Finding Your USP with AI – Joshua Ramsey’s Guide
Summary
The podcast features a conversation between host Emmanuel Rose and guest Joshua Ramsey, a seasoned marketer and Fractional CMO. Joshua shares insights on building a strong Unique Selling Proposition (USP) by reflecting on personal life experiences and aligning them with business goals. He explains how emotional moments, like childhood abandonment, helped shape his commitment to clients and business ethics. Joshua also discusses how AI tools and SEO strategies can support brand building, and how narrative and psychology play a role in effective marketing.
Highlights
Unique Selling Proposition and Personal Narrative
Joshua emphasizes the value of personal stories in developing a strong USP. He shares how experiences of abandonment shaped his commitment to never leaving clients behind, resulting in deep client relationships and 100% dedication to projects.
Business Mindset and Emotional Intelligence
He discusses the importance of self-awareness and emotional triggers in shaping business decisions. Tools like the “trauma egg” help uncover impactful moments that can be transformed into authentic marketing messages.
SEO Strategy and AI Use
Joshua explains his approach to SEO by recording team meetings, transcribing them, and publishing non-navigable but crawlable content. This technique led to a 7x increase in website impressions and traffic. He uses AI tools to streamline this process while removing sensitive or proprietary data.
Fractional CMO and Market Misconceptions
He cautions business owners about hiring inexperienced fractional CMOs who are just ad agency owners in disguise. Joshua highlights the need for real strategy, cross-channel experience, and deep understanding of human behavior in marketing leadership.
Measuring ROI and Marketing Attribution
Joshua underlines the importance of aligning paid ads with SEO, tracking conversions, and using clear KPIs to improve lead generation. He encourages clients to understand attribution and to avoid relying solely on flashy AI trends without strong fundamentals.
