Zoom Meeting with Bear Iron Works – August 12, 2024

Josh Ramsey

Hello How’s it going Wrong with a sleep man roughly can there what?

Roggen

Yeah, I just got back from Miami a couple hours ago Was it a good mining trip or was it like a water for mining trip?

Roggen

It was a good Miami trip Well, we definitely want to feel in it. Yeah, I’m definitely feeling that I didn’t sleep much since like Thursday night Where’d you go what part I Stayed on South Beach, but we went all over the that I could you go with you go with my fiancé You go down the South did you like go on dinners and places on stuff each Um No, we went to I don’t even know where we end up going

Roggen

Dinner at. She has some cousins down there. They took us around town. There are some different stuff.

Josh Ramsey

Hey, so I have some questions. Yeah, tell me the places if you went to them or heard of them.

Josh Ramsey

Fish?

Roggen

No, I don’t think so.

Josh Ramsey

The Lila.

Roggen

The Lila. I haven’t heard that one.

Josh Ramsey

Hoppy. Takeout.

Roggen

I’ve heard of that one.

Josh Ramsey

I’ve been to it. Those three spots. So the Lila’s got like really old school vibe and music. So it’s not really.

Josh Ramsey

Imagine a speakeasy that’s like big. Yeah, that like old fashioned seniors. Their drinks are amazing. The food is amazing, but it’s like like a big setting, right?

Josh Ramsey

But they got like musicians and stuff in their dress, you know, 50s and stuff. it’s pretty sweet. And then hoppies is down in a basement.

Roggen

So you lose celery stuff. When you go down.

Josh Ramsey

And it’s just really like really nice safe house. But then we’re. when you order like the bone in ribeye, it goes from like a five star ambience to like a nightclub where like little strobe lights come on and like a music gets cranked up and they go out like bottle service.

Josh Ramsey

It’s pretty like unassuming amazing. And then a fish was just awesome. They had like, it’s like a, it’s like a sushi nightclub, but then it’s like turns into artsy.

Josh Ramsey

So they bring in like ballet dancers that like dance and put on this performance and go all the way around and then they have musicians come and play and then they have like, then they turn into like a nightclub where it’s like, I mean, it’s it’s pretty, it’s pretty awesome.

Josh Ramsey

So yeah, there’s some cool cool spots I found down there. It’s obviously expensive though.

Roggen

Yeah, I saw they just kind of ripped off at times. Yeah, especially with the included gratuity. Like, it doesn’t matter how bad the services you’re still tipping.

Josh Ramsey

Yeah, yeah. It’s, it’s, uh, Yeah, but they do put the gratuity on it, man, they’re just like, I guess enough people thought out there and stiff them, but they’re like, man, we’re just gonna, we’re just gonna jack you with gratuity with like 25% everywhere to go or something.

Roggen

Yeah. Yeah, rough.

Josh Ramsey

We took our kids to Fort Lauderdale.

Tami Ausenbaugh

I felt so nickeled and dimed the entire trip. Like we stayed out. think it was a Hilton, but it was like a residence.

Tami Ausenbaugh

Um, I don’t know. Anyways, we were charged a resort fee, and I’m like, this is just a two-bedroom, two-bathroom hotel.

Roggen

I don’t know. It’s, you know, what the resort feature.

Tami Ausenbaugh

Don’t know. just, I felt very nickeled and dimed the whole time there.

Roggen

Yeah, that’s how I feel when I go down there. But now I expect it so that I’m not shattered when it happens.

Tami Ausenbaugh

Right. Like when I go to a resort, I expect a buffet and, you know, beach chairs with an umbrella and none of that Florida.

Roggen

You got to go out of the country to get that apparently. Yeah.

Josh Ramsey

Hey, Rog, and so jumping into this, we won’t keep you too long, you can go take a nap or something.

Josh Ramsey

Drink a lot of water, hydrate, my friend. All right, so I’m going to kind of run through some of this with you, just kind of get an update.

