Navigating the Challenges of Entrepreneurship

The video covers a podcast interview between host Aswand Cruickshank and guest Joshua Ramsey, a fractional CMO. Joshua shares his journey from sales into marketing, emphasizing the importance of human connection over technology. He discusses his approach to raising his children with limited technology exposure and his philosophy on marketing and sales. Key insights include his observation that salespeople often sell what they’re good at rather than what clients need, and his approach to marketing analytics with a 70-90% success rate for map-based advertising. Joshua reveals that his company offers a unique two-hour consultation process and maintains long-term client relationships averaging three years, with some clients dating back to 2010. He emphasizes the importance of understanding client narratives and measuring marketing success through clear KPIs.

Introduction and Background in Sales
Host Aswand Cruickshank introduces Joshua Ramsey, whose company ranks first in Google searches for ‘fractional CMO’. Joshua shares his early background, growing up around cowboys in Southern Oklahoma, where he developed his ‘gift of gab’ and communication skills.
Technology Impact and Child-Rearing Philosophy
Joshua discusses his approach to raising his three children (ages 12, 10, and 6) with limited technology exposure, emphasizing the importance of developing interpersonal communication skills over technological dependence. He shares how his 10-year-old son naturally prefers physical activity over video games.
Marketing Philosophy and Sales Approach
Joshua presents his key marketing insight that salespeople typically sell what they’re good at rather than what clients need. He breaks down marketing components, particularly SEO, into link building and on-page optimization, emphasizing the importance of building credibility before seeking external validation.
Analytics and Client Success Metrics
Joshua details his analytical approach to marketing, sharing a case study about map-based advertising with 70-90% success rates. He explains how he works with both CEOs and CFOs, focusing on measurable KPIs and ROI tracking.
Business Model and Client Relationships
Joshua explains his company’s 30-day starter plan requirement and reveals that 90% of clients convert to long-term engagements, with average client relationships lasting three years. He discusses his two-hour consultation process and emphasizes the importance of understanding client narratives before providing solutions.
Career Advice and Future Outlook
Joshua shares his career philosophy: ‘Learn in your twenties, apply in your thirties, retire in your forties, reinvest into your fifties.’ He compares his business approach to athletes like Messi and LeBron James, emphasizing the importance of strategic energy management in long-term success.