so are so you know organically it doesn’t look like too much is really changed the same amount of traffic, so if we just do the last six months July, do you show what marketing fully loaded spend was for July?

Roggen

I can get that

Josh Ramsey

Well, it looks like we were way down from June and July. So these last two months have just killed us.

Josh Ramsey

It was 50,000 or 40,000 of those are.

Roggen

I’m going into one of those. One second 5,874 to 55.

Josh Ramsey

What was it, 5,874?

Roggen

Yeah, to 55.

Josh Ramsey

So we’re closer to budget there. Thank And this should be a lot better going in the office, because we’ve reviewed it.

Roggen

Yeah, we fixed that big budget.

Josh Ramsey

So, I mean, ultimately, without going to to be, which, you know, I can, I can pull up and show you.

Josh Ramsey

Other reports that we have, like, for instance, this one is. the November through February user flow and you know rock screens, but we changed the parameters of what we were doing November to February to where we’re at now, right?

Josh Ramsey

So the home page, but we had a better flow for the rock screen. So we started adding in URLs and so forth, so we go in and you look at key words and you look at these final URLs.

Josh Ramsey

This was one of the changes that we made this year so that they’re actually going to the URLs. So there’s improvements that we obviously can still make.

Josh Ramsey

I think there’s always improvements that you can make within this, but you can see some of the quality scores, concrete washout solutions, but what this means there, this is kind of where that line gets blurred in between.

Josh Ramsey

What you’re doing and adding. Imagine what you’re doing organically, right? Because AdWords is like the modification, depending on how technical you want to get, but just based on my structure of my company, AdWords projects the information, and then the agency has to modify it.

Josh Ramsey

So if you pay for AdWords work, then it’s work done on the actual account itself to make changes. And then if you pay the SEO side or the agency side to manage it, they have to go change the organic side to help improve the AdWords.

Josh Ramsey

So part of this quality score that’s low on something like this, but high in here, is that if you look at, this is tied to, see how this is concrete washout tub, then it’s a three.

Josh Ramsey

It’s usually rock screens, it’s eight. So what this means is, grisly rock screen, this is a three, because we’re doing the dirt scalper.

Josh Ramsey

Grizzly rock screens, but the word doesn’t match as much on the side of this page. So if we open this page and we look at it, and then we look at the density.

Josh Ramsey

See there’s no dirt scraper in this. You see that?

Roggen

Yeah, so how do you go about the correct neck? Because it’s like there’s five main things to call this.

Roggen

So it’s like, keyword cramming is not a good strategy you told me before. So how do you go about the rest of this word?

Roggen

Because it’s like almost like open up the facaurus and every other paragraph start calling it something different.

Josh Ramsey

Feels like. Yes, I mean, you can look at it that way, but the. The answer really is that if it says dirt scalper, then what we need to do is have a page for that.

Josh Ramsey

If that’s the keyword that we want and we want to go after, then this changes when we build that page out.

Josh Ramsey

What has to happen here is you have the data, which is right here. Now, the executive committee has to determine based on clients, do we need to change that page?

Josh Ramsey

Because what this is saying is our impressions were 33, we had two clicks, right? So we’re saying we paid 181.

Josh Ramsey

Well, that 181 starts to add up when you look at it and say we could have more. But when we say impressions 33, two clicks, how many, how many more impressions could we have?

Josh Ramsey

Well, we just have to look at it case by case. And this is where we start getting more in detail where there’s hours that I’ve spent looking at these things saying, what are we getting?

Josh Ramsey

And it’s kind of starts at the high level and you get more and more granular. But this is where we’re at of, you know, do we want to drive in and build out this page for these words?

Josh Ramsey

And then it becomes how many of these words are this? See, we’re 10 out of 10, but right here.

Josh Ramsey

So dirt and rock, scalper could be a page that we tie together and see how we’re one out of 10.

Josh Ramsey

Maybe part of that, and we have four impressions, zero quits. So, you know, our search impression shares are 50 percent, you know, look, we’re 66 rock boxes.

Josh Ramsey

So, this is where each page, I take it back a lot of times to, if you go to just like a generalized pest control, how deep do you go with the types of ants?

Josh Ramsey

Well, that could be, you know, argued in at some point. don’t because people don’t know the types of ants like they don’t know what the carpenter ant versus a sugar ant and there’s different ways freedom and what they are.

Josh Ramsey

So what we’re looking at here is we’re saying okay what is you know if you don’t think that people really know the difference in between a dirt scalper and if there is nothing in between the dirt and the rock right then that’s then we don’t worry about it but you know we’re not even get a quality score on some of these but we have to basically start looking at that quality score and the search impression share so like this one is a problem concrete washout solutions so if you say this word doesn’t matter but if it does matter we need to make sure that our ads and our messaging all match because now we say concrete washout solutions

Josh Ramsey

This is the campaign. This is the page. So if we go in and look at the campaign, now we’re trying to identify more about the campaign and what we want to change of that.