Josh Ramsey

We’re going to restructure a little bit about how these needs go, if you’re with it, just to make it little more effective with our time and make sure that we’re covering the right things.

Josh Ramsey

So with that in mind, we’re opening the feedback if you want us to do something a little bit different, but what we’re going to change is changing on today because what’s going to happen, I don’t know if she has it ready today because we had this meeting this morning kind of brainstorming and came up with it this morning.

Josh Ramsey

So on the first Monday of every month, Tammy’s going to join us and she’s going to basically give us thank

Josh Ramsey

An SEO breakdown and report. The way it’s going to look is kind of showing us some insights as to here’s where search engine console is showing.

Josh Ramsey

Here’s Google Analytics. Here’s our attribution sources. We’re going to look at the budget sheet, kind of see where we’re at on the first of every month.

Josh Ramsey

It’s going to be a little bit more of like a solid hour-long meeting at the beginning of every month.

Josh Ramsey

And kind of talk about what’s happened in the last 30 days. We’re still doing our weekly meetings, but I want to try to maybe convince them unless something’s popping up that we need to go through.

Josh Ramsey

But we’ll go through, you know, Tame is going to break it down into percentages. So she’s going to, she’s working on Tame.

Josh Ramsey

Do you have it ready? I’ll have to explain it if you already have it or is that not ready yet?

Tami Ausenbaugh

Yeah, it’s just kind of a really high level, high level overview of the, what we’re working on. So basically ongoing monthly tasks, which include

Tami Ausenbaugh

You know, looking at search console, making sure there are no indexing issues. If there are, we fix them. Website errors, looking for broken links, um, uh, I think, I think Shopify automatically.

Tami Ausenbaugh

No, we do side that gap for you guys. Um, we look for toxic links and we check and improve site speed.

Tami Ausenbaugh

So those are the things that we do pretty much ongoing. We’re gonna know we just worked on toxic links.

Tami Ausenbaugh

I don’t do those every month, but that is, you know, at least once a quarter. Um, we take a look at those, uh, so that’s about 15% of our time and budget being spent there.

Tami Ausenbaugh

And then anything we do, the website updates, um, and that’s, that’s been a lot less in the recent pass.

Tami Ausenbaugh

So it’s taking up about 15% of our time in our budget, uh, words and being management about 15% as well.

Tami Ausenbaugh

The big hunk of it right now is going to social media posts for both, um, time and budget.

Roggen

That’s about 55% right there. really is going to just that.

Tami Ausenbaugh

Yep.

Roggen

Hmm, that’s good to know, because I feel like we might get you might be a little bit more efficient putting you towards like the SEO stuff and the import stuff as opposed to that.

Roggen

But I want to keep going with the moment that we’ve started with it and kind of see how it plays out over the next month since we’ve got pretty good strategy going on.

Roggen

I see if we grow anything there and then if we’re still not getting a lot on social media, I might change your guy’s allocation time there.

Tami Ausenbaugh

Okay, that sounds good. And then you and I had talked about this as far as website stuff. had looked at on page SEO suggestions for specific pages, most of them, actually all of them are products pages.

Tami Ausenbaugh

So that’s what we’ll continue to work on and focus on. I can give you more details or provide more details for next week’s call.

Tami Ausenbaugh

Let’s see. Yeah, I think that was it. I know just a couple of things that we had tossed around ideas about in the past were posting blogs.

Tami Ausenbaugh

New gallery page that was linked to social media. And then I still have a growler with a new product on just things to keep on our radar I guess.

Roggen

Okay, yeah, there’s some tracking.

Tami Ausenbaugh

And then the one last thing, I know we have the phone numbers all set up. Is it time to get that?

Tami Ausenbaugh

Have we changed the phone from the website?

Roggen

I know that was kind of in limbo when we talked last week. Yeah, hasn’t been changed yet. But that’s something that we need to start actively working on is getting the numbers changed over to the new 1-8-3-3 number.

Roggen

As well. We’re changing out the numbers. I think we need to get to Google and being called tracking setup as well.

Tami Ausenbaugh

Okay, Josh, is that us or is that Jimmy?

