Fast Lead Generation Strategy
THE RESULTS
WHERE SOLUTIONS START
Josh Asked the Owner “What’s The First Goal?”
ANSWER: We Need Lead Generation!
1ST STEP
Josh started with creating educational
marketing booklets and landing pages
for consumers to engage with.
Here’s What It Looked Like
The image is modified to conceal this client’s privacy.
The overview style is still the same.
Clyde Wanted Ads Set up Differently.
Josh Explained Why He Disagreed, But Followed Client’s Direction.
Here’s What Clyde Had Created
The image is modified to conceal this client’s privacy.
The overview style is still the same.
Josh’s reasons for not wanting to use this simple design and small amount of information was based on the user that would consume this information. The persona of client was a high level of education.
Josh felt like this simple information would not engage consumers at a high rate of conversions.
3 MONTH RESULT:
$1,000 Spend. 0 Conversions.
Clyde asked Josh to try another option. The initial campaign was then implemented.
RESULTS REVERTING BACK TO THE INITIAL BUILD:
$1,000 Spent. 3 Conversions.
Average Cost Per Lead $332
FOLLOWING 8 MONTHS:
$6,000 Spend. 30 Leads Generated
Average $200 Per Lead