Roggen

Okay. And then so by increasing this quality score, how does that help us out?

Josh Ramsey

Your search impression share your cost per click will go down.

Roggen

Okay. sense. And then at the same time, by doing this, I mean, we’re also boosting organically because we’d be building out more pages for keywords and everything, correct?

Roggen

Yeah. Okay. And moving forward on this, do you need me to go through and look at these individually and identify what pages we should build out or, and you provide which ones we need to elaborate on more or what, what should we do here to get this moving I’m gonna tell you that I’m typing it out first okay so this goes to you wrong but also the team and I just made this is an action item for this call so we need to pull if

Josh Ramsey

The team, you’ll go back and look at what we just talked about. What I want to pull is what keywords are we running.

Josh Ramsey

So basically, we can export this, I’ll download this right now while I’m thinking about it but, Rogan, when you look at this, if you’ll take a look at the keyword and then slide over, you can delete some of these like conversion rates if it makes it easier for your eyes, but look at the quality score and then if the term and the quality score and this page match and then you can tell me in the highlight and say, yeah, let’s go ahead and build out a page as a, for instance, rock sifter.

Josh Ramsey

But if you go, hey, Josh, rock sifter and dirt sifter are the same, then just tell me, hey, rock sifter and dirt sifter, you may do this on a separate sheet.

Josh Ramsey

You say rock and dirt are the same. Let’s build that page. Then what will happen is, me working with you and probably me also, but maybe together, maybe separate, but we want to go build those pages.

Josh Ramsey

We need to identify the pages that need to be built. On the budget inside that you just need to be aware of is the weather that you spend with the agency dictates mean telling them what to get done and what their hierarchy is.

Josh Ramsey

So it’s not necessarily that you have to increase your budget with the agency, but any agency we just have to be aware of, we’re giving them a priority.

Josh Ramsey

So what happens is the conversation I have with Tammy is, hey, Tammy, wrong and I spoke and we want five new pages, just making a number out of the blue, but you get the idea of how we identify those pages.

Josh Ramsey

Tammy, we have five new pages built. Tammy says, okay, well, we already have this next month and this next two months, we already have speed we’re having to work on and three other things.

Josh Ramsey

Okay, you have four things. She’s going to say, well, what’s the priority? You want me to do the new

Josh Ramsey

Pages or do you want me to fix this other stuff? Then I have to just look at that and talk with you and then maybe just make a decision or without you depending on what it is in the priority, but that’s where we become constricted in what needs to be done and what’s that timeline.

Josh Ramsey

So that then goes back to our budget conversation, which is do we have the budget to change it? So projected, just as a quick projection, we’re moving our budget for being down to 500 and it was spent in July 27.

Josh Ramsey

So if we duplicate this one and then we move it here or rename All is projection and we say this is going to go to 500 and Facebook will put out as Christian projected a number for you yet.

Roggen

Did we get a project? Yeah, let’s see. Okay, we’re doing 1200.

Josh Ramsey

On a quick note with that. Um, Has anyone figured out if that’s changed the new ads that he’s changed?

Roggen

Has it made any type of change impact? Um, we haven’t any. But that might get early in traveling and I was probably going to make some calls today to see if this first.

Roggen

There’s like 40, I think they came in off of it.

Josh Ramsey

So, if we did, let’s just take this, it’s like 300, 100, 100, so that was 58. So, if we came back and we looked at that, that was put us at 58.

Josh Ramsey

So, even increasing that 300, adding in iWords or adding in SCO, adding in Facebook, we’re right there near it.

Josh Ramsey

We’re over. We’re, but we’re near our projection 58. We have to say 27 something. You said 58, I’m showing 64.

Josh Ramsey

I guess you’re not counting the organic SEO agency work.

Roggen

No, it’s the, um, got, this is coming off of what was standing on there. My income statement adjusted. That’s not actually related to this.

Josh Ramsey

Cause I mean here whenever you have a second to look at this, this is what I’m showing the actual versus the forecast.

Josh Ramsey

It’s the forecast. was five thousand seven thirty and then the actual was fifty eight and that’s fifty eight is projected this one was twenty one hundred and this was twenty two hundred so that’s about the thing so being we dropped to five hundred Facebook we probably pumped back in and we look at July eight and six that’s why we’re over in July but i’m adding in not 100 you may be adding in full SEO like um like send to spm hey uh josh can i i got a customer that keeps he wants to call me can i get this quick you

Josh Ramsey

Yes, I was just up and tell he’s I was just big at some updates to the team Ask them if you want questions on it, so You know it I Guess we’ll just start.