Josh Ramsey

Jimmy’s already moved him over Ricky and Ash need to get the phone numbers updated and tracked.

Tami Ausenbaugh

Okay.

Josh Ramsey

So you might need Christian to help you with that a little bit or I can jump in. Jimmy might be able to some feedback.

Josh Ramsey

So maybe start with Jimmy and Ricky to talk about it. And then if y’all hit a throw box this week, make sure you’re on top of that.

Josh Ramsey

Liza, make sure I’m on top of that as well. That by Wednesday, I mean, Wednesday afternoon, I need an update of where we’re at with that if it’s done or not and where our status is.

Tami Ausenbaugh

Hey, Rogan, were you going to choose a particular phone number, one of the phone numbers listed for the website?

Tami Ausenbaugh

Do you have a preference?

Roggen

So I was going to put the toll free number up as just like the general number. So, like, if SEO organic hits, you know, that’d be like the number that comes up, I guess.

Roggen

Okay. And then, I would like to do the Google ad, or like, I know that, I don’t know if it’s called spoofing or what you call it, but where you, somebody clicks on the Google ad and then the number on the website changes to a different number for call tracking.

Roggen

And we can use, I don’t know if we need to use any of the numbers that I have in the pool, or if that’s provided by the service that does that within Google, or I don’t exactly know how that works.

Tami Ausenbaugh

Don’t either. Josh, I may have to pick your brain about that one that’s more technical than my brain.

Josh Ramsey

I just might light it in the fathom. So what it may be a meeting if needed, start the conversation, start the conversation with to figure out who needs to be on that call.

Josh Ramsey

Christian probably does see if Jimmy can, Ricky is going to need to. You may not need to be. Liza can take this fathom and give it to

Josh Ramsey

To everybody and then let’s circle up and figure that out and get that done.

Tami Ausenbaugh

Okay.

Josh Ramsey

Okay.

Tami Ausenbaugh

That was it for me.

Josh Ramsey

So wrong and basically we’re going to let Jamie go unless you have something else for her but the but what I want her doing monthly is basically saying look here’s where we’ve been in the last 30 days.

Josh Ramsey

She’s going to continue unless you and I get her different direction. So just as a reference that we can talk about on a call like this which will be a little bit longer on the first every month.

Josh Ramsey

Organic social in the last 28 days has done pretty well. We have engaged sessions 12, 39 total users. Engagement rate is 30, 30 percent, almost 31 percent.

Josh Ramsey

That’s pretty good. is always going to be lower at 33 because they know you but direct if that keeps going up that’s good because part of that’s going to be you know your organic, your paid, your

Josh Ramsey

Organic search, your organic search, your organic video, which is at 14, engagement rate 70 percent, meaning like your organic social hood and should feed into organic video.

Josh Ramsey

Tammy, make a note, going to highlight this as well. Ash start dedicating some time to pushing some SEO for YouTube.

Josh Ramsey

That’s one of the things that we’re working towards. And also, Liza, make a note that I want to circle up with Ricky and Ash and maybe others to talk about optimization inside social media.

Josh Ramsey

So Liza, make that note for me. But again, I’m looking at just the stuff paid search users, 4,000 organic, 800 paid on the share stream.

Josh Ramsey

But when we make those decisions, part of it’s is going to be budget, but part of it’s going to be what are we getting?

Josh Ramsey

And this is just the last 28 days right here, almost 7,000. And you can see down here organic social organic video.

Josh Ramsey

So it’s giving us something, right? You counted off our I counted off last Ricky that our month with my month sales is 54,000.

Josh Ramsey

Out of that 54,000. 15 has come from, what’s that, direct? So nothing’s come any other way, but it’s not

Josh Ramsey

Say that it’s not working, right? So this is just something to kind of to keep an eye on all the way across, which is, you know, what are we getting?

Josh Ramsey

What’s traffic looking like? And if it comes in direct, that’s fine to a degree, especially if it’s going up.

