UNFORGETTABLE MARKETING
CAMPAIGNS THAT DRIVE RESULTS

The video covers a conversation between host Christian Brim and guest Josh Ramsey, a Fractional CMO. Josh shares his entrepreneurial journey, starting with an ad agency that grew to 13 full-time staff and 15-20 contractors by 2014. He discusses experiencing a significant setback when his mother passed away, followed by the departure of key executives, which led to rebuilding his business. Josh explains how he evolved his business model to focus on training leaders and implementing better organizational structures. He later transitioned into software development and fractional CMO work, driven by both boredom after achieving financial independence before age 40 and seeing market opportunities. Josh details his approach to marketing strategy, particularly in SEO and lead generation, emphasizing the importance of measuring ROI and understanding client needs. He currently ranks first for ‘fractional CMO’ searches in multiple major cities including Austin, Dallas, Houston, and Tampa.

Introduction and Background
Host Christian Brim introduces the Profitable Creative podcast and welcomes Josh Ramsey of JRCMO, Fractional CMO. They begin with casual conversation about a listener in Knoxville, Tennessee.
Business Growth and Personal Setback
Josh describes growing his agency to 13 full-time employees and 15-20 contractors by 2014. He shares the devastating impact of losing his mother and subsequent departure of key executives (COO, CTO, and a senior staff member) within a short period, leading to significant client losses.
Business Rebuilding and Leadership Development
Josh explains how he rebuilt his business by focusing on relationship-building and implementing better organizational structures. He emphasizes the importance of avoiding ‘lynchpins’ and training executives to develop their teams effectively. Discussion includes the concept of ‘delegate to elevate’ from EOS (Entrepreneurial Operating System).
Transition to Software Development and Fractional CMO
Josh discusses his transition into software development and fractional CMO work, driven by achieving financial independence before 40 and seeing market opportunities. He explains his approach to marketing strategy, particularly regarding SEO and lead generation, with examples from working with various clients.
Marketing Strategy and ROI Measurement
Josh shares his experience with podcast marketing ROI, spending time on two podcasts per month for a year, and conducting mall surveys with $10 incentives to validate marketing strategies. He emphasizes the importance of data-driven decision-making and offers a free two-hour consultation through his website JRCMO.com.