Josh Ramsey

Mean basically where I think we start at is you looking at those keywords which I need to shoot over to so let me grab that and I

Josh Ramsey

And then I also need to get you to review, or have my, or whoever, review search trends for the month of July, and then highlight in red any of them that you want gone and then and then, then, and then, and and and and then,

Josh Ramsey

And then give me those as well. Those are the words where you’ll see exact match or phrase match. Now, keep in mind, one of the things that we’ve done is we have, you know, more to the exact match trying to get those, so I don’t know if you’ve had any phrase match now.

Roggen

Not that I know if we’ve turned all of that off, so.

Josh Ramsey

All right, just look at something real quick then overview. it will decrease there, but…

Roggen

On that DSA campaign where it goes through across my website and matches any keyword that hits with any page that matches on my site, it’s always picking up blog posts.

Roggen

So since every way to exclude those pages.

Josh Ramsey

Yeah. I’ll make a note here. You You know, so a few months ago when we didn’t, when we went to exact match.

Josh Ramsey

So search trends, since they are exact match, we wouldn’t really review that. But the search keyword report to show the, we have the exact match, but to look at the keyword report to know our quality score and pages that we may want to build out will matter still.

Josh Ramsey

So, but you can see June versus July, the changes we made in, you know, over time. Our conversion went up one and our price went down cost of conversion hundred thirty dollars So that’s good Let’s do it’s two months ago.

Josh Ramsey

I want to go over to this back to A to go and see what that looks like So this isn’t as good back when we look at April the current But we also weren’t giving The market has changed, but I don’t know now that I’m like really diving into this.

Josh Ramsey

I’m wondering So that’s April it went down and we were doing better But it didn’t go down as much, so was our, I mean, six months, we’ve gone down here into the live, going down too much, and the impressions have gone up though, this is where it gets a little bit gut-wrenching of like, did those changes actually work or not, because in June,

Josh Ramsey

We look, if you look at July versus June, July was better. You look at February, it was worse for the same.

Josh Ramsey

Right. It’s especially where it versus July, and it’s basically the same. You see what I mean? So it’s like.

Josh Ramsey

Okay, so I’m going to have another test. So, Ash, what I want you to pull is by month on a spreadsheet, click off the conversion, spin, conversion, and search impression share.

Josh Ramsey

And I want to see it in this spreadsheet. January, February, March, April, May, June, so every month we do a quick spreadsheet and let’s take a look at that.

Josh Ramsey

So I didn’t even know my video was all sorry, maybe I helped my family, but that’s, it was funny, I always had my video on, even the staff and no one ever turns their video on it.

Josh Ramsey

I don’t really care, but it’s just funny. I talk with my hand so much that it helps. So we have several things there, but at this point, you know, that change.

Josh Ramsey

And then the only other thing that we’re still trying to deduce out is the, to begin, we’re trying to deduce out the exit pages.

Josh Ramsey

Because this was the November to February, but then you can see some of that other campaign. This one was January to February, but I think we narrowed it in more where April, through July, but we still have a pretty high dropoff rate from the pages, so the exit pages still seem to be pretty high once they go one page deep.

Josh Ramsey

They’re not going further than basically they come in onto a page here, and then they go through these pages.

Josh Ramsey

Can’t see your screen. Sorry. So, they come in, this one is April through July, and they’re coming in here, screens, homepage.

Josh Ramsey

You have a lot of clicks through here, meaning they’re on this page and they want to see more of this is where they’re going, but then they’re basically dropping off.

Josh Ramsey

They’re going back to the homepage to go somewhere else. So, for me, the navigation is in as strong as it should be.

Roggen

Well, I mean, technically they don’t really have anything else to go, though, to go on that page and then go to the next page that you’d go to, which would be the product page at the bottom.

Roggen

Or, guess, the individual clicking on the cup or the mama or whatever model you’re in, you know, like they go from the grizzly collection page.

Roggen

The product that they’re interested in and then, mean, from there, I think they’ve learned the price and the only thing that they would make them go to another page would be if they need a different model or if they’re interested in additional products from there, so I don’t think they got many places to go.

Josh Ramsey

Hey, Ricky, I want you to tell me how many options we have to change the navigation here. Ricky, if you’ll think back to

Josh Ramsey

The Texas label company we worked with, we had a different navigation with them and I’m not sure if Shopify allows us to change this navigation or layout, but let’s see if it does and let’s talk about that.

Josh Ramsey

This isn’t terrible, but I’d like to make you see if we can change that navigation. And then Ricky, let’s also talk about how we might be able to change the breadcrumbs here.