Josh Ramsey

So if we do that and we just run like a I mean, we did 30, now we’re at 15, but paid with 6,500 organic zero while it was here, and then direct with zero, and now 15.

Josh Ramsey

So, these are some of the little metrics that we can track and kind of look at it ongoing. We’re looking at it in a vacuum if we’re looking further back.

Josh Ramsey

So, at the beginning of every month, we can look like the entire month of August versus July and then start to get a trend monthly on that to see where it is because if I don’t disagree with you and I even said the timing, I don’t know if it’s social and this is an honest statement.

Josh Ramsey

I said to her, I don’t know if social is the best way to continue to go. But rather than us just feeling like something’s working, I’d rather know that it’s working or not and say, okay, you know, if we’re not getting anything from social, it’s not good.

Josh Ramsey

If we continue to build that and get better and better and we have a good engagement rate, I mean, engagement rate is better here than it is here.

Josh Ramsey

So, and that’s organic social. You know, this is where, you know, Christian and display is coming in. And so, you know, you’re getting stuff from that.

Josh Ramsey

At from what social pay is doing. So, so it’s I’m sorry paid social is mainly this one. So we’re still getting a lot of eyeball but low percentage of traffic.

Josh Ramsey

Liza also make a note of I want Christian to go look at attribution tracking. There’s some new tools out there that have come out recently with attribution tracking inside GA4.

Josh Ramsey

So Liza make a note I want Christian to start looking at that. Also, just to you know, Rogan Christian had been kind of part-time.

Roggen

Uh oh.

Josh Ramsey

And I had laughing a bad way when he did.

Roggen

He said that he wanted to try a different career and just kind of get kidney. Can you start that over?

Josh Ramsey

Lost you right when you started talking about Christian. So Christian, Christian back in the spring decided that he wanted to try a different career path.

Josh Ramsey

I guess my video died too. There I am. he died. I, or my video died, Christian didn’t I, but he, he wanted to take a different career path in the spring.

Josh Ramsey

So he kind of stepped into a part time role with me for the last six, eight months. And he and I’ve had a conversation.

Josh Ramsey

And I kind of, I told my wife, I said, I said, I’m telling you, I was like, you give it before the year and he’s gonna come back and want to work with me again.

Josh Ramsey

And sure enough, he came back and he’s like, Hey, I think I want to come back, you know, he has a spot for me.

Josh Ramsey

So we’re working out a few lots of details, but his start date will be September one. So he may be on more of these calls off and on.

Josh Ramsey

I don’t want to bring him in too much on, like, to duplicate our time. But there’s probably going to be some things like if I miss on a Monday for some reason, he may jump in and either carry it or walk through social or something else.

Josh Ramsey

Uh, so just kind of keep that in mind that he’s, he’s back on full time and he’s going to be working through some of that.

Josh Ramsey

So, so that’s part of the structure. just want to kind of move to is our monthly meeting, kind of being more like on the front end of the first Monday, a little bit, like more of a solid hour and then the rest of them like they’re supposed to be at 10 minute check in, but we usually died deeper, which is fine, but I want to try to keep it in the maybe 30 minutes and be like, okay, like where are we at?

Josh Ramsey

What are you seeing? What am I seeing? And then within that, especially for the next month or so, I’ll show you this.

Josh Ramsey

I made a few updates to this sheet. This is obviously our budget sheet. What I did mostly wasn’t that much of a update, but over here, I just outlined four remaining months.

Josh Ramsey

What we need to pay per month. to hit our goal of 2.1. So you had, I had 2.1, is it 2.7?

Roggen

Trying to hit? Yeah, I was 2.7 that were trying to hit. We’re not tracking for it very well though for the second half of the year.

Roggen

That one’s a big one.

Josh Ramsey

I’d like that even more.

Roggen

I want to pay for the future.

Josh Ramsey

That one. Okay, so, you know, 230 per month is what we need to hit based on where we’re at with the 54.

Josh Ramsey

So that kind of tells us that, you know, we are not on track. So. Liza, make a note as we go into October.

Josh Ramsey

I need to be looking back at the full year year over year. Of a lot of different metrics. So just basically.

