High Voltage Marketing

Chapters

00:01 Q: Why is marketing often the biggest pain for business owners and executives?
00:27 Q: How can reducing wasteful spend improve ROI?
00:36 Q: Why are KPIs and benchmarks critical for marketing success?
00:52 Q: How can companies evaluate and reallocate marketing spend?
01:02 Q: What is the law of diminishing returns in marketing?
01:13 Q: How do you know when it’s time to pivot your marketing strategy?
01:25 Q: Who is Josh Ramsey and what services does he offer?
01:31 Q: How do free consultations help businesses improve their marketing?
02:15 Q: What does “get to the no” mean in Josh’s approach to marketing?

Action Items

00:27 Audit current marketing spend to identify and reduce waste.
00:36 Establish clear KPIs and benchmarks for all marketing initiatives.
00:52 Regularly evaluate lead flow and reallocate budget to higher-performing channels.
01:02 Monitor for diminishing returns to avoid overspending without results.
01:13 Be ready to pivot strategies when ROI plateaus.
01:31 Take advantage of Josh’s free one-to-two-hour consultation.
02:15 Apply the principle of “get to the no” to focus marketing on the right audience.

Josh Ramsey
If you’re like most business owners or high-level executives, marketing is probably the biggest pain that you have day in and day out—overspending and never knowing what you’re getting from it, how to generate more, what your leverage points are, your ROI. You’re focused on your closing percentage and you’re just thinking, “I’m spending all this money and I need something back.”

My approach is very simple, very direct. And the first thing that we look at is: how do we reduce the spend that is wasteful? There’s such a thought that high tide raises all ships, but you have to set the right KPIs and benchmarks for any marketing person or marketing company to know that you’re getting the best ROI.

I specifically teach—not only in my conferences but online in my podcasts and many other places—how to evaluate your lead flow, your lead generation, your marketing spend, and reallocate those dollars to places where you’re going to get more from it.

Now, you hit law of diminishing returns. Law of diminishing return is that you’re spending too much, and you don’t want to spend as much on it because you’re not getting that return. I work with that same theory to identify at what point are we tapped out and we need to shift, pivot, or move to another location to generate those leads or visibility.

My name is Josh Ramsey. I’m a fractional CMO, and I highly specialize in those exact things. I work with companies for free for one to two hours just to have a verbal conversation to identify what your narrative has been, where you’re coming from, where you’re spending, and how we can improve it.

I encourage you to come to one of my conferences that’s upcoming or reach out to us online. Again, we offer free consultations just to be able to see if we’re a good fit—because my belief in business is to do the right thing, to do the good thing, and to help companies grow. Because I’ve seen it time and time again: if I do the right thing and I treat people the way I want to be treated, I know that they’re going to come back and engage with me.

So I encourage you to give me a shot. Let’s have a conversation. It won’t hurt anything. And I tell you one thing that I teach all my clients: get to the no. What that means for you is if you tell me that you want to opt out of any of my marketing—you don’t want to hear from me again—I want to focus 100% of my marketing on people that like what I teach and that I can help.

So if you ever opt out, I’m not going to hold you to it. I’m going to let you go. But I hope you have a great day, and I hope to talk to you soon.