How To Win Against Low Price Competition: Cracking The Reality VS Perception Code
In previous chapters we have addressed some fundamental SEO issues, but now we shift focus to what it takes to take that traffic that your website is attracting and turn those visitors into customers.
Every element of the website works together to win online traffic, and turn that traffic into loyal, lifetime customers.
To achieve the best results, you have to be aware of your flaws, your problems and imperfections. Fix what can be fixed and innovate to ensure that avoidable mistakes never happen again. Then explain the fixes you have made and why you made them. This will ensure your customers can buy from you with greater confidence. Create a winning message that’s focused on delivering exactly what your customers want.