Josh Ramsey

October, November, Liza, I need to do a full by no later than November one. I want to get wrong in a full breakdown of year over year, where we’re at, where the spending went, and how do we fix that.

Josh Ramsey

Liza slash Tammy, Tammy, want you to show life how to do this. And we may need it from wrong and actually wrong and I probably need it from you.

Josh Ramsey

Can you pull your spend by month for 2023 in marketing.

Roggen

Yes.

Josh Ramsey

Yes. So, Liza, Rogan will get that to us. We don’t have it by Friday. Just send him a nice reminder to email that over that where we kind of just being them and say, hey, Rogan, if you can get this to us, and then Liza, what we’ll do is right here.

Josh Ramsey

Liza, when that comes over, Tammy can help you if needed, but load those numbers in here. And let’s see.

Josh Ramsey

Where we’re at on that. So, um, that’ll, that’ll be one part of the kind of see where we’re at.

Josh Ramsey

Um, being should be managed, why is it double check with ash? didn’t get a final confirmation on being a state.

Josh Ramsey

I want to see the being spent for the month of August, uh, two dates, meaning August one to current, send that over to me, uh, wrong.

Josh Ramsey

If I see a problem with it, then I’ll get with you after I fix it. But that should be managed, but we want to just check that.

Josh Ramsey

Um, why is it make sure Ricky and Ash are sending that to Monday mornings, uh, the rest of this month?

Josh Ramsey

So we have two or three more weeks of this month. Make sure that I get those to make sure that we’re on track with us, then, and right here, you can make sure Ricky’s updating this.

Josh Ramsey

So this one was projected differently. Five twenty two was projected Facebook. So then Liza also the last Monday of this month, which is like two weeks from today, have Christian on the call and have him prepared and talk to us about Facebook.

Josh Ramsey

Or actually, let’s just do the first Monday in September, and then Rogan on that first Monday of September and probably be good to have your call, but maybe have everyone on it like a whole company.

Roggen

Yes, I think that Mike and Darlene definitely want to be involved with marketing, but from the distance. And I think that would be an opportunity time to have them included in these meetings.

Roggen

They’re very interested in this sheet here, because it shows us the source and the return on that. And then I think they’ll be interested in the SEO information, even if they don’t know it as much, because I think it’s going to be important for them to learn that.

Roggen

So then understand what we’re doing. And then do you think I should bring in the my general manager? on as well.

Roggen

He runs the phones.

Josh Ramsey

Probably because I mean, everyone needs to be prepared that this number right here is where I’m staring down the barrel.

Josh Ramsey

Anybody in the company wants to have conversation with CMO, I’m going to look at this first and say, I need to be able to allocate it.

Josh Ramsey

Because right now, Rogan, what I would say, and I’ve been saying this for weeks, but I keep saying like, let’s wait and see, let’s wait and see, let’s wait and see.

Josh Ramsey

But the effects of what we’re getting on a Google organic continue to perform and outperform everything else. Google Pay-Per-Click in July outsold, but you can see being, but we spent a crap ton in Bing, actually being organic, we didn’t.

Josh Ramsey

So there was one sale there. Here’s the sale for that. Google Pay-Per-Click in July really picked up when we look back.

Josh Ramsey

I don’t know if you can you can take off.

Tami Ausenbaugh

We’ll talk to you later. Thank you. You’re welcome.

Roggen

Bye, guys.

Josh Ramsey

Thanks, Yeah, wise, I’m going to highlight this. We can talk about it later. But what I’d love to see is let’s try to compile a sheet that takes April, May, June, and July and August, and it gives me the number of the spin, the number of orders and the dollar amount and sale on one sheet.

Josh Ramsey

So I can walk you through how to do that live, but you’re not sure. But I want to have one sheet that tells me this column.

Josh Ramsey

So A, B, and I on one sheet. then I want to see it by month April through August. And then we’ll add each month and that’ll tell us.

Josh Ramsey

But when I look at this wrong and off hand, I’m going to say, okay, 16,000 organic. So I’m looking at these numbers here.