Josh Ramsey

On this, my question would be if it makes and broadens is a little bit to you, but does it make any sense to have a longer navigate, a longer bridge?

Roggen

You’re talking about that part up at the top left of the page, where it goes home to go? I mean, I mean, my but yeah, that’s what I’m trying to help us bread crumbs are a little different than other sites.

Josh Ramsey

So Ricky, let’s see if we can also change these bread crumbs here. Because this went if you look here home, all products from mama rock string, and you go back to this one.

Josh Ramsey

Part of the question Ricky we can talk about is why is it going to grizzly rock spring and then it’s going mama rock screen.

Josh Ramsey

But it says all products. Again, back to this page, all products mama. What does it say all products, grizzly and mama.

Josh Ramsey

But that’s what I’ve ever received. If we can change that. I don’t know how much that’s going to help but users that understand it on a device like on a desktop will get it.

Josh Ramsey

We might also be able to change the navigation. I mean, they have this, but these are navigation, especially for, well, I mean, your client tell, what do we feel like they’re at, 55 and older, do you feel like we’re getting young?

Roggen

Yeah. They’re probably 50 and older, mostly.

Josh Ramsey

That’s all our thing is that the conversions are happening here and they’re not on mobile, so that really now just becomes also the question of, what do we look like in mobile and can we fix that?

Josh Ramsey

So, don’t know, we’re all going to watch what would happen in your mind, if we were to change this and put these stuff higher on mobile, where they don’t have to scroll down.

Roggen

Which part? Oh, put the products up there?

Josh Ramsey

Yeah.

Roggen

We could.

Josh Ramsey

Is on, but then we have all this text.

Roggen

The reason that they’re there at the bottom is because I initially met you. You told me that they need stuff to chew on before they get to the page.

Roggen

They click on the product. They need to read through all that because it keeps it engaged better. If we think on mobile phones, it’d be better for it to be on the top and I’m all poor.

Roggen

Whatever you think is a better way for them to engage with it.

Josh Ramsey

I just know that mobile users are different than desktop users.

Roggen

I agreed. Yeah. They usually want what they’re looking for, like, instantly.

Josh Ramsey

I’m going to have them. I mean, is higher here than computers. But purchases are coming from computer, not mobile, so for whatever reason our mobile is higher, like when we’re getting clicked, we get our mobile.

Roggen

See that?

Josh Ramsey

Yeah. So this is a good thing that moves on good.

Roggen

I’m wondering if they, like, if they visit the side on mobile, but then they end up placing the order of their phone instead of placing the order on the site.

Josh Ramsey

Okay. So Ricky and Ash, I want to dive into this again. We’ve worked with this and we’re tracking it and maybe you’re already tracking this, but I want to know our attribution, I appreciate what it’s called, it’s basically if they come to us from mobile, and then they come back to us, if it’s the same IP address for user.

Josh Ramsey

They back to us from mobile, and then they come back to us from desktop is what I want to do now.

Josh Ramsey

So we’re getting like a double click. So Ricky and Ash look into that and get that to me as well.

Josh Ramsey

What that would show. I mean, because this is just showing users and users. So you would see a higher return rate generally.

Josh Ramsey

You’d have a higher return rate. But the more pages we can build out, it’s also going to help us.

Josh Ramsey

So let’s take, let’s look at these eyes. I mean, the guys a lot to pull for us. We can take a look at that.

Josh Ramsey

A little bit more. The more I dive into this, the more I end up asking questions, but at the same time everything comes back to building out the site more and then certainly into like geography and looking at the geography of what we’re getting.

Josh Ramsey

So I’m going to add that as well. Go ahead and pull geography. All of this year by mug clicks conversions.

Josh Ramsey

Do this year over last year of quick conversions impressions by month January through July by month. 2024 versus 2023.

Josh Ramsey

All the spreadsheet that I can review and see where we’re at and then by. states. And I know some states we’re not going to have it, but start going to ask and then we will review it together and modify it.

Josh Ramsey

And then why is it make sure when we get that, we have it on the agenda for the next call with Robin on Monday.

Josh Ramsey

So that’s my Monday. Okay, but I mean ultimately when you kind of boil it all down is you know the the the sales are obviously projected down.

Josh Ramsey

Where 1.489 this year versus 1.55. So we’re $50,000 left this year than we were last year at this time.

Roggen

Presales-wise?

Josh Ramsey

Sales-wise.

Roggen

Yeah, slowing down quite a bit. June was bad. I don’t know why it hits so low. think it has to do with the election and stuff.

Roggen

Was okay, but not where we wanted it. Yeah. then the rest of the year, I don’t know how that’s going to pan out.

Josh Ramsey

I mean, the thing that worries me across the board is this whole election. Yeah. I just, especially if this, you know, Camila, whatever comes in.

Josh Ramsey

You know, what are we going to get? What is that going to look like? You know, I don’t know.

Josh Ramsey

I don’t I don’t know. one knows. but as we try to kind of project some of that to figure out what it’s going to be, what it’s going to look like.

Josh Ramsey

That’s something that no one can really I’m add one more thing, I don’t know if this can be done, but Ash and Ricky, I want to see if there is any way possible to see the trend or the amount of these possible of our search impression share.

Josh Ramsey

Maybe there’s a calculation that we can do to, my phone is, if we walk from my desk, like there’s a ghost in my office or something.

Josh Ramsey

The, I want to see if there’s some type of calculation that we can do to identify how many users are actually looking.

Josh Ramsey

For the products we sell year over year. That wouldn’t be a month over month. So, Ricky and Ash, I don’t know if there’s a program and service, but there’s a platform that we need to pay for to get that, whatever that looks like.

Josh Ramsey

Let’s see what that would look like if we didn’t do that, if that’s possible. Let’s see what we can get there.

Josh Ramsey

So, see if we can pull anything like that. And that would be good for us to have and work with.

Josh Ramsey

So, Ricky will have work on that as well for me. let me know on that one minute. Um, than that, there’s not much more.

Josh Ramsey

I don’t see anything in the way of other Legion, I’m working on something that might come back across. But.

Josh Ramsey

I have not proven it enough to know for you if it would work or not, but it’s programmatic advertising and I’ve had a conversation within Brian Jones, I’ve had a conversation with them and I had one client that agreed to go ahead and start it, but programmatic essentially is we are able to identify targeted business owners in a segment to if you know so you know you sign in with stream them right so for instance in my world I’m a little bit of an anomaly but if I just try to simplify I have one email address and that email address is tied to my Hulu, my PCOM, my Paramount, my Facebook, my Gmail right it’s tied to all of that so when I do a search with my Gmail email the programmatic is able to track everything and then I can feed when I do a search with Google with my

Josh Ramsey

A Gmail, it can pull that data, and then we can feed to all these different channels are ad. So we have a paid ad.

Josh Ramsey

So whether that’s display, because I go to whatever news network, or whatever website, and I see the display, or I go to, I watch TV or something, I throw up Sports Center, and then we add play.

Josh Ramsey

And that ad is set for me. So that’s programmatic. And I think that programmatic is good for us in the advertising world.

Josh Ramsey

People that are just serial consumers don’t like it, obviously, because they’re like, there’s fine on me. But you’re opting in with those cookies.

Josh Ramsey

If we can, in a programmatic and start doing that, I think it would be worth it. But I, I’m not going to say for sure that, um, that it’s, I’m not going to say that that that’s actually going to work or not.

Roggen

You know what I’m saying?

Josh Ramsey

So I just don’t have enough data in hand to look to you and say, we need to run with this.

Josh Ramsey

But I expect that I will in the next few months. Thoughts?

Roggen

Yeah, I’m curious to see kind of how the client that you have now, how he does with that. Because it’s a good concept.

Roggen

But the thing I’m worried about is like, know, they’re googling on their business email, and then their Hulu and stuff’s tied to their personal.

Roggen

So then it’s not going to be as effective.

Josh Ramsey

Wait a minute. Oh, you’re, well, a lot of people.

Roggen

I mean, that’s always going to be a conundrum, right?

Josh Ramsey

Right. but there are ways around it. Like we could just go to their LinkedIn and advertise to them on LinkedIn.

Josh Ramsey

I guess in anything that I do it would get it. It also doesn’t look alike where we can run the look alike.

Josh Ramsey

So I just, I think it’s just so hard for me to say, hey, what’s cut at words, but at the same time, it organics still continue to pervert the most, so I’m interested see what Facebook does, and if we can get more out of that, because if we can, and that’s another, that’s another point, but they’re they’re because a, I always say, I don’t know the exact law that you would call it in marketing, but, you know, we try to drive costably down, but at some point, to have a certain volume, you go back up, right?

Josh Ramsey

But while it’s great to track the actual attribution source to a perfect number, that doesn’t only talk. because there is no perfect number because of what we just talked about.

Josh Ramsey

If you’re doing social, we’re doing retargeting, you know I mean? We’re running all these different types of ads at times to organize two organics.

Josh Ramsey

But ultimately, when we look at it, we are tracking some of the attribution and we’re looking at the growth.

Josh Ramsey

I think I would say my biggest question mark really comes to mobile because mobile, when I’m looking at the numbers, our interaction is really high with mobile.