Josh Ramsey

So 16 and eight, those two work. 16 and six, those work. What was brave?

Roggen

Braves are organic at some type of new extension.

Josh Ramsey

Okay. And then July, you know, being picked up organic and then again, Google work and Google works. And this month, we don’t have the numbers.

Josh Ramsey

But again, my point that I’m kind of going back to is if we’re going to we’re going to spend in dollars.

Josh Ramsey

And if we look at our projection of overview of spin right now, we have $25,000 left for the year.

Josh Ramsey

Now I know that this number isn’t accurate if we don’t hit, you know, 2.7, right? get it that goes hand in hand.

Josh Ramsey

But when we look at why didn’t we? And how do we next year then I’m looking at it and saying okay well you out you know this is a simple logic in my opinion of you look at where you made the money and you focus on that because to me being you think and brave are going to pick up whatever Google’s doing.

Josh Ramsey

I mean that’s just that’s just what we have seen for years so the algorithms are the same but you know here’s when we look at they’re just adding up so yeah we got four unknown organics down there too on the bottom part yeah yeah but this is the first one I’m going to come back to you know any better at eight and nine versus you know double we cut it in half almost still I mean when we look at this at sixty eight you know

Josh Ramsey

Of where the hell did it come from because we need to spend more money on that So on those calls we’re gone and everyone else that’s gonna be my number one thing is Because I take it I take my job serious of You know lead gen stay in budget and get the sales But obviously marketing only does so much and it’s based on whatever the sales people are doing So if everyone cares about this sheet, I feel good We have to care about it in the way of everyone has to be accountable and my accountability is number one Staying in budget and don’t screw up like this.

Josh Ramsey

So that’s where I failed and now we’re correcting it You know and we should have it under control I don’t know that this number rides Anyways, I’ll check these numbers later, but You know, it’s making sure that we’re in there, but then it’s all

Josh Ramsey

So, like, okay, how do we get to the 2.7 based on the data and the metrics that we have, which is on this sheet.

Josh Ramsey

So, um, so it’s just, you know, I’m going to come back and rely on the sales people to tell me that this information is right.

Josh Ramsey

And when they do that, I’m going to tell you, okay, like we’re spending here in July 5, we’re spending being 2,700 and it gave us nothing.

Josh Ramsey

Well, I know we’re going to cut that. So we’re going to, we’re not projected to spend anywhere near that.

Josh Ramsey

We’re 55. Um, you know, so I know we were over, but if we’re trying to spend it, then, you know, we might need to do that.

Roggen

So. So, right.

Josh Ramsey

I’m smoking brisket today and my, my Bluetooth is talking to me saying, please wrap your food down.

Roggen

So that’s right.

Josh Ramsey

So anyways, that’s, that’s what I have, and right now, I mean, there’s not much else that we’re doing other than just kind of waiting.

Josh Ramsey

The only other thing that I’m looking into right now is the programmatic. And we’re about to launch hopefully in the next week or two programmatic, but I want to give it 30 days before I come back and say, you know, hey, this could be good or, you know, whatever that might look like.

Roggen

Okay.

Josh Ramsey

So. Any other thoughts or questions or anything.

Roggen

No, I guess. I guess we do have one thought on these phone calls. Something that we’re doing in our operations meeting every week now is we’re pulling up all the sales from the previous week and trying to identify them as a group.

Roggen

So that should help that number get better and then I firmly believe that if we get call tracking implemented on that.

Roggen

Google Ads should help us a lot more too. least through process and elimination, know, we can narrow down every other source.

Roggen

We might have three of them, and we’re going to say, well, that’s either going to be direct or organic or this area here where we use these, the general plonum.

Josh Ramsey

I’m actually texting with Christian right now, so Liza, make sure you push that hard, and we have another staff meeting today at three.

Josh Ramsey

I think you said, Liza, make sure that that’s on the agenda as well to talk about that. So let’s make sure we get that.