Josh Ramsey

It’s the highest of tablets and it’s the lowest interaction rate with computers, but computers are giving us the sales and mobile phones are, I mean, it’s three from computers and one for mobile phones, but clicks.

Josh Ramsey

It’s 88% versus computers at 6.5%. Yeah. Yeah, I wonder if these numbers and metrics will change.

Roggen

Once we get the call tracking implemented on the website for the Google Ads. Because something tells me that the mobile users, you know, they’re on the job site, they’re looking at the rock, screen’s like, okay, yeah, this looks like a good one.

Roggen

They pick up the phone call us in order because about 70% of our sales are over the phone, even though we have the site to easily check out.

Josh Ramsey

Yeah. Well, let’s see what changes with that. I’m looking at some of this. Have adjusted. We reduced half of this.

Josh Ramsey

I remember doing that. And we adjusted in concrete wash-out times, including negative 5%. Their tablets, these mark down. So we try to get rid of tablets because we weren’t getting any conversions from that as well.

Josh Ramsey

So we did cut that back. Come on. You may want to take a look at this. I’ll share this.

Josh Ramsey

This is cross network. Where we’re advertising. We are getting some clicks.

Roggen

I’m to show you.

Roggen

Yeah. I’ll download this. So this page right here is where Azure shown devices match. So Hudson Playground, the YouTube channel.

Roggen

And we’ve had quite a few impressions and clicks from that. All right.

Roggen

When you say I got an emergency alert on my phone and it cut out my.

Josh Ramsey

What parts did you hear about here?

Roggen

Right when you opened it up and started explaining it and it muted.

Josh Ramsey

So where ads are shown, devices, when they’re shown. So this is the placement of ads on a mobile application.

Josh Ramsey

There’s YouTube. So these are different spots that they’re shown and when we’re getting clicks from them.

Roggen

So I can play around as a It’s almost the right demographic. When they’re older, as long as they remember my brand name.

Roggen

10 years they’ll be buying from me.

Josh Ramsey

Yeah, I mean, there’s definitely not it. So Ash, I want you to get back to me and tell me why and how we’re showing there on Hudson’s playground.

Josh Ramsey

We’re getting clicks from it, but our are a at this a to that. yeah, we’ve got a crack coming from Hudson’s playground.

Roggen

So Ash will jump into that and see why we have so many of them.

Josh Ramsey

And then I have two websites, can you what this is?

Roggen

No, but it looks like they have some more ads on their website than they sell their equipment. Yeah, what a mess.

Josh Ramsey

But actually it looks like we have all of these on here. We’re paying for these quits and it’s costing us a lot.

Josh Ramsey

That’s not being valued. There’s no return on these. It’s just for 11. You have some conversions, but I’m not seeing a conversion.

Josh Ramsey

Mean, being here. but it’s giving me insight as to something good. So Ash, I’m not sure what this is coming from, or why we have this.

Josh Ramsey

Let’s see if we can review and or cut this, because I’m not seeing where this center theme is coming from.

Josh Ramsey

And it’s low on average cost.

Roggen

That’s all the search campaigns.

Josh Ramsey

Looks like. Joe, those people really travel.

Roggen

I mean, it’s just showing up to people because it’s like it thinks that that’s a person that’s interested and they’re just watching that stuff.

Roggen

So it’s showing ads on those videos.

Josh Ramsey

That kind of how it’s working. I thing to review. And thing You see, we’ve driven it down like that.

Josh Ramsey

I’ve gone down from late in time, but our cost per click has gone up, probably because we’ve been there in a little more.

Roggen

And then these are display ads, right? So like these are going to be popping up next to the video?

Josh Ramsey

Yeah. Like before it after it, next to it, below it, just click on where it’s to get when crashing, it’s from it.

Josh Ramsey

And this is why it’s going to be in question. Now, some of these, like they’re out of the stuff where we obviously probably filled them off because I’m doing maybe the August, so we probably killed some of them off, but I’m not filming conversions on it, even though I said it’s 17, I’m not seeing it so pretty well, but you got to think like if we’re hitting like 55 plus, they could have their computer on and they’re drinking with their phones, you know, and we get that.

Roggen

Probably what the Hudson’s playground is. It’s probably like the kids on the dad’s phone.

Josh Ramsey

And they would make the water sit, you know, dad or granddad’s phone. And then they’re sitting out there and we’re showing up on that, you know, right, Pandora music.

Josh Ramsey

So that can be where it’s hard. Cool math games. It looks like maybe that is what we’re getting, because we need more kids, you know, I mean, that’s when we looked at it that way.

Josh Ramsey

So we may just kill these all together.

Roggen

So, yeah, they’re not looking like.

Josh Ramsey

So on this, when you see it, we’re seeing a lot that probably looks like kids. So what’s happening is the dad is looking at, you know, and doing searches and he’s our target on it.

Josh Ramsey

But then the kid gets on it and clicks on cool math games and we’re getting an impression that there’s no conversion because this is not an audience looking at kids.

Josh Ramsey

So cool math games is not our target demo. So we need a problem. All for a lot of things, lot of passions, you can reality from that.

Josh Ramsey

Okay, so we’ll jump into that as well. all going to see where we get with that. And then we’re going to be working there’s, I don’t know, 17 notes on the airplane with the pool and we do.

Josh Ramsey

So we’ll go through those 17 and then. Why is it you would go ahead and pull. Pull the full task list of all of this and send it this time.

Josh Ramsey

Don’t have to pull these off to, but on this lies a pool, the entire task list of things that we want to review.

Josh Ramsey

Add it to rock and ice agenda for Mondays. And then have the team do what they can to pull whether they can and then tie it to that in an email.

Josh Ramsey

Myself and log in and email with a link to our task list, our action item list for Mondays to review, and then sub-link it.

Josh Ramsey

And if you have questions on that live, they get retained near myself and we’ll walk you through it, that looks like, but we want to have a Google Doc that shows us the Google Doc that shows us what the current tasks are and then sub-links to whatever reports or insights or information that the team pulls to give up that information to the individual and their decisions.

Josh Ramsey

So today, Rog, you should have that list come over to you and I so that you’ll have that list of items that you can add notes to it and I’ll do your drive.

Josh Ramsey

So if there’s any other additions or questions and then as I get done, you can look at and I don’t have any travel scheduled for the foreseeable

Josh Ramsey

Future at a minimum, other than like on Tuesday, Wednesday, Thursday, I’m speaking, you know, something going on, I don’t even have that until the end of the month.

Josh Ramsey

So, I shouldn’t be missing any other Monday. So, Tammy will be honest with us on Monday. And we’ll have a lot more of these answers on Monday or before.

Josh Ramsey

If something pops up that’s glaringly obvious of like, whoa, this is an issue, I will either go in and but some of this stuff may just get changed.

Josh Ramsey

Like, we’re hitting the kids stuff, we don’t need to be doing that. I’m probably just doing that. But I want to make sure I have the right data in front of me where the team does a good job of going away.

Josh Ramsey

Josh, like, you didn’t look at this or you looked at the long day or random little things that I might have missed that they’ll come back to me and tell me about, you know, I’ve needed.

Josh Ramsey

So, right. then we’ll adjust for me.

Roggen

So, okay.

Josh Ramsey

All right. So, yeah, a lot of stuff for the team and either review and pull for you and give that to you.

Josh Ramsey

So we’ll do that. And then we’ll pitch up. not, again, as always, it’s not this week. And then for sure next week.

Josh Ramsey

But, yeah, I mean, I’m aware. think the biggest one, and I’m going to highlight this again, I think the biggest one is for us to try to find a way to know what the search volume is.

Josh Ramsey

Like the difference of the search volume by month for the last year and a half, right? Because if our sales are down, well, people aren’t searching, then that’s the issue, right?

Josh Ramsey

So Ricky and Ash, like one way that you could do this is impressions by month. Now, this is going take a little bit of time, but Ricky and Ash, if you go in and you do, you know, 2023, because we can go.

Josh Ramsey

Back 16 months in Search Console, so Ricky and Ash, if you don’t have another way to do it, I’m going to share screen here, so all of us are on the same page.

Josh Ramsey

But, you know, in 16 months, this is impressions. I’d love to be able to see our sales tied to a number of impressions by month.

Josh Ramsey

So you can see that we’ve gone up in impressions this year, but if we could see it by month, because what you’ll see here is like Saturdays suck course.

Josh Ramsey

You know, some days are pretty low also. But if you look at this, Saturdays across the board are, you know, trash.

Josh Ramsey

So, but if we could look at it by month and go in, and again, this may fall to Ash either to you or maybe even can pull this, but if you pull, you know,

Josh Ramsey

Custom and we did five, one, two, five, 31, then we can see there were 414,000. So, if we have 413, and now I think we can do 23, so I think that’s more, oh, I pulled the wrong one slowly.

Josh Ramsey

That’s more like it, okay. So, but that’s a long made 17, we made 31, so that’s the 16 month mark.

Josh Ramsey

So, you’re probably going to have to change this to June, one, 23, So here’s what we got, 30.8, and then if we change this and we do four, so 30.8, So we’re up in June, but our budget sheet in June, we’re way down.

Josh Ramsey

So now it’s kind of the question of why are we down. So if Ricky. When your team pulls this, you probably want to pull all of this information right here.