Josh Ramsey

And then Liza, make sure that I get wrong, and no later than the end of the week, by Thursday or Friday, Liza, stay on top of me until I have emailed, Roggan, and copied you on an update of where we’re at with the phone tracking setup.

Josh Ramsey

So let’s make sure we’re on top of That’s so wrong and I don’t know if I introduce Liza, Liza never talks, so it’s just part of her job description is just take notes for me, but Liza is a new assistant that we’ve hired to basically just follow me around and make sure that I don’t lose my stuff and that I’m getting it all done.

Josh Ramsey

So she’ll be sitting and on pretty much all of the calls that we have. You may see her pop up her email admin at JRCMO, but that’s who that is she just kind of sits in the background and follows me and make sure that I do all my stuff so nice to meet you Liza.

Josh Ramsey

All right, so anything else that you have right now.

Roggen

Oh, not that I can think of.

Josh Ramsey

Well, I was always hit me if you do. We are get the calls that YouTube worked on. And something she kind of continued to be updated.

Josh Ramsey

And. Let’s just see where we go. But I mean, I’m looking at September that if everything keeps tracking like it has, then I have Ricky update this August sheet for projection.

Josh Ramsey

I don’t feel says projection, but have him update it. So by next Monday, it is updated on Thursday or Friday to where it’s updated.

Josh Ramsey

And then let’s look at The next spreadsheet that we’re going to work on. If that trend is continued, organic and paid ads, we got to figure out how to either cut Facebook, cut Craigslist or find more budget, but right now the budget is, I mean, I mean, we have $200 left.

Josh Ramsey

I think I did this calculation backwards. Thank I just did that one that was so we have on the projection we have $200 left remaining.

Josh Ramsey

So even if we took that 200 and pumped paid ads, I think when if we do Google organic, we’re going to need to be more than 200, I would say some minimum of like 500.

Josh Ramsey

But you know, that’s like what Tammy talked about. The percentage is so heavily in social. I get it. I don’t necessarily want to take it away.

Josh Ramsey

But maybe we either take that away or we push, you know, we lower it and still push a couple hundred dollars in.

Josh Ramsey

I don’t know if we can talk about it and what it would be done. And I can outline plan of what the agency needs to do, but you know, that’s still going to take a couple of months.

Josh Ramsey

So maybe we just shift, but still maybe throw 200. dollars at it.

Roggen

I mean, that could make a big difference, you know, so yeah, now if if what she said is true about percentages, that means only 15% of their time is being spent on website and SEO stuff.

Roggen

So that’s only like 300 bucks is actually going towards SEO a month.

Josh Ramsey

Yeah, I mean, if you broke this out and you said Facebook, this is kind of dedicated agency. So that would be even less, right?

Josh Ramsey

If you broke this out and said, you know, you know, of ball parking, but you know, you could do that and say, you know, highlight and pink to say that this is, you know, SPM.

Josh Ramsey

You know, that’s kind of the potentially to break down. may be a little bit more for a temporary and organic.

Josh Ramsey

But keep in mind that the organic has been done. So if we did it organic, we wouldn’t expect to see an immediate impact.

Josh Ramsey

Google ads, immediate impact, because you raise the budget, everything goes up in the middle. But with Google organic, if it doesn’t, it’s gonna be a three to four month impact.

Josh Ramsey

But we wanna see our rankings continue to go up because we have more pages. We’re both screen those and we’re working on page by page FCO.

Josh Ramsey

Right, that makes sense? Yes. So, yeah, but I mean, I broke that there. So we can break it more, you know, or reallocate more here.

Josh Ramsey

Just depends on social organic. It’s gonna be a little bit of the same thing. as much, but a little bit of the same.

Roggen

So. All right.

Josh Ramsey

Okay. And let’s add one more thing to our month, our call either for next week or the beginning of the month.

Josh Ramsey

And it’s. is podcast. Let’s focus on that. There might be some stuff there, Rog, and I’m working on with podcasts that I’ll talk to about.

Roggen

Right. Okay. That sounds good. All right, Have a good day. Thank you. you. We’ll see you.