Josh Ramsey

And that way we have it for June, oh, if this is going to go back, they’re probably not going to try it.

Josh Ramsey

So here’s 23. For our position has done better, we’re quick through, going down. So it’s giving us more impressions.

Josh Ramsey

So the only question really is, is this actual, because we’re up for what that means is that no one’s buying.

Josh Ramsey

So, I don’t know if there’s a way to look. So Ricky, I guess the other thing is to see if there’s an industry overall.

Josh Ramsey

So we’re talking, you might look at this and see if you know anybody that can tell industry overall, is it up or down?

Josh Ramsey

Because we have our numbers, right? And if we’ve done something that are bad, we don’t know. But if the industry overall has stopped, we’re starting.

Josh Ramsey

Someone has gotten the market share more than us, that’s what we need to try to figure out. Have you looked at food?

Josh Ramsey

Go ahead.

Roggen

No, I haven’t looked at spy food. Mike and Darlene are at a machinery trader conference right now that hopefully should give us some insight on the industry as a and then I have some metrics from the American association of equipment manufacturers and I can get they poke out a survey to everybody to kind of like gauge how everybody else is feeling I just filled out that survey so I should get some results here in a couple weeks on that and that’s I don’t know a little response to it but it’s like you know everybody that makes anything like like Caterpillar John Deere part of the association of equipment manufacturers.

Josh Ramsey

Yeah I mean if you have any of that you can share it with me when you send it over.

Josh Ramsey

Do you know who any of these people are? Let me go to the gym. Yeah, I was going to read it when I started reading them and I’m like, in it, using your competition makes sense to you.

Josh Ramsey

Oilscreener.com that’s a new one. Pitbull, know them, they’ve been around for a while. Don’t know the OMH Pro screen, that one’s new, and what topsoil screener by OMH and that one’s new, and then I do no easy screen they’ve been around for a while.

Josh Ramsey

But they’re from another year. Yeah. They’re still making, I thought they were like done.

Josh Ramsey

I mean, it shows that we have a bigger. present than anyone else yeah not that’s what i’m hoping to do is just like have my internet presence everywhere that way if somebody’s looking for a screen i pop up in front of them and that it’s you know again five who is telling us that we are now it’s good are we you know what i mean like then it becomes like if we get some information back you trust in the industry and it says sales are down all over then we’re doing we can and we’re just unrealistic in our sales goal but i feel like our sales goal should always be high and it’s a team effort to get up there so that’s the case but if the market is not allowing for that people are not buying that that’s a different you know now we know okay it’s not necessarily what we’re doing wrong it’s just that the market’s not there all right

Josh Ramsey

But, you know, on this, it’s like, I don’t know, you would have to tell me on something like this, and you could always pull spicy.com and do the preversion of it.

Josh Ramsey

But these may give you some ideas of the words that I’m not going to know. And you can click on see all recommendations and see what it is.

Josh Ramsey

We’re like, we’re all separated right here, it shows you, you know, we’re showing that up or not. again, this is sense of, so it gives us a pretty good idea, you know, of our coverage, and we can compare stuff like this to the other.

Josh Ramsey

But right here, newly lent keywords, you can see like 145, so you can see basically that we’ve in given more direction, and we’ve gone up, we’ve gone up in general over the last time.

Josh Ramsey

A couple of years. So to me, the SEO is working. You can even see they’re trying to list what those words are around the box, around the screen.

Josh Ramsey

So we’re improving on a lot of this. It’s now just like, where do we need to spend the marketing dollars to just stop?

Josh Ramsey

And I was just thinking of something else. It’s interesting that this number has gone down and this number has gone down, but we spent more than this time frame with being.

Roggen

Again, I don’t know if that’s parallel with it. Right. Well, maybe it wasn’t unintended experiments of being in the sea.

Roggen

It could be effective, but because it didn’t run away budget.

Josh Ramsey

It didn’t really bring crap to sales. I mean, it’s just interesting. just kind of dawned on me. Like, what are we doing different?

Josh Ramsey

What can we do different? that just dawned on me. And I’m like, Well, maybe we’re getting hurt because we’re spending money on the game.

Josh Ramsey

Because holy crap, like this is going the wrong way and now it’s like, okay, we caught the game. It’s gone better.

Josh Ramsey

So, you know, so basically half the month, we’re, you know, half the half the whatever. So, like, okay, well, well, did give it to me.

Josh Ramsey

That’s just me being a conspiracy. Anyway, okay, well, we we’re now at approximately I don’t even know how many I have a lot of action items.

Josh Ramsey

So, why the in the team have quite bit about on pooling. So, we’ll leave that to them, have them pull back and then anything else that I need to add to the list.

Josh Ramsey

I’m sending you The, the quarter one AM member